Welcome to the world. Best regards, Veronica Theodoro Editor-in-Chief, St. Louis At Home Media Kit

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1 2016 Media Kit ST. LOUIS AT HOME IS THE REGION S PREMIER PUBLICATION DEVOTED TO DESIGN, ARCHITECTURE, OUTDOOR LIVING, AND ENTERTAINING EVERYTHING THAT MAKES A HOUSE A HOME.

2 MISSION At St. Louis At Home, we believe there s beauty in a South City bungalow, a Central West End manse, a West County new build, and every style of home in between. In other words, our mission is to inspire all St. Louisans, because we understand just how much you love your homes. Through our stories and features beautifully photographed and art-directed we bring you the latest design and décor trends, products, and personalities. We talk to the most sought-after interior designers and the most influential architects. While we appreciate and learn from yesterday, we re in perpetual search for what s new and exciting tomorrow. Simply stated, we are attainable yet inspirational. It s a combination that moves us to fashion a must-read for anyone who has a passion for design and décor in our area.

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5 Welcome to the world of St. Louis At Home. Inside our 2016 media kit, you ll find everything you need to know about our magazine, including information about our new, more robust bi-monthly publication schedule. Take a look at our circulation numbers, the in-depth statistics, and our editorial calendar. They re key pieces of information when considering how to make the best advertising decisions for your company. But when you decide to advertise with At Home, we think it means much more than purchasing a page of advertising. By doing so, your company is securing a position within the metro area s most trusted and complete design-and-décor magazine, one that s been refined over time by a dedicated staff of editors and writers committed to bringing readers the best of St. Louis design and designers. And speaking of St. Louis, unlike some of our competitors, At Home is a 100 percent local endeavor. We re all about presenting St. Louis at its best, from design talent to resources, businesses, and beautiful homes. At At Home, our aim is to partner with you to make the most of your business. We hope you ll join us this year to make it one of your most successful yet. Best regards, Veronica Theodoro Editor-in-Chief, St. Louis At Home 2016 Media Kit 3

6 Circulation St. Louis At Home has more than double the distribution of any other shelter magazine in St. Louis. 40,000 Distribution 4.25 Readers per copy 170,000 Total readership 68% paid Paid circulation generates a higher pass-along rate and longer shelf life than free publications. Newsstands 2,900+ copies Industry Partnerships Barnes & Noble Dierbergs Fields Foods Missouri History Museum Schnucks Straub s Target KDR Designer Showrooms American Society of Interior Designers (ASID) Missouri East Chapter SOURCE: Circulation Verification Council, St. Louis At Home has consistently proven to be the successful environment for our marketing message. We are reaching the right audience in an environment that is aligned with our brand. Carol Harris Wall, Mitchell Wall Architecture Media Kit

7 Subscriber Profile Reach the most desirable readership in St. Louis. Reader Demographics Decision-Makers Female: 69% Male: 31% Age 25 54: 60% Age 35 64: 56% Affluent Average home value: $287,000 St. Louis At Home is the only shelter publication in the St. Louis market to have a readership Invested in their Home study. 80% own a home. 64% have an average household income of $100,000 or more. Loyal 87% keep the magazine for one month or longer. 64% spend 30 minutes or more with each issue. Educated 80% graduated college. 31% completed postgraduate studies. Source: The Media Audit June-July 2015; Circulation Verification Council, Online Readership Survey, Media Kit 5

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9 A tree falls in the woods, and Martin Goebel heads out to salvage it. Then, often without altering the outline of the trunk, including forks for branches, he turns it into a table that s long enough to seat a small army. The wood s swirls turn the slab into a work of art. The bark edges remain intact. After stints at five colleges, Goebel went to work as a digital designer at Thos. Moser. As head of his own company, Goebel & Co. Furniture ( , goebelfurniture.com), he says his goal is uncompromisingly high-quality but affordable furniture. It s generational, he says. An heirloom is reparable, and it s a connection to the past. He started his line at the ripe old age of 29 with two partners, Noah Alexander and Nick Leidenfrost, both past clients and local entrepreneurs. He has four lines: production pieces, like his signature Cruz stools; custom-built pieces for residential customers; couture pieces that are built on spec and are available for purchase; and commercial furniture. stlmag.com/athome FALL BY KATHY CUROTTO / PHOTOGRAPHY BY KEVIN A. ROBERTS 1. Global Amici spice jars, $2.95 each. Cornucopia, 107 N. Kirkwood, , cornucopia-kitchen.com. 2. Scandicrafts beechwood tasting spoon, $7.95. Kitchen Conservatory, 8021 Clayton, , kitchenconservatory.com. 3. GO Home marble cheese board, $75. twigs & MOSS, 7715 Clayton, CTW Home Collection lantern lid, $8; jar, $12. twigs & MOSS. 5. Chevron mini scoop, $8 for four. Sucre Shop, sucreshop.com. Rubberwood citrus reamer, $4.20. Winslow s Home, 7213 Delmar, , winslowshome.com. 6. Ceramic egg crate, $12. Anthropologie, Saint Louis Galleria, , anthropologie.com. 7. Bürstenhaus Redecker pot scrubber, $6; vegetable 22 SUMMER 2014 stlmag.com/athome brush, $8. k. hall designs, multiple locations, , khalldesigns.com. 8. Cool Blues Colorblock spoons, $10 for 20. Sucre Shop. 9. Magnetic timer, $12. Anthropologie. 10. Ladies & Gentlemen Studio spoon and carving fork, $35 each. Christopher s, 127 E. Argonne, , christophersgifts.com. 11. Ceramic colander, $14. Anthropologie. 12. French bistro serving board, $58. twigs & MOSS. 13. Porcelain cow creamer, $6.95. Cornucopia. 14. Abajna kitchen towel, $6. Marketplace at The Abbey, Manchester, L. Tremain Butter Bell crock, $ Cornucopia. 16. Lemon curd, $10; apple pie, $25. Winslow s Home. 17. Small farmers market basket, $14. Anthropologie. 7 stlmag.com/athome SUMMER Consumers Reach the city s most qualified and well-rounded spenders. feature MADE IN ST. LOUIS The city is rich in talented artisans. Here are some of the best. Beyond the Barn We found some handy utensils for those farm-fresh meals ON THE FORK MARTIN GOEBEL Goebel & Co. Furniture Purchasing Habits of At Home Readers 77% of readers frequently engage products or services they see in advertisements in our pages. Home 63% plan to spend on home furnishings and furniture in the next 12 months. 52% are planning home improvements in the next 12 months. 20% plan on purchasing major appliances in the next 12 months. 21% plan on buying antiques or visiting auctions in the next 12 months. 33% will visit a florist in the next 12 months. 45,000 readers plan to remodel in the next 12 months Lawn and Garden 48% plan on purchasing lawn and garden supplies in the next 12 months. 43% plan to seek lawn-care services in the next 12 months. Home Leisure/Entertainment Activities 36% are active gardeners. 33% include cooking as one of their leisure activities. 59% entertain in their homes. Source: The Media Audit June-July 2015; Circulation Verification Council, Online Readership Survey, Media Kit 7

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11 In every issue The sections of the magazine, defined. Every issue of St. Louis At Home invites the reader into a world of possibilities. Featuring an aesthetic that s aspirational yet attainable, we embue our pages with a curated collection of local personalities, places, and ideas, all of which inspire the homeowner to enhance their lifestyle and living spaces. It s St. Louis living like you ve never seen it. Departments Products, Places & Concepts People, Places & Inspiration Real Estate, Builders & Architecture Features Interior design most Beautiful Homes Food & Entertaining 2016 Media Kit 9

12 2016 Editorial Calendar JANUARY/FEBRUARY Editorial: How to Fix Everything Ad Sections: Get Organized; Lighting Tips from the Pros Space Deadline: November 6 Art Due: November 13 SEPTEMBER/ OCTOBER Editorial: 10 Most Beautiful Homes Ad Sections: Shop Local: Home; Profiles: Best Builders & Architects Space Deadline: July 15 Art Due: July 22 MARCH/APRIL Editorial: The Design Issue Ad Sections: Profiles: Interior Designers; Design Tips & Inspiration Events: Architect & Designer Awards Space Deadline: January 15 Art Due: January 22 NOVEMBER/ DECEMBER Editorial: Holiday Gift Guide; Buyer s Guide (supplement) Space Deadline: September 9 Art Due: September 23 MAY/JUNE Editorial: Everything Outdoor Ad Sections: Shop Local: Home; Outdoor Resource Guide Space Deadline: March 11 Art Due: March 18 JULY/AUGUST Editorial: Kitchens and Baths Ad Sections: Profiles: Kitchen & Bath; Kitchen and Bath Resource Guide Space Deadline: May 6 Art Due: May 13 Buyer s Guide 2016 This annual resource guide covers all things home from local builders to landscapers to home furnishing stores. Make sure your business is seen by our qualified homeowners. Content subject to change Media Kit

13 Rates & Specs Production Guidelines WHERE TO SEND FILES: ftp.stlfiles.com USER ID: stladvertising Password: stlmag.1 Full Trim 8.25 x Full Bleed 8.5 x /3 Vertical 2.2 x 9.4 2/3 Vertical 4.6 X 9.4 1/3 Square 4.6 X 4.6 1/2 vertical 3.4 X 9.4 1/4 3.4 X 4.6 BACK COVER: Earned frequency plus 25% INSIDE COVERS: Earned frequency plus 20% Premium Placement: Additional 10% of earned frequency rate required to guarantee placement Advertising Display Rates (Gross) Four-Color Rates 6X 4X 2X OPEN Spread $4,335 $4,605 $4,995 $5,900 Full $2,793 $2,970 $3,210 $3,800 2/3 V $2,050 $2,170 $2,425 $2,875 1/2 H, V $1,655 $1,760 $1,890 $2,250 1/3 H, V $1,315 $1,395 $1,495 $1,785 1/4 $875 $930 $1,010 $1,200 1/6 V $650 $690 $750 $885 1/2 horizontal 7 X 4.6 1/6 vertical 2.2 X 4.6 If you have a file that is too large to , then please use the website above. You can send files up to 100 MB at a time. This service is free. Files smaller than 5 MB can be ed. MARGINS & LIVE AREA Allow ¼-inch margins between the live area and trim of full-page and spread ads. Please don t put critical information outside the live area. For spread ads, allow ½ inch on each side of the gutter for binding. Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation. FILE FORMATS Acceptable formats are TIF, EPS, or PDF. When sending a PDF, please make sure any crop, bleed, or registration marks or color bars are not within the live or bleed area of the ad. Preferred format for camera-ready is PDF, 350 dpi with embedded fonts. IMAGES All images should be high-resolution (350 dpi) and included with all design documents. We cannot accept Web images that have been manipulated to a higher resolution. COLOR All color, including photos, must be process separation (4-color) CMYK. We don t accept rgb. FONTS All fonts must be included with InDesign, Quark, or Illustrator files. Include both screen and printer fonts. We can t guarantee legibility of reverse type that is smaller than 6 points. PROOFS Color accuracy can t be guaranteed unless an industry-standard proof is submitted. PRINTING PROCESS Web heatset BINDING METHOD Perfect 2016 Media Kit 11

14 Signature Event As an advertiser and event sponsor, you become part of the At Home community. Your association with our brand establishes you as a successful company among top-quality peers. Architect & Designer Awards Sponsorship Opportunity St. Louis At Home connects consumers with the very best in local design and architecture. We re only able to do so because so many exceptionally talented individuals have chosen to concentrate their business in this city. Each year, we recognize their outstanding work with the Architect & Designer Awards, a contest of design excellence that is judged by a panel of nationally prominent architects and designers. The ADA awards reception, held each spring, is the only event in St. Louis to bring so many tastemakers of the local home industry together under one roof. Attendance: 300+ Month: February Media Kit

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