CONCEPTUAL RENDERING - SUBJECT TO CHANGE

Size: px

Start display at page:

Download "CONCEPTUAL RENDERING - SUBJECT TO CHANGE"

Rodney Nash
5 years ago
Views:

1 1

2 2 CONCEPTUAL RENDERING - SUBJECT TO CHANGE

3 A B O U T Rice Village District's history begins in the 1930s Depression Era when visionary John Olson acquired 60 vacant lots. Since then, it has grown organically to become the most beloved urban district in Houston. Undergoing a contemporary and artisan evolution, this vibrant 16-block, 67-acre urban district, including more than 300 shops and restaurants, is primed for the next generation of aspirational retailers. Nestled in the heart of Houston, Rice Village and Trademark are stewards of the largest property portfolio in the village, encompassing 296k sq. ft. of retail buildings and land for additional mixed-use development. 3

4 20 million visitors annually Contributes $16.5 billion to the local economy (Visit Houston, 2017) TOURISM HOUSTON FAST FACTS 2018 Population: 2,364,137 Ranked #5 in fastest-growing millenial markets, ages (Forbes, 2017) 415,075 daytime population within a 3-mile radius of Rice Village (Sites USA 2018 Estimate) 4.8% unemployment rate (BLS, 2017) 7th Best City to Live In (Business Insider, 2016) 4

TOMBALL DRIVE TIMES MINUTES 5-10 MINUTES Rice University Downtown Market Street - The Woodlands The Woodlands Mall SPRING THE WOODLANDS MONTGOMERY George Bush Intercontinental Airport PORTER KINGWOOD

5 TOMBALL DRIVE TIMES MINUTES 5-10 MINUTES Rice University Downtown Market Street - The Woodlands The Woodlands Mall SPRING THE WOODLANDS MONTGOMERY George Bush Intercontinental Airport PORTER KINGWOOD WOODBRANCH HUFFMAN EASTGATE LIBERTY DAYTON Texas Medical Center HOCKLEY Midtown Museum District Highland Village River Oaks 290 Upper Kirby WALLER Willowbrook Mall HUMBLE 69 ATASCOCITA 290 Plaza in the Park AUSTIN MINUTES The Galleria Uptown Park Montrose WILLOWBROOK HARRIS ALDINE Hardy Toll Road 8 SHELDON CROSBY MOSS BLUFF OLD RIVER WINFREE Centre at Post Oaks Spring Valley Citycentre BROOKSHIRE Memorial City CINCO RANCH Katy Mills Mall KATY Katy Town Center JERSEY VILLAGE Memorial City Mall Citycentre Uptown Park Centre at Post Oaks The Galleria Heights Mercantile 10 River Oaks District Highland Village 45 DOWNTOWN HOUSTON HIGHLANDS CHANNELVIEW MONT BELVIEU 10 CHAMBERS BAYTOWN MISSION BEND 610 Rice Village 10 min 15 min 225 PASADENA RICHMOND Westpark Tollway 90 William P. Hobby Airport SOUTH HOUSTON LA PORTE SUGAR LAND Sugarland Town Center MISSOURI CITY Fort Bend Parkway Toll Road PEARLAND 8 Baybrook Mall FRESNO 228 SEABROOK ROSENBURG 69 State Highways Pearland Town Center FRIENDSWOOD KEMAH MI fort bend Interstates Highways SIENNA PLANTATION MANVEL brazoria 35 LEAGUE CITY 45 GALVESTON

6 U.S. CITIES RANKED BY POPULATION (BLS, 2018) #1 #2 New York, New York 8,623,567 Los Angeles, California 4,019,747 #3 Chicago, Illinois 2,721,598 #4 Houston, Texas 2,364,137 #5 Phoenix, Arizona 1,650,784 #6 Philadelphia, Pennsylvania 1,564,170 #7 San Antonio, Texas 1,515,738 #8 San Diego, CA 1,403,628 #9 Dallas, Texas 1,351,409 6

7 Population 23,645 ONE MILE RADIUS Households 9,072 Avg. HH Income $239,529 Median Age 36.1 Daytime Demo 24,090 Ed Bach +% 79.5% Population 192,152 THREE MILE RADIUS Households 97,718 Avg. HH Income $157,990 Median Age 35.4 Daytime Demo 415,075 Ed Bach +% 71.5% Population 503,624 FIVE MILE RADIUS Households 218,083 Avg. HH Income $129,972 Median Age 33.5 Daytime Demo 921,023 Ed Bach +% 54.8% 7

8 P R I M A R Y TRADE AREA The Rice Village trade area is highly educated, aspirational and underserved, with many consumers wanting the best products and experiences they can afford. The surrounding neighborhoods are some of the wealthiest in the nation, with the immediate area's zip code ranking 19 th on Property Shark's 2018 "America's Wealthiest Zip Codes" list. This is a strong market for apparel/accessories, electronics, health/fitness, entertainment and products that appeal to young, active households. 8

9 NEIGHBORHOOD MAP & Traffic Counts River Oaks The Heights CBD INTERSECTION DAILY TRAFFIC Montrose Kirby & Amherst University & Greenbriar Rice Blvd & Greenbriar 25,873 44,257 8,780 Greenway Plaza Upper Kirby Boulevard Oaks MIDTOWN 69 Kirby & University Kelvin & University Greenbriar & Dunstan 26,910 2,890 14, West University Place Southside Place Southampton RICE VILLAGE greenbriar dr. KIRBY DR. University Blvd. Southgate Rice University Rice Blvd. Arts District Houston Zoo 228 Texas Medical Center 610 Braeswood 90 NRG Arena 610 south main 9

While the district is surrounded by some of the most desirable neighborhoods in the

10 STRONG, MILLENNIAL MARKET Rice Village s customer base is comprised of relatively young (67% are 25-44) and ethnically diverse consumers. While the district is surrounded by some of the most desirable neighborhoods in the market, it serves as a true destination with more than 70% of traffic driving from 15 minutes away. Source: Trademark DDA

11 Rice Village is expected to be the only authentic street shopping district in Houston, with the critical mass to attract a rich collection of best-in-class national, regional and local retailers and artisan food and beverage retailers. 11

12 R e ta i l Office Restaurant & Food Specialties connectivity RETAIL MIX BURGER BAR 12

2 million social impressions in past 12 months across all social channels On-Property & Property events On-site advertising opportunities available for a fee, such as free standing signs, barricades,

13 TENANT MARKETING We work directly with our tenants to amplify their brand strategy and marketing programs. DIGITAL & SOCIAL MEDIA Inclusion on property website and directories. Regular social media posts, and on property social media channels with paid support when applicable. Opportunity to include info (offers, events promotions, etc.) in monthly e-newsletter. 2 million social impressions in past 12 months across all social channels On-Property & Property events On-site advertising opportunities available for a fee, such as free standing signs, barricades, banners, etc. Based on availability. On-property events with opportunity for tenant involvement. Public Relations Press releases coordinated with tenants, released in conjunction with paid social posts. Extensive relationships with local media with the ability to offer turnkey services Advertising General campaigns for center brand awareness across digital, social, print and sponsorships Occasional co-op advertising opportunities 6K 3.5K K+ WEB TRAFFIC 13

EVOLUTION We are collaborating with property owners and retailers to create a unified shopping district with enhanced streetscapes, amenities, programming and parking management.

14 EVOLUTION We are collaborating with property owners and retailers to create a unified shopping district with enhanced streetscapes, amenities, programming and parking management. Morningside Plaza, Rice Village s first public space, was recently completed. It spans the length of three restaurants and features free Wi-Fi, corten planters, mahogany bar tops and cypress artisan picnic tables. 14

P U B L I C ART A vibrant, modernistic owl has perched in Rice Village, the latest in a series of spirited, Instagram-worthy art additions designed to bring a new vibe to this popular shopping and

15 P U B L I C ART A vibrant, modernistic owl has perched in Rice Village, the latest in a series of spirited, Instagram-worthy art additions designed to bring a new vibe to this popular shopping and dining destination. The work of California metal sculptor Nathan Mabry, the origami-shaped aluminum owl is now perched above the sidewalk on Kelvin Drive just north of University Boulevard and is Mabry s first piece in Houston. 15

AMHERST STREET Amherst Street will feature updated façades and storefronts, passageway redesign, widened sidewalks, improved access to rooftop parking, a

16 AMHERST STREET Amherst Street will feature updated façades and storefronts, passageway redesign, widened sidewalks, improved access to rooftop parking, a new micro retail building amidst a historic tree grove, and a new public green space and plaza featuring public art. 16 CONCEPTUAL RENDERING - SUBJECT TO CHANGE

17 17

18 BEFORE AFTER BEFORE AFTER RICE VILLAGE EVOLUTION 18

19 BEFORE AFTER BEFORE AFTER RICE VILLAGE EVOLUTION 19

20 BEFORE AFTER BEFORE AFTER RICE VILLAGE EVOLUTION 20

Retail/Mixed-Use - Rice Village/Trademark Retail/Mixed-Use - Other Owners Multi-Family Residential HANOVER SOUTHAMPTON DUNSTAN DUNSTAN RD. kevin dr. kirby dr.

21 Retail/Mixed-Use - Rice Village/Trademark Retail/Mixed-Use - Other Owners Multi-Family Residential HANOVER SOUTHAMPTON DUNSTAN DUNSTAN RD. kevin dr. kirby dr. CHILDREN S ASSESSMENT CENTER HANOVER RICE VILLAGE Bolsover St. rice blvd. rice blvd. ROOFTOP PARKING ABOVE CHRIST THE KING LUTHERAN CHURCH times blvd. MORNINGSIDE university blvd. morningside dr. ROOFTOP PARKING ABOVE kevin dr. kirby dr. amherst st. RICE VILLAGE GARAGE UNIVERSITY university blvd. RICE GRADUATE HOUSING 21

22 22

23 David Pratt (817) Kara Rafferty (214) CONTACT Kaitlin Travis (817) INVESTMENTS DEVELOPMENT INSTITUTIONAL SERVICES 1701 River Run, Suite 500, Ft. Worth, TX trademarkproperty.com 23

DISCOVER KIRBY GROVE

5 R I C H M O N D AV E, H O U S TO N DISCOVER KIRBY GROVE Within the Upper Kirby District, the mixed-use Kirby Grove destination features culinary concepts from renowned chefs, luxury mid-rise residences,