MELANIEMURA MELANIE T MURA A T A e n h a n c i n g t h e h u m a n e x p e r i e n c e t h r o u g h d e s i g n

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Kelly Janel Burke
6 years ago
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1 MELANIEMURATA enhancing the human experience through design enhancing the human experience through design

DESIGN EXPERIENCES VISION I am originally

time where I began to really look at the

During my time traveling, I realized how

2 DESIGN EXPERIENCES VISION I am originally from Lima, Peru and moved to Florida when I was six years old. Being from a foreign country triggers the desire to constantly meet people from other SWISS HIGHLANDS YOGOGI WESTERN SAHARA cultures and understand their experience. I studied abroad in Florence, Italy my first semester in college and this was a time where I began to really look at the world in a different way. During my time traveling, I realized how experiences impacted my conciousness and RINGLING KYOTO ROMAN RUINS further my understanding of design. I m curious to learn how people experience space and how I, as a designer, have the ability to enhance that experience MACCHU PICCHU SALK INSTITUTE MEDITERRANEAN SEA EXPAND CONCIOUSNESS

3 MASTER S RESEARCH PROJECT [ Graduate Year ] 1 Year Branded Pop-Up Retail Environments Brand Identity created in Illustrator As a Master s student I had the opportunity to explore marketing strategy and branding in retail interior environments. The research aspect of the project informed contextural decisions madeto appeal to the target demographi accrding to the geographical location. The goal is to tell the brand story of how each purchase contributes of the betterment of sex-trafficking survivors of the local community. Creating Social Transformation through Design + Pop-Up Retail BLOOM

4 BRAND IDENTITY BLOOM NEW! NEW ARRIVALS FIND A LOCATION NEAR YOU CLOTHING ACCESSORIES HOME + TRAVEL DESIGN A BRACELET FEATURED POP-UPS YOUR PURCHASE IMPACTS LIVES

5 POP-UP SHOP GALLERIA VITTORIO EMANUELE II / MILAN RETAIL MARKET RESEARCH [ Graduate Year ] 1 Year Branded Pop-Up Retail Environments Revit + Photoshop The concept of the brand experience is the delicate and pure nature of the lotus flower. A minimalist aesthetic is utilized to promote tranquility and allow consumers to navigate the interior environment effectively. The branding is communicated in a subtle manner to preserve the luxury of the space. Creating a sense of place through contextural design unique to geographical location

6 BRAND DISCOVERY

POP-UP EXHIBIT DOWNTOWN BURJ / DUBAI RETAIL MARKET RESEARCH [ Graduate Year ] 1 Year Branded Pop-Up Retail Environments Revit + Photoshop Interactive touch-screen experiences are interwoven into the

7 POP-UP EXHIBIT DOWNTOWN BURJ / DUBAI RETAIL MARKET RESEARCH [ Graduate Year ] 1 Year Branded Pop-Up Retail Environments Revit + Photoshop Interactive touch-screen experiences are interwoven into the consumers journey in physical space. The user experience design within the systems are designed to create a meaningful connection with the consumer and create brand loyalty through seamless brand discovery. Blurring the lines between physical and digital space

8 POP-UP SHOP GINZA SHOPPING DISTRICT/ TOKYO FLOOR PLAN / NTS A 24-hour window shopping interactive online experience allows the consumer to navigate the brand staory and explore clothing options even after hours. TOKYO POP-UP NYC BOUTIQUE NYC BOUTIQUE FLOOR PLAN / NTS

aurora BOUTIQUE HOTEL Senior Year // 10 weeks 500 Square Meters Revit Architecture + Photoshop The Aurora Boutique Hotel is located on the coast of Oslo, Norway.

10 aurora BOUTIQUE HOTEL Senior Year // 10 weeks 500 Square Meters Revit Architecture + Photoshop The Aurora Boutique Hotel is located on the coast of Oslo, Norway. The building was designed to give travelers a norweigian experience. The lobby area on the first floor is designed with floor to ceiling views to give users a view of the bay and nature. The second floor has an outdoor patio where guests may dine. floors 3-6 are intended to house visitors staying the hotel. The outer spaces include an outdoor balcony with views of the fjords. OSLO, NORWAY

LYSE RESTAURANT aurora BOUTIQUE HOTEL Senior Year // 10 weeks 500

is inspired by the rhythm, spotaneity and movement of the Aurora

The wood featured in the environment is regionally harvested from

11 LYSE RESTAURANT aurora BOUTIQUE HOTEL Senior Year // 10 weeks 500 Square Meters Revit Architecture + Photoshop The Aurora Boutique Hotel is inspired by the rhythm, spotaneity and movement of the Aurora Borealis - the northern lights in Norway. The wood featured in the environment is regionally harvested from Norway and creates a home away from home atmoshphere for the user. The dramatic lighting adds a ethereal experience. LOBBY

12 LEVEL 1 GRAND STAIRCASE

same pantone hue of the Northern Lights.

13 aurora BOUTIQUE HOTEL Senior Year // 10 weeks 500 Square Meters SPA Revit Architecture + Photoshop A special feature of Aurora Boutique Hotel includes a high-concept bar and lounge experience. LED lighting is incorporated and strategically engineering to mimic the same pantone hue of the Northern Lights. Private spaces such as the spa and the lounge create intimate experiences for guests to relax and socialize within the hotel environment. BAR + LOUNGE PRIVATE LOUNGE

14 LEVEL 2

1TREE TO TABLE PROCESS ORGANICA TAVOLO Graduate Work //

sense of sophistication and elegance through unified

15 1TREE TO TABLE PROCESS ORGANICA TAVOLO Graduate Work // 10 weeks 500 Square Meters 2 Rhino The olive tree is native to mediterranean coastal areas. Organica tavolo is inspired by the winding and twisting shape of the olive tree. Elements of the tree come together to form one twisting shape or a shape that embraces variety. Both methods will be explored in the process of designing Organica. Overall, organica is integral to material and evokes a sense of sophistication and elegance through unified curvilinear forms. 3 ATTACHED BY HIGH PERFORMANCE ADHESIVE 4 cm 10 cm 10 cm 4 cm METAL ROD INSERTED THROUGH WALNUT FOR SUPPORT 10 cm LENGTH AND WIDTH OF CANALETTA STRIPS CANELETTA WALNUT

ANATOM CHAIR PROCESS DRIVEN DESIGN Graduate Work //

Rhino + CNC Router The structural yet, soft forms

the Anatom chair was designed for the flat pack

from 2-D pieces, while maximizing the space on a 4 x8

Joinery was explored and the design was developed

16 ANATOM CHAIR PROCESS DRIVEN DESIGN Graduate Work // 10 weeks 500 Square Meters [ GRADUATE WORK ] AutoCAD, Rhino + CNC Router The structural yet, soft forms areinformed by the of the human anatomy.the Anatom chair was designed for the flat pack furniture project in the graduate furniture design class at Florida State University. The project goal was to design a 3-D furniture piece from 2-D pieces, while maximizing the space on a 4 x8 sheet of plywood. Joinery was explored and the design was developed through the evolution of process prototype miniature scale models. The final design was created in AutoCAD, imported into Rhino and routed on a CNC machine at the Facility for Arts Research in Tallahassee, FL. RAPID art basel miami 2013

HOLLY FULTON RETAIL Freelance Work // Client: Rochelle Tracey 4 Weeks 50 Square Meters Revit + Photoshop The Holly Fulton retail environment is designed as an extension of the online shopping

17 HOLLY FULTON RETAIL Freelance Work // Client: Rochelle Tracey 4 Weeks 50 Square Meters Revit + Photoshop The Holly Fulton retail environment is designed as an extension of the online shopping experience and to enhance the already established brand identity of the Holly Fulton Fashion Collection. The goal for the space is to build brand loyalty with current and future Holly Fulton consumers. The interior environment caters to a younger demographic and features technology such as a projected screen on the mirror for consumers to watch Holly Fulton fashion shows.

18 HIGH CONCEPT DESIGN

D&G YACHT DESIGN Graduate Work // 10 weeks 500 Square Meters AutoCAD + Revit The inspiration for the Gioia di Vivere

The notes of jasmine, sicilian cedar, amber and citron evoke the spirit of the infinite and deep italian

Clean lined architectural materials, sensual curves, reflective materials, and transparent materials define the

19 D&G YACHT DESIGN Graduate Work // 10 weeks 500 Square Meters AutoCAD + Revit The inspiration for the Gioia di Vivere luxury yacht is the iconic Light Blue fragance by Dolce & Gabbana. The notes of jasmine, sicilian cedar, amber and citron evoke the spirit of the infinite and deep italian mediterranean. Clean lined architectural materials, sensual curves, reflective materials, and transparent materials define the setting while leather, high-gloss finishes and organic textures emphasize the joy of living. The elements of line, space and harmony will inspire the form of the products specified. The neutral palette allows for strong emphasis on the beauty of the mediterranean. CONFERENCE/DINING

MODERN RUSTIC PENTHOUSE Sophomore Year // 10 weeks 500 Square Meters AutoCAD, 3DSMax + Photoshop The penthouse project was based on a real client, a single lobbyist with a taste for rustic modern.

20 MODERN RUSTIC PENTHOUSE Sophomore Year // 10 weeks 500 Square Meters AutoCAD, 3DSMax + Photoshop The penthouse project was based on a real client, a single lobbyist with a taste for rustic modern. This space is a second home and intended to be used seasonally to live in and to entertain guests. Materials such as stone, travertine marble and cherry wood flooring give the space a luxury feel - an ideal atmosphere to entertain high-profile potential clients. The office and bedrooms offer privacy while the kitchen and living room provide open sightlines. KITCHEN + LIVING AREA

21 KITCHEN + BAR RESIDENTIAL LUXE

PARTNER OFFICE CORPORATE OFFICE Junior Year // 8 weeks 1,500 Square Feet AutoCAD, 3DSMax + Photoshop The corporate office project is inspired by the AMC

The office has been updated from a 70 s office with a strong focus on drinking, smoking and hierarchy to a progressive office that is open plan,

23 PARTNER OFFICE CORPORATE OFFICE Junior Year // 8 weeks 1,500 Square Feet AutoCAD, 3DSMax + Photoshop The corporate office project is inspired by the AMC TV series MAD MEN. The concept for this environment is the office of the 21st century. The office has been updated from a 70 s office with a strong focus on drinking, smoking and hierarchy to a progressive office that is open plan, collaborative and a welcoming environment for prospective clients. The modern day marketing and advertising firm features breakout spaces where creatives have the opportunity to exchange ideas or meet with a client via Skype.

CORPORATE OFFICE Junior Year // 8 weeks 1,500 Square Feet AutoCAD, 3DSMax + Photoshop Branding plays a role in establishing a solid identity, giving the firm credibility, and paying

24 CORPORATE OFFICE Junior Year // 8 weeks 1,500 Square Feet AutoCAD, 3DSMax + Photoshop Branding plays a role in establishing a solid identity, giving the firm credibility, and paying homage to the strong cultural history of the office. Environmental graphics are featured throughout the space as informational pieces that tell the story of the brand and where the firm is headed. The juxtaposition of ergonomic furniture and custom luxury FF&E create an environment that is an extension of the brand identity and a place where work gets done. The glass sculpture in the atrium gives the office a sense of place that creates positive company culture and pride. COMPANY CUSTOM HISTORY WALL JUICE BAR INTERIOR SECTION BRANDED ENVIRONMENT

25 OPEN OFFICE PLAN Stairs Info Technology Waiting Creative second floor Stor. Reception Atrium Lounge/ Kitchen Elev. RR Media Stairs Human Resources Stairs third floor Stor. Waiting Accounts Financial Atrium Conference President STEELCASE MONTAGE Elev. Founder RR

26 MELANIEMURATA enhancing the human experience through design / /

JESSICA WOOD INTERIOR DESIGN PORTFOLIO

JESSICA WOOD INTERIOR DESIGN PORTFOLIO Client: A Brown Shoe Company, St. Louis, MO Occupants: 75-100 Date: Fall 2010 The Sole Shoe Company was a two story large commercial project consisting of offices,