How Digitalisation Drives Urban Production: Billebogen in Hamburg. Hape Schneider Senior Project Manager HafenCity Hamburg GmbH
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1 How Digitalisation Drives Urban Production: Billebogen in Hamburg Hape Schneider Senior Project Manager HafenCity Hamburg GmbH How digitalisation changes cities: Innovations for the urban economy of tomorrow 6th September 2017, Witten
2 Agenda 1.Billebogen: An Urban Development Area in the Inner Periphery of Hamburg 2.Industrial Production in the Inner City/ Vertical Production in Building Structures with Long-Term Flexibility 3. Further Considerations
3 Billebogen Some Impressions of Spatial Heterogenity (Billebecken Area)
4 Billebogen Some Impressions of Spatial Heterogenity (New Huckepackbahnhof and Elbbrücken Area)
5 Billebogen Urban Production in the Inner Periphery of Hamburg City HafenCity (New Downtown) Harbour Area (about 75 km 2) Billebogen Billbrook / Rothenburgsort (Industry / Logistics) HafenCity Hamburg GmbH / Burkhard Kuhn
6 Agenda 1.Billebogen: An Urban Development Area in the Inner Periphery of Hamburg 2.Industrial Production in the Inner City/ Vertical Production in Building Structures with Long-Term Flexibility 3. Further Considerations
7 Global Trade Linkages Reveals Rising Connectivity Source: P. Khanna, 2016
8 Supply Chains Becoming More Disperse and Complex Source: P. Khanna, 2016
9 Supply Chains as Ecosystem of Producers, Distributors and Vendors: The Case of Freitag Lab (Zurich) approx. 120 employees (production: only 1/3) local availability of workforce in symbiotic relations to other enterprises in the building (Noerd) production located near the airport (global distribution network) little offer for carpark facilities -> the employees commute by public transport & by bike
10 Local Influences in the Knowledge Economy Service Manufacturing Link Rough Branch Based Differentiation of Knowledge Bases in Industries: synthesis based (traditional) analytic symbolic Specific Hamburg related context Shipbuilding Biotechnology Film/TV Mechanical Engineering Metal Processing Information & Communication Technologies Fashion Music Design Advertising Syntheses Based Knowledge Analytic Knowledge Base Based on engineering expertise Based on natural sciences Implicit knowledge Dominantly explicit knowledge, complementarily implicit knowledge Application or new combination of knowledge (Know How) Application of scientific principles and methods (Know Why) Predominantly incremental innovations Radical innovations as well R&D less important Systematically and formally organized R&D Orientation to customer-specific solutions Scientific inputs of universities and research institutes Learning by Doing, Learning by Interacting -> close customer-producer-relationship Learning by exploring -> close connection scienceeconomy Source: M. Kiese / Maier et al. / Martin 2012
11 Billebogen Building & Commercial Types for Commercial Usage (K. Chapple 2015, after San Francisco Planning Department 2002) PDR = production, distribution, repair Source: K. Chapple 2015
12 New Huckepackbahnhof Former Railway Area with Elevated Topography Surrounded by Traffic Infrastructure
13 Billebogen New Huckepackbahnhof Physical Structure of a Modern Production Area Creates to Jobs Light Industries R&D Smaller Corporate Headquarter Cultural Production Scenery Design & Costumes Production (State Opera) Logistics Densified Urban Production Small and Medium Sized Enterprises Incubator Concept Small and Medium Companies Service Manufacturing Link Social Infrastructure (Daycare Facility, Food, Services, Music Club, ) R & D Services Exhibition Space Conference Space Visibility Hotel Accomodation Conference Space Visibility Larger Corporate Headquarters (1 or 2) Services / Retail Visibility
14 Billebogen New Huckepackbahnhof : Densified Urban Production Density / Differentiation / Vertical Layout / Workplaces / Urban Setting
15 Billebogen New Huckepackbahnhof Opera Scenery Design & Production (Manual Production, Costumes, Logistics) (Opening Summer 2018)
16 Agenda 1.Billebogen: An Urban Development Area in the Inner Periphery of Hamburg 2.Industrial Production in the Inner City/ Vertical Production in Building Structures with Long-Term Flexibility 3. Further Considerations
17 Billebogen Local Urban Development Strategy Industrial Buildings belong to the Cityscape
18 Billebogen Local Urban Development Strategy Leisure and Sports Areas close to Workplaces
19 Billebogen Heterogenius Urban Transformation with Focus on Urban Production Urban Area for relatively Low- Emission Production Types and Production-Oriented Services Cultural Uses New Buildings Cooperative Interventions Vertical Production R&ED Production-Oriented Sercvices New Buildings predominantly for Tenants Cluster Concept? (e.g. Food Industries?) New Buildings for Owner Occupiers, too Urban Connection HafenCity / Billebogen Offices(/ Hotels/ Manufactories / Entertainment / Events Residential Use Cooperative Interventions Structural Interventions Micro-Interventions
20 Billebogen as Sustainable Urban Development: Heat Supply Tendering Process for Decentralised Heat-Supply (Industrial Waste Heat as Power Source) New Huckepackbahnhof AURUBIS copper works BfQ Rothenburgsort Energetic Refurbishment Area (Existing Building Stock) Stadttor Elbbrücken? Concept Phase until 10/2017?? Residential Development ca WE Public Tendering Process (europeanwide) für Heat Supply (2017/18): - Critical Mass - Land Ownership QUERO Markmannstrasse Billebecken?
21 Further Information: Hape Schneider Senior Project Manager, HafenCity Hamburg GmbH
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