Chapter Calendar. February Please mark your calendars for these important upcoming events. Jan. 28-April 1

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1 February 2015 Chapter Calendar Please mark your calendars for these important upcoming events. Jan. 28-April 1 Wednesday, Feb. 4 Green Gardener Cerification Classes Wednesdays, 5:30-7:30 p.m. Watsonville/Aptos Adult Education, 294 Green Valley Rd., Watsonville. More information: www. green-gardener.org Landscape Industry Certified Technician Written Test 12:00 p.m. Ontario Convention Center, 2000 E. Convention Center Way, Ontario Registration due by January 16. More information: February 4-5 Landscape Industry Show 9:00 a.m.-4:00 p.m., Ontario Convention Center, 2000 E. Convention Center Way, Ontario Free exhibit hall pass and more information at Thursday, Feb. 12 Friday, February 20 Friday, February 27 Thursday, March 5 Tuesday, March 24 March Nor-Cal Landscape & Nursery Show 9:00 a.m.-5:00 p.m., Expo Hall, San Mateo Event Center, San Mateo. Free admission, parking $10. New Products Showcase with the latest products, technologies and plant materials. An event for the entire team. See you there! More information: Margo Cheuvront, margoc@frontiernet.net, (530) or visit Graniterock Expo 7:30 a.m.-3:00 p.m., Hyatt Regency, 1 Old Golf Course Rd, Monterey RSVP by February 13. More information: jthomas@graniterock.com Landscape Industry Certified Technician Written Test 1:00 p.m. Gachina Landscape Management, 1130 Obrien Dr., Menlo Park Registration due by February 13. More information: Chapter Board Meeting 12:00 p.m.-1:00 p.m., Carbonero Café, 915 Disc Drive, Scotts Valley More info: rbarry@coastalevergreen.com Supplier/Membership Night 5:00 p.m.-8:00 p.m., Seascape Golf Club, 610 Clubhouse Dr, Aptos, More info: rbarry@coastalevergreen.com San Francisco Flower and Garden Show All day., Cayamuca College, San Mateo Event Center. Registration due by: March 6, More information:

2 Page 2 The Seascape, February CLCA Central Coast Board of Directors 2015 CLCA State Board of Directors Central Coast Chapter Past Presidents Co-President Regan Barry, Coastal Evergreen Co Scotts Valley Drive Scotts Valley, CA (831) rbarry@coastalevergreen.com Co-President/Event Director Andrew Tuckman, Vision Recycling & Del Conte Landscaping Boscell Road Fremont, CA (510) andrew.tuckman@visionrecycling.com Membership Director Chris Elliott CLT, Aqua-Green Landscaping 130 Humbug Lane Santa Cruz, CA (831) aquagreen1@aol.com Associate Member Director Mike Ruscoe, Ewing Irrigation 5550 Soquel Ave, Santa Cruz, CA (831) mruscoe@ewing1.com Education Director Jerry Allison, Jerry Allison Landscaping 1931 W Beach St, Watsonville, CA (831) jerry@jaland.com Legislation Director John David, Prime Landscape 3635 N. Main St. Soquel, CA (831) jd@primelandscape.com President Javier Lesaca Lesaca Landscape Company (661) jl@lesacalandscape.com President Elect Stephen Jacobs, CLT, CWM, CLP Nature Designs Landscaping (760) stevej@naturedesigns.net Immediate Past President Chuck Carr Henry C. Carr Jr. Landscape Contractor (818) chuckcarr@icloud.com Secretary/Treasurer Ted Sandrowski Sandrowski Landscaping, Inc (530) tedsandclca@aol.com Director of Chapter Services Richard Sheffield Antioch Nursery Landscape & Tree Serv. (661) antiochnursery@frazmtn.com Director of Communications Jerrie Beard Jerrie Beard & Associates (530) jsb@beardassociates.com Director of Education Aaron Huxley Hunter Industries/FX Luminaire (408) aaron.huxley@yahoo.com Associate Member Director John Hernandez El Dorado Communications, Inc. (626) eldoradojrh@yahoo.com Co-Director of Chapter Presidents Council (North) Tim Hendricks, CLT Cagwin & Dorward (415) tim.hendricks@cagwin.com Co-Director of Chapter Presidents Council (South) Edward Wallace, CLIA Midwest Landscaping (562) uniquenvironments@hotmail.com Executive Director Sandra Giarde, CAE CLCA Headquarters 1491 River Park Dr, Ste 100 Sacramento, CA (916) x 13 sandragiarde@clca.org Andrew Tuckman John David, CLT Kelly Shaeffer Nikos Lynch Tom Reily Pete Gluhaich Steve McDonald, CLT-C Christopher Elliott, CLT Paul Iwanaga Jerry Allison Patty Dunks Brian Bisnett 1988 John Battaglia 1987 Irving K. Tamura John David, CLT 1984 James Mendleski 1983 Roy Pina 1982 Craig E. Rogers Ron Mendleski 1979 George Depesco 1978 John Brauns J. Chris McIntyre 1975 Don Ross 1974 Ray Sumida 1973 Henry Yaminishi Secretary Dinah Irino, Floravista Karen Drive Prunedale, CA (831) flora.vista@sbcglobal.net Director of Legislation Pete Dufau CLT, CWM Dufau Landscape, Inc (805) dufauland@aol.com Treasurer Laurie Reily PO Box 604, Mt. Hermon, CA (831) twinkis31@aol.com Director of Events Elizabeth Burns Zone 24 Landscaping, Inc. (310) elizabeth@zone24-landscaping.com Administrative Director Laura Leuer (510) lleuer@comcast.net Director of Membership James Walker Landsculpt (650) landsculptgardens@gmail.com Newsletter & Web Editor Ki Bowman, M/O Graphics 519 Seabright Ave, Ste 105 Santa Cruz, CA (831) ki@cruzio.com Director of Resource Management Shari Collins Gardens 4 the Soul 805) shari@gardens4thesoul.com

3 The Seascape, February 2015 Page 3 President s Message by Andrew Tuckman, Chapter Co-President, rbarry@coastalevergreen.com Synergy is defined as the interaction or cooperation of two or more parts, substances, or other agents to produce a combined effect greater than the sum of their separate contributions. I see an inherent synergy happening in our chapter right now. Events like the January Kick-off Brunch, Supplier Night and Spring Mixer are all planned out. The board of directors is not only working well together, but also confident and strong in its endeavors. Additionally, contractors and associate members are interacting on an ongoing basis and an outreach program has taken shape. Barbara Olsen, Chris Elliot, Mike Ruscoe & Regan Barry have committed a responsibility in 2015 to help the Santa Cruz SPCA with its grounds and landscape. Look for updates in the upcoming newsletter about this great effort. For 2015, Regan and I as co-presidents will be sharing not only the illustrious title, but also the responsibility of this address. (February is my turn.) Our unique partnership is a perfect model for success and one that could be adopted by other chapters in the association maybe even in the White House! Can you imagine two presidents living in Washington, one from each party, under the same roof, making bipartisan decisions that affect the greater good of the country? Now that would be a sight! Here on the Central Coast, you should know that this chapter has two dedicated and passionate guys who actually have a great deal of fun in office. Regan & I both look forward to sitting around the conference table planning events and trying to decide the fate of the organization. We ask ourselves, What does the future hold for the CLCA association? The new normal has changed the playing field, implemented complex technology, affected weather patterns and demanded a different energy from within. Time management, sustainable landscaping practices, marketing and smart electronic devices all seem to be critical in our new day to day. But the biggest key to the chapter is setting up its dogma or set of principles for future generations to use. These include to-do lists, annual procedures, contact lists, calendars, as well as event spreadsheets that track profit and loss. In order for our chapter to really survive, a bible needs to be implemented so that incoming boards and presidents have something tangible to use. Regan and I are creating these procedures and we are confident that they will be critical in the longevity of the chapter. Now if we can only count on consistent attendance at events, the two of us would be even more optimistic about the chapter s future. But, we know that life and busy schedules can get in the way. The Sunday Kick-Off Brunch was last week, with Supplier Night in March followed by the Spring Mixer in May. All three events are carefully planned and very unique. One common theme that will be present at most of the events is live music. Our very own CLCA All-Stars will be playing their hearts out for you. Don t miss Ben Bording (Cool Earth Gardens) on lead guitar and vocals and also myself on drums with Kevin Taylor on keys. As you go about your day, remember our Central Coast Chapter. It needs all cylinders firing, all the parts working together and the community needs everyone to keep that synergy happening. With the new Monterey Bay Friendly Landscape program, the SPCA project, the impressive jobs that get entered at Beautification Awards and the Board of Directors leading the way, we will all have made our mark in history. Andrew Tuckman and Ben Bording provided the tunes at the Kick-Off Brunch on Sunday, June 25th at Seascape Golf Club in Aptos

4 Page 4 The Seascape, February 2015 Central Coast Chapter Kick-Off Brunch Sunday, January 25, 2015 at Seascape Golf Club in Aptos. Regan Barry, Chapter Co-President, introduced special guests CLCA State Director Sandra Giarde and State President, Javier Lesaca. Also present, from the State level, were Aaron Huxley, Director of Education and James Walker, Director of Membership. It was a beautiful day, and some guests mingled on Seascape Golf Club s balcony, with its spectacular green views, before brunch. The brunch part of the brunch was also excellent. Sandra Giarde presented an update on State CLCA programs. Javier Lesaca, Regan Barry, Sandra Giarde and Andrew Tuckman Javier Lesaca (middle) poses with his wife and James Walker.

5 The Seascape, February 2015 Page 5 You re invited! Do you know a C-27 contractor who might be interested in finding out what the CLCA is all about? Bring them to Suppliers/Membership Night on Tuesday, March 17th. Great displays by vendors to the industry, a free meal and fun raffle. Call Regan (831) or Andrew (510) for more information. Have you created a Monterey Bay Friendly Garden? Then you ve earned the distinction of having it certified. Our chapter is partnered with Ecology Action on this important program. See the checklist on page 6 of this newsletter to see the qualifications and call or Dinah Irino or Andrew Tuckman. More information on the program can be found on the Green Gardener web site: From your SMALLEST job to your LARGEST project Central Home Supply DOES IT ALL DOES IT BEST FOR YOU THE REAL DEAL. We re more than a product source, we re your business resource. FIND US: TALK TO US: Check out our partner program and take advantage of money-saving offers! IRRIGATION TURF PRODUCTS LANDSCAPE LIGHTING EROSION CONTROL WATER FEATURES HARDSCAPE

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7 The Seascape, February 2015 Page 7 Expanding Our Horizons Nor Cal & CLCA have partnered to bring you the NEW Nor Cal Landscape & Nursery Show 9am to 5pm a February 12, 2015 You ll discover: ɶ New categories of exhibits including landscape equipment, irrigation, specimen plants, lighting. ɶ Opportunities to expand your business. ɶ Seminars with education credits. ɶ New ideas to increase sales, profitability and efficiency Expo Hall, San Mateo Expo Center 1346 Saratoga Drive, San Mateo, CA Scan this QR Barcode and learn more about our show! Find us on Facebook Norcaltradeshow

8 Page 8 The Seascape, February 2015 GaRDEn CE nter W ESt 8 a.m. 9:30 a.m. JOrDan richie emerging Opportunities in the Green roof and Wall industry 10 a.m. 11:30 a.m. Dr. robert perry What the heck is WUcOlS (Water Use classification of landscape Species) and how can it help my Business? 11:30 a.m. to 12:50 p.m. Break 1 p.m. 2:30 p.m. ed laivo the Ornamental use of Fruit and vegetables in landscaping SEmInaR OvERvIEW GaRDEn CE nter EaS t 8 a.m. 9:30 a.m. Kevin Dean internet marketing a.m. 11:30 a.m. michael S. hertzer technology applications for Business management 11:40 a.m. 12:40 p.m. Student Orientation Seminar 1 p.m. 2:30 p.m. Warren GOrOWitz california landscaping What is the new normal? With Jordan richie of Green Roofs for Healthy Cities you will learn how your knowledge and skills can be applied to transform the built environment. this presentation will provide an overview of green roof and wall systems, including essential design, installation and maintenance considerations. With Kevin Dean of WSI net advantage Kevin will show us how optimizing placement in search engines to social media will create visibility for our companies. He will also touch on reputation management through websites such as Yelp and using internet directories like Google+, Yahoo, and Bing to get your name out there. Dr. robert perry will discuss how using the updated plant directory can help create water appropriate landscapes in California assuring your customers of water savings in the garden. Whether you are tech savvy or have little or no experience with applications with michael S. hertzer you will discover how apps can organize the management of a business in a simple to use, but powerful manner. ed laivo, along with special guests will offer techniques to challenge old ideas and present edibles as just another plant in the yard. From site selection to irrigation, plant selection to dealing with pest and disease, Ed will cover the framework that allows the lay person or professional to add creativity to their client s yard or their own. Warren Gorowitz's presentation will provide you with an overview of the dialogue from the California Urban Water Conservation Council workshops. Learn how this shift toward more sustainable landscapes can become a sales revenue generator for the landscaping industry. February seminar program 9:00 a.m. to 5:00 p.m. exhibits 8:00 a.m. to 2:30 p.m. SeminarS San mateo expo center 1346 Saratoga Drive San mateo, ca Seminar costs: pre-registration costs GOOD Until FeBrUary 6, 2015 $40 each seminar or 3/$100 $20 each seminar for students with current student ID Student Orientation Seminar FREE but must register registration costs after FeBrUary 6, 2015 $45 each seminar or 3/$110 $20 each seminar for students with current student ID Student Orientation Seminar FREE but must register $10 per carload to park continuing education UnitS applied FOr Check for updates Seminar Program sponsored by: For more information on the topic and to register online please visit

9 The Seascape, February 2015 Page 9 Partners Corner by Andrew Tuckman, Vision Recycling andrew.tuckman@visionrecycling.com Vision Recycling is an organics recycling company and compost producer in the Monterey and San Francisco Bay Areas. Vision Recycling provides mobile grinding services, turn-key operations, hauling capabilities and objective solutions to local recycling challenges. The company comes from a landscape background, with an owner who has been in the green industry for 40 years. Vision takes organic material (green waste, yard trimmings and food scraps) and transforms them into compost, wood chips, mulch and soil amendments. Vision values a localized approach to green waste recycling, minimizing trucks on the road while keeping the materials in the local soils from which they came. The company has been in business since 1993 with contracts in Santa Cruz, Salinas, Newark & Livermore. They not only provide quality recycled material but also embed themselves in the communities they service with strong outreach and marketing programs. For more information, call Andrew at or visit them on the web at Returning Organics Back to Local Soils Locations: Buena Vista Landfill in Watsonville Ben Lomond Transfer Station Sun Street Transfer Station in Salinas Johnson Canyon Landfill in Gonzales

10 Page 10 The Seascape, February 2015 January Chapter Board Meeting Minutes by Dinah Irino, Secretary, On Thursday January 8, 2015 Regan Barry, Andrew Tuckman, Chris Elliott, Mike Ruscoe, Jerry Allison, John David, and Dinah Irino met at the Café Carbonero in Scotts Valley for the January board meeting. The meeting was called to order at 12:24 PM. The minutes from the December meeting were read and approved by Andrew and seconded by Dinah. Events The Kick-off Brunch on January 25th was discussed. Everything is in place with 2 speakers from the State CLCA lined up. Speaker topics were suggested including: general benefits of membership and state advertising and promotion of landscape contractors. Supplier night has a new date Tuesday March 24th. The Spring Mixer will be held in the Seymour Center at Long Marine Lab on May 5th. At this event we will have live music and Frank Niccoli will talk about business insurance. Member Reports Chris talked about the community service project at the Santa Cruz SPCA. Barbara Olsen is working with Chris and Mike on the project. There are 8 small landscaped sections that need a general clean up. We are looking for volunteers from our membership to help out. Each section will need a 3 man crew to work about 4 hours. We are planning on completing the project by the end of February, with a public CLCA and the individual companies who have volunteered. Contact Chris to volunteer. Mike talked about the Golf outing in September. At this point we are looking at Eagle Ridge in Gilroy and San Juan Oaks in San Juan Bautista. Dates and venue choice will be made soon. Regan asked board members for suggestions to pass along to State. They include: future leadership conference in northern California, a field trainer to visit the chapters and assist with challenges they are facing, and work on developing a consolidated list of individual board member duties so incoming board members do not feel overwhelmed by pages of text. Regan also talked about the Leadership Conference in Ontario at the beginning of February. Regan, Dinah and Mike will be attending. Andrew talked about the Monterey Bay Friendly Landscape certification program. Our agreement with Ecology Action is to certify 40 landscapes in We will be using the last Friday of each month to visit potential properties for certification. Contact Andrew to have your landscape reviewed. At 1:35 Chris motioned to adjourn and John seconded it.

11 The Seascape, February 2015 Page 11 Great Projects. Great Products. Great Lives. 888.ROCK.100 graniterock.com PRODUCTS AND SERVICES Building and Landscaping Supplies Natural Stone Retaining Walls Pavers Rock, Sand and Gravel Delivery Services GREEN BUILDING MATERIALS LEED accredited professionals on staff High-Fly Ash Concrete Pervious Concrete and Permeable Pavers Regionally Harvested and Manufactured Aggregate, Concrete and Asphalt Recycled Materials and Services Treasurer s Report by Laurie Reily, Treasurer December, 2014 Opening Balance: $12, Income: Dinner Meetings $30.00 Holiday Dinner $ Newsletter Advertising $ Total Income: $1, Disbursements: Board Meeting $31.39 Dinner Meeting $ Holiday Dinner $1, Constant Contact $45.00 Treasury $ Awards $57.24 Marketing $ Total Disbursements: $2, Ending Balance: $11,105.57

12 Page 12 The Seascape, February 2015 CLCA Lobbying Highlights in Recent Years: Members Needed for Future Year Highlights Ever wonder why the California Landscape Contractors Association has a staff member assigned to legislative advocacy, a contract lobbyist, and a committee of member volunteers who not only provide oversight for the association s governmental affairs program, but also use their personal relationships with elected officials to advance the association s legislative goals? You already know that construction contracting is a heavily regulated occupation in California. But do you know that the state Legislature introduces hundreds of other bills relating to water, taxation, employment, and other subjects that directly impact the work of landscape contractors during a typical two- year legislative session? Are you aware that state agencies consider dozens of new regulations every year that directly affect our industry? Having a strong voice in Sacramento has yielded tangible benefits for CLCA members. We have defeated countless hostile proposals and led many successful efforts to pass beneficial laws that protect the C- 27 license and create new tools to combat unlicensed contracting. Expanding the scope and value of the C- 27 license is an area where CLCA lobbying has had particular success: Against what were thought to be very long odds, CLCA led a coalition to pass 1997 legislation that reversed a court decision allowing general contractors to execute direct contracts for single trade specialty work, including landscaping. CLCA sponsored and passed a 2003 bill allowing landscape contractors to execute prime contracts for landscaping projects that include a swimming pool, spa, or hot tub. CLCA followed up with sponsored legislation in 2007 that allows landscape contractors to sign prime contracts for the construction of outdoor kitchens and fireplaces if they are part of a landscaping project. In 2011 CLCA lobbied to include the design and installation of commercial and residential rainwater capture systems used for landscape irrigation, fountains, ponds, and decorative water features as work authorized by the C- 27 license. CLCA continuously lobbies the Legislature, the Contractors State License Board (CSLB), and other state agencies to more aggressively combat unfair competition in the landscaping industry by increasing penalties for unlicensed contracting and improving enforcement of current licensing laws. CLCA backed successful legislation in 2010 to increase the maximum criminal fines for unlicensed contracting, require a mandatory jail sentence for a third or subsequent conviction for unlicensed contracting, and clarify that enhanced criminal penalties apply to bidding or offering to perform work as well as actually performing the work that requires a license.

13 The Seascape, February 2015 Page 13 CLCA Lobbying Hightlights cont d. The association has supported budget augmentations to give the CSLB additional sworn peace officers to enforce unlicensed contracting laws as well as expand the number of stings and sweeps targeting unlicensed landscape contracting activity. CLCA helped pass 2012 legislation requiring persons who oversee bids or set up work schedules for contractors or subcontractors involving construction projects to be duly licensed. The association has worked with the CSLB and other state agencies to report specific illegal activity and to provide properties for unlicensed contractor sting operations. CLCA helps licensed contractors report unlicensed individuals and provides the former with information on how to report and forms for doing so. CLCA also has led numerous coalitions to kill harmful legislation. In recent years CLCA has opposed extending the sales tax to services, shifting the burden of the personal property tax on heavy construction equipment from owners to renters, and imposing liens on the owners of real property if employees of a landscaping, janitorial, or security service business who had done work on the property subsequently alleged that they were unpaid or underpaid. Shaping water conservation laws and regulations has also been a top CLCA priority. The association worked closely with the Department of Water Resources, the California Urban Water Conservation Council, and other entities in updating the Model Water Efficient Landscape Ordinance a few years ago. This past summer CLCA participated in the public process to develop emergency drought regulations for the entire state. The resulting State Water Resources Control Board regulations, which target runoff, are preferable to the water board s initial proposal to limit landscape irrigation to no more than two days a week. CLCA has actively supported bills to expand the use of recycled water, promote better landscape water management through water budgeting and conservation pricing, and provide that rebates received by property owners for replacing turf with more water efficient landscaping plants are not taxed as income by the state. Be on Next Highlight Reel We expect to report more highlights in the coming years. If you d like to be part of them, consider joining the association s Legislation Committee. You don t need a degree in political science! It isn t even necessary to have received an A grade in your high school civics class! All you need is an interest in issues important to the landscape industry, a desire to learn something new, and a willingness to pitch in with some great fellow members. To find out more about being part of CLCA s advocacy effort, contact Larry Rohlfes on the CLCA staff. He can be reached at (916) or larryrohlfes@clca.org. Or talk to one of the following committee members, especially if you know them: Michael Martin (chair), Peter Dufau (director of legislation), Richard Cohen, Tom De Lany, Dave Norred, Jim Rios, Mickey Strauss, and Bod Wade.

14 Page 14 The Seascape, February 2015 Dear California Landscape Contractors Association Member, RE: Fuel Discount Program for CLCA Members The CLCA is a non- profit trade association with the mission to promote the industry by providing members with the tools needed to enhance the profitability of their companies, protect the industry as a whole and to help ensure our members success in their operations. We consistently negotiate special deals for CLCA members on an array of business services, and our partners contribute a portion of their CLCA- driven revenue back to our association to support our industry, a win- win situation! In an effort to encourage more association membership while creating value to its existing members, the California Landscape Contractors Association has partnered with California fuel distributor, Flyers Energy ( to offer a full service commercial fuel discount program to all members. CLCA members receive a 5- cent fuel discount on gallons purchased with a CFN (Commercial Fueling Network) and a 2- cent discount with the Flyers Fleet Card, with acceptance at over 92% of gas stations nationwide, along with bulk purchase discounts. At no additional cost, this program also comes with security and accounting features that will save your business thousands of dollars per year. Flyers Energy will also provide a FREE analysis of your most recent fuel invoice or receipts to determine if the CCBA discount can benefit your business. Here s how to get started: Contact Nichol Warden at ext or nicholw@flyersenergy.com for more information. Let her know you are a valued member of CLCA. We encourage you to start saving money and support fellow builders by taking advantage of this special program. Kind Regards, Nichol Warden Fleet Management Consultant

15 The Seascape, February 2015 Page 15 Advertiser Index B&B Small Engine Repair...(831) Central Home Supply...(831) (831) Delta Bluegrass Co...(925) Ewing Irrigation...(831) (831) (408) The Grass Farm...(408) Graniterock...(831) (831) Greenfield s Turf...(831) LCIS Insurance...(800) Martin s Irrigation (831) Perry Laboratory...(831) West Coast Turf...(209) About Us CLCA Mission Statement The California Landscape Contractors Association serves the interests of its members, promotes professionalism, and advances public awareness of the landscape industry. CLCA Vision Statement The California Landscape Contractors Association members will be recognized by the public as the best qualified professionals of the landscape industry. The CLCA Central Coast Newsletter is published 10 times a year and distributed electronically. Copy and advertising deadlines are the 10th of the month preceding publication. Printed inquiries may be mailed to: M/O Graphics 519 Seabright Ave., Ste. 105 Santa Cruz, CA (831) Questions and submissions are welcome. Contact ki@cruzio.com. Newsletter Advertising Rates Rates per year: Size of Ad Members Non-Members Business Card $480 $630 1/4 (4.5 x 3.25 ) $750 $900 1/2 (4.5 x 7 ) $1400 $1550 Full page $2650 $2900 Insert (1x) $100 $150 Contracts and payments should be mailed to: Laurie Reily, Treasurer PO Box 604 Mt. Hermon, CA Phone: (831) Payable to: CLCA Central Coast Chapter