Sunoco Retail Image Guideline Document

Transcription

1 Sunoco Retail Image Guideline Document Version 1 Revision 6 6/21/2012 Prepared By: Sunoco Retail Engineering & Distributor Channel Sunoco Retail Image Guidelines_Rev6_ doc Page 1 of 93

2 Revision Date Description Revisions Table 0 6/21/2011 Created table of contents and reviewed with D. Moore. 1 9/30/2011 Added pictures and descriptions of each image element as well as renderings from Exterior Nascar Image Manual ( ). 2 10/20/2011 Added top ten things contractors install incorrectly. 3 12/5/11 4 1/2/12 Listed each Sunoco vendor for each piece of image material so the contractor knows where to get ordering and installation information. Added parking lot and diesel canopy guidelines under design and permitting section. 5 5/18/12 Revised document with lessons learned from piloting program. 6 6/21/12 Added wind load specifications to MID section. A note is now found at the bottom of this table to indicate where to obtain the latest version of this document. *For the latest version of this document, please log onto and go to Marketing > Marketing Services > Sunoco Imaging Process. Sunoco Retail Image Guidelines_Rev6_ doc Page 2 of 93

3 TABLE OF CONTENTS MAIN IDENTIFICATION (MID) SIGN... 4 STANDARD SYSTEMS... 4 DIAMOND SIGN VERSUS LOGO CABINET... 5 OFFICIAL FUEL OF NASCAR CABINET... 6 DISTRIBUTOR STRATEGY PANELS... 8 LED VERSUS NON LED INTERNALLY ILLUMINATED PRICE SIGNS... 9 HIGH RISE DIAMOND SIGN CANOPY DESIGN & PERMITTING FOR DIESEL AND GAS CANOPIES ROUNDED CORNERS ILLUMINATED SUNOCO CANOPY SIGN BOX VERSUS SUNOCO DECAL THREE COLOR VERSUS TWO COLOR HORIZONS CHECKERED FLAGS OFFICIAL FUEL OF NASCAR DECAL CANOPY COLUMNS CANOPY UNDERSIDE BOLLARDS FUEL DISPENSER / ISLANDS VALANCES AND VALANCE GRAPHICS DISPENSER DOOR GRAPHICS PRODUCT AND REGULATORY DECALS BEZEL/BLACK OVERLAYS ISLAND MERCHANDISING UNITS PUMP TOPPERS NOZZLE COVERS COMING SOON AND WE ARE NOW SUNOCO SIGN KITS CREDIT CARD START UP, PROMOTIONAL, & HONOR ALL PROGRAM KITS TRASH CANS / WINDSHIELD WASHER CONTAINERS BUILDING GRAPHICS HORIZONS CHECKERED FLAGS OFFICIAL FUEL OF NASCAR DECAL STOREFRONT ENTRY DOOR DECALS (SUNOCO, FOOD MART, ETC.) GENERAL GUIDELINES A-FRAME TRADITIONAL COLONIAL TRADITIONAL MODERN TRADITIONAL KIOSK T-16 RANCH CAR WASH GRAPHICS SERVICE CENTERS PAINT SPECIFICATIONS BUILDING SIGNS PERIMETER PERIMETER POLE SIGNS PERIMETER CURBS YARD LIGHTS TRASH ENCLOSURES DRIVEWAYS / PARKING LOTS Sunoco Retail Image Guidelines_Rev6_ doc Page 3 of 93

4 Main Identification (MID) Sign Ordering Information for all Image Elements of a MID Sign: Company: Everbrite Sunoco Account Representative: Jason Schmieden Phone Number: Fax Number: jschmieden@everbrite.com Website: Standard Systems For renderings of all Sunoco standard MID sign systems, please go to Sunoco standard MID sign systems include 5, 7, and 9 wide twin pole goalposts with a traditional diamond mounted on top. All standard poles are design to withstand 90mph wind loads. If a locality has higher wind load requirements, custom poles meeting these requirements can be ordered from Everbrite. The cabinet hierarchy is as follows (from the top to bottom): Official Fuel of Nascar, LED price sign, car wash (if applicable), distributor strategy (if applicable), and LED reader board (if applicable). No visible gaps are allowed to exist in between cabinets. Please see Figure A-1 for reference. Figure A-1. 7 wide LED Goalpost MID Sign System with 9 wide Diamond Sunoco Retail Image Guidelines_Rev6_ doc Page 4 of 93

5 When mandated or when a goalpost identification system is not permitted, a standard Sunoco monument sign may be installed. The Sunoco logo cabinet would be installed closest to the street in the upper corner of the monument. The Official Fuel of Nascar cabinet should be installed below the Sunoco logo cabinet. The LED price cabinet should be installed in the upper section of the monument adjacent to the Sunoco logo cabinet. Any ancillary or distributor strategy cabinet should be installed below the LED price cabinet. Please see Figure A-2 for reference on a standard monument sign. Figure A-2. Monument Sign Diamond Sign versus Logo Cabinet There are two allowable image elements on top of each MID goalpost system. The Sunoco standard is the free standing Diamond sign. Diamond signs should be mounted via the match plate and (4) 5/8 mounting bolts. These are shipped with every order. A steel cross bar with a stub pole for the diamond is typically mounted to the top of the goalpost system. Figure A-3 shows an unpainted steel cross bar with a stub pole while Figure A-4 shows a painted cross bar with a diamond mounted on the stub pole. The tip of the diamond should always be installed so that it points towards the dispensers. Figure A-3. Steel Crossbar with Stub Pole Sunoco Retail Image Guidelines_Rev6_ doc Page 5 of 93

6 Figure A-4. 7 Sunoco Diamond Sign Whenever a Diamond Sign is not permitted by the local municipality officials, an internally illuminated Sunoco Logo Cabinet may be installed as a second option for the top element of the goalpost system. Where permitting regulations only allow re-facing of existing MID sign systems, this option may also be used. Figure A-5 shows a between pole, internally illuminated Sunoco Logo Cabinet. Figure A-5. Sunoco Logo Cabinet Official Fuel Of Nascar Cabinet For Distributor locations, the OFN cabinet will typically be installed underneath the steel cross bar. This cabinet should be installed so that the bolt is at the bottom of the slot inside the cabinet. This will minimize the gap in between the top of the OFN cabinet and the bottom of the steel cross bar. If any gap exists, it should not be more than 1. If there is a gap greater than 1, pictures should be taken and submitted to the Sunoco Image Coordinator. The slots in the cabinet should be modified or new holes drilled to properly install the OFN cabinet so that the top of the cabinet is as close to the bottom of the steel cross bar as possible. Please see Figure A-6 for an example of an incorrect installation. Please see Figure A-7 for an example of a correct installation. Sunoco Retail Image Guidelines_Rev6_ doc Page 6 of 93

7 Figure A-6. Gap Between OFN Cabinet and Steel Crossbar Figure A-7. Acceptable 1 Gap Between OFN Cabinet and Steel Crossbar Sunoco Retail Image Guidelines_Rev6_ doc Page 7 of 93

8 Distributor Strategy Panels Distributors have the option of adding a custom strategy panel to the MID sign system. This panel will typically be installed below the price cabinet. Figure A-8 shows an example of the various kinds of strategy and sub-strategy cabinets available to be ordered through Sunoco. For the most recent strategy panels, please refer to Figure A-9 shows an example of a distributor strategy panel. Figure A-8. Strategy and Sub-Strategy Panels Figure A-9. Example of Distributor Strategy Panel Sunoco Retail Image Guidelines_Rev6_ doc Page 8 of 93

9 LED versus Non LED Internally Illuminated Price Signs Light Emitting Diode technology is Sunoco s primary standard for illuminated price signs. The LumiDigit-2 price signs are installed directly below the OFN cabinet with no visible gaps. White letters and red digits are the Sunoco standard for all gas products. Yellow letters and green digits are the Sunoco standard for diesel products. The posted grades of gasoline are always Regular, Plus, and Ultra 93. Figure A-10 shows an example of a two product LED price sign. Fluorescent tubes are used to illuminate each cabinet as well. Figure A-10. Two Product LumiDigit 2 Price Sign When LED technology is not allowed, internally illuminated price signs may be installed directly below the OFN cabinet with no visible gaps. Figure A-11 shows both a three product and a one product internally illuminated price cabinet. Fluorescent tubes are the only lighting source used to illuminate these cabinets. Figure A-11. Four Product Internally Illuminated Goalpost Price Cabinets Sunoco Retail Image Guidelines_Rev6_ doc Page 9 of 93

10 High Rise Diamond Sign Traditional diamond signs come in widths of 7, 9, 11, 16, and 22. Figure A-12 shows the various diamond sign widths and square footage as well as the standard heights of the pole systems. The 16 and 22 wide diamonds are typically used for high rise signs along the interstate. The poles are to be painted the Sunoco Onyx Gray color. Please refer to the section Paint Specifications for the latest paint information. Figure A-13 shows an example of a typical high rise sign. This figure can also be viewed at Figure A-12. Traditional Diamond Signs Sunoco Retail Image Guidelines_Rev6_ doc Page 10 of 93

11 Figure A-13. High Rise Diamond Sign Sunoco Retail Image Guidelines_Rev6_ doc Page 11 of 93

12 Canopy The standard Sunoco Image on the canopy consists of illuminated Sunoco sign boxes, red vinyl, blue vinyl, horizon graphics, checkered flag graphics, and Official Fuel of Nascar decals. There should be a smooth, flat, seamless fascia in place before installing any Sunoco image material on the canopy. Sunoco will only accept Optimal and Satisfactory canopy fascia conditions before any Sunoco image material can be installed on the canopy. Please refer to section in the Sunoco Image Conversion Process Document for a more detailed description on the acceptable fascia conditions. Figures A-14 and A-15 show examples of non compliance with regards to the Sunoco Image. The only case where Sunoco Onyx Gray vinyl (also called 3M Pearl Gray) should be used is when the fascia height is greater than 48. If the fascia height is greater than 48, the gray vinyl should be installed on the top and bottom of the graphics as shown in Figure A-14. However, this theme should continue around the canopy corners. This theme should also be used for building and car wash fascias. Figure A- 15 shows an incorrectly ordered and installed flush mounted illuminated Sunoco sign box. Figure A-14. Incorrect Installation of Canopy Graphics Sunoco Retail Image Guidelines_Rev6_ doc Page 12 of 93

13 Figure A-15 Gap in Canopy Fascia & Sign Box is Too Short Sunoco Retail Image Guidelines_Rev6_ doc Page 13 of 93

14 Design & Permitting For Diesel and Gas Canopies Figure A. 16 shows the various canopy configuration layouts. The canopy image will depend on the following conditions: location of canopy relative to primary and secondary streets, the dispenser layout (stacked versus dive-in), and overall dimensions of each canopy façade. If the site will be selling Sunoco branded diesel and the diesel dispensers are under a separate canopy, this canopy will be upgraded to the Sunoco standard image. Sunoco branded diesel canopies follow the same design guidelines as gas canopies. All of the diesel dispensers will receive Sunoco standard diesel door graphics as well as Sunoco valances. If the site will be selling a different brand s diesel, the diesel canopy and dispensers may be left as is. If the site will be selling unbranded diesel, the canopy can be left alone or given a blue vinyl wrap if desired by the distributor and approved by the Sunoco Image Coordinator. Sunoco Retail Image Guidelines_Rev6_ doc Page 14 of 93

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25 Figure A.16 Sunoco Canopy Image Design Guidelines Sunoco Retail Image Guidelines_Rev6_ doc Page 25 of 93

26 Figure A. 17 shows the Sunoco standard canopy image permit hierarchy. Permit Style 1 should be used whenever possible. If permit restrictions limit the amount of signage square footage, permit styles 2, 3, and 4 should be referenced for image design purposes in that order when applying for image permits. Figure A. 17 Sunoco Canopy Image Hierarchy Sunoco Retail Image Guidelines_Rev6_ doc Page 26 of 93

27 Rounded Corners Ordering Information for 24 Radius Canopy Corner: Company: Madison Sunoco Account Representative: Jessica McCurdy Phone Number: (770) Ext Website: Canopy corners should be rounded to a 24 radius whenever perimeter steel does not prohibit this. If there is an I-beam located at the corner of the canopy and the existing ACM is satisfactory, the corners should not be modified. If the existing ACM is unsatisfactory, the option of building out the new ACM so that rounded corners can be installed should be evaluated with the Sunoco Image Coordinator. When rounding the corners, the gutter system should be re-routed accordingly so that no leaks are present after the installation. There should be no exposed rivets, jagged, or corrugated edges on the outer perimeter of the corners. Please see Figure A-18 for examples of correct and incorrect installations of a 24 radius corner. Figure A-18. Rounded Canopy Corners Sunoco Retail Image Guidelines_Rev6_ doc Page 27 of 93

28 Illuminated Sunoco Canopy Sign Box versus Sunoco Decal Ordering Information for SUNOCO Illuminated Canopy Sign Boxes: Company: Madison Sunoco Account Representative: Mark Gladden Phone Number: (770) Ext Website: When imaging the canopy, the primary image element is the illuminated Sunoco canopy sign box. The length of the box is 11 9 while the height should match the existing height of the canopy fascia. Depending on the configuration of the canopy relative to the street, this sign box can be installed in three different locations. It can be installed so that it is centered over the canopy column, centered in the middle of the side of the fascia, or 2 from the canopy edge. Please refer to the Design & Permitting For Diesel and Gas Canopies section for direction on proper placement. Figure A-19 shows a Sunoco standard canopy sign box. Figure A-19. Illuminated Sunoco Canopy Sign Box Sunoco Retail Image Guidelines_Rev6_ doc Page 28 of 93

29 Ordering Information for SUNOCO Canopy Decals, Horizons, Checkered Flags, and OFN Decals: Company: Pro Sign Company Sunoco Account Representative: Ashley Rassow Phone Number: (610) Ext. 109 Fax Number: (610) Website: When permit restrictions do not allow an illuminated canopy sign box or illuminated channel letters, a SUNOCO decal should be installed. This decal (along with any vinyl, checkered flags, OFNs, and Horizons) should never be installed so that it covers the gap in between to canopy fascia panels. The decal should be cut vertically from top to bottom and not stretched over the gap in the canopy fascia. The placement of this decal is also dependent upon the configuration of the canopy relative to the primary street. This can be installed so that it is centered over the canopy column, centered in the middle of the side of the fascia, or 2 from the canopy edge. Please refer to the Design & Permitting For Diesel and Gas Canopies section for more detail on placement of the SUNOCO decal. Figure A-20 shows the artwork and dimensions of a standard Sunoco decal. Any alterations made to this decal to accommodate locality permitting conditions must be approved by the Sunoco Image Coordinator prior to permitting. Figure A-20. Typical SUNOCO Decal Three Color versus Two Color Horizons Another main component of the standard Sunoco image on the canopies, building bands, dispenser doors, and dispenser valances are the horizon graphics. Two standard horizon types exist; a three color horizon and a two color horizon. Three color horizons are used to transition blue vinyl to blue vinyl. Two color horizons are used to transition red vinyl to blue vinyl. At no time should any part of the horizon graphic touch any letter in the Sunoco logotype or any letter of the storefront building entrance door decal. This rule should be taken into account when trying to determine what size horizon to use on a particular fascia length. Please refer to the Sunoco Distributor Image Order Form to view a complete list of Sunoco standard horizon sizes (heights, lengths, and directions). Please refer to the Design & Permitting For Diesel and Gas Canopies section for more detail on where to install horizon graphics. Figure A-21 shows the dimensions and types of Sunoco standard canopy horizons. Sunoco Retail Image Guidelines_Rev6_ doc Page 29 of 93

30 Figure A-21 Standard Canopy Horizons Sunoco Retail Image Guidelines_Rev6_ doc Page 30 of 93

31 Checkered Flags Another image element installed on the canopy fascia, building fascia, dispenser doors, and dispenser valances is the Checkered Flag. There are three standard lengths of canopy/building fascia flags: 16, 33, and 40. Generally, 16 flags are specified for fascia lengths greater than 20 but less than 50. For fascia lengths equal to or greater than 50 and less than 100, 33 flags are specified. For fascia lengths equal to or greater than 100, 40 flags are specified. All flags are made to fade into the Sunoco Blue vinyl or prefinished Sunoco Blue ACM. Each flag starts out at 100% Cyan and gradually fades to the Sunoco Blue color. There are two standard heights: 36 and 48. The 48 tall flags can be trimmed to accommodate fascia heights in between 36 and 48. Figure A-22 shows the various lengths, heights, directions, trimming instructions, and control points of the flag graphics. Figures A-23 and A-24 give more detail on installation guidelines for the checkered flag on the canopy and building fascias. Sunoco Retail Image Guidelines_Rev6_ doc Page 31 of 93

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34 Figure A-22 Canopy and Building Fascia Checkered Flag Graphics Sunoco Retail Image Guidelines_Rev6_ doc Page 34 of 93

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36 Figure A-23. Canopy Flag Graphic Application Sunoco Retail Image Guidelines_Rev6_ doc Page 36 of 93

37 Figure A-24. Guidelines on Installing Flag with Sunoco Decal and Sign Box Sunoco Retail Image Guidelines_Rev6_ doc Page 37 of 93

38 Official Fuel of Nascar Decal The Official Fuel of Nascar decal is installed on all gas and diesel canopies. This decal should never be installed on the building fascia or wrap around canopy corners. Figure A-25 shows the three different sizes of decals as well as installation guidelines. Figures A-26 and A-27 give more detail on installation guidelines to follow when installing the decal on the canopy. Figure A-25. Official Fuel of Nascar (OFN) Decals and Placement Details Sunoco Retail Image Guidelines_Rev6_ doc Page 38 of 93

39 Figure A-26. Installation Guidelines for OFN Decal Right Side Sunoco Retail Image Guidelines_Rev6_ doc Page 39 of 93

40 Figure A-27. Installation Guidelines for OFN Decal Left Side Sunoco Retail Image Guidelines_Rev6_ doc Page 40 of 93

41 Canopy Columns The Sunoco standard for canopy columns requires the removal of all competitive signage and the removal of all existing shrouds with previous brand s colors as well as any extraneous hardware. For any in particular questions regarding what should be removed, please contact the Sunoco Image Coordinator. The canopy columns should then be properly prepped and painted according the Sunoco standard Paint Card. Figure A-28. Prepped Canopy Columns on a Sunoco Branded Diesel Canopy Figure A-29. Painted Canopy Columns on a Sunoco Branded Gasoline Canopy Sunoco Retail Image Guidelines_Rev6_ doc Page 41 of 93

42 Canopy Underside The Sunoco standard finish for the gas canopy underside is Sunoco White. The standard finish for the diesel canopy deck is black. Figure A-30 shows a standard gas canopy deck. Figure A-31 shows a standard diesel canopy deck. All canopy decks should be power washed. Canopy decks should only be painted if the underside was previously painted. Figure A-32 shows an example of a deck which should be power washed, dried, sanded, and painted. It also shows an existing 2 x 2 canopy light box that should have been prepped and painted. The damaged lenses should have been replaced. If the existing lenses are not damaged, they can be left in place but must be cleaned. All canopy lights must be fully functional after a imaging project. All lights that are not functional should be noted on the Sunoco Punch List form. For all paint and prepping specifications, please refer to the Sunoco Paint Card. Figure A-30. Gas Canopy Deck Figure A-31. Diesel Canopy Deck Sunoco Retail Image Guidelines_Rev6_ doc Page 42 of 93

43 Figure A-32. Examples of Gas Canopy Decks That Needs Power Washing, Painting, and Lenses Replaced Sunoco Retail Image Guidelines_Rev6_ doc Page 43 of 93

44 Bollards Sunoco standard bollards are U-shaped and painted Sunoco Onyx Gray. Figure A-33 shows an incorrectly painted bollard. The paint is not a standard Sunoco specification. Figure A-34 shows a correctly painted bollard which conforms to Sunoco standards. For correct painting and prepping specifications, please refer to the Sunoco Paint Card. For placement during installation of bollards, please use Figure A-35 as a reference. Figure A-33. Incorrectly Painted U-Shaped Bollard Figure A-34. Sunoco Standard U-Shaped Bollard Sunoco Retail Image Guidelines_Rev6_ doc Page 44 of 93

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48 Figure A-35. Island Merchandiser Unit, Trash Can, and U-shaped Bollard Layout Sunoco Retail Image Guidelines_Rev6_ doc Page 48 of 93

49 Fuel Dispenser / Islands Valances and Valance Graphics Ordering Information for Sunoco Standard Valances (Install New Units): Company: Everbrite Sunoco Account Representative: Jason Schmieden Phone Number: Fax Number: jschmieden@everbrite.com Website: Ordering Information for Sunoco Standard Valance Graphics (Re-image Existing Units): Company: Pro Sign Company Sunoco Account Representative: Ashley Rassow Phone Number: (610) Ext. 109 Fax Number: (610) arassow@prosign.net Website: New valances must be ordered when converting an unbranded or previously branded gas station to Sunoco. If the site is currently a Sunoco and has the proper H-style or ovation style valances installed, new valance graphics can be ordered and installed on those valances. Sunoco s standard valance graphics include a three color horizon, checkered flag, Self or Full decals, and number decals. As mentioned above, there are two main types of valances; ovation style and H-style. When new valances are ordered, the horizon and flag graphics will come installed on the units. The Self and number decals must be installed. They should be installed so that the bottoms of the decals are 2 apart from the bottom edge of the valance. The right edge of the number decal should be installed so that it is 2.75 from the right edge of the valance. The Self decal should be centered horizontally on the valance. Figure A-36 shows an incorrectly installed new ovation valance. This valance was installed upside down. The self decal was installed in the incorrect place and the number decal is not the Sunoco standard. Figure A-37 shows a correctly installed ovation style valance with the exception of the Self decal placement. It should have been installed 2 from the bottom of the valance. Figure A-38 shows an incorrectly imaged H-style valance as the numbers are placed on the back of the unit. Figure A-39 shows a correctly installed and imaged H-style valance. When a valance is installed between two canopy columns and the back of the unit cannot be seen, a separate aluminum self sign can be installed on the canopy column as seen in Figure A-40. This unit is supplied by Everbrite. Sunoco Retail Image Guidelines_Rev6_ doc Page 49 of 93

50 Figure A-36. Incorrect Ovation Style Valance Figure A-37. Ovation Style Valance with Correct Horizon, Flag, and Number Placement but Incorrect Self Decal Placement Figure A-38. Incorrect H-Style Valance due to Number Placement Sunoco Retail Image Guidelines_Rev6_ doc Page 50 of 93

51 Figure A-39. Correct H-Style Valance Figure A-40. Aluminum Self Canopy Column Sign Dispenser Door Graphics Ordering Information for Dispenser Door Graphics: Company: Pro Sign Company Sunoco Account Representative: Ashley Rassow Phone Number: (610) Ext. 109 Fax Number: (610) Website: There are many different types of dispensers. New dispensers will arrive with doors that have Sunoco standard graphics. If an existing dispenser will be reimaged with Sunoco graphics, specific door skirts will need to be ordered based upon the existing make and model of dispenser. Include this information as well as the general location of the nozzles (left, center, or right) at the bottom of Pro Sign s order form in the Comment section to ensure the proper dispenser door graphics are ordered. Indicate if the dispenser will be dispensing gasoline only, diesel only, kerosene only, or a combination of various fuels. The various part numbers and descriptions of standard door graphics can be viewed in the Pro Sign s section of the Sunoco Distributor Image Order Form. The previous brand s door graphics must be removed and the surface must be prepped before new vinyl installation can occur. Prepping includes removing all previously existing material down to the original surface so that it is clean, dry, and smooth. If the existing doors are damaged, cannot be prepped properly, or if there are embossed letters of the old brand existing on the door face, new doors with the new Sunoco Image are required to be ordered and installed by the Distributor. If there is any question regarding the existing condition of the door, the Sunooco Image Coordinator should be consulted. Figure A-41 can be used as a reference Sunoco Retail Image Guidelines_Rev6_ doc Page 51 of 93

52 when imaging dispenser doors for correct placement of the Sunoco diamond, Sunoco, and Diesel decals. Figures A-42 and A-43 can be referenced when imaging Gilbarco Advantage Split (diesel and gas) dispensers and Gilbarco Advantage gas dispensers respectively. Figure A-44 shows a correctly imaged 3+0 Gilbarco Encore 500 S dispenser. Figure A-45 shows a correctly imaged 3+1 Gilbarco Encore 500 S dispenser. Figure A-46 shows an incorrect installation of a 3+1 dispenser door graphic. The Sunoco and Diesel decals are installed in the wrong place due to the incorrect size of the decals and the Sunoco diamond does not exist on the gas side of the door skirt. Figure A-47 shows a rendering indicating proper placements of the Sunoco diamond, Sunoco, and Diesel decals. Figure A-48 shows the Sunoco standard door graphic for race fuel. Figure A-49 shows the Sunoco standard door graphic for Kerosene. Sunoco Retail Image Guidelines_Rev6_ doc Page 52 of 93

53 4+0 Dresser Wayne Ovation Sunoco Retail Image Guidelines_Rev6_ doc Page 53 of 93

54 3+1 Dresser Wayne Ovation Sunoco Retail Image Guidelines_Rev6_ doc Page 54 of 93

55 Figure A-41. Sunoco Standard Dispenser Door Graphics Reference Sunoco Retail Image Guidelines_Rev6_ doc Page 55 of 93

56 Figure A-42. Sunoco Standard Gilbarco Advantage Split Dispenser Door Graphic Sunoco Retail Image Guidelines_Rev6_ doc Page 56 of 93

57 Figure A-43. Sunoco Standard Gilbarco Advantage Dispenser Door Graphic Sunoco Retail Image Guidelines_Rev6_ doc Page 57 of 93

58 Figure A-44. Sunoco Standard Dispenser Door Graphic 3+0 Gilbarco Encore 500 S" Figure A-45. Sunoco Standard Dispenser Door Graphic 3+1 Gilbarco Encore 500 S Sunoco Retail Image Guidelines_Rev6_ doc Page 58 of 93

59 Figure A-46. Incorrect Gas/Diesel Dispenser Door Graphic Figure A-47. Correct Gas/Diesel Dispenser Graphic for Figure A-46 with the Exception of the Gasoline Nozzle Hole Cut Out Sunoco Retail Image Guidelines_Rev6_ doc Page 59 of 93

60 Figure A-48. Sunoco Standard Race Fuel Dispenser Door Graphic Sunoco Retail Image Guidelines_Rev6_ doc Page 60 of 93

61 Figure A-49. Sunoco Standard Kerosene Dispenser Door Graphic Sunoco Retail Image Guidelines_Rev6_ doc Page 61 of 93

62 Product and Regulatory Decals Ordering Information for Product Decals: Company: Lakeland Graphics Sunoco Account Representative: Julie Carpenter Phone Number: (763) Fax Number: (763) Website: Ordering Information for Regulatory Decals: All regulatory decals can be ordered through M&M Displays via their website. Instructions are as follows: 1. Go to: 2. Enter the general username and pass-code that is listed below. Username: sunoco1886 Password: Sun_ ) Create an account and place orders. If the site is reusing dispensers, product and regulatory decals must be ordered and installed. Product decals can be ordered through Lakeland Graphics. Please see the Black/Bezel Overlay section for ordering instructions. Please refer to the Sunoco Dispenser Decal Document for a list of regulatory decals and placement guidelines by State. Figure A-50 shows an example of Sunoco standard product decals for the dispenser product push buttons. Sunoco Retail Image Guidelines_Rev6_ doc Page 62 of 93

63 Figure A-50. Sunoco Standard Product Decals Sunoco Retail Image Guidelines_Rev6_ doc Page 63 of 93

64 Bezel/Black Overlays Ordering Information for Black Overlays for Dispenser Bezel: Company: Lakeland Graphics Sunoco Account Representative: Julie Carpenter Phone Number: (763) Fax Number: (763) Website: Black overlays for each dispenser door can be ordered through Lakeland Graphics via their website. Pictures of all existing dispensers should be taken and sent to the Sunoco Account Representative. Lakeland Graphics will then send a quote and rendering of all graphics that will be included in the new re-image kit. An example of the rendering is shown in Figure A-51. Figure A-51. Example of Re-Imaging Kit for a Gilbarco Encore S Dispenser Sunoco Retail Image Guidelines_Rev6_ doc Page 64 of 93

65 Island Merchandising Units Ordering Information for New Island Merchandising Units, Pump Toppers, and Perimeter Pole Signs: Company: M&M Display Group Sunoco Account Representative: Bob DiGiorgio Phone Number: (215) Website: New IMU s should be ordering by contacting the Sunoco Account Representative listed above. They should be shown on every site specific drawing and installed according the to the manufacturer s instructions. If Sunoco standard IMU s previously exist at the location and require painting, the Sunoco standard Paint Card should be referenced for proper prepping and painting. Figure A-52 shows the correct installation of a new IMU sign (all four anchor bolts are installed). Figure A-52 Sunoco Retail Image Guidelines_Rev6_ doc Page 65 of 93

66 Pump Toppers Ordering Information for New Island Merchandising Units, Pump Toppers, and Perimeter Pole Signs: Company: M&M Display Group Sunoco Account Representative: Bob DiGiorgio Phone Number: (215) Website: New pump toppers should be ordered and installed at every location on top of the dispenser. Figure A- 53 shows the proper installation of a pump topper. Figure A-53 Sunoco Retail Image Guidelines_Rev6_ doc Page 66 of 93

67 Nozzle Covers Ordering Information for Nozzle Covers and Splash Guards: Company: E.O Habhegger Company, Inc. Sunoco Account Representative: Ken Hagman Phone Number: (610) Website: Figure A-54 shows correct nozzle covers for both gasoline and diesel products. These covers should never be cut prior to installation. They should be installed according to the manufacturer s recommendations. The Sunoco standard nozzle covers are as follows: 1.) Gasoline Black 2.) Diesel Green 3.) Race Fuel Silver 4.) E-85 Yellow 5.) Kerosene Black Figure A-54. Standard Diesel and Gasoline Nozzle Covers Sunoco Retail Image Guidelines_Rev6_ doc Page 67 of 93

68 Coming Soon and We Are Now Sunoco Sign Kits All of these signs will be ordered by the Sunoco Area Marketing Manager. Figures A-55, 56, and 57 all show proper installations of various standard signs. Coming Soon signs should be posted before and during construction. We Are Now Sunoco signs should be posted after construction. Figure A-55 Figure A-56 Sunoco Retail Image Guidelines_Rev6_ doc Page 68 of 93

69 Figure A-57 Sunoco Retail Image Guidelines_Rev6_ doc Page 69 of 93

70 Credit Card Start Up, Promotional, & Honor All Program Kits All of these signs will be ordered by the Sunoco Area Marketing Manager. Figure A-58 shows what is included in a Sunoco Credit Card Start-up Kit. Figure A-59 shows an acceptable installation of the credit card application holder. Figure A-58 Sunoco Retail Image Guidelines_Rev6_ doc Page 70 of 93

71 Figure A-59 Sunoco Retail Image Guidelines_Rev6_ doc Page 71 of 93

72 Trash Cans / Windshield Washer Containers Ordering Information for New Trash Cans / Windshield Washing Units: Company: DCI Marketing Sunoco Account Representative: Jennifer White Phone Number: (800) Ext Fax: (414) white@dcim.com Website: Sunoco standard black trash can / windshield washer units must be installed at every location unless the previous existing trash can is black in color and mounted to either the dispenser or canopy column. When in doubt, contact the Sunoco Image Coordinator to see if the existing trash cans will be allowed to be reused. Each unit must be properly anchored down into the ground according to the manufacturer s instructions. Please see Figure A-35 for the Sunoco standard drawing when trying to determine where to install these units. Figure A-60 shows the Sunoco standard trash can / windshield washer container. Each unit ships with one squeegee, a removable 2 gallon water bucket, a standard towel dispenser which accommodates a 1 or 2 ply folder paper towels (10 by 10 ), and bolt down hardware. Figure A 60. Sunoco Standard Black Trash Can / Windshield Washer Unit Sunoco Retail Image Guidelines_Rev6_ doc Page 72 of 93

73 Building Graphics Horizons Please see the Canopy section above, Three Color versus Two Color Horizons. Checkered Flags Please see the Canopy section above, Checkered Flags. Official Fuel of Nascar Decal Sunoco standard building graphics DO NOT include this decal. Storefront Entry Door Decals (Sunoco, Food Mart, etc.) Sunoco distributors may use custom storefront entry door decals but they must match the standard Sunoco font and color as well as be centered over the building entry doors. Please see Figure A-61 for an example of a correct storefront entry door decal. The flag may only impede halfway into the decal. Figure A-61. Food Mart Storefront Entry Door Decal Sunoco Retail Image Guidelines_Rev6_ doc Page 73 of 93

74 General Guidelines Figure A-62 shows some design guidelines for building fascia graphics. On the side building fascias, there should be a minimum of 2 of Sunoco Red vinyl before starting the horizon graphic. On the front building fascias, the checkered flags should be maximized within the available space but may never go more than halfway into the building storefront decal (SUNOCO, FOOD MART, etc.). The smallest acceptable height of a building fascia is 24. The full Sunoco image will not be installed on any building fascia height below 24. When faced with a fascia height larger than 48, Sunoco Onyx Gray vinyl should be installed in equal heights on the top and bottom of the 48 tall Sunoco graphics. Figure A-62 Sunoco Retail Image Guidelines_Rev6_ doc Page 74 of 93

75 A-Frame Traditional Figure A-63 shows how to properly image an A-Frame Traditional building. For more information or better clarity of these renderings, please consult the Sunoco Image Coordinator. Figure A-63 Sunoco Retail Image Guidelines_Rev6_ doc Page 75 of 93

76 Colonial Traditional Figure A-64 shows how to properly image a Colonial Traditional building. For more information or better clarity of these renderings, please consult the Sunoco Image Coordinator. Figure A-64 Sunoco Retail Image Guidelines_Rev6_ doc Page 76 of 93

77 Modern Traditional Figure A-65 shows how to properly image a Modern Traditional building. For more information or better clarity of these renderings, please consult the Sunoco Image Coordinator. Figure A-65 Sunoco Retail Image Guidelines_Rev6_ doc Page 77 of 93

78 Kiosk Figure A-66 shows how to properly image a Kiosk. For more information or better clarity of these renderings, please consult the Sunoco Image Coordinator. Figure A-66 Sunoco Retail Image Guidelines_Rev6_ doc Page 78 of 93

79 T-16 Ranch Figure A-67 shows how to properly image a T-16 Ranch building. For more information or better clarity of these renderings, please consult the Sunoco Image Coordinator. Figure A-67 Sunoco Retail Image Guidelines_Rev6_ doc Page 79 of 93

80 Car Wash Graphics Sunoco s standard car wash graphics include red and yellow vinyl, horizons, illuminated bullnose CAR WASH sign, white CAR WASH decal, and red checkered flag graphics. Figure A-68 shows the primary option for imaging a car wash. The primary option features a red internally illuminated bullnose sign with a white CAR WASH decal. Figure A-69 shows the secondary option for imaging a car wash. The secondary option features a white CAR WASH decal without any type of illumination. Figure A-70 shows specific details on the various exit, enter, and car wash decals. Figure A-71 shows examples of Sunoco standard stations with correctly imaged car washes. Figure A- 68. Primary Car Wash Option Sunoco Retail Image Guidelines_Rev6_ doc Page 80 of 93

81 Figure A- 69. Secondary Car Wash Option Sunoco Retail Image Guidelines_Rev6_ doc Page 81 of 93

82 Sunoco Retail Image Guidelines_Rev6_ doc Page 82 of 93

83 Figure A- 70. Car Wash Details Exit Decal is installed incorrectly. It should have been installed 4 from the bottom edge of the fascia. Sunoco Retail Image Guidelines_Rev6_ doc Page 83 of 93

84 \ Figure A- 71. Car Wash Reference Photos Sunoco Retail Image Guidelines_Rev6_ doc Page 84 of 93

85 Service Centers Figure A-72 shows an example of a typical Sunoco service center. Figure A-72 Paint Specifications Please reference the latest version of the Sunoco Corporate Color Card for all prepping and painting specifications. This can be found on the Portal at Log in and go to the following directory: Marketing > Marketing Services > Sunoco Image Process to view this document. Building Signs There are three various Sunoco standard wall mounted building signs available for installation. These signs are optional and should be ordered and installed at the distributor s discretion. Figure A.73 (manufactured by Everbrite) shows the 54 x 64 illuminated snap frame sign with a Sunoco logo and OFN insert. Figure A. 74 (manufactured by Everbrite) shows an 3 wide embossed faced wall mounted illuminated diamond sign (also comes in 4 and 5 wide). Figure A. 75 (manufactured by M&M Display Group) shows a non illuminated aluminum snap frame building wall mount frame with a standard POP insert. Sunoco Retail Image Guidelines_Rev6_ doc Page 85 of 93

86 Figure A x 64 Illuminated Building Wall Mounted Sign Figure A Wide Embossed Building Wall Mounted Diamond Sign Sunoco Retail Image Guidelines_Rev6_ doc Page 86 of 93

87 Figure A-75. Building Wall Mounted Aluminum Snap Lock Frame with POP Insert Sunoco Retail Image Guidelines_Rev6_ doc Page 87 of 93

88 Perimeter Perimeter Pole Signs Ordering Information for New Island Merchandising Units, Pump Toppers, and Perimeter Pole Signs: Company: M&M Display Group Sunoco Account Representative: Bob DiGiorgio Phone Number: (215) Website: New perimeter pole signs are required to be installed where area light poles exist. For installation instructions, please contact the manufacturer above. Existing perimeter pole signs are required to be prepped and painted in accordance with the Sunoco Paint Card. The POP inserts that exist within these units will be ordered by the Sunoco Area Marketing Manager. Figure A-76. Example of a Sunoco Standard Perimeter Pole Sign Sunoco Retail Image Guidelines_Rev6_ doc Page 88 of 93

89 Figure A-77. Example of a Sunoco Standard Perimeter Pole Sign Sunoco Retail Image Guidelines_Rev6_ doc Page 89 of 93

90 Perimeter Curbs All perimeter curbs should be painted Sunoco Onyx Gray if they were previously painted. Please refer to the Sunoco Paint Card for prepping and paint specifications. If the curbs were not previously painted, they should be power washed only if necessary. If the Distributor desires to paint the curbs yellow, the Sunoco Yellow color should be used. Figure A-78 shows curbs with an existing peeling paint job that were never addressed after an image project. These should have been painted either Sunoco Onyx Gray or Yellow. Figure A-79 shows an after photo of curbs that were prepped and painted in accordance with Sunoco specifications. Figure A-78 Figure A-79 Sunoco Retail Image Guidelines_Rev6_ doc Page 90 of 93

91 Yard Lights Ordering Information for New Yard Lights and Canopy Lights (LED Option): Company: LSI Industries Sunoco Account Representative: Dave Farmer Phone Number: (513) Fax: (513) Website: Prepping and painting of the area lights around the perimeter of the property is required. Please refer to the Sunoco Paint Card for details on prepping and painting specifications. They should be painted Sunoco Onyx Gray. All yard lights should be fully functional after the imaging project. The Contractor should report any yard lights that are not working properly on the Sunoco Punch List form. Figure A-80 Sunoco Retail Image Guidelines_Rev6_ doc Page 91 of 93

92 Trash Enclosures All trash enclosures should be prepped and painted in accordance with the Sunoco Paint Card. Figure A-81 shows a correctly painted trash enclosure. Figure A-81. Correctly Painted Trash Enclosure Sunoco Retail Image Guidelines_Rev6_ doc Page 92 of 93

93 Driveways / Parking Lots Sunoco recommends improving driveways or parking lots by providing paved lots to customers. Pot holes should never exist in the parking lot. Figure A-82 shows a driveway that should be re-paved with new asphalt. Sunoco recommends seal coating parking lots where the asphalt may be gray in color and cracks are present. Figure A-83 shows a parking lot which could be seal coated during the site conversion. If a site survey reveals either of these two conditions, photos should be presented to the Sunoco Image Coordinator with the site specific drawing. Figure A-82. Parking Lot Which Needs to be Paved Figure A-83. Parking Lot Which Needs a Sealcoat Sunoco Retail Image Guidelines_Rev6_ doc Page 93 of 93