M. Sifton. Courtesy of BBG. Marketing for an urban botanic garden

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1 M. Sifton. Courtesy of BBG Marketing for an urban botanic garden Malmö April 14, 2015

2 Beauty of plants Fundraising Government & community affairs Accessibility for a diverse audience Awards Special Events Marketing on a small budget Melanie Sifton, Vice President, Horticulture & Facilities Courtesy of BBG

3 52 acres = 21 hectares

4 New York City & Brooklyn Botanic Garden: A very urban context

5 Fast Facts on Brooklyn Botanic Garden (BBG): Founded in 1910 Over 800,000 visitors a year Brooklyn has around 2.5 million residents, with rising population Constituents are a very diverse cultural melting pot both culturally and socioeconomically Equal funding from private, public support & income-earning activities

6 Horticulture Notable collections include: Bonsai Japanese Hill & Pond Garden Orchids Cycads Native Flora Prunus (flowering cherries) Roses...and many more! Sasha Wolf Gallery Plant collections comprised of: 17,313 accessions +120,000 living plant specimens +300,000 herbarium specimens Rebecca Bullene

7 Antonio M. Rosario. Courtesy of BBG Beauty in an urban oasis

8 Courtesy of BBG 15

9 Courtesy of BBG Courtesy of BBG 15

10 Fundraising Courtesy of BBG Development 10

11 Courtesy of BBG Fundraising campaign 10

12 Courtesy of BBG Fundraising campaign 10

13 Courtesy of BBG Campaign for the next century 10

14 Rebecca Bullene Courtesy of BBG Plant Sale 8

15 Rebecca Bullene Courtesy of BBG Plant Sale 8

16 Government Support Brooklyn Borough President Eric Adams Hon. Melissa Mark-Viverito, Speaker, and the New York City Council Brooklyn Delegation of the New York City Council New York State Assembly Brooklyn Delegation of the New York State Assembly New York State Senate Brooklyn Delegation of the New York State Senate Institute of Museum and Library Services New York City Department of Cultural Affairs New York State Office of Parks, Recreation and Historic Preservation New York State Department of Environmental Conservation Elizabeth Peters

17 Engaging a diverse audience Mike Ratliff. Courtesy of Brooklyn Botanic Garden.

18 Accessible to children Joseph O. Holmes. Courtesy of Brooklyn Botanic Garden.

19 morrisarboretum.blogspot Secondary school: BASE Courtesy of BBG

20 Businesses and public services, must provide reasonable accommodations to protect the rights of individuals with disabilities in all aspects of employment and access to services. Persons with disabilities

21 Vivienne Gucwa

22 Courtesy of BBG

23 GreenBridge Greenest Block in Brooklyn contest NYC Compost Project in Brooklyn Brooklyn Urban Gardeners (BUG) BBG Community Garden Alliance Making Brooklyn Bloom Street Tree Stewardship 60,000 people participate in BBG s Community Horticulture programs annually and extend the Garden far outside its home gates. Elizabeth Peters

24 Courtesy of BBG Sustainability 7

25 Sustainability Courtesy of BBG 7

26 Courtesy Weiss/Manfredi Innovation Courtesy of BBG 7

27 Great Photography Albert Vecerka Courtesy of BBG 7

28 Alber Helps Win Awards... Winner, AIA Institute Honor Award for Architecture, 2014 Winner, Chicago Athenaeum, International Architecture Award, 2013 Winner, Chicago Athenaeum, American Architecture Award, 2013 Winner, AIA New York State, Design Award, 2013 Finalist, World Architecture Festival, Display Category, 2013 Winner, The Municipal Art Society MASterworks Award: Best New Urban Amenity, 2013 Winner, Building Brooklyn Awards (Brooklyn Chamber of Commerce) National Grid Award for Energy Efficiency, 2013 Winner, NY American Society of Landscape Architects, Landscape and Living Roof, 2013 Second Place, World-Architects.com Building of the Year, 2013 Winner, Architect Magazine Annual Design Review, Bond Category, 2012 Winner, Green Architecture: Chicago Athenaeum Green Good Design Award, 2012 Winner, Engineering News Record (ENR) New York, Best Projects, 2012 Finalist, Architizer A+ Awards, Landscape-Parks, 2012 Winner, Excellence in Design, New York City Public Design Commission Award, and more (over 20 design awards!) Great Design & Photography 7

29 Effective images Courtesy Weiss/Manfredi 7

30 Electrosonic Welcome & Orientation 21

31 Interpretation of plants 16

32 bbg.org Signage 11

33 Informal programs for families 11

34 BBG Children s Garden

35 Exhibitions 13

36 Lindner Studio. Courtesy of Brooklyn Botanic Garden. Venues for private events 17

37 Dante Williams Photography BBG.org Venues for private events 18

38 Weddings 18

39 BBG.org Natural History, Patrick Dougherty 19

40 Elizabeth Peters. bbg.org nydailynews.com Photo by Uli Lorimer, courtesy of BBG 20

41 Tree house, Roderick Romero 19

42 Tree house, Roderick Romero 19

43 Publications 12

44 BBG.org Native Flora Garden 23

45 BBG Albert Vecerka Courtesy of BBG Native Flora Garden 22

46 BBG.org M. Sifton Major Events: Sakura Matsuri 25

47 William Kustiono Sakura Matsuri 25

48 M. Sifton Rose night for members only 24

49 millefiorifavoriti.blogspot.com Chili Pepper Festival BBG.org newyork.com 25

50 Jean-Marc Grambert. Courtesy of Brooklyn Botanic Garden Ghouls & Gourds Dave Allen 25

51 BBG.org Ghouls & Gourds Dave Allen 25

52 Advertising 25

53 millefiorifavoriti.blogspot.com Crowdsourcing 25 BBG.org

54 millefiorifavoriti.blogspot.com Social Networking BBG.org newyork.com 25

55 Press coverage 25

56 Tack!...and please visit us in Brooklyn M. Sifton. Courtesy of BBG For further info contact me: