OUR MISSION

Transcription

1 G E N T RY C E L E B R A T I N G MAG A Z I N E 2 5 Y E A R S OUR MISSION GENTRY HOME is the exciting, newly-imagined magazine that brings a whole new look and concept to design and living well. Every issue celebrates everything wonderful in design and style from interiors to fashion to jewelry to furnishings. In Gentry Home s luxurious pages, our select readers gain entre to the most fascinating people, homes, and lifestyles. 2018

2 The Gentry Home Difference Created with imagination and inspiration by editors and artists who, like you, are passionate about what they do. In-home hand delivery to the most affluent homes in our region (see page 4). Never stacked in corners or placed in newsracks. Advertisers receive excellent positioning and ads are not lost in a crowd of ad pages. Regionally-focused editorial with a personal relationship with our readers. Delivered in a polybag with Gentry Magazine, a known brand that readers trust and respect, and have for 24 years. More than 100,000 responsive, loyal readers.

3 Rich Responsive Readers <$1m $5m 20% $500k $1m 20% >$5m 11% $250k $500k 22% <$250k 27% $2.5m $5m 21% <$2m 8% >$50m 9% $5m $10m 31% $10m $50m 31% $1.5m $5m 52% <$1.5m 10% $5m $8m 14% >$8m+ 24% No 3% Yes 97% INCOME (Mean $2,170,000) NET WORTH (Mean $18,100,000) HOME VALUE (Mean $3,980,000) OWN PRIMARY HOME Plans 43% Plan new construction or a remodel of their home. 15% Plan to hire an architect in the next two years. 40% Plan to hire a contractor in the next two years. 25% Plan to hire a kitchen/bath designer in the next two years. 31% Plan to hire a landscape designer/contractor in the next two years. 25% Plan to hire an interior designer in the next two years. 21% Plan to hire a remodeler in the next two years. $343,000 Average amount in planned building, decorating, and remodeling expenditures in the next two years. Near Future Planned Purchases 43% Furniture 11% Solar Power 44% Flooring/Rugs 21% Cabinetry 24% Landscaping/Patio 37% Major Appliances 20% Windows/Doors/Millwork 28% Audio/Video 50% Kitchen/Bath Cabinets/Countertops/Fixtures 2012 Gentry Magazine Reader Profile Study 2012 Readex Research

4 The Only Home Magazine that Actually Gets into the Home Readership of Approximately 107,200 Per Issue. IN HOME DISTRIBUTION Atherton Burlingame Hillsborough Los Altos Los Altos Hills Los Gatos Menlo Park Monte Sereno Palo Alto San Mateo Saratoga San Francisco San Jose Woodside PLUS PROFESSIONAL DISTRIBUTION San Francisco Design Center Specific, targeted in-home delivery, plus professional distribution. 98% of magazines are read. Loyal, trusted, affluent, educated audience. Two month coverage. Know where your advertising is going and who it is reaching. The TRUSTED magazine.

5 Unique Advertiser Opportunities PAMELA PENNINGTON STUDIOS After 30 years in their two-story traditional home, nestled within a tree-lined neighborhood of old Palo Alto, our clients decided to renovate their worn and dated kitchen. Built in 1935, the home s original interior was dark, with confined spaces. Adding to the house s existing footprint was not an option, so we reorganized the kitchen to better connect it to the surrounding spaces. The new plan opens the kitchen up to the breakfast nook, family room, and hallway leading to the rest of the house. Windows and doors were reconfigured and added to increase the visual dialog between indoor and outdoor spaces, and to allow in an abundance of natural light. To reflect our clients elegant demeanor and busy lifestyle, a quiet but sophisticated palette of materials was used, along with clean design details. The result is a modernist update that embodies simplicity, connection to nature, and strong family ties. JANUARY/FEBRUARY DESIGN RESOURCES Exquisite, formatted 2-page spreads A year-long resource for affluent homeowners Two-page spread: $2,995 Includes all design and production 947 Industrial Avenue, Palo Alto / pamelapenningtonstudios.com Photo Credit: Eric Zepeda ALL ABOUT WINDOWS With the latest technologies, the windows in your house can offer more than a pretty view. Unfortunately, you ll still have to clean them yourself. MARCH/APRIL ALL ABOUT... SAVE THE BIRDS 1 Nunc tempus augue non sollicitudin rutrum. Etiam ac leo quis est iaculis varius. Interdum et malesuada fames ac ante ipsum primis in faucibus. Aliquam vel leo a nibh euismod lacinia. Phasellus posuere enim ut libero hendrerit, id fringilla felis gravida. Aenean sit amet lobortis nisl. Etiam quis magna pharetra, condimentum quam eu, auctor velit. Sed vel tincidunt velit. Cras molestie neque vel ante suscipit interdum. Pellentesque sapien quam, rutrum nec erat quis, lacinia tincidunt quam. 2 POWER WINDOWS 3 GROWTH POTENTIAL OPEN, SESAME! 6 SUNBLOCK Etiam ac leo quis est iaculis varius. Interdum et malesuada fames ac ante ipsum primis in faucibus. Aliquam vel leo a nibh euismod lacinia. Phasellus posuere enim ut libero hendrerit, id fringilla felis gravida. Aenean sit amet lobortis nisl. Etiam quis magna pharetra, condimentum quam eu, auctor velit. Sed vel tincidunt velit. Cras molestie neque vel ante suscipit interdum. Pellentesque sapien quam, rutrum nec erat quis. Maecenas accumsan vitae mi eget mattis. Vivamus laoreet mattis molestie. Curabitur ac varius tellus, eget tristique dui. Fusce faucibus arcu ligula, quis condimentum erat aliquam sit amet. Fusce eget massa porttitor, rhoncus ipsum et, vestibulum felis. Quisque eget porttitor sem, eu bibendum tortor. Maecenas pharetra metus eget dapibus consectetur. Phasellus mattis nibh ut molestie faucibus. Donec at metus ut magna malesuada eleifend vulputate a nunc. Curabitur id nisl odio. Vivamus tincidunt neque vel libero luctus, molestie ornare urna iaculis. Suspendisse sapien libero, volutpat non feugiat id, vulputate tempor eros. Duis tincidunt erat in ultrices porta. Pellentesque lectus leo, scelerisque vel tellus id, fringilla rutrum ante.curabitur vitae diam egestas, varius ante sed, blandit lacus. Donec rhoncus quis arcu eu interdum. Cras lobortis accumsan felis sed interdum. Aenean hendrerit vulputate risus, sagittis molestie libero convallis sit amet. Curabitur quis consequat purus, id suscipit dui. In sit amet gravida ipsum. Phasellus mattis nibh ut molestie faucibus. Pellentesque lectus leo, scelerisque vel tellus id, fringilla rutrum ante.curabitur vitae diam egestas, varius ante sed, blandit lacus. Donec rhoncus quis arcu eu interdum. Cras lobortis accumsan felis sed interdum. Aenean hendrerit vulputate risus, sagittis molestie libero convallis sit amet. 5 From French Eclectic and Modern to Ranch and Spanish Colonial, the Andersen Architectural Collection featured at Dolan s provides historically accurate looks in windows and doors or lets you create a style all your own. And when Mother Nature has a throw down, even in coastal communities in the Bay Area, these windows and doors stand up to harsh sea air day after day. Before you build, remodel or restore your home, visit one of our showrooms in Burlingame or Walnut Creek or our full-service lumberyards in Concord and Pinole. Discover the amazing elegance and stamina of Andersen Windows & Doors. We've been serving Bay Area building industry professionals and homeowners for more than fifty years with lower prices, better service and higher quality. 4 FOGGING UP Burlingame Showroom Open Mon - Sat 1410 Broadway Burlingame Phasellus condimentum vehicula lorem ut venenatis. Etiam a nisi ligula. Quisque malesuada a ante ut lobortis. Ut tempor consequat dapibus. Phasellus id orci non odio imperdiet interdum. Donec a nunc eget erat molestie commodo. Phasellus elementum vestibulum ante, nec mattis dolor interdum id. Quisque sollicitudin, nisl quis dapibus hendrerit, nunc diam varius eros, id feugiat ante erat nec nisl. Walnut Creek Showroom Open Mon - Sat 2750 Camino Diablo Walnut Creek Educational, elegant 2-page spreads Editorial left page; ad on right You will be interviewed by Gentry Home Two-page spread: $2,995 FACES of DESIGN Stitch Custom Furnishings MAY/JUNE THE FACES OF DESIGN STITCH CUSTOM FURNISHINGS Rachael Brune Stitch Custom Furnishings is a respected Bay Area firm providing exquisitely designed and skillfully constructed custom furnishings for the home. Whether contemporary or traditional, innovative custom curtains, blinds, and soft furnishings are Stitch s specialty. Each unique project is precisely designed, fabricated, and installed to function as beautifully as it looks. Led by Rachael Brune, a collaboration of time-tested and proven design/fabrication talent excels at the superior workmanship that discerning homeowners and designers seek for their projects. Her eye for clean lines and modern sensibility has led to Stitch s expertise in luxury finishes such as submerged drapery tracks as well as automated treatments for skylights and outdoor patios. Stitch s extensive collection of catalogs, fabrics, and source books at their studio is available to designers and homeowners to help visualize their projects. In addition to carrying hundreds of different hardware lines, Stitch also manufactures its own line of iron hardware. With a staff of local seamstresses and installers, Stitch can fabricate in weeks not months effective solutions for unusual, difficult, or quirky windows that others can t. Stitch s services include: Window treatment design and fabrication Custom upholstery sofas, benches, headboards and beds Soft furnishings pillows, bedding, cushions, and slipcovers Specialty solutions for arched, curved, bay, and hard-to-fit windows Custom built-ins and small construction projects such as dining banquettes Stitch proudly participates in numerous worthy causes, including the 2008, 2011, and 2012 San Francisco Decorator Showcases and DIFFA s Dining by Design. Visit to view their impressive portfolio of work and learn more about how Stitch can help with the finishing touches to your home. STITCH Custom Furnishings Sophisticated portraits with text about you Creates a one-on-one relationship with readers 2-page spread: $2,995; full-page: $1,995; half-page: $1,095 Professional photography included at no charge Custom Window Treatments and Furnishings stitchsf.com KITCHENS AFTER A Beautiful Kitchen Remodel JULY/AUGUST BEFORE & AFTERS I n the original design of the home, the rooms were closed off from one another with very little natural light, making most of the rooms feel dark and small. The kitchen was one of many closed-off rooms on the lower level with windows facing the back yard. The redesign included high-end touches and a new open-plan kitchen and dining Elegant, formatted 2-page spreads showing your before and after photos 2-page spread: $2,995 A great way to show your talent. BEFORE space, including an island, breakfast bar, and custom cabinets. The island is equipped with a wine fridge, dishwasher, and six-burner gas cooktop. It also features a waterfall marble counter top that seamlessly runs to the tiled floor. The back wall accommodates the large fridge, double ovens, and the espresso machine, along with plenty of storage space. The marble breakfast bar can be used for more counter space or double as a buffet when entertaining. A large covered patio was added in back, creating a beautiful outdoor dining area. The bifold doors open up the kitchen to the back patio, allowing for the ultimate indoor-outdoor entertaining space. This kitchen was reworked to take full advantage of the natural light and open space, and is now the command center of this sleek modern home. BEFORE DE MATTEI CONSTRUCTION 1794 The Alameda, San Jose, CA I I License #B AFTER 10Great Interior Designers Brooke Grafstrom INTERIOR DESIGN Custom designed editorial look and feel Left page: your portrait; right page: your ad Two-page spread: $2,995 Professional photography included at no charge Brooke Grafstrom Interior Design LLC. Brooke Grafstrom P rincipal Designer Brooke Grafstrom, of Brooke Grafstrom Interior Design, believes successful design is characterized as a multi-stage problem solving process that begins with getting to know the client. She is known for her dedication to providing personalized, creative interiors and understands the importance of giving careful attention to all stages of the design process, from establishing the scope of the project to final installation. With 18 years of design experience, Brooke has mastered her ability to find creative practical solutions for busy families and loves blending beautifully crafted new pieces with vintage or family heirlooms. Brooke s philosophy is to create functional, sophisticated, and visually appealing spaces that reflect the lives of her clients. She draws on inspiration from the conversations she has with them, learning their favorite places to vacation and what hobbies they enjoy. When getting to know her clients, Brooke takes the time to observe how they use their space, noticing where they like to sit and how they interact with their surroundings. She then incorporates these observations into her designs, striving to bring forth very personalized designs for each and every client. Her genuine interest in how her designs can enhance their daily lives sets Brooke apart from other designers. I SEPTEMBER/OCTOBER 10 GREAT INTERIOR DESIGNERS brookegrafstromdesign.com

6 (Left to Right) JT Matarangas, Enrique Castillo, Ariana Toscano, Rodney Edmiston, Michelle Donner, Pedro Ortega, Robert Brookshire Mason Hammer works with many different architects and designers to form a cohesive team that is committed to the overall project success. The principals of Mason Hammer Builders, Inc., Rodney Edmiston & JT Matarangas, P.E., have over 50 years of combined experience building in the SF Bay Area. Mason Hammer frequently partners with the owner and architect very early in the project before the design is even finalized. By joining the team early, Mason Hammer can establish a budget that works for the owner and then work closely with the architect to ensure the budget is maintained irst impressions are important. Indeed, the first thing people notice when they see a home or building is the architecture and its detail. Gentry Home speaks with architectural trim expert Alice Bracken of Architectural Facades to learn more about this fascinating field. Gentry Home: What design elements can an ornamental cast stone company provide? Alice Bracken: Mantles, balustrades, columns, moldings, and fountains are just a few of the things we can produce. But truly, imagination is the only limit. We can provide any number of hardscapes in a variety of finishes. GH: What finishes are available in precast stone? AB: Everything from sandstone and English granite, to French limestone and Italian travertine. GH: What types of precast materials do you work with? AB: Lightweight LCS Stone, GFRC, GRG, and Standard PreCast products. GH: You recently won the Architectural Pre-Cast Association (APA) Award for USC s Cinematic Arts Building in Los Angeles. Do you do commercial projects as well as residential? AB: Yes, you can see our work in various places, including San Francisco s Ritz-Carlton Hotel, the restored Emporium Building in San Francisco, the Sherman Clay Building, the pavilions outside of the San Mateo County History Museum in Redwood City, the Carolands mansion in Hillsborough, as well as several historic buildings in downtown Los Gatos. throughout the remainder of the design and construction. Rodney Edmiston comments, The sooner we are brought into a project, the more successful those projects are. We can use our vast building experience and constructability knowledge to complement the Architect and balance the team. We often provide detailed budgets and schedules when the design is still in the concept stage at no commitment or cost to the owner. We would rather educate the owner at this stage as to what the project might cost than wait until the project is permitted and tell the owner they are over-budget. GH: Why does precast stone work so well on historic renovation projects? AB: With a historic renovation, especially in California, architects and builders must keep earthquake codes in mind and, of course, costs. A lightweight precast stone solution meets both needs beautifully and can be made to be so seamless that you have no idea where the original building begins or ends. GH: How has Architectural Facades become a leader in the field? AB: My husband and partner, Frank, has a Masters of Fine Art in Sculpture and Materials. He studied in Europe and became an expert mold master. When we first started the business, we were one of a handful in the United States able to cast molds and create forms of this caliber. There are still only a few firms able to do this. We can replicate from photographs as well. GH: Do you only take on large projects? AB: No, we can work on projects as small as a single mantle for a homeowner. GH: What s the most important thing for a homeowner to consider when it comes to architectural details and trims? AB: They are often the last things to be added to a project. And they are usually discussed when the homeowners have building fatigue. Unfortunately, that s a terrible mistake. The trims and details are the items that will set the tone for the home or building, and it s important for clients to make sure the level of quality they desire is part of their contractor s original bid, not added as an afterthought. Images Represents Architectural Facades Corinthian Colonnade, Lintel & Eave Corbel Details, Corner Quoins, Balustrade, Window & Wall Trims, Wainscoting, Base Trim, and Stair Treads. BALUSTRADES COLUMNS MANTELS MOLDINGS WINDOW & WALL TRIMS POOL & EDGE COPINGS PAVERS WALL CAPS ENTRY PIERS PLANTERS Celebrating Award Winning Excellence Since ArchitecturalFacades.com 38 GENTRY HOME September October BY CORRINE E. MEHIGAN September October 2015 GENTRY HOME 39 Unique Advertiser Opportunities (cont d) CUSTOM HOME BUILDERS Mason Hammer Builders, Inc. MASON HAMMER BUILDERS, INC. PHOTO: SCOTT LASKY Mason Hammer B U I L D E R S I N C. License # info@masonhammer.com SEPTEMBER/OCTOBER CUSTOM HOME BUILDERS Editorial-looking portraits Showcases our finest builders 2-page spread: $2,995; full-page: $1,995; half-page: $1,095 Professional photography included at no charge BUILDING your HOME Selecting Architectural Details and Trim F ARCHITECTURAL FACADES FOREVER STONE Residential, Commercial and Restoration NOVEMBER/DECEMBER BUILDING YOUR HOME Exclusive sponsorship of one category Left page: editorial; right page: your ad Gentry interview with you for editorial Two-page rate, all inclusive: $2,995 Inspiring Editorial ACLASSIC RE-MASTERED A lesson in remodeling an iconic home with integrity and grace. ARCHITECTURE BY KEN LINSTEADT ARCHITECTS, SAN FRANCISCO INTERIOR DESIGN BY MARCIA TUCKER INTERIORS, GREENWICH, CONNECTICUT PHOTOGRAPHY BY PAUL DYER destination design BEACH CHIC Bringing a dash of California glamour to Florida s Gold Coast, Auberge Resorts is set to open two spectacular towers of beach residences in 2017.

7 Advertisers & Testimonials LEADING ADVERTISERS INCLUDE All Natural Stone ALNO Architectural Façades Artisan Home Resorts Atherton Appliances Brick Monkey Closet Factory DaVinci Marble De Mattei Contruction Garage Solutions Harrell Remodeling Hermary s Jack London Kitchen & Bath Kolkka Furniture Midland Cabinet Company Pamela Pennington Studios Precision Cabinets Scandia Home Spectrum Interior Design Timeline Design University Electric Appliances QUOTED "Last year, I dropped all my other print because GENTRY had the best response. I'm also dropping trade shows and moving the money to GENTRY. We get great projects from the leads you generate." Ted Fitch, ROCK SOLID, Dublin I ve been accessing Gentry Magazine online since last year. I love the layout and convenience of your magazines. I wanted to extend a compliment relating to the February issue of Gentry. The layout again is amazing and the model you selected for the cover is stunning. I don t know where you found her, but she s beautiful love the Romance section and the gown designs. Thanks, Teri Lewis, Los Gatos "One week after our first ad ran in both GENTRY and Gentry HOME, I had a new client walk in with your magazine in hand. We love your magazines!" Alice Bracken, ARCHITECTURAL FACADES, Gilroy Gentry is the one place I know gets maximum exposure. It is a magazine that has longevity and sits out for months at a time. It is the only print magazine I advertise in. Keri Nicholas, AWARD WINNING REALTOR, ALAIN PINEL REALTORS, Menlo Park We love Gentry Magazine and look forward to seeing the fantastic real estate advertisements each month. It has been a tremendous help in our finding the best realtor to serve us. Cindy Stuart, San Francisco At Brick Monkey we've tried a variety of advertising and online vehicles to help build awareness and drive traffic to our new home interiors and accessories store located in downtown Redwood City. Of all the publications, Gentry and Gentry Home by far deliver the best results and ROI. We plan on increasing our marketing efforts with them in the year ahead. They are a great publication, and their advertising staff is very professional. Kirsten McKay, BRICK MONKEY, Redwood City My husband and I fight each month for Gentry as soon as it arrives. By far our favorite publication! Your superb editorial and design makes it must reading. Linda and Dan Brown, Hillsborough

8 Specs GENERAL ADVERTISER GUIDELINES 1 Deadlines: See Rates & Closing Dates sheet. Advertisers submitting materials past deadline may be subject to a $50 late charge plus applicable production/blueline charges. 2 Digital Files: Electronic files may be submitted electronically ( if under 8MBs, or over FTP for larger files) or via CD/DVD, and QuarkXPress for Macintosh, Adobe Illustrator, or Adobe Photoshop with all component files (EPS/TIF images, logos, filters, XTensions and/or PostScript fonts) required for output. Press-Quality PDFs are acceptable assuming they meet all size, bleed, and resolution requirements. Please note: ANY PDFs containing transparency effects MUST be saved in PDF X-1A format, otherwise the file many not print properly. Gentry Magazine will not be responsible for files that are not saved in the proper format. Images must be saved in CMYK, grayscale or bitmap format, and maintain a minimum resolution of at least 266dpi at final output size. All RGB images and Pantone Colors will be converted to CMYK. Digital files without color proof generated from actual file submitted will be printed according to SWOP specifications. Important Policy Note: Supplied media (ie: CD/DVDs) will be returned only upon request. 3 Supplemental production: Any scanning, image placement, revisions, etc., are subject to standard production charges. 4 Materials: Returned at written request, otherwise held six months, then subject to disposal. MECHANICAL SPECIFICATIONS Ad Size Wide Tall Double spread 16.75" " 1/4 PG. VERT 1/2 PG. Full page (trim size) 8.375" " Live area 7.875" " Add 1/8 for bleed 1/2 Horizontal 7.875" 5.062"/8 HORIZONTAL 1/2 PG. 1/2 Vertical 3.812" " 1/4 Page 3.812" 5.062" FULL PAGE Note: Fractional ads do not bleed PRODUCTION COSTS Production costs are not included in space rates. It is difficult to project production costs exactly. The following represents a guideline. Your final charge may be higher or lower. ADDITIONAL CHARGES MAY BE INCURRED FOR REVISIONS MADE FOLLOWING MATERIAL DEADLINE. 1 Complete Ad Design and Production/4 color: Full page: $395 1/2 page: $295 1/4 page: $195 2 Press-Quality Color Proofs: $50 each 3 Additional Creative Services: Design: $50 per hour (min. 1 hour) Production: $50 per hour (min. 1 hour) MATERIALS & COMMUNICATIONS Ship materials to: 18 Media Inc. / Attention: Lisa Lemus 873 Santa Cruz Ave., Ste. 206 Menlo Park, CA Direct production questions to: Mike Kanemura T x206 mikek@18media.com materials to: lisal@18media.com

9 The Gentry Family GENTRY MAGAZINE (MONTHLY) GENTRY MAGAZINE is the magazine about notable people and noteworthy philanthropy for the affluent, sophisticated leaders of San Francisco, the Peninsula, and Silicon Valley. Advertising categories include real estate, jewelry, watches, beauty, banking, culture, and much more. GENTRY HOME (BIMONTHLY) GENTRY HOME is the exciting, newly-imagined magazine that brings a whole new look and concept to design and living well. Every issue celebrates everything wonderful in design and style from interiors to fashion to jewelry to furnishings. In Gentry Home s luxurious pages, our select readers gain entre to the most fascinating people, homes, and lifestyles. GENTRY DESTINATIONS (5X PER YEAR) GENTRY DESTINATIONS is the magazine that inspires, guides, and enables affluent travelers of San Francisco/Silicon Valley to visit and enjoy their favorite destinations. Gentry Destinations is printed quarterly with a special Holiday Supplement in December. GENTRY HEALTH (QUARTERLY) GENTRY HEALTH explores the health developments, trends, products, and services available to support meaningful, active, and healthy lifestyles. Editorial/advertising categories include health and medicine, beauty and fitness, skincare, aging, and senior care. Setting a higher standard.