Creator of ambiance

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1 Creator of ambiance CALEX catalogue #

2 ABOUT CALEX Behind the brand OUR HISTORY Electro Cirkel B.V. was founded in 1970 by the two brothers, Van Soelen, who began by selling electro-technical products to ship chandlers, ship producers and offshore companies. In 1987, California Export (CALEX), situated in the Dutch province of Utrecht, was merged with Electro Cirkel, and eventually moved from Utrecht to Holland s city of Schiedam. It was here that the custom-made navigation lamps were produced for the marine industry. By 1994, Electro Cirkel took over another factory in Latvia with a capacity of 25 million units per year. In 1997 this factory was sold again to cooperate with the adoption of with two more factories in Romania, whom had a capacity of 200 million units a year. Finally, in the year 2000, production was transferred to the Far East, these multiple partnerships all in production exclusively Electro Cirkel lamps, resulting in Electro Cirkel B.V. to have expanded to become one of the biggest producers of navigation lamps worldwide. Being the family-run business Electro Cirkel is, in 2012, brother and sister, Rudolf and Angeniek van Soelen, took over the shares of their cousins and father and the company was moved to its now current location in Rotterdam, Holland. It has been under their prestige, that the core business has since moved its focus more to consumer lighting. From this unique position, with stocks located in two locations in Rotterdam - the Lyonstraat (with m2 warehouse) and the Van Riemsdijkweg (13 metre high, m2 warehouse with pallet places), Electro Cirkel are able to provide directly for both smaller and larger orders. With a distribution network throughout 65 countries in and outside of Europe, specialized in purchasing, sales, a wide range of products and a close cooperation with the biggest freight forwarders, Electro Cirkel serve its customers worldwide. CALEX HOLLAND With brand name Calex Holland Electro Cirkel B.V. has been active for almost 30 years as a light source specialist. Our sales department has been represented on the consumer market for over 25 years, with our products available worldwide. Indeed, the future is looking bright! 2 CALEX CATALOGUE 2017

ABOUT CALEX CALEX ON TOUR Since 2008, Calex has been a leading exhibitor of an extensive of national and international fairs, including the largest European exhibition of its kind: Frankfurt s Light

Feel free to check our website for the dates of fairs we will be appearing in within the following months so as not to miss out on our latest innovations.

3 ABOUT CALEX CALEX ON TOUR Since 2008, Calex has been a leading exhibitor of an extensive of national and international fairs, including the largest European exhibition of its kind: Frankfurt s Light & Building Fair held every second year in Frankfurt, Germany. Feel free to check our website for the dates of fairs we will be appearing in within the following months so as not to miss out on our latest innovations. Up until now, Calex has succeeded in bringing originality and novelty to every edition and we can confidently guarantee to do so for many years to follow. CERTIFICATIONS The Electro Cirkel management system is certified to the ISO 9001 (quality) and ISO (environment) standards. These certifications support Electro Cirkel in an optimal organization of its business, with minimal impediments and consistent quality of service and product, in which Electro Cirkel consistently for new ways of improvement, especially for the environmental. To ensure the excellence of its products, Electro Cirkel works closely with their producers to monitor and determine production quality, employing two testing facilities in both Holland and China with identical, sophisticated equipment for testing directional and non-directional lamps, LED panels, and fluorescent lights and tubes. Through a series of thorough tests, Electro Cirkel make acute decisions as to which lamps are to be included in their range. This gained knowledge and insight is continuously communicated between Electro Cirkel and its producers, enabling outstanding quality and evergrowing improvements. With its experience and sales efficiency, Electro Cirkel customers can expect an answer to any queries within the same day. BSCI In addition to the ethics of certified quality and environmental concerns, Electro Cirkel is also committed to the well-being of its employees within its producing countries, participating with the Business Social Compliance Initiative (BSCI) to ensure this. The BSCI commits to provide with fair living and working environments for its factory employees, continuously improving the standards of working conditions, workers rights, fair pay and fair working hours, amongst many more. DEVELOPMENTS IN THE FIELD OF LEGISLATION RELATING TO ENERGY From September the 1st, 2018, Electro Cirkel s next important phase will begin, addressing the necessary requirements for better eco-design under the Regulation 244/2009 of non-directional household lamps. Within this phase, no changes will be made to non-clear lamps but bright lights, on the other hand, will need to be more energy efficient, and Electro Cirkel s goal will be to achieve this maximum energy efficiency. WARRANTY Each lamp by Electro Cirkel carries an average of hours in the lamp will last. All of its lamps are tested to ensure this requirement is met. In the unlikely case of fault, Electro Cirkel offers a warranty on all of their lamps for up to 2 years. In the lamp industry, it is a general assumption that a lamp in a domestic environment will burn for an average of 3 hours per day. For instance, a halogen lamp with a life of 2000 hours is expected to last 1.83 years (2000 hours / 3 hours = days; days / 365 days = 1.83 years, or approximately 22 months). CALEX CATALOGUE

4 SYMBOLS AND TECHNICAL INFORMATION LAMP COMPARISON CHART Type Lifetime Price Hg (mercury) Incandescent lamp up to hours Yes No Halogen up tp hours Yes No CFL up to hours Depends Yes LED up to hours Depends No LUMEN COMPARISON CHART FOR NON-DIRECTIONAL LAMPS Incandescent Lamp (Watt) Equivalent (Lm) 15 W Lm 25 W Lm 40 W Lm 60 W Lm 75 W Lm 100 W Lm ENERGY CLASS COMPARISON CHART FOR NON-DIRECTIONAL LAMPS Minimal lumen for this according to the EUP Watt Class A Class B Class C SYMBOLS Symbols are used to show specifications and special features, for example: GIANT CORD SETS Different shape Base cap: E27 Not dimmable Special: variotone Light / dark sensor Special: Bluetooth This fixture accepts the following energy labels: 30 Accent light Beam angle 10,000 hrs Marine Industry Not for domestic use Special: party Cooker hood Not suited for cooker hood IP44 Splash proof The fixture is sold without lamp 874/2012 This label applies to our cord sets. 4 CALEX CATALOGUE 2017

5 FILAMENT LED SERIES 5 CALEX CATALOGUE 2017

6 FILAMENT LED SERIES FILAMENT LED SERIES Our complete, full glass LED solution to replace incandescent bulbs, available in various base caps and finishes. CALEX CATALOGUE

7 FILAMENT LED SERIES CALEX CATALOGUE

WARM FILAMENT LED SERIES FILAMENT LED DIMMABLE CANDLE LAMPS 240V, 3,5W, B35, E14 15,000 hrs Base cap: E14 Ø: 35 mm H: 103 mm 474489 A + 2100 Gold Finish 200 3,5 4

Finish 200 3,5 4 Filaments Yes >80 8712879136842 5 / 50 FILAMENT LED DIMMABLE TUBE LAMPS 240V, 4,0W, T45L, E27 20,000 hrs Base cap: E27 Ø: 45 mm H: 110 mm 425494 A

8 WARM FILAMENT LED SERIES FILAMENT LED DIMMABLE CANDLE LAMPS 240V, 3,5W, B35, E14 15,000 hrs Base cap: E14 Ø: 35 mm H: 103 mm A Gold Finish 200 3,5 4 Filaments Yes > / 50 FILAMENT LED DIMMABLE CANDLE LAMPS 240V, 3,5W, BXS35, E14 15,000 hrs Base cap: E14 Ø: 35 mm H: 126 mm A Gold Finish 200 3,5 4 Filaments Yes > / 50 FILAMENT LED DIMMABLE TUBE LAMPS 240V, 4,0W, T45L, E27 20,000 hrs Base cap: E27 Ø: 45 mm H: 110 mm A Gold Finish Filaments Yes > / A Clear Finish Filaments Yes > / 40 8 CALEX CATALOGUE 2017

9 WARM FILAMENT LED SERIES FILAMENT LED DIMMABLE TUBE LAMPS 240V, 4,0W, T32L, E27 20,000 hrs Base cap: E27 Ø: 32 mm H: 185 mm A Gold Finish Filaments Yes > / 40 FILAMENT LED DIMMABLE TUBE LAMPS 240V, 4,0W, T32X300, E27 20,000 hrs Base cap: E27 Ø: 32 mm H: 300 mm A Gold Finish Filaments Yes > / 40 FILAMENT LED DIMMABLE STANDARD LAMPS 240V, A60, E27 20,000 hrs Base cap: E27 Ø: 60 mm H: 102 mm A Gold Finish 310 4,0 4 Filaments Yes > / 50 CALEX CATALOGUE

WARM FILAMENT LED SERIES FILAMENT LED DIMMABLE RUSTIC LAMPS 240V, 4,0W, ST64, B22 20,000 hrs Base cap: B22 Ø: 64 mm H: 142 mm 425415 A + 2300 Gold Finish 350 4 6 Filaments Yes >80 8712879136095 5 /

Gold Finish 320 4 6 Filaments Yes >80 8712879135722 5 / 20 425404 A + 2300 Clear Finish 350 4 6 Filaments Yes >80 8712879135708 5 / 20 FILAMENT LED DIMMABLE GLOBE LAMPS 240V, 4,0W, G80, E27 20,000

10 WARM FILAMENT LED SERIES FILAMENT LED DIMMABLE RUSTIC LAMPS 240V, 4,0W, ST64, B22 20,000 hrs Base cap: B22 Ø: 64 mm H: 142 mm A Gold Finish Filaments Yes > / A Clear Finish Filaments Yes > / 20 FILAMENT LED DIMMABLE RUSTIC LAMPS 240V, 4,0W, ST64, E27 20,000 hrs Base cap: E27 Ø: 64 mm H: 142 mm A Gold Finish Filaments Yes > / A Clear Finish Filaments Yes > / 20 FILAMENT LED DIMMABLE GLOBE LAMPS 240V, 4,0W, G80, E27 20,000 hrs Base cap: E27 Ø: 80 mm H: 120 mm A Gold Finish Filaments Yes > / A Clear Finish Filaments Yes > / CALEX CATALOGUE 2017

WARM FILAMENT LED SERIES FILAMENT LED DIMMABLE GLOBE LAMPS 240V, 4,0W, G95, E27 20,000 hrs Base cap: E27

2300 Clear Finish 350 4 6 Filaments Yes >80 8712879135715 5 / 20 FILAMENT LED DIMMABLE GLOBE LAMPS 240V,

Filaments Yes >80 8712879135753 5 / 20 425474 A + 2300 Clear Finish 350 4 6 Filaments Yes >80

cap: E27 Ø: 95 mm H: 140 mm 425455 A + 2300 Top Mirror 280 4 4 Filaments Yes >80 8712879136187 5 / 20

11 WARM FILAMENT LED SERIES FILAMENT LED DIMMABLE GLOBE LAMPS 240V, 4,0W, G95, E27 20,000 hrs Base cap: E27 Ø: 95 mm H: 140 mm A Gold Finish Filaments Yes > / A Clear Finish Filaments Yes > / 20 FILAMENT LED DIMMABLE GLOBE LAMPS 240V, 4,0W, G125, E27 20,000 hrs Base cap: E27 Ø: 125 mm H: 167 mm A Gold Finish Filaments Yes > / A Clear Finish Filaments Yes > / 20 FILAMENT LED DIMMABLE TOP MIRROR GLOBE LAMPS 240V, 4,0W, G95, E27 20,000 hrs Base cap: E27 Ø: 95 mm H: 140 mm A Top Mirror Filaments Yes > / A Top Mirror Gold Filaments Yes > / 20 CALEX CATALOGUE

12 FLEXIBLE CURLY FILAMENT LED SERIES FLEXIBLE CURLY FILAMENT LED SERIES The newest line in our decorative filament series, bringing back the Tungsram feeling in LED. 12 CALEX CATALOGUE 2017

13 FLEX FILAMENT GLS-LAMP 240V, 4W, E27 A60DR FLEXIBLE CURLY FILEMENT LED SERIES 15,000 x 15,000 hrs Base cap: E27 Ø: 60 mm H: 109 mm A ,0 Flex Filaments Yes > / 50 FLEX FILAMENT RUSTIK LAMP 240V, 4W, E27, ST64 15,000 x 15,000 hrs Base cap: E27 Ø: 64 mm H: 142 mm A Flex Filament Yes > / 20 FLEX FILAMENT GLOBE LAMP 240V, 4W, E27, G125 15,000 x 15,000 hrs Base cap: E27 Ø: 125 mm H: 170 mm A Flex Filaments Yes > / 20 CALEX CATALOGUE

14 FLEXIBLE CURLY FILEMENT LED SERIES GIANT FLEX FILAMENT LED DIMMABLE SPLASH LAMPS 240V, 4W, E27, PS160 Ø: 161 mm H: 330 mm The teardrop design makes the Splash both trendy as wel as ical. This light source functions at it s best with the matching Different shape 15,000 x 15,000 hrs XXL E40 Cord set. Cap base A E Flex Filaments Yes > / 6 14 CALEX CATALOGUE 2017

15 FLEXIBLE CURLY FILEMENT LED SERIES GIANT FLEX FILAMENT LED DIMMABLE MEGAGLOBE LAMPS 240V, 4W, E27, G200 Ø: 200 mm H: 300 mm With this ic globe shape you can t go wrong as it s blends in well in every interior. This light source functions at it s best with Different shape 15,000 x 15,000 hrs the matching XXL E40 Cord set. Cap base A E Filaments Yes > / 6 CALEX CATALOGUE

16 GIANT LED SERIES 16 CALEX CATALOGUE 2017

17 GIANT LED SERIES GIANT LED SERIES When big is not big enough: the Giant LED series. These huge eyecatchers are design statements on their own. To be used in wide open spaces such as lofts and trendy restaurants. CALEX CATALOGUE

18 GIANT LED SERIES GIANT FILAMENT LED DIMMABLE SPLASH LAMPS 240V, PS160, E40 Ø: 162 mm H: 320 mm The teardrop design makes the Splash both trendy as wel as ical. This light source functions at it s best with the matching Different shape 15,000 hrs XXL E40 Cord set. Cap base A + E Filaments Yes > / 6 18 CALEX CATALOGUE 2017

19 GIANT LED SERIES GIANT FILAMENT LED DIMMABLE SPLASH LAMPS 240V, PS160, E40 Ø: 161 mm H: 320 mm The teardrop design makes the Splash both trendy as wel as ical. This light source functions at it s best with the matching Different shape 15,000 hrs XXL E40 Cord set. Cap base A E Filaments Yes > / 6 CALEX CATALOGUE

GIANT LED SERIES GIANT FILAMENT LED DIMMABLE SPLASH LAMPS 240V, PS160, E40 Ø: 162 mm H: 320 mm The teardrop design makes the Splash both trendy as wel as ical.

20 GIANT LED SERIES GIANT FILAMENT LED DIMMABLE SPLASH LAMPS 240V, PS160, E40 Ø: 162 mm H: 320 mm The teardrop design makes the Splash both trendy as wel as ical. This light source functions at it s best with the matching Different shape 15,000 hrs XXL E40 Cord set. Cap base A + E Filaments Yes > / 6 20 CALEX CATALOGUE 2017

21 GIANT LED SERIES GIANT FILAMENT LED DIMMABLE COLOSSEUM LAMPS 240V, BT180, E40 Ø: 180 mm H: 370 mm The Colosseum features a distinctive design which gives it an ic appearance. This light source functions at it s best with the matching Different shape 15,000 hrs XXL E40 Cord set. Cap base A + E Filaments Yes > / 6 CALEX CATALOGUE

22 GIANT LED SERIES GIANT FILAMENT LED DIMMABLE MEGAGLOBE LAMPS 240V, G200, E40 Ø: 200 mm H: 290 mm With this ic globe shape you can t go wrong as it s blends in well in every interior. This light source functions at it s best with Different shape 15,000 hrs the matching XXL E40 Cord set. Cap base A + E Filaments Yes > / 6 22 CALEX CATALOGUE 2017

23 GIANT LED SERIES GIANT FILAMENT LED DIMMABLE ELIPSE LAMPS 240V, 3.5K, E40 Ø: 120 mm H: 440 mm The Elipse is a slimmed down version of the Colosseum, making it suitable for modern and trendy interiors. This light source Different shape 15,000 hrs functions at it s best with the matching XXL E40 Cord set. Cap base A + E Filaments Yes > / 6 CALEX CATALOGUE

GIANT LED SERIES GIANT FILAMENT LED DIMMABLE TOWER LAMPS 240V, TT75, E40 Ø: 75 mm H: 320 mm The Tower has an unique styling, extremely clean to fit the most minimalistic interiors.

24 GIANT LED SERIES GIANT FILAMENT LED DIMMABLE TOWER LAMPS 240V, TT75, E40 Ø: 75 mm H: 320 mm The Tower has an unique styling, extremely clean to fit the most minimalistic interiors. This light source functions at it s best with the Different shape 15,000 hrs matching XXL E40 Cord set. Cap base A + E Filaments Yes > / 6 24 CALEX CATALOGUE 2017

25 GIANT LED SERIES GIANT CORD SETS E40 The Cord set Giant Series is specially designed for our Giant LED Filament Series. The raw and technical look of this oversized cord is perfectly suited to create a modern and industrial ambiance at home. Cap base Description Body color Cord color EAN 13 code Suited for all es E40 Single XXL pendant - 1x2 meters Antique bronze Brown (fabric) / Suited for all es E40 Single XXL pendant - 1x2 meters Industrial black Brown (fabric) / 15 CALEX CATALOGUE

26 GIANT LED SERIES GIANT MULTI CORD SETS E40 The Cord set Giant Series is specially designed for our Giant LED Filament Series. The raw and technical look of this oversized cord is perfectly suited to create a modern and industrial ambiance at home. Cap base Description Body color Cord color EAN 13 code Suited for all es 3 x E40 3 XXL pendants - 1x2 meters Black Black (fabric) / 4 26 CALEX CATALOGUE 2017

27 GIANT LED SERIES GIANT MULTI CORD SETS E40 The Cord set Giant Series is specially designed for our Giant LED Filament Series. The raw and technical look of this oversized cord is perfectly suited to create a modern and industrial ambiance at home. Cap base Description Body color Cord color EAN 13 code Suited for all es 5 x E40 5 XXL pendants - 1x2 meters Black Black (fabric) / 4 CALEX CATALOGUE

28 YOUR CALEX SUPPLIER:

WELCOME TO THE WORLD OF AVIDE

WELCOME TO THE WORLD OF AVIDE AVIDE makes the future technology and quality accessible to you today. We all care about our planet's future, we all understand that energy saving helps to protect our environment.