INVITATION. Expo 2022 Floriade Amsterdam - Almere, The Netherlands
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1 INVITATION Expo 2022 loriade Amsterdam - Almere, The Netherlands
2 WELCOME TO THE EXPO 2022 LORIADE AMSTERDAM ALMERE, THE NETHERLANDS THEME: GROWING GREEN CITIES loriade Expo 2022 will be an extraordinary expo. or six months the attention to the theme Growing Green Cities will be focused on the cities of the future. Visitors will have a unique and meaningful experience: while visiting the expo they will be invited to explore, touch and change. loriade Expo 2022 is an A1 international horticultural exhibition, accredited on 1 September 2015 by the International Association of Horticultural Producers (AIPH). loriade Expo 2022 was recognised on 15 November 2017 as an official A1 horticultural exhibition by the Bureau International des Expositions (BIE). loriade will open its doors for the seventh international horticultural exhibition in 2022, with the theme Growing Green Cities. This expo will also be the start of a new city district close to Amsterdam in the Netherlands. Almost everything that will be built for the exhibition will become part of the Legacy of loriade. The structures will remain and become part of the community. As part of this innovative exhibition concept, loriade Expo 2022 will stimulate innovation and the development of solutions that can benefit us all. It will be a living laboratory and a platform for smart solutions. EXPLORE. TOUCH. CHANGE. Credentials Winy Maas - MVRDV The Earth has seven billion inhabitants, more than fifty percent of whom live in cities. By 2050 this percentage will have increased to nearly seventy percent. With continued and relentless urbanization, we have no option but to look for new ways to keep our cities safe, healthy and attractive and to find a better balance between grey and green. We invite the world to join us and to contribute to our theme: Growing Green Cities. In this context, we have developed four sub-themes: Green - parks and green structures which make cities more attractive. ood - food production, food safety and food security solutions. Health - the effect of green structures on a healthy living environment, as well as on the physical and mental vitality of city inhabitants. Energy - sustainable energy solutions, as well as the effects of green spaces on the vitality of a city. LEGACY loriade Expo 2022 provides a platform for participants to present their vision of the green city through innovative, state-of-the-art projects. This is not a temporary platform. When loriade Expo 2022 ends, the area will be further developed into a new city district based on green city principles. This means that the expo will have a lasting impact. The contours of the new district will be visible in 2022, represented by the first homes and services, infrastructure and green, public areas. We are very proud that the inspiring Winy Maas (MVRDV), international landscape architect, professor and urbanist, has worked on the design of this urban development. 2 Credentials Winy Maas - MVRDV Credentials Winy Maas - MVRDV
3 EXPERIENCE loriade Expo 2022 will offer its visitors three different experiences, where they can find a lot of inspiration and information. 1. GREEN CITY loriade Expo 2022 will feature inspiring exhibitions from cities around the world, GREEN CITY ARBORETUM The expo site will be developed as a Green City Arboretum, serving as a model for green structure development in cities. This arboretum will consist of a variety of trees, shrubs, perennials, creepers, hydrophytes and flower bulbs, all of which contribute to a green, healthy and sustainable city. Around 3,000 species have been selected that contribute to the green city in terms of biodiversity, air A B C D E G H I L M J K A-Z: RATIO BASED ON NUMBER O SPECIES A G H B D I C E J K communicating their vision of a green city. These exhibitions will be situated purification, food production and city climate management. N O L M in a unique arboretum, covering the entire site. The arboretum itself will be a P N O P catalogue of trees, plants and crops, arranged in alphabetical order, each item The arboretum will be planted in alphabetical order. Each lot within the grounds Q Q R having a demonstrable function in the context of a green city. or example, some will be allocated a letter of the alphabet. A four-meter wide strip around each R will lower a city s temperature, others will store water, clean the air or create lot will contain plants and trees, the Latin names of which starts with the letter S energy. allocated to the lot. We invite participants to choose planting that bears a T U V W YZ S T U V W Y Z 3 2. GREEN EXPERIENCE relationship to their exhibit, country or city of origin. The green experiences of loriade Expo 2022 will appeal to the imagination of a broad audience and stimulate repeat visits. Sustainability will, of course, play a key role. These experiences will also become a component of the future residential district after the expo ends, or perhaps find a new location elsewhere in the world. 3. THE ULTIMATE GREEN EVENT The inspiring program and great line-up of events and festivities will ensure that loriade Expo 2022 will be a lively and dynamic event. Each day will bring something new to discover and experience. There will be workshops, pop-ups, art installations, as well as meet-and-greets, cultural events and entertainment - all contributing to make the loriade the ultimate green event.
4 AN INVITATION ACTS LORIADE EXPO 2022 Cities are where the future happens first. But every country in the world has its challenges with liveability in cities and metropolitan regions. And every country has cities that are frontrunners, with their own solutions and showcases. These solutions might be worthwhile showing and sharing with the world. loriade Expo 2022 offers a fantastic world stage! Expo area 60 hectares Expo dates 28 April to 23 October 2022 Visitors 2,000,000 (50% from abroad) Approximately 125,000 business visitors excluding conferences Therefore, we invite countries and cities to participate in loriade Expo 2022, with a contribution that is in line with the theme Growing Green Cities and at Host Host city The Government of The Netherlands Almere Innovation pavilion van Province of levoland. least one of the four sub-themes: Green, ood, Health and Energy. Organiser loriade Almere 2022 BV With the contribution participants showcase their solutions to keep our cities Access from: PARTICIPATING 5 safe, healthy and attractive. They will be part of an exhibition to be held before the opening of the loriade Expo 2022, and will illustrate a global range of solutions for improving lives while at the same time preserving the planet. Amsterdam Schiphol airport 25 minutes by car 30 minutes by train There are several ways to participate in loriade Expo 2022: from a unique landscape design, an innovative indoor exhibition, to the newly developed expo possibility: A Green Embassy. They should all be in line with the theme and ambitions of the expo and they need approval beforehand. We encourage countries to participate together with a city or region and we stimulate cities to cooperate with the government in order to achieve maximum impact. The options are: Green Embassy irst-class opportunity to participate. With this option you design a green city, we build your design and together we develop the most sustainable city of the world. Designs include landscape design. Indoor Expo There will be indoor space available for tropical exhibits, which are not suitable for the Dutch outdoor climate or because of concept limitations. Temporary pavilion Temporary buildings have the same sustainability ambitions as Green Embassies. Therefore, every pavilion needs to have an envisaged destination for after the expo, so it will be sustainable. Design, materials and construction should be in line with the ambitions of loriade Expo 2022 and include the landscape design. Landscape, park Contribution to landscape design with the potential of a park as part of the new city district. 6 Varieties: 1. City-design 2. Co-creation 3. Plug & play See page 8 for more detailed information. More information is available on the website
5 THE CHALLENGE: DESIGN A GREEN EMBASSY GREEN EMBASSY OPTIONS A Green Embassy will be a permanent structure, designed by high-profile architects on behalf of the participant and developed and built by the Dutch Real Estate consortium. During the expo it can be rented by the participant. Afterwards, the Green Embassy will be transformed into houses or used for other purposes. Sustainability is the goal here. Nothing will be wasted. 1. City-design This is the ultimate Green Embassy, with an architect chosen and appointed by the participant. The Dutch Real Estate consortium will take over after the final design. After completion, the participant will rent the pavilion during the expo. With this option there is maximum influence on the design. By choosing a Green Embassy, participants can contribute to a new urban district with a permanent design, created by an architect of their own choice. This design can showcase the participant s own positioning, vision and green solution(s) for cities of the future. These Green Embassy designs will receive a huge amount of international attention while forming part of an exhibition in the 2. Co-creation The participant chooses the architect and requests loriade Expo 2022 to appoint him. This might be beneficial with regards to tender procedures. After the preliminary design, the Dutch Real Estate consortium will take over. After completion, the participant will rent the pavilion during the expo. run-up to the loriade Expo Plug & play 8 We have developed three variations to choose from, depending on how much influence you would like to have on the design. or all options applies: we will build it, participants will then rent the pavilions and afterwards the designs will be transformed into houses or buildings for other purposes as envisaged in the original design. They will all be part of the new city district. ive Green Embassies will be developed by loriade Expo These will be designed by Dutch high-profile architects appointed by the expo, representing our vision of the Green city of the future. Participants can choose this option and rent the Green Embassy as its pavilion during the expo. With this option there is no influence on the design. EZAR Pablo Atienza & Juan Blázquez architect and Jesús Granada photographer The participant can be a country or a city, or a combination of both. Because of the time needed for the development of a Green Embassy and the limited number of lots, the choice and designs have to be made before mid After that, the options will be limited. There are twenty lots available which will be allocated in order of submission. Together with the participants we will look at the best possible location for their Green Embassy, so that it is in line with the high standards of loriade Expo 2022.
6 LORIADE EXPO 2022 LOOR PLAN (DRAT) Green Island zone Weerwater Island zone Stage Seed companies Urban Greeners ood forest Boulevard A Tiny house A Greenhouse lo Tree Hotel g e rd ga ns Tree path chapel VIVARE Platform 036 drifting hotel g in at 9 lo House of Yes Islamabad Cedrus Campus Nature Organisations G Theater P Parijs Lilium Platan Stage indoor theater/ stage Square Vancouver Thuja New York Rosa M Shanghai Magnolia ruit your world New Delhi Nelumbo (Lotus) Osaka Prunus Pathe - Companies food horticulture - Companies green technology - oodlab Onsite parking Market hall & Garden center ood Garden Display One farm The dark brown areas (indicative) Onsite parking are reserved for a total of 20 Green Embassies. ood Garden Sponge City projects Wuhan Wisteria Tokyo Ginkgo Philadelphus (Jasmin) Town of Curitiba Almere Handroanthus Promenade Aeres Kashotel Singapore bowel health pavilion Oncidium (Orchid) Seoul orsythia Crazy Dutch Kuala Lumpur Hibicus G wooden bridge g ru eb nd ve Le istreets ns e rd ga Oklahoma Chrysanthemum Los Angeles Erythrina Seattle Dahlia Boulevard masterplan was the Garden City Concept, developed by the English sociologist showcase for revolutionary buildings and future living on the themes eeding, Sir Ebenezer Howard and assumes a harmonious relationship between city and Greening, Healthying and Energizing the city. The ambitions of loriade Expo countryside. The Almere Principles were drawn up in 2008, in collaboration 2022 come together with those of istreets in an inclusive, intelligent and infinite with the international sustainability expert William McDonough, to inspire all living environment of forty to sixty houses. Both the houses, the technological who contribute to the future of the city. They are a source of inspiration for knowledge and best practices showcased here are freely accessible. the highway A6 to Amsterdam and the city centre is across the water. Beekeepers orest in at Lotus residences with hotel concept Giant A special range of lots will be reserved for istreets: a living laboratory and on three sides, on one of the greenest parts of Almere. The site is located near Tree tower Elodge Inovation pavilion The masterplan for Almere was drawn in The inspiration for this centrally situated in the city of Almere. As a peninsula it is surrounded by water Tree path Madrid Arbutus Aeres ISTREETS Almere to develop from a Garden City to a Green City. The loriade site is orest loating gardens Drifting function zone NEW TOWN ALMERE Almere Zelkova Z CITIES ARE WHERE THE UTURE HAPPENS IRST
7 BENEITS O PARTICIPATING INTERESTED? Without participants there can be no successful loriade Expo 2022, so we are very grateful for every contribution. We offer participants: An invitation for your official Green Embassy representative to various Green Embassy events. Use of the title Green Embassy of loriade 2022 or Official Partner Countries and cities interested in participating in loriade Expo 2022 can submit the application form enclosed and also available on the website We will contact you to discuss the possibilities and options. Part of a world stage of loriade Expo 2022 with the theme Growing Green Cities. Approximately 2,000,000 visitors during a six months expo. Over 125,000 expected business visitors (excluding conferences). Exposure from the loriade Expo 2022 marketing and promotional value. National and international networking platform: conferences, trade fairs, presentations, etc. Membership of the loriade Expo 2022 international network community. loriade Expo Use of the Green Embassy of loriade 2022 banner. Exposure and part of Green Embassy meetings in 2021 and Media value in the run-up to/during the loriade Expo 2022 via publicity campaigns. Relevant, branded content, in line with the loriade expo 2022 concept and themes, on the digital platform. Application for participation in the Green Embassy design process is open. There are twenty lots available which will be allocated in order of submission. Together with the participants we will look at the best possible location for their Green Embassie or other form of participation, so that it is in line with the high standards of loriade Expo More information is available on the website or other An invitation for the opening and closing of the loriade Expo questions, explanation of possibilities and procedures, please don t hesitate 11 Various additional benefits (discounts) relating to a number of free tickets, to contact us at participants@floriade.com. It would be a pleasure to get in 12 LORIADE DIALOGUES events, hospitality, accommodation, merchandising etc. Visibility in a variety of offline and online media and communication In the four year run-up to loriade Expo 2022 we will annually organize a opportunities on loriade Dialogue, starting in 2018, together with (inter)national knowledge institutions. Here knowledge on the central theme of loriade Growing Green The Green Embassies will explicitly tell the story and vision of the Green city of Cities will be shared and exchanged. Each year one of the four subthemes will the future, which will make the exhibition extra special. loriade Expo 2022 BV be the leading theme for the conference Greening, eeding, Healthying and collaborates and supports Green Embassy contributors, which is reflected in: Energizing the city. or the organization collaboration is sought with renowned Dutch universities such as AMS, WUR, TU-Delft, Aeres University of applied A unique pavilion by appointed architects with permanent visibility in the sciences, VU University Amsterdam and Maastricht University. You are more than loriade district. welcome to contribute and participate in any or all of these upcoming events. Support by a loriade Liaison Officer in the run-up to and during the exhibition. Look at the website for more information and dates of upcoming events. This point of contact guides Green Embassy participants. Being part of the Green Embassy community. Collaboration in special Green Embassy events in your pavilion, during the expo. (C) XTU touch with you! REGULATIONS The General Regulations and the Participation Contract for participants in loriade Expo 2022, were appointed by BIE on 15 November 2017 and can be downloaded from the website Official Participants benefit from the special agreements for visas and work permits as described in the General Regulations. Official Participants are foreign governments and international organisations that have accepted the official invitation of the Dutch government to participate in loriade Expo (C) Niek Roozen
8 Almere Central Station THE NETHERLANDS RECLAIMED LAND TRANSPORTATION The Netherlands, as the name suggests, is a low-lying and remarkably flat country, with large expanses of lakes, rivers and canals. Because of its location The Netherlands has an outstanding highway and railway system. Transportation is of special importance here, because the country functions as a gateway for 8 min on the North Sea coast, it has always been forced to find solutions in the battle the traffic of goods between Western Europe and the rest of the world. Both against water. This battle has inspired people to innovate, collaborate and inhabitants and tourists benefit from this. AMSTERDAM ALMERE co-create with an open-mind, in order to create a safe and liveable delta. Almere is centrally located in the Netherlands. Schiphol International Airport is NETHERLANDS Since 2,500 square miles (6,500 square km) of the Netherlands consists of Amsterdam only 45 kilometres from Almere and within easy reach. With an excellent train Metropolitan Area land reclaimed from the sea, we have dykes, locks and pumps to take care of connection, it will only take 25 minutes from Schiphol to Almere Central Station. our water management. We need new land to house our many inhabitants, of whom over eighty percent already live in urban areas. One of those urban areas is the Amsterdam Metropolitan area, which includes Almere. Travelling by car from Schiphol to loriade Expo 2022 will take just thirty minutes. The city of Amsterdam, the Dutch capital, is only thirty kilometres from Almere. The direct train connection from the city centre of Amsterdam to the centre of 13 Almere takes twenty minutes. Travelling by car from the centre of Amsterdam to 14 the loriade Expo 2022 takes thirty minutes. Amsterdam CS 20 min - Schiphol Airport 25 min Amsterdam 30 km - Schiphol Airport 45 km We find Almere on the largest artificial island of the Netherlands, levoland, east of Amsterdam, two to five meters under sea level. It is only forty years ago that the first pile was sunk into the reclaimed land and the first inhabitants settled CLIMATE C Altitude: - 3mC mm 80 in this new, polder city. Today, over 200,000 people live here. Almere has a warm and moderate oceanic climate (Cfb), characterized by mild to cool winters and warm summers, with moderate, year-round precipitation. 60 Dykes, locks and pumps take care of water management, as the area lies below The annual average temperature in Almere is 9.2 C and annual average the level of the surrounding water. This water connects Almere with Amsterdam, a tourist hot-spot, which draws more than seventeen million tourists every year. precipitation is 796 mm. At 45 mm, April is the month with the lowest precipitation and October, with 80 mm, the highest. August is the warmest Almere is part of the Amsterdam Metropolitan Area with two million inhabitants. month, with an average temperature of 16.6 C. January, with an average of 2.2 C, is the coldest month of the year
9 CONTACT T: COLOON All images and photos are used with permission of its owners: MVRDV, Niek Roozen, XTU architects, EZAR Pablo Atienza & Juan Blázquez architects and Jesús Granada photographer Disclaimer: Although the utmost care has been taken with this publication, errors and omissions cannot be entirely excluded. The information will be subject to changes due to its organic process as well as changes due to governmental developments on tax and regulations.
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