Civic Nature A Competitive Advantage
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1 Civic Nature A Competitive Advantage Dr. Kathleen Wolf Research Social Scientist University of Washington College of the Environment January 2010 Trees & Change hope, peace & inspiration 1
2 Trees & Ethics Ann Frank: history, grief, memorial Trees & Legacy Savannah s Candler Oak: anger, action 2
3 Civic Nature A Competitive Advantage nature in cities beautification and aesthetics ecosystem services human health & well-being Ecosystem Services! intangible (vs. tangible products)! human life support! emerging/new markets 3
4 City Trees & Nature Ecosystem Services! Air pollutants reduction! Nitrogen, phosphorus and sediment interception! Carbon emissions reduction & sequestration! Urban heat-island cooling! Reduced bad ozone! Stormwater runoff reduction! Wildlife habitat Houston s Quality of Place Indicators 4
5 The Competitive Place Human Capital and Economics! stock of skills and knowledge embodied in a person s ability to perform labor so as to produce economic value! direct - education and training! indirect professional development, computer training, medical care plan, life skills workshop Basis of U.S. Economy? built capital 20 th century human capital 21 st century 5
6 Richard Florida the Creative Class big visions :: creative class! 6
7 Beauty & more...! trees & nature build human capital! City Trees & Urban Nature human capital & economy sharing the (social) science! just the facts, please! 7
8 Parsons, R., Tassinary, L., G., Ulrich, R. S., Hebl, M. R., and M. Grossman-Alexander Journal of Environmental Psychology! Roadside Landscape & Traffic Stress Response " Roadside Features - Driving Simulations " Forest, golf course, strip mall " Physiological Response " E.g. heart beat, blood pressure " Results " Nature scenes - return to baseline faster, less response to new stressors " Immunization effect Americans travel 2.3 billion miles per day on urban freeways & highways 8
9 Kaplan, R Landscape and Urban Planning.! Workplace Nature Views " Well-being! " desk workers without view of nature reported 23% more ailments in prior 6 months! " Job Satisfaction! " less frustrated and more patient! " higher overall job satisfaction and enthusiasm! Plants in Workplace " Productivity! Lohr et al J. of Environmental Horticulture! " 12% quicker reaction on computer tasks! " reports of being more attentive! " Less Stress! " lower systolic blood pressure! 9
10 directed attention fatigue employee views & benefits Fukuoka City Hall, Tokyo, Japan 10
11 Roger Ulrich. Texas A &M. Studies on nature and medical recovery" Wellness & Healing " Surgery Recovery! " shorter post-operative stays! " less use of potent pain drugs, better attitude " Lifestyle Recovery! " attentional fatigue restored! " relationships and career coping Cimprich, B Research in Nursing and Health." Healing Gardens - institutional design - 11
12 U of WA Hospitals Surgery Pavilion Civic Nature = Human Health & Well-Being and is good for business! 12
13 Measures:! Visual preference! Place perceptions! Patronage behavior! Product pricing! 13
14 Pocket Parks! mean 3.72! (highest) Scale : 1=not at all, 5=like very much, 26 images Full Canopy! mean
15 Enclosed Sidewalk 3.32 Intermittent! Trees! 2.78 No Trees mean 1.65! (lowest) 15
16 16
17 Amenity and Comfort! Interaction with Merchants! Quality of Products! Maintenance and Upkeep! travel time, travel distance! duration & frequency of visits! willingness to pay for parking! higher willingness to pay for all types of goods! higher in districts with trees %! 17
18 Trees and Retail Environments stepping it up! ALPHA - Awaji Landscape Planning & Horticulture Academy: near Kobe, Osaka, Kyoto 18
19 calming forests civic forests 19
20 sacred forests! meeting pic? 20
21 typical retail street in urban Japan 21
22 Namba Parks, Osaka view from nearby hotel interior retail space ground level 22
23 small plazas, retail entry passive nature experiences 23
24 Namba Parks: retail success & nature experience benefits - not distant places - in our yards - on our streets Civic Nature investment in human capital source: UrbanPhoto" 24
25 Research Summaries U of WA USFS first phase: February
Trees Do It All! Liveable Cities & Human Health. Dr. Kathleen Wolf College of Forest Resources, University of Washington September 2008
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