A Plan to Create Transformational Change in

Transcription

1 Green City A Plan to Create Transformational Change in Raleigh s Western Gateway Area

2 Defining the Area

3 The Green City Area is Surrounded by Some of the Most trapidly Developing Districts in the City Boylan Heights Historic District Warehouse District Convention Center Dorothea Dix

4 New Projects in the Area Bloomsbury Estates Multi Model Hub L Building Convention Center Lafayette

5 Why this area is ready for Transformational Change

6 What is Driving Change The City The Community Developers Demographics Economics Consumers

7 Municipal Changes

8 Changes in City Planning Western Gateway Plan being reworked The 2004 plan has remained un implemented, but city leaders are revamping the plan to reflect a more urban outlook

9 Changes in City Planning Revival of the Intermodal Transport Station First talked about in Raleigh in 1995 and then again in 2002, the idea was later dropped because leaders didn't think themarket could support private development around the station.

10 Changes in City Planning Greenstreets added to the Area Water gardens for stormwater managment street trees wide sidewalks, traffic calming techniques, pedestrian scale scale lighting, crosswalks, and special paving whenever possible.

11 Changes in City Planning Retail Streets Added to the Area Recommended Retail Street Policies 1. Promote and encourage consumer goods shops, dining and eating establishments 2. Promote and encourage service retail and professional service uses. 3. All new development that occurs should integrate architectural elements that enable the building to better connect to the public right of way. 4. pedestrian scale building materials with a high level of detail, lighting elements that provide lighting for the sidewalks, and awnings.

12 Community Changes

13 Changes in the Community Community Groups have grown more Sophisticated >> Very well informed >> Understand challenges to the area >> Strongpolitical allies

14 Changes in the Community Community Groups are more willing to work with developers >> Understand that partnering with developers can accelerate progress >> Appreciate economic realities >> Can provide valuable insights >> Are generally encouraging of bold initiatives

15 Demographic & Economic Changes

16 Lifestyle Choices are Driving Residents to Urban Centers 6 outofof 10 prospective homebuyers chose a higher density, mixed use community. Source: Smart Growth America and National Association of Realtors 40% of apartment residents choose to rent for lifestyle reasons, not because they have to. Nearly one quarter of renters earn $50K or more. Sources: Fannie Mae Foundation; U.S. Census Bureau

17 Demographics trends favor high density developments fastest tgrowing households: h Young professionals Empty nesters Single parents Couples without children Senior citizens Christopher Leinberger, The Brookings Institution Demand for higher density homes willhitnew highs by 2015 due to an influx of: 78 million downsizing Baby Boomers 78 million children of the Baby Boomers graduating from college For the last 50 years: Families with children drove America s housing industry. But now: Married couples with children make up less than 25 percent of American households. Source: U.S. Census Bureau

18 Energy Prices are Accelerating Interest in Urban Lifestyles We're starting a slow recoil into more dense and compact regions and localities. Bill McKibben, a scholar in residence at Middlebury College and the author of "Deep Economy: The Wealth of Communities and the Durable Future." Many of our suburbs were built on the assumption of cheap energy and that is gone forever. We are seeing the end of suburban sprawl. Christopher Leinberger, The Brookings Institution Choice locations in several metro areas..are retaining their value sprawling sprawlingpartsparts of the metropolitan edge will continue to decline David Stiff from Standard & Poor's

19 The Target Market

20 Target Market The Creative Class 2dii Who Are They? Unafraid to take chances Unconventional and highly supportive of individuality Highly educated Single and childless Earning about $50,000 annually Working long hours, preferring them to be flexible Happiest at bistros & venues where personal interaction ti is important t Continuing to live this way as they age

21 Target Market The Creative Class 2diii What do They Want? a unique set of parameters, found only in the urban core: opportunities to participate in, as well as enjoy unique culture an active nightlife with a strong cultural focus late business hours, open to the public events, and drop in events without set start times opportunities to participate in active sports such as kayaking, triathlons and distance bicycling. places where they can be themselves and fit in, diversity authenticity of a neighborhood

22 Rb Rebranding The Green City Concept

23 Decades of Poor planning has left this area with an unfavorable reputation This reputation: keeps property popetyvalues down Keeps city investment at a minimum keepsdevelopment plans on hold How can this be successfully combated?

24 REBRANDING Neighborhood rebranding in has been used for decades to increase prestige and move away from an older negative reputation. One of the most successful and influential neighborhood rebrandings was of SoHo, which stands for South of Houston Street, and is deliberately l imitative i i of Soho in London. To be successful, a rebranding campaign must be: 1. Transformational to create a climate of change 2. Future Focused to create a strong new image that overpowers previous ideas about an area. 3. Believable to overcome initial resistance 4. Authentic to achieve long term acceptance

25 Creating Real Change Form Based Smart Code New Urbanism Green Initiatives CPTED

26 Form Based Smart Code Form based codes primarily address the physical form of building and community. Unlike conventional zoning codes based on use and density, which have caused systemic problems by making mixed use and walkable neighborhoods inadvertently illegal. SmartCode supports walkable and mixed use neighborhoods, transportation options, conservation of open lands, local character, housing diversity, and vibrant downtowns. Many SmartCode standards can be implemented within the current Planned Design District zoning category, and do not require new zoning codes.

27 New Urbanism "Giving people many choices for an urban lifestyle in sustainable, convenient and enjoyable places 1. Walkability 2. Connectivity 3. Mixed Use & Diversity 4. Mixed Housing 5. Quality Architecture & Urban Design 6. Traditional Neighborhood Structure 7. Increased Density 8. Smart Transportation 9. Sustainability

28 Green Initiatives 1. Urban IS green 2. Relocation or deconstruction of existing buildings 3. Long life, loose fit 4. Community Connections 5. Low energy, high performance 6. Possible city incentives

29 Reducing Crime Through Environmental Design Restructures the physical layout of communities to allow residents to control the areas around their homes. 1. Natural Surveillance Promoted by features that maximize visibility of people, parking areas and building entrances: doors and windows that look out on to streets and parking areas; pedestrian friendly sidewalks and streets; front porches; adequate nighttime lighting. 2. Territorial Reinforcement Physical design can create or extend a sphere of influence. Users then develop a sense of territorial control while hl potential offenders, perceiving this control, are discouraged. d Promoted by features that define property lines and distinguish private spaces from public spaces using landscape plantings, pavement designs. 3. Natural Access Control Gained by designing streets, sidewalks, building entrances and neighborhood y g g,, g g gateways to clearly indicate public routes and discouraging access to private areas with structural elements.

30 Green City Urban Transects Plan

31 Land Use Height and density increase in proportion p to the distance from Boylan Heights

32 General Urban Areas (T4) Character: Mix of houses, townhouses & small apartment buildings, with scattered Commercial activity; balance between landscape and buildings; presence of pedestrians Building Placement: Shallow to medium front and side yard Setbacks Frontage Types: Typical Height Porches, fences, Dooryards 2- to 3-Story with a few tallerbuildings

33 Rosengarten Terrace

34 Approximately 41 townhouses and flats Unit Mix Square Feet $225,000 $375,000 Each townhouses townhouses over flats townhouses

35 Individualized Homes These concept sketches might be used on the front facades of these buildings

36 T4 Urban Design Details

37 Each home will have at least two parking spaces, one covered and one uncovered parking space This is an example tandem parking plan for the townhouse over flats units on the Western side of SaundersSaders

38 Rain Gardens & Other Green Features Possible Rain Garden Site Possible Rain Garden Site

39 The greenway will restore some portions of the buffer and push the impervious surface further from the creek Restoration of Creek

40 Greenway Construction We will construct portions of the greenway and provide easements to the city

41 Townhouses & Low Rise Apartments Transition into neighborhood h

42 Dix Hill Towns

43 Urban Center Zone (T5) Character: Shops mixed with Townhouses, larger Apartment houses, Offices, workplace, and Civic buildings; predominantly attached buildings; trees within the public right of way; substantial pedestrian activity Building Placement: Shallow Setbacks or none; buildings oriented to street defining a street wall Frontage Types: Stoops, Shopfronts, Galleries Typical Height: 3 to 5 Story with some variation

44 Activate Streets with Retail

45 C&T Offices and Seaboard Apts

46 Apartments and Towns Along Lenoir

47 Office Over Retail Square

48 Urban Core Zone (T6) Character: high Density Mixed buildings, g, entertainment, Civic and cultural uses. attached buildings forming a continuous street wall; trees within the public right of way; highest pedestrian and transit activity Building Placement: Shallow Setbacks or none; buildings oriented to street defining a street wall Frontage Types: Stoops, Dooryards, Forecourts, Shopfronts, Galleries, and Arcades Typical Height: 4 plus Story with a few shorter buildings

49 Mixed Use Towers in DOD Area

50 Opportunities & Actions

51 Target Properties Many properties are either acquired, ready to be developed dby others, or developed / not needing to be changed Acquired Available / Cooperating No Change Required Development Planned City Owned

52 Actions Work with city officials to promote: 1. the incorporation of concepts into the comp plan & small area plan 2. the development of specific streetscape plans 3. the incorporation of concepts into intermodalhub plan 4. the expansion of and rapid implementation of Greensteets plan Network with community activists to build grassroots support Encourage other land holders to push their redevelopment plans forward Move forward with development projects 1. Continue to acquire property rights within the target area 2. Promote the broad concept while incrementally developing the area.