LED LAMPS Listen to the Market. FRANK HOHN Vice President OSRAM Asia Pacific Limited April 2012 Hong Kong

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1 LED LAMPS Listen to the Market FRANK HOHN Vice President OSRAM Asia Pacific Limited April 2012 Hong Kong

2 Agenda 1. Introduction 2. Types of LED Lamps 3. Typical Application Examples 4. Issues with LED Solutions 5. How to Support Users 6. The Cost / Performance Issues vs. Traditional Light Sources 7. Future Trends FRANK HOHN April 2012 Page 2

3 Introduction The LED industry FRANK HOHN April 2012 Page 3

4 FRANK HOHN April 2012 Page 4 Source: BeLight vol

5 Types of LED Lamps (1/2) LED Lamp Pin Base LED Lamp Classic Bulb FRANK HOHN April 2012 Page 5

6 Types of LED Lamps (2/2) LED Strip Series LED Panel LED Module FRANK HOHN April 2012 Page 6

7 Typical Application Examples FRANK HOHN April 2012 Page 7

8 Typical Application Examples (1/5) HOSPITALITY SHOP RESIDENTIAL MR16 20W replacement (5W) PAR16 20W replacement (4.5W) OFFICE Powerspot M 50W replacement (11W) Source: FRANK HOHN April 2012 Page 8 Classic A 60W replacement (12W) TUBE T8 36W replacement (20W)

Typical Application Examples (2/5) Famous resorts in

A 5-star hotel in Vietnam installed OSRAM 9,000pcs LED lamps

9 Typical Application Examples (2/5) Famous resorts in Singapore installed OSRAM 11,000pcs MR16 LED lamps and saved USD$0.65M Product /yr electricity Description& 90% lighting energy. A 5-star hotel in Vietnam installed OSRAM 9,000pcs LED lamps and saved USD$0.21M /yr electricity & 80% lighting energy. (source: ) FRANK HOHN April 2012 Page 9

10 Typical Application Examples (3/5): Decorative Lighting Halogen Eco Classic B CFL-i Mini, 7W, 300 lm LED CL B25, F 4.5W, 215 lm LED CL B, C 2.5W, 136 lm 18 W, 170lm FRANK HOHN April 2012 Page 10

11 Typical Application Examples (4/5): Task Lighting Incandescent 60W, 630 lm Halogen ECO Classic A CFLi Mini Twist 14W, 900 lm LED CLASSIC A60, 13W, 810 lm LED CLASSIC A40, 8W, 470 lm 42W, 630 lm FRANK HOHN April 2012 Page 11

Low Voltage (12V) High Voltage(220V) Typical

5W, 1900cd, 25 MR16 20 5W, 1100cd, 24 LEDspot AR111

12 Low Voltage (12V) High Voltage(220V) Typical Application Examples (5/5): Accent Lighting HALOPAR 50W, 900cd, 36 MR16 20W, 480cd, 36 AR111 50W, 4000cd, 24 PAR16 75 ADV, 10.5W, 1900cd, 25 MR W, 1100cd, 24 LEDspot AR111 12W, 3600cd, 24 PAR W, 950cd, 25 TRESOL 4.5W, 450cd, 30 FRANK HOHN April 2012 Page 12

13 Issues with LED Solutions FRANK HOHN April 2012 Page 13

14 Issues with Existing LED Solutions (1/5): Homogenous Colour Shift Problem Low Color Consistency High Color Consistency 1) Upfront 2) Over time Source: FRANK HOHN April 2012 Page 14

15 Issues with Existing LED Solutions (2/5): Fading Effect Gradual Fading Out Halogen MR16 FRANK HOHN April 2012 Page 15 Rapid Fading Out LED MR16

Issues with Existing LED Solutions (3/5): Multi-Shadow

multi-shadow on object Densely packed light sources

were tested at a distance of 1M from the object (hand),

16 Issues with Existing LED Solutions (3/5): Multi-Shadow Effects Light source Object 2 split light sources Large multi-shadow on object Densely packed light sources Minimum multi-shadow on object Surface * Note: Both lamps were tested at a distance of 1M from the object (hand), which is placed 30cm above the surface. FRANK HOHN April 2012 Page 16

17 Issues with Existing LED Solutions (4/5): Thermal Dissipation Issues Provide Quiet MR16 LEDr for users Quiet Non-Quiet MR16 35ADV 10W MR16 20ADV FRANK HOHN April 2012 Page 17

18 Issues with Existing LED Solutions (5/5): Directional Lighting Effect OSRAM Omni-directional Lighting Shade Lamp Typical Directional Solution OSRAM s OMNI Solution FRANK HOHN April 2012 Page 18

19 FRANK HOHN April 2012 Page 19 How to Support Users

20 How to Support Users? (1/3) Reduce the Spill Light of Scallop Effect Halogen MR16 MR16 Spill Light Distraction to the accent object * Spill light - Light rays, from spotlights and other focused light sources, that are not useful, e.g., producing lighting where it is not wanted on a stage (Answers.com) No Distraction FRANK HOHN April 2012 Page 20

21 How to Support Users? (2/3) Provide Lighting Advice and Right Solution at Right Place OSRAM PAR16 LEDr Simplify new installation PAR16 50 Advantages over MR16 Saved $$, energy (no transformer) Smooth dimming (no flicker, no ECG) Easy installation (Plug-Play) FRANK HOHN April 2012 Page 21

22 How to Support Users? (3/3) Provide dimmer and electronic transformer compatibility list DIMMER OSRAM MCU TE 250 TRANSFORMER (ECG) OSRAM HTM-70 PARATHOM PRO MR16 35 ADV DIMMER ECG Universal Leading edge Trailing edge FRANK HOHN April 2012 Page 22

23 Cost / Performance Issues Vs Traditional Light Sources FRANK HOHN April 2012 Page 23

24 Cost/Performance Issues Vs Traditional Light Sources (1/9): Light Source Comparison Halogen Fluorescent LED Instant light up CRI Heat RGB Energy cost Initial investment FRANK HOHN April 2012 Page 24

25 Cost/Performance Issues Vs Traditional Light Sources (2/9): Energy saving Halogen MR16 20W LED MR16 4.5W Hot 100 Cool Airco cost: HK$260/year 50 Airco cost: HK$58/year Remarks: 10 lamps for 16 hrs/day, 8 mths/year FRANK HOHN April 2012 Page 25

cost 25,000 hours = Last for 25 years (based on 2.

26 Cost/Performance Issues Vs Traditional Light Sources (3/9): Life time Release from frequent placement Saving relamping labour cost 25,000 hours = Last for 25 years (based on 2.7 hr/day) Source: ( )) FRANK HOHN April 2012 Page 26

Light waste from the back side 2,000 hrs

Intend for Eav 66lx 5W LED MR16 Common LUM

27 Cost/Performance Issues Vs Traditional Light Sources (4/9): Lighting Efficiency Halogen MR16 35W LED MR16 20 ADV DTC No light waste from the back side 1 Reasons Light waste from the back side 2,000 hrs 15x lifetime 25,000 hrs 2 Eav 64lx 35W Halogen MR16 replacement Actual application 20W Halogen MR16 replacement Intend for Eav 66lx 5W LED MR16 Common LUM hole size (Dia 30mm) Remark: Eav (Lux value) is measured on the 1m 2 table surface which is 2m away from light source. FRANK HOHN April 2012 Page 27

28 Cost/Performance Issues Vs Traditional Light Sources (5/9): Lighting Efficiency Detailed Lux Level from Fixtures of LEDr Items Fixture Hole Size = Dia 30mm Eav(lx) Fixture Hole Size = Dia 51mm Eav(lx) Halogen MR16 20W Halogen MR16 35W Halogen MR16 50W LED MR16 5W (=20W) LED MR16 10W (=35W) FRANK HOHN April 2012 Page 28

Cost/Performance Issues Vs Traditional Light Sources (6/9):

: Residential club house & corridor (2,000 pcs) Halogen MR16

Air-con: 8 months / year Energy cost:1hkd / kwh Price: 200HKD

25HKD/lamp 2,000 hrs 25,000 hrs Payback period Save HKD1.

29 Cost/Performance Issues Vs Traditional Light Sources (6/9): Cost Comparison Total Cost of Ownership E.g.: Residential club house & corridor (2,000 pcs) Halogen MR16 35W LED MR16 10W Assumption: Light up: 16 hrs / 7 days Air-con: 8 months / year Energy cost:1hkd / kwh Price: 200HKD / LED MR16 lamp 10HKD/ Halogen MR16 lamp Relamping labor cost: 25HKD/lamp 2,000 hrs 25,000 hrs Payback period Save HKD1.56M CO 2 reduction 0.123M kg 1.0 year thru out lifetime Save tree 3,066 FRANK HOHN April 2012 Page 29

Cost/Performance Issues Vs Traditional Light Sources (7/9): Cost Comparison Fluorescent Lamp T8 System 45W Residential Car Park 2,000pcs SubstiTUBE T8 LED 20W Assumption: Light up: 24 hrs / 7days

30 Cost/Performance Issues Vs Traditional Light Sources (7/9): Cost Comparison Fluorescent Lamp T8 System 45W Residential Car Park 2,000pcs SubstiTUBE T8 LED 20W Assumption: Light up: 24 hrs / 7days Energy cost:1hkd / kwh 13,000 hrs 30,000 hrs Price: 60HKD / T8 FL & Ballast 350HKD / T8 LED (integrate w/. driver) Payback period 1.8year Save HKD1.08M thru out lifetime CO 2 reduction 0.18M kg Save tree 3,599 FRANK HOHN April 2012 Page 30

Cost/Performance Issues Vs Traditional Light Sources (8/9): Cost Comparison Incandescent Lamp 60W Residential apartment 10pcs LED PARATHOM A60 13W Life time: 1,000 hrs Life time: 25,000 hrs Light up:

31 Cost/Performance Issues Vs Traditional Light Sources (8/9): Cost Comparison Incandescent Lamp 60W Residential apartment 10pcs LED PARATHOM A60 13W Life time: 1,000 hrs Life time: 25,000 hrs Light up: 3 hrs / days Air-con: 8 months / year Energy cost:1hkd / kwh Price: 240HKD / LED A60 lamp 5.5HKD / GLS 60W lamp Payback period Save $ thru out lifetime CO2 reduction Save tree 4.3year HKD12.3K 216kg 5 nos Light up: 16 hrs / days Air-con: 8 months / year Energy cost:1hkd / kwh Payback period Save $ thru out lifetime CO2 reduction Save tree 0.8year HKD12.3K 1,153kg 29 nos FRANK HOHN April 2012 Page 31

32 Cost/Performance Issues Vs Traditional Light Sources (9/9): Cost Comparison CFL 16W Residential apartment 10pcs LED PARATHOM A60 13W Life time: 6,000 hrs Life time: 25,000 hrs Light up: 3 hrs / days Air-con: 8 months / year Energy cost:1hkd / kwh Price: 240HKD / LED A60 lamp 45HKD / CFLi 16W lamp Light up: 16 hrs / days Air-con: 8 months / year Energy cost:1hkd / kwh Payback period Negative Save $ thru out lifetime HKD -222 CO2 reduction 14kg Save tree 0 nos Payback period Negative Save $ thru out lifetime HKD -222 CO2 reduction 74kg Save tree 2 nos FRANK HOHN April 2012 Page 32

33 FRANK HOHN April 2012 Page 33 FUTURE TRENDS

34 Future Trends (1/8) LED lighting market trend by general lighting application FRANK HOHN April 2012 Page 34 Sources: McKinsey s Lighting Report July

35 Future Trends (2/8) We are at the beginning of the biggest transformation in the history of lighting, LED will replace all other lighting technologies over time. As part of global efforts to promote efficient lighting, United Nations Environment Programme (UNEP), OSRAM AG and Philips Lighting established the en.lighten initiative in 2009 to accelerate global market transformation to environmentally sustainable lighting technologies Question is: how would LED shapes our future trend of interior lighting design? FRANK HOHN April 2012 Page 35

36 Future Trends (3/8) On technological point of view, the future development of LED lamp itself would have following:- FRANK HOHN April 2012 Page 36 Source: BeLight vol

37 Future Trends (4/8) On product design point of view, an integration of LED plus various materials (e.g. glass, aluminium, fabrics, marble, etc.) into Light Engines, Luminaries or Building construction are getting more popular. FRANK HOHN April 2012 Page 37 Source:

38 Future Trends (5/8) LED lighting design would carry on in serving its function as conserve energy and lower costs without sacrificing comfort and convenience. Modern and minimalist are new trend! LED delivers simple bold features. Intelligent lighting control with LED system, e.g. RGB, enhancing different moods is one of the most important trends in lighting hotel rooms FRANK HOHN April 2012 Page 38

39 Future Trends (6/8) How is LED Applied on Interior Lighting Design in the Future? OFFICE & BUILDING LED lighting design on office buildings will emphasis on Energy-saving, Light Efficiency, Durability and Quality requirements With the 12 th Five-year plan policy announced by Chinese Government, LED and Intelligent lighting management systems with movement sensors and dimmers would play significant roles on Office & Building Interior Design in China. Source: BeLight vol FRANK HOHN April 2012 Page 39

40 Future Trends (7/8) How is LED Applied on Interior Lighting Design in the Future? HOME & RESIDENTIAL Choice of lighting elements and design of overall lighting system could be based on : Functional Home space will continue to assimilate work activity, satisfying family and work associates. High-brightness high-power white LED serve its needs. Personal Changing colours and creating different atmosphere; LED dimming systems and smart lighting management serve various functions under a fix space / rooms. Architecture and Furnishing Factors Indirect lighting design with LED! Decorating your room with built-in indirect Led lighting fixture to provides a harmony atmospheres. FRANK HOHN April 2012 Page 40

41 Future Trends (8/8) CONCLUSION... LED Leads & Lights up our future Plays major role in contemporary décor. Future contemporary trend will be decorating with colors of LIGHT...!! LED revolution has already began in consumer product market, interior design in all aspects... Still to consider fluorescent lamps as an alternative Our life is now and will keep on surrounding by L E D.. then what are you still waiting for?? FRANK HOHN April 2012 Page 41 Source:

42 FRANK HOHN April 2012 Page 42

1. Key Features and Benefits

1. Key Features and Benefits www.osram.com Product description Dimming is becoming digitial The innovative dimming and control technology says goodbye to the compatibility problems between control devices and lamps An Alliance of