INTEGRATED URBAN DEVELOPMENT THROUGH PARTICIPATORY APPROACH. A ROMANIAN STORY

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1 INTEGRATED URBAN DEVELOPMENT THROUGH PARTICIPATORY APPROACH. A ROMANIAN STORY Gabriel Pascariu *, Simona Pascariu Associate Professor Gabriel Pascariu, PhD University of Architecture and Urban Planning "Ion Mincu" Academiei Str , sect. 1 Bucharest, Romania pascariugabriel@upcmail.ro, Phone: +(4) , Fax: +(4) *Corresponding author Biographical notes Gabriel Pascariu is architect and urban planner, teaching at the Faculty of Urban Planning of the University of Architecture and Urbanism "Ion Mincu" in Bucharest. His main fields of interest are territorial planning, regional development, strategic planning, project management as well as inner city area problems, urban culture and public space. During the last 15 years he has been involved in various European projects in Romania and abroad. He is author and co-author of various studies, reference materials and researches in the field of urban and territorial planning, master plans for medium and large size cities, territorial studies at national level and physical plans for several counties of Romania. Gabriel Pascariu is also member of the editorial board or scientific committee of profile journals. Simona Pascariu is architect and urban planner and executive manager of a private company acting in the field of urban and regional planning. She is author and co-author of various studies and researches on housing and spatial development and has got specialised during the last 15 years in participatory processes for urban and territorial development, working with local communities and facilitating strategic planning processes. She participated as a consultant and facilitator in numerous projects at national and European level, but also across the ocean or in the Middle East. She was consultant for the South East Regional Development Agency in the Euroscape project related to the regeneration of the historical centre of the city of Braila. Abstract The main objective of the project "Historical Centre of Braila - build and natural heritage" has been to develop an integrated approach of the urban landscape management plan (LMP), aiming to rehabilitate the natural and built-up heritage of Braila Municipality historic centre, in strong correlation with social, economic and physical regeneration. The project has also aimed to setting up a mechanism for implementation of the LMP in the case study area and to ensure the coordination with other plans and strategies for the area. The main results of the project have been the elaboration of preparatory studies as a basis for future urban regulations and development policies in the area, an increased awareness of the local actors (from public and private sector,

2 community, NGOs) about the significance, values and complex problems of the area and a preliminary Action Plan aiming to change / transform the area in a sustainable way. Some of the expected consequences and follow-ups are related to the initiation and preparation of an Integrated Urban Development Plan for the city of Braila in view of applying for and benefit from EU funds in the incoming programming period The proposed approach followed a method developed under the "EUROSCAPES" Project, aiming to raise the awareness and enhance the managing capacities of urban actors to act in complex urban situations and in valuable cultural and natural environments. The three years project was financed from INTERREG IVC programme and was implemented during the interval. It brought together public and private organisations from 14 partners, European regions and cities, involved or related to peri-urban and urban landscape development and provided effective exchange of expertise and know-how in the field. Keywords: historic centre, landscape management plan, cultural and natural heritage, integrated planning JEL Classification: O Introduction Integrated approach to urban development has been promoted at a larger scale in Europe starting with the URBAN Community Initiative in The initiative was launched as an instrument dedicated to urban areas in a critical state, which was using a simultaneous and integrated approach to physical and environmental regeneration, of social inclusion, entrepreneurship and job creation. EU Structural Funds supported the initiative, which was initially prepared by the pilot programme, for two consecutive programming periods: and The URBAN initiative allowed the initiation and elaboration of innovative models for integrated urban development based on local partnerships and had a strong influence over the national practices and polices for spatial development. During the present programming period ( ), the principles, the objectives and the types of actions were integrated within the larger objectives of Convergence and Regional Competitiveness and Employment (European Commission, 2005). This does not mean a lesser recognition of this important dimension of the EU Cohesion Policy. The regulations of the Structural Funds are explicitly referring to the urban dimension and acknowledge the role of cities in regional development (European Council, 2006b). The European Regional Development Fund (ERDF) regulation states that the fund can support "participative, integrated and sustainable strategies to face the powerful concentration of economic, environmental and social problems of the urban zones" (European Council, 2006a)

3 In recent European documents, integrated approach to urban developed has been stressed by the Leipzig Charter, in 2007, which includes recommendations to towns and cities to adopt and implement policies and programmes of urban integrated development: "For us, integrated urban development policy means simultaneous and fair consideration of the concerns and interests which are relevant to urban development. Integrated urban development policy is a process in which the spatial, sectoral and temporal aspects of key areas of urban policy are co-ordinated. The involvement of economic actors, stakeholders and the general public is essential. Integrated urban development policy is a key prerequisite for implementing the EU Sustainable Development Strategy" (European Commission, 2007). The opportunity of using European Funds for urban development in the present programming period has increased the interest for integrative and participative approached in urban development in Romania, in the last decade 2. The legal framework for spatial planning introduced new adapted concepts after For instance the integrated urban development projects and programmes are mentioned by a Government Decision, which modifies the Spatial Planning Law (Government of Romania, 2008a). The Romanian Regional Operational Programme REGIO , supported by the ERDF, provides explicitly an urban priority axis: Priority Axis 1: "Support for sustainable urban development". This axis is the linear descendant of the URBAN I and URBAN II of the previous programming periods. Towns and cities were encouraged to elaborate integrated urban development plans aiming to cover three areas of intervention: rehabilitation of the public urban infrastructure and improvement of urban services, including urban transport; development of a sustainable business environment; rehabilitation of social infrastructure, including social housing and improvement of social services. The programming documents emphasized the need of participation of citizens and local actors in the elaboration of the integrated plans. A large number of local authorities of towns and cities of 2 Among the first approaches to an integrated and participatory urban development, the project for the town of Horezu can be mentioned. The project was undertaken by the Partners Foundation for Local Development in cooperation with UN HABITAT, Training and Capacity Building Branch and financially supported by Local Government Initiative of the Open Society Institute - LGI/OSI. (

4 different sizes started to prepare such plans, most of them touching the issue of old historic centers. Yet, in only few cases a real strategic and integrated approach could be noticed 4. However, the experience of this period will by no means be a valuable one for the next programming period. The case of the city of Braila is relevant in this sense. 2. Braila City and the EUROSCAPES project Braila is a Danubian harbour city, which has developed as an important commercial node especially for cereals during the second half of the 19 th century and the first couple of decades in the 20 th century. The city has a remarkable radial concentric urban structure in the old centre, designed around 1830 when Romania was ruled as a Russian protectorate through the so/called "Organic Regulations" 5. The city also became well known for its multicultural and multiethnic character. During the Communist period, the city preserved its old core and developed a new city centre outside the historic area. Along the last two decades of transition the old centre decayed due to lack of resources, changes of the property status, speculative actions of the real estate market, and aging of the population and lost of traditional economic and commercial activities (Pascariu and Pascariu, 2012). The city got the status of urban development pole (Government of Romania, 2008b) within the South-East Development Region, one of the eight regions set up in 1998 in Romania (Law 315/2004). Although the city prepared an Integrated Urban Development Plan (IUDP) to get financing from the Priority Axis 1 of the Regional Operational Programme , the coherence and integrative sides of the plan were rather weak and the focus was, as in many other cases, on hard urban infrastructure, mainly roads rehabilitation, with very few and punctual interventions in the historic core. In a parallel action to the IUDP the city implemented an INTERREG IVC project, which provides good opportunities for preparing larger integrative approaches for the in-coming programming period. The "Euroscapes" project for an integrated approach of the urban landscape management plan (LMP) was developed during three years ( ) by a consortium of 14 partners lead by the Syndicat d agglomeration nouvelle Marne-la-Valée / Val Maubuée, France. The project was aiming to produce coherent territorial strategies "that should either be linked or 4 Although no global evaluation of the Priority Axis 1 has been done, during the Master Programme "Territorial Planning and Regional Development" at the University of Architecture and Urbanism "Ion Mincu" ( there have been a number of analyses and evaluations carried out by groups of students coordinated by the academic staff, which proved the weakness of the spatial integrated approach. 5 A quasi-constitutional organic law enforced in by the Imperial Russian authorities in Moldavia and Wallachia. Although conservative in its scope, it allowed a modernization of the two regions by introducing Western models. 72

5 integrated to main planning and environmental policies documents. It is a quality approach that involves and helps practitioners and on-site workers as it leads to the elaboration of differentiated action plans (for the different types of landscapes) and specification sheets. ( ) The whole documents produced in the framework of this LMP can be linked to a geographical information system (GIS) or similar e-tools." 6. The Romanian project team was built around the South-East Regional Development Region Agency (SERDA), and focused on a very sensitive area in the old historic centre of Braila. The area selected for the case study, has around 75 ha and is located in the very centre of the old city. Its position is a key one within the city structure as it connects the historic core to the river front and the old harbour area to the new promenade along the river and new city centre (Figure 1, Photo 1). The area is also important due to its huge regeneration potential as a consequence of the economic and industrial restructuring process of the last two decades of transition in Romania from a centralized economy to a market one and from an authoritarian regime to a democratic one. The restructuring process created large abandoned industrial sites, waiting to be revitalised. Figure 1. Braila Pilot area and coordination with major functional landmarks Source: LMP Braila,

6 Photo 1. Perspective over the pilot project area of the old centre in Braila Source: The City Hall of Braila The cultural value of the study area is due to its concentration of historic monuments, whereas its natural one is due to its historic gardens and riparian landscapes and plays a "hinge" role in the functional structure of the city (Photos 2, 3). The area is now facing economic problems as a result of the economic decline accelerated by the general crisis of the last years and social problems generated by the presence of socially disadvantaged groups in the area. In spite of its problems, the area is still attractive due to its multifunctional character and diversity of urban functions and activities, of which housing, green recreation areas, services, production and storage are the most important ones. Public services such as education, health, administration and culture are well represented. Leisure and sport facilities (such as tennis courts, ice rink), commercial services and religious buildings (churches, cathedrals) are completing the large range of tertiary activities in the area. A rather dense and unregulated road and pedestrian network, of low, medium and high traffic intensity, represents the urban tissue of the area. The social mix, the cultural and natural heritage, the specificity of a very vivid Danubian harbour with radial and half-ring old streets, the presence of an representative and valuable buildings stock, damaged but untouched by the 45 years of communism and its "systematization" and aggressive interventions in the urban fabric, provides a touristic attraction for both city residents and foreign visitors and makes this area suitable for a LMP laboratory. 74

7 Photos 2 and 3. Buildings and nature in the old city centre of Braila Source: authors archive 3. Methods and working directions The project approach was founded on four major pillars: i. Implementing the methodology and process developed under the EUROSCAPES project. ii. Observing /applying the legislation at international - European and national level on landscapes and integrated strategic planning framework at the local level. iii. Building of a local partnership for the selected area, together with identification of the LMP mechanism for management and implementation. iv. Investigating, analysing and proposing the most appropriate recommendations to be considered for protection and development of the natural and cultural heritage. In practice, evaluating the priorities for urban transformation required a comprehensive assessment of the initial state of the art and to investigate the critical aspects related to planning scenarios. In case of Braila, the evaluation was conducted by involving local stakeholders, using interactive methods such as participatory workshops questionnaires, dialogues, thematic working groups coordinated and facilitated by SERDA team, all aiming to identify problems and potentials of the are and set up diagnosis and directions for development and changing. 3.1 Building of the local partnership and capacity for integrated management As the LMP aim was to rehabilitate the natural and build-up heritage of Braila Municipality centre in strong correlation with its social and economic regeneration, the participation and involvement of key local actors during the entire process was crucial. As a result, creation of a stable and 75

8 committed Local Action Group (LAG) involving public, private and non governmental sector was a key factor for the project success. In this perspective the team s approach was to start building a managerial capacity unit, aiming to generate the vector for revitalisation of the entire social and economic life, in correlation with the intention of the LMP to be a concrete and practical guide for the area s partnership, pointing out integrated management mechanisms for reaching the proposed objectives in changing the city centre. Building a durable local partnership and active managing unit for the selected area were not easy tasks, but nonetheless became the focus of both LMP elaboration and its further implementation phases. 3.2 Preparatory studies: cultural and natural heritage The elaboration of two final studies on the cultural and natural heritage (Urbanart, 2012) was based on previous studies and researches, analyses of the system of the green spaces, urban landscape and public space of the city of Braila, on field research and direct observation of the area as well as on meetings and discussions with the beneficiary, local professionals and representatives of the public administration. Both studies on natural and built-up heritage revealed the historic importance of the area, its significant position within the city and focused on the detailed analyses of the natural environment and cultural landscape, which has been analysed from different perspectives: physical state, height, architectural and historical values, and the system of the green spaces, urban landscape and public space of the city of Braila. On the basis of a detailed analysis, a SWOT and diagnosis were formulated, pointing out strengths and potentials as well as the weaknesses and the needs for interventions in the area. On this base, both studies concluded with recommendations for local development and operational urban strategies and plans, of which most important are Braila General Urban Plan and the Integrated Urban Development Plan to be further developed by the Braila Municipality in view of applying for EU funds in the incoming programming period LMP strategic objectives The integrated management objectives answered to the identified situation requiring for each objective to address specific challenges and development problems and all together to be able to address the global aim to achieve urban and socio-economic cohesion and sustainable development of an important part of the historic centre of Braila, an area with a significant cultural heritage and key potentials. Three strategic objectives were identified: Strategic objective 1 - Nature and community: improvement of the quality of life and valorisation of the natural and anthropogenic resources; 76

9 Strategic objective 2 - Restoration of the image and traditional atmosphere: conservation and valorisation of the natural and build landscape, in the perspective of a sound economic revival and sustainable development; Strategic objective 3 - Citizens and administration: strengthening the local public administration and citizen s effective participation to the processes of decision making and management of the natural and build heritage. For each strategic objective a number of programmes were developed having specific projects ideas and actions, specifying the management tasks and challenges. Based on the strategic objectives, a short and medium term ( ) Action Plan was elaborated and agreed in the final stage of the project with the key local partners and main beneficiary of the LMP, the Braila Municipality. 4. Outcomes and discussion The following sub-sections present the main results and proposals of the studies on built-up and natural heritage in the area, elaborated within the Euroscapes project as a support for concrete actions of local actors. 4.1 Recommendations and proposals for implementing the two studies The proposals and recommendations of the LMP and of the two studies are of a general, zonal and local character. They are mainly related to the protection, rehabilitation and functional conversion of the natural, architectural and urban heritage of the Pilot Zone as well as to the promotion of its cultural value. As priority measures, can be mentioned: - rehabilitation of the listed buildings and of those having a urban and architectural value; - rehabilitation and maintenance of the historic heritage that contributes to the general image and to the preservation of historic and cultural features of the area, through a support and technical assistance programme as well as information and education of the inhabitants; - urban regeneration of the Eastern old industrial area by conversion of the abandoned industrial buildings and warehouses, by reconstruction and reorganization of some obsolete and abandoned lands; - transformation of the Traian and Poligon Squares in an area of a strong cultural character "the museum zone" and of a good and homogenous urban design, on the basis of a unitary and integrated landscape planning project; 77

10 - achieving a good and efficient reconnection of the Public Garden to the Danube Waterfront by isolated and discrete interventions, without affecting the traditional tissue of the area; - general improvement of the quality of the public space by rehabilitation of the roads and sidewalks, of the urban furniture especially in the main points of interests in the area; - involving the local communities in the area to take actions in maintaining, preserving, rehabilitating the housing stock and the public areas; - promoting the cultural and historical assets of the area. Specific proposals and measures are formulated at the level of 7 main sub-zones, defined as specific typological landscape zones (Figure 2). Figure 2. Zones and sub-zones and landscapes typologies Source: LMP- Natural Heritage Study, 2012 Taking into consideration all the valuable architectural, urban and cultural assets of the area, it is recommended in the end, that the area gets the status of an "urban action zone", in order to become eligible for European Funding in the next programming period A number of actions are necessary in this perspective, such as: preparing the documentary, juridical and conceptual framework, starting maintenance and conservation actions in order to prevent further degradations of the building stock and of the public spaces and initiating awareness and educative 78

11 programmes for local actors in order to set up a future partnership and to increase the involvement of the local community in urban regeneration and landscape management. 4.2 Reconnecting the city: the cultural-touristic itineraries In order to promote and make the best use of the Braila urban centre and architectural heritage, the studies proposed the organisation of eight itineraries having a cultural, recreational or mixed character, as a basis for a global regeneration of the area (Figure 3). The itineraries proposed will connect the main nodes and landmarks in the area such as the Traian Square, Poligon Square, Public Garden, The Harbour Station and others along main axis such as "Împăratul Traian" street or the Danube waterfront, or along the natural corniche, or going through the inner urban tissue of the old city. The organization and design of these itineraries is supposed to ensure the permeability and legibility of the area and the connectivity and integration of the "upper city" with the lower part of the Danube riverfront (Pascariu, 2011). The proposed itineraries are listed below and illustrated in Figure 3: Itinerary no. 1: Traian Square Poligon Square Public Garden Danube Waterfront Itinerary no. 2: Violatos Mill Danube Waterfront Saligny Silos, Itinerary no. 3: Traian Square Împăratul Traian street Danube Waterfront (Harbour Station) Itinerary no. 4: From. Împăratul Traian street along the corniche line to Lykiardopoulos Mill Itinerary no. 5: Călăraşilor Road Traian Square Galaţi Road Fortificaţiei street - Vadul Schelei street Danube Waterfront (1 st peripheral itinerary) Itinerary no. 6: From Călăraşilor Road via Rubinelor street, Pietrei street and Neagră street to Împăratul Traian street and then along the corniche to the Public Garden Itinerary no. 7: Danube Waterfront (Violatos Mill) Vapoarelor street (or along. Danubiului street) Călăraşilor Road Traian Square Galaţi Road (or to the West along Mihai Eminescu street) (2 nd peripheral itinerary) Itinerary no. 8: Călăraşilor Road Florilor street Rubinelor street C. A. Rosetti street (Teatrului street) Dimitrie Bolintineanu street "Public Garden" park. 79

12 Figure 3. Cultural-touristic itineraries in Braila historical centre Legend Source: LMP- Natural and Cultural Heritage Studies, 2012 The proposed cultural-touristic itineraries are one complex project, part of a key LMP program that aims to restore the image of the traditional atmosphere, preserve and enhance the natural landscape and built-up heritage, in the spirit of sustainable integrated development. It is expected to increase visibility and inclusiveness, to add value - including economic and social and also development of green areas. However, there were identifies a number of critical challenges that should be addressed through the proposed integrated management system (IMS) as follows: the project may increase land values, making it less affordable, increasing housing costs and their maintenance as well as increased rents for individuals and businesses; the choice for the proper reconversion of functions of the heritage buildings to be rehabilitated; the location of new activities should be discussed and agreed with the owners and the local community, and in accordance with the priorities identified initially and in the Spatial Management Plan 7. Configuring the itineraries should be considered at larger scale of the central area and of the city as a whole (Figure 4). In terms of landscapes and planted areas, it is important to achieve better relationships and integration within the green system of the city centre and of the municipality as a

13 whole. It is important to mark the spatial continuity by visible and unitary elements such as plantations, urban furniture, pavements, etc. and this aspect should be taken in consideration in the future planning process (projects and interventions). Emphasizing landscape elements on certain routes and directions is necessary. In this respect, attention is due to the following directions: Traian Square str. Împăratul Traian River Station; Traian Square Polygon Square Public Garden and accesses to the Danube promenade / waterfront; Upper corniche route with its lower alternative (at the corniche basement level), linking sport and recreation zones; Danube waterfront with facilities in the contact points with routes connecting the upper terrace, especially in the Public Garden area; Perimeter route on the Northern side (Fortificaţiei Vadu Schelei) under full valorisation conditions, and rehabilitation - conversion of historical buildings such as Lykiardopoulos Mill and Rizeria Română. Figure 4. The scheme of axes, nodes and main sub-zones of the pilot area Source: LMP- Natural and Cultural Heritage Studies,

14 4.3 The proposed management mechanism The key actions in developing an operational structure were twofold: i. Setting-up an effective management mechanism for implementation of the LMP in the selected area, and ii. Coordination of the LMP implementation with the other plans and strategies covering the area. The proposed management and implementing structure of the LMP is on two levels: i. a Zonal Coordination Committee (ZCC), as operational agent under the Municipality coordination and ii. a Technical Unit. The ZCC is under the coordination of the Municipality to which is directly reporting. The Zonal Coordination Committee includes: The representative of the Municipality (Chief Architect) and a City Council Representatives of SERDA Braila, the Commission of Monuments and Agency for Environment and Landscapes 1 or 2 representatives of the business sector Representatives of the relevant NGOs and local community The Technical Unit includes: A landscape /urban / management expert A financial expert A legal expert Secretariat The management mechanism also includes a monitoring and evaluation system and involves community representatives' direct participation in the Zonal Coordination Unit. Also, LMP proposes the location of a small representative office in the area, as a direct and more informal antenna between the community and the public administration. The proposed structure provides the seeds for developing an integrated management system (IMS). The aim of the IMS is to avoid the duplication of existing environmental management systems and management tools in a city 8. The 8 Managing Urban Europe-25 project Guidance paper on Overview of the Integrated Management System ( 82

15 IMS for managing the urban area consists of five major steps that are repeated in annual cycles. These steps are graphically illustrated below (Figure 5). Figure 5. IMS, step-by step Evaluation and reporting Baseline review Implementat ion and monitoring THE IMS Target setting Organization al set-up Political commitment Involvement and communication Source: processed after Managing Urban Europe-25 project 5. Conclusions The major expected long-term outcome of the project is the improvement of the urban landscape and urban management in historic areas based on the support of a public-private mechanism, aiming to a better quality of public life, increased awareness regarding the landscape and increased participation of citizens and decision makers. Other expected outcomes are the accession and absorption of European Structural Funds for the foreseen transformation of the city and developing of a more entrepreneurial approach. Overall, the most influential aspects are so far, the method and the approach towards landscape and urban management, having the potential to promote the desired changes. The proposed approach is quite different from the traditional one in the Romanian environment, which is characterised by lack of cooperation and interaction between urban actors, by a rigid application of the legal framework, by limited responsibilities and by a reactive type of action rather than a strategic and preventive one. 83

16 The project is expected to create the necessary synergy for generating a change in the urban management. This synergy can be achieved due to several factors: the existence of an interested and active leading institution which is the SERDA, the opportunity to access the ERDF in the next programming period, the important convertible land reserve, the increased awareness of the local actors about the issues and the values of the area, the support of the City Hall, which is interested to promote the area as a representative urban asset. The selected area is in fact a very important one for the image and identity of the city and very appropriate for a complex urban regeneration programme (Pascariu, 2010) and if the proposed Action Plan will be implemented accordingly, it may be the seed for a significant change of the city transformation and evolution. The importance and effectiveness of such projects for Romanian cities relies within the process of building capacities for strategic planning, increasing the involvement of local communities in urban development and successful implementation of new tools for urban planning. It is expected that the LMP for this singled-out area, if well managed and well implemented, will provide an effective tool with concrete outcomes for urban revitalisation and economic development and diversification, natural heritage conservation, participation and social inclusiveness. Even more, it can influence the other city neighbourhoods and be replicated on the long run. References European Commission (2005), Communication from the Commission, Cohesion Policy in Support of Growth and Jobs: Community Strategic Guidelines, , Brussels European Commission (2007), The Chart of Sustainable Cities, adopted by the informal Ministerial Meeting on Urban Development and Territorial Cohesion, Leipzig, 24/25 May, 2007 European Council (2006a), Regulation (EC) No 1080/2006 of 5 July 2006 on the European Regional Development Fund and repealing Regulation (EC) No 1783/1999, OJ of the EU European Council (2006b), Council Regulation (EC) No 1083/2006 of 11 July 2006, laying down general provisions on the European Regional Development Fund, the European Social Fund and the Cohesion Fund and repealing Regulation (EC) No 1260/1999, OJ of the EU Government of Romania (2008a), Government Decision No. 27 / 2008 for the modification of Law 350 / 2001 regarding the territorial and urban planning 84

17 Government of Romania (2008b), Government Decree No. 998 / 2008, modified by GD 1149 / 2008, defining the national growth poles where priority investment projects are achieved from European and national financed programmes *** Law 315 / 2004 on Regional Development Policy in Romania (replacing Law 151 / 1998). Pascariu, G. and Pascariu S. (2012), "Urban Regeneration and Community Building in Historic Centers, Romania", Planning Studies & Practice - Journal of Singapore Institute of Planners, Vol. 4, No. 1, Nov. 2012, pp Pascariu, G. (ed.), (2010), Methodological Guide for Urban Integrated Project, Latanzio et Assoc., Bucharest (in Romanian) Pascariu, S. (ed.), (2011), Draft report on Revitalization natural and built-up environment Braila Historical Centre, Urbaplan ltd., Bucharest Urbanart (2012), Built-up Heritage of the Pilot Zone of Braila and Natural Heritage of the Pilot Zone of Braila, Urbanart ltd., Bucharest 85