CENTRAL EUROPE Programme: Cultural Heritage protection and promotion in

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1 SUSTCULT FINAL CONFERENCE - Lubiana, 8 th April 2014 CENTRAL EUROPE Programme: Cultural Heritage protection and promotion in Benedetta Pricolo Italian National Contact Point

2 1. CENTRAL EUROPE 2007/2013 Territorial structure 8 Member States (Austria, the Czech Republic, East Germany, Hungary, North Italy, Poland, Slovakia, Slovenia) Over 1 million square kilometers, home of over one quarter of Europe s citizens (142+ million in 2011) 77 units of NUTS 2 level regions 8 cities > inhabitants

3 1. CENTRAL EUROPE 2007/2013 Priorities and Projects Priorities Innovation 2. Accessibility 3. Environment 4. Competitiveness and attractivness of Cities and Regions Total Financed Projects

4 1. CENTRAL EUROPE 2007/2013

5 1. CENTRAL EUROPE 2007/2013 Cultural Heritage: an infographic

6 1. CENTRAL EUROPE 2007/2013 Map of cooperation on cultural heritage

7 2. CENTRAL EUROPE 2020 The CE 2020 Programme in a nutshell Geographical scope has been enlarged: from 8 to 9 Member States Budget of around 246 M ERDF Same Managing Authority of the CE Programme (City of Vienna) 4 Priority Axes, corresponding to 4 (out of 11) EU Thematic Objectives

8 2. CENTRAL EUROPE 2020 TO1: Strengthening research, technological development and innovation EU Thematic Objectives TO 4: Supporting the shift towards a low-carbon economy in all sectors TO 6: Protecting the environment and promoting resource efficiency TO 7: Promoting sustainable transport removing bottlenecks in key network infrastr, P1: Cooperating on innovation to make CENTRAL EUROPE more competitive CENTRAL EUROPE Programme Priorities P2: Cooperating on low carbon strategies in CENTRAL EUROPE P3: Cooperating on natural and cultural resources for sustainable growth in CENTRAL EUROPE P4: Cooperating on transport to better connect CENTRAL EUROPE

9 2. CENTRAL EUROPE Cooperating on natural and cultural resources for sustainable growth in CENTRAL EUROPE Improvement of environmental quality Valorising cultural heritage and Culture fostering economic growth and resources employment Smart cities Reduction of land-use conflicts Sustainable management of protected areas Rehabilitation of brownfield sites Sustainable use of natural resources Adaptation to climate change Sustainable use and promotion of cultural heritage sites

10 2. CENTRAL EUROPE To improve integrated environmental management capacities for the protection and sustainable use of natural heritage and resources - Protect valuable areas - Sustainable use of natural resources for development - Facilitate integrated environmental management - Adaption measures for climate change 3.2 To improve capacities for the sustainable use of cultural heritage and resources - Ideas to better use potentials of the creative industries - Foster sustainable economic growth and employment - Promote the use of cultural heritage for regional economic growth 3.3 To improve environmental management of functional urban areas to make them more livable places - Manage and improve environmental quality - Strengthen capacity for environmental planning - Mitigate land-use conflicts - Rehabilitate brownfields - Support smart city strategies

11 2. CENTRAL EUROPE 2020 SO 3.2 To improve capacities for the sustainable use of cultural heritage and resources Central Europe has a great diversity of cultural heritage and resources in terms of historical sites, documentary heritage, artefacts, traditions, cultural landscapes as well as traditional skills and knowledge. This heritage and its related resources represent important location factors, strongly contributing to the attractiveness of central Europe s territory. The protection and valorisation of cultural heritage and resources represent a powerful potential for economic growth, including cultural and creative industries, generating value and thereby directly benefiting citizens. Context There is the need for facilitating a good balance between the preservation of cultural heritage and sustainable long-term socio-economic development of regions in order to strengthen their attractiveness and competitiveness. Emphasis needs to be given to managing conflicting usage interests and to capitalising the potential of cultural heritage assets for economic, social and cultural activities. Transnational cooperation will help improving capacities of the public and private sector dealing with the protection and sustainable use of cultural heritage and resources by supporting integrated approaches. This will allow for coordinating the preservation and management of cultural heritage and resources with sustainable growth. The development and implementation of strategies and policies for valorising cultural heritage and exploiting potentials of cultural and creative industries will trigger economic opportunities and employment at regional level. Main Result Improved capacities of the public and private sector for the sustainable use of cultural heritage and resources in central Europe

12 2. CENTRAL EUROPE 2020 What next? The process 2012 Setting-up of the Programme strategy (Strategic choices for thematic focusing) (DONE) April/May, September 2013 Contents of the Programme (Actions, finances, implementation, etc.) (DONE) Identification of challenges/needs/potentials (Territorial analysis of the Programme area and stakeholder consultation) (DONE) December 2013/February 2014 PO presentation to the EC (possible approval Autumn 2014) July 2014 March 2013 Stakeholder consultations on strategy (on-line, national/transnational events) (DONE) October 2013 Consultation of the public (Strategic Environmental Assessment) (DONE) May 2014 Kick-off Conference Launch of calls (Last quarter 2014)

13 2. CENTRAL EUROPE 2020 What next? Project Ideas and Partner Search In spring 2014, tools for an early exchange on project ideas and partner search will go online. Check on Kick-off Conference, 1/2 July 2014 in Vienna The conference will introduce more details on funding priorities and discuss these with key decision makers. New project ideas will also be presented and further developed in a partner search forum.

14 3. Synergies with other ETC Programmes: Alpine Space Priority Axes 3 (OT6) : Liveable Alpine Space SO 6C.1:Sustainably valorisealpine Space cultural and natural heritage Type of actions (1): Organize knowledge transfer, exchange of good practice examples,networking and development of innovations concerning models for non-profit organisations and voluntary work in the cultural and social sector; Develop Alpine Space wide cultural initiatives to promote a transnational alpine identity and enhance the awareness of the alpine culturalheritage; Develop education, training and qualification models and networks and set up of pilot actions to re-invent traditional jobs in an innovative context;

15 3. Synergies with other ETC Programmes: Alpine Space Priority Axes 3 (OT6) : Liveable Alpine Space SO 6C.1:Sustainably valorisealpine Space cultural and natural heritage Type of Actions (2): Design implementation strategies, set up and test of models to better capitalize alpine cultural and natural heritage by enterprises, research institutions, NGOs and local population using exchange of experiences, mutual learning and pilot activities; Design implementation strategies, set up models and test pilot actions to combine tourism with the promotion and protection of alpine natural and cultural heritage; Develop and test control systems for the labellingand funding of green and fair products respecting and promoting Alpine Space cultural and natural heritage.

16 4. CENTRAL EUROPE Capitalisation Thematic booklets PORTRAITS

17 4. CENTRAL EUROPE Capitalisation Output Library and Collection of Pilot Investments

18 5. CENTRAL EUROPE Some Best Practices SECOND CHANCE - From Industrial Use to Creative Impulse AoI Total Budget: ,32 Start date: 01/2010 End date: 09/2013 Duration (months): 45 Lead Partner: City of Nuremberg Project Partners: MIB - Fünfte Investitionsgesellschaft; Hall 14 Association, Leipzig Cotton Mill, Aufbauwerk Region Leipzig GmbH, Arsenale di Venezia SpA, City of Venice; Museum of Municipal Engineering in Krakow; Municipality of Krakow, Museums and Galleries of Ljubljana, City of Ljubljana. Objective: enhancing the competitiveness and attractiveness of 5 CE cities by transforming brownfield sites (former industrial sites) into cultural hotspots. Abandoned sites become engines for urban development that can revitalise their neighbourhoods, create employment and stimulate local economies.

19 5. CENTRAL EUROPE Some Best Practices Project s focus: -Protection and preservation of the brownfield sites in respect of their cultural heritage and in interest of the cities, local partners and the inhabitants; -Revitalisation of the landmarked buildings through cultural activities; -Implementation of exemplary cultural pilot actions which will show the importance of the revitalisation of brownfield sites towards the development of cultural centres; -Inclusion and promotion of a combined usage of the brownfield sites by other branches (e.g. AEG SIEMENS) to increase there competitiveness; -Fortification of the district of the located post-industrial site in having a positive impact of investors; -Strengthening of the territorial cohesion by the promotion and exchanging of know-how within the transnational partnership and hence the development of a balanced usage of the brownfield sites in all cities.

20 3. CENTRAL EUROPE Some Best Practices CENTRAL MARKETS Revitalizing and promoting traditional markets in CENTRAL EUROPE Aoi Total Budget: ,00 Start date: 07/2012 End date: 12/2014 Duration (months): 30 Lead Partner: City of Venice Project Partners: Conservatory of Mediterranean Food, Piedmont Region; Ústí Region; City of Torino; City of Krakow; Chamber of Commerce and Industry Veszprém; Pécs Urban Development cplc; Municipality of Bratislava the Capital of the Slovak Republic; Maribor Development Agency. Objective: enhancing the competitiveness and attractiveness of the 8 target cities/regions through the development and demonstration of new and innovative market revitalization strategies which reinforce and balance the relationship between city/regions and markets.

21 5. CENTRAL EUROPE Some Best Practices Project s focus: - the integration of markets in city commercial life facilitates a profitable coexistence among different commercial actors (stallholders, retailers, big distribution chains) and the cooperation among local dealers (restaurants, bar, etc.); - enhance the role of peripheral markets recognising the important service they offer to citizens; - improve market management in the partner cities/regions in order to enhance their competitiveness; - foster the link with local productions, creating synergies between the urban area and the rural belt to exploit the competitive advantage; - give attention to consumers, developing a system to guarantee the quality and variety of products; - reduce the impact of markets in term of waste production and traffic concentration to make urban development more sustainable; - promote cultural animation of the markets areas, focusing on the rediscovery of traditions linked to the market life and use markets to promote a city image attractive for sustainable tourism. In the long-term, the market areas will be revived through the innovation of the management system and of the related services. Hence, the entire market site, the district and the whole city/region will be revalued and the attractiveness increased.

22 3. CENTRAL EUROPE More information.. Programme web site: Library CENTRAL EUROPE Thematic Booklets CENTRAL EUROPE : Preparation of CENTRAL EUROPE 2020:

23 THANK YOU! Italian National Contact Point Veneto Region International Politics and Cooperation Department Crossborder and European Territorial Cooperation Section Benedetta Pricolo