BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2015

Transcription

1 BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2015 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. BNP Media II, LLC 2401 W. Big Beaver Road Suite 700 Troy, MI Tel. No.: (248) Fax No.: (248) Scan for Publisher s contact information CHANNELS is a B2B brand delivering comprehensive business and technology information to the North American security channel - dealers, installers, integrators, distributors, VARs/IT installing and monitoring companies - through print and online media. The editorial scope includes exclusives such as the 100, Annual Industry Forecast and Dealer of the Year. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels. MAGAZINE E-NEWSLETTERS WEBINARS WEBSITE SOCIAL MEDIA 6 issues in the period 29,009 average circulation 3 E-Newsletters in the period 30 total issued in the period 21,343 average per occurrence 29,177 average per occurrence 17,587 average per occurrence 3 Webinars in the period 98 average attendees 26,093 average unique browsers 5,536 Twitter followers 2,526 LinkedIn group members 1,112 Facebook likes EXECUTIVE SUMMARY Below are the average contacts per occurrence, including frequency per period reported. Non-Paid Paid Average MAGAZINE Unique Total* (6 issues in the period) 29,009-29,009 a. Print 29,009-29,009 b. Digital 5,857-5, Requested 5,857-5, Non-Requested E-NEWSLETTERS a. enews (12 issued in the period) 21,343-21,343 b. Today s Systems Integrator (12 issued in the period)** 29,177-29,177 c. SmartHome (6 issued in the period) 17,587-17,587 WEBINARS Attendees (3 webinars in the period)*** WEBSITE (Monthly Unique Browsers with 54,917 average Page Impressions) 26,093-26,093 SOCIAL MEDIA THE CRITERION a. Twitter followers SOCIAL MEDIA ****5,536 - ****5,536 b. LinkedIn group members ****2,526 - ****2,526 c. Facebook likes ****1,112 - ****1,112 *Unique Total represents unique recipients, not the sum of Print and Digital. **Today s Systems Integrator serving and SECURITY. ***Creating a Robust LAN for Your IP Cameras and Availability for Always-On Building Security and Automation Systems - serving and SECURITY. ****Social Media claims are cumulative figures, not averages. Proud Partner of

2 MAGAZINE CHANNEL Official Publication of: None/Established: 1971/Issues Per Year: 12 (Including Supplementary Data) FIELD SERVED serves security installing dealers (including engineered fire systems distributors (installing), electrical contractors that install security and security service companies that install), security installing dealers with company owned central station, security systems integrators/value-added resellers/it installing companies, central station services (non-installing), security product distributors, manufacturer's representatives and architecture/engineering firms/security consultants. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are individuals who are executive or corporate management, general management, architecture/engineering/consulting/systems integrator and installation/service/system design who have indicated they buy/install systems, products and/or services as shown in Paragraph 3a. PURPOSE Included herein is a supplemental analysis of qualified recipients who have indicated they buy/install systems, products and/or services. AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation 32 Advertiser and Agency 1,581 Allocated for Trade Shows and Conventions - All Other 2, AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD QUALIFIED CIRCULATION Total Qualified Qualified Non-Paid Qualified Paid Copies Percent Copies Percent Copies Percent Individual 29, , Sponsored Individually Addressed Membership Benefit Multi Copy Same Addressee Single Copy Sales TOTAL 4,440 TOTAL QUALIFIED CIRCULATION 29, , QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2015 Number Removed Number Added Print Digital Unique Total Qualified* January ,007 5,631 29,007 February ,004 5,743 29,004 March ,009 5,707 29,009 April ,011 5,659 29,011 May 6,149 6,149 29,011 6,292 29,011 June ,010 6,111 29,010 TOTAL 6,695 6,700 / June

3 3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2015 This issue is -% or 3 copies above the average of the other 5 issues reported in Paragraph 2. Unique Total Qualified* Percent of Total Print Digital Number of Recipients Who Have Indicated They Buy/Install Systems, Products and/or Services (Note 1) CLASSIFICATION BY JOB FUNCTION TOTAL MANAGEMENT 26,745 or 92.2% EXECUTIVE OR CORPORATE MANAGEMENT (Note 2) GENERAL MANAGEMENT (Note 3) ARCHITECTURE/ ENGINEERING/ CONSULTING/ SYSTEMS INTEGRATOR, INSTALLATION/ SERVICE/SYSTEM DESIGN BUSINESS AND INDUSTRY INSTALLING COMPANIES Security Installing Dealers (Note 4) 14, ,119 2,348 14,119 10,772 2, Security Installing Dealers with Company Owned Central Station 3, , ,630 2,133 1, Security Systems Integrators/Value-Added Resellers/IT Installing Companies 8, ,573 2,148 8,573 5,532 2, Sub-Total INSTALLING 26, ,322 5,393 26,322 18,437 6,073 1,812 COMPANIES Central Station Services (non-installing) Security Product Distributors Manufacturer s Representatives Architecture/Engineering Firms/Security Consultants 1, , ,686 1, Sub-Total 2, , ,689 1, UNIQUE TOTAL QUALIFIED 29, ,011 6,292 29,011 20,033 6,712 2,266 CIRCULATION* PERCENT Note 1: This is an analysis of 29,011 (or 100.0%) recipients who have indicated they buy/install systems, products and/or services. (See link to the questionnaire used to elicit this data). 337 or 1.2% have been identified as buyers/installers by other recipients at their company. Note 2: Includes CEO, CFO, COO, president, officer, partner, owner, vice president or general manager. Note 3: Includes purchasing, service, central station, installation, design, engineering or sales manager and IT/Network/Network Security Management including CIO, CISO, IRM, VP, director, manager or senior staff. Note 4: Includes security installing dealers, engineered fire systems distributors (installing), electrical contractors that install security and security service companies that install. SUPPLEMENTARY DATA This is an analysis of 29,011 or 100.0% of recipients who have indicated they buy/install systems, products and/or services. *Since any one respondent may have checked more than one response, the totals for each of these items should not be added together as the total may exceed the total circulation. This data are presented for statistical and marketing purposes only. SYSTEMS, PRODUCTS AND/OR SERVICES BOUGHT/INSTALLED BY RECIPIENT SUPPLEMENTARY DATA TOTAL PERCENT QUALIFIED OF TOTAL Number of Recipients Who Have Indicated They Buy/ Install Systems, Products and/ or Services* Access Control (Note 1) CCTV/ Video Equipment NVR/DVR/ Storage Systems Control Panels/ Communicators Alarm Transmission Systems Fire Protection Equipment Sensors/ Detectors Wireless Alarms Perimeter/ Outdoor Protection Sound/ Intercom Systems Home Automation Networking/ Communications Security Cloud Computing Monitoring Equipment and/or INSTALLING COMPANIES: Security Installing Dealers (Note 2) 14, ,119 9,775 10,190 7,167 9,690 6,961 7,915 9,541 9,051 7,829 8,182 6,665 7,613 3,716 8,647 Security Installing Dealers with Company Owned Central Station 3, ,630 2,999 2,976 2,359 2,807 2,423 2,393 2,734 2,753 2,502 2,314 1,936 2,211 1,557 2,889 Security Systems Integrators/Value-Added Resellers/IT Installing Companies 8, ,573 6,284 6,614 5,424 5,345 3,542 2,829 4,734 4,643 4,314 4,839 3,654 5,706 3,107 5,133 Sub-Total INSTALLING COMPANIES 26, ,322 19,058 19,780 14,950 17,842 12,926 13,137 17,009 16,447 14,645 15,335 12,255 15,530 8,380 16,669 Central Station Services (non-installing) Security Product Distributors Manufacturer s Representatives Architecture/Engineering Firms/Security Consultants 1, ,686 1,267 1, , ,044 TOTAL RESPONDENTS 29, ,011 20,951 21,492 16,137 19,185 13,985 14,237 18,487 17,791 15,906 16,546 13,243 16,876 9,115 18,226 *Of the 29,011 recipients who have indicated they buy/install systems, products and/or services, 337 or 1.2% have been identified as buyers/installers by other recipients at their company. Note 1: Includes Access control, biometric access control and/or ID cards/badges. Note 2: Includes security installing dealers, engineered fire systems distributors (installing), electrical contractors that install security and security service companies that install. Monitoring Services / June

4 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2015 Qualified Within QUALIFICATION SOURCE 1 Year 2 Year 3 Year Print Digital Unique Total Qualified* I. **Direct Request: 19,276 8,377-27,653 6,284 27, II. Request from recipient s company: 1, , , III. Membership Benefit: IV. Communication from recipient or recipient s company (other than request): V. Sources other than above, including: Association rosters and directories; Business directories; Manufacturer's, distributor's and wholesaler's lists; and Other sources: VI. Single Copy Sales: UNIQUE TOTAL QUALIFIED CIRCULATION* 20,305 8,706-29,011 6,292 29, PERCENT **See Additional Data Percent GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2015** Unique Total State Print Digital Qualified* Percent Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut NEW ENGLAND 1, , New York 2, ,156 New Jersey 1, ,075 Pennsylvania 1, ,147 MIDDLE ATLANTIC 4, , Ohio Indiana Illinois 1, ,169 Michigan Wisconsin EAST NO. CENTRAL 3, , Minnesota Iowa Missouri North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL 2, , Delaware Maryland Washington, DC Virginia West Virginia North Carolina South Carolina Georgia Florida 1, ,846 SOUTH ATLANTIC 5,208 1,188 5, **See Additional Data State Print Digital Qualified* Percent Kentucky Tennessee Alabama Mississippi EAST SO. CENTRAL 1, , Arkansas Louisiana Oklahoma Texas 1, ,846 WEST SO. CENTRAL 2, , Montana Idaho Wyoming Colorado New Mexico Arizona Utah Nevada MOUNTAIN 2, , Alaska Washington Oregon California 3, ,109 Hawaii PACIFIC 3, , UNITED STATES 27,235 5,751 27, U.S. Territories Canada 1, ,667 Mexico Other International APO/FPO UNIQUE TOTAL QUALIFIED CIRCULATION* Unique Total 29,011 6,292 29, / June

5 E-NEWSLETTER CHANNEL 2015 enews JANUARY Today's Systems Integrator* SmartHome 2015 enews APRIL Today's Systems Integrator* SmartHome January 6-27,248 - April 2 20, January 8 20, April 7-28,896 - January ,579 April ,292 January 20-27,919 - April 21-29,824 - January 22 20, April 23 21, FEBRUARY MAY February 3-28,069 - May 5-30,119 - February 12 20, May 7 21, February 17-28,104 - May ,377 February ,982 May 19-30,903 - February 26 20, May 21 22, MARCH JUNE March 3-28,123 - June 2-31,299 - March 12 20, June 11 23, March 17-28,348 - June 16-31,273 - March ,944 June ,350 March 26 20, June 25 23, AVERAGE: 21,343 29,177 17,587 enews (12 issued in the period)/today's Systems Integrator (12 issued in the period)/smarthome (6 issued in the period) *Today s Systems Integrator serving and SECURITY. WEBINAR CHANNEL 2015 Webinar Name Attendees February 11 Creating a Robust LAN for Your IP Cameras* 139 April 28 Availability for Always-On Building Security and Automation Systems* 77 May 13 More than Security: Edge & Video Analytics 78 AVERAGE: 98 3 Webinars in period. *Creating a Robust LAN for Your IP Cameras and Availability for Always-On Building Security and Automation Systems - serving and SECURITY. The attendees in this report were verified as having attended the webinar. The webinar was by invitation and registration process. A valid registration was required and verified by the organizer's staff or electronic system upon entry. The entire database was checked and tested by a BPA Worldwide auditor. WEBSITE CHANNEL WWW. MAG.COM 2015 PAGE IMPRESSIONS USER SESSIONS UNIQUE BROWSERS UNIQUE BROWSER FREQUENCY PAGE DURATION USER SESSION DURATION January 54,029 28,717 24, :44 01:32 February 52,198 28,614 23, :40 01:22 March 51,799 32,028 27, :46 01:05 April 59,998 35,996 29, :49 01:13 May 54,636 31,591 25, :58 01:26 June 56,839 33,549 26, :53 01:18 AVERAGE: 54,917 31,749 26, :48 01:19 January June 2015 data was provided by Google Analytics. All website activity is audited by BPA Worldwide. WEBSITE GLOSSARY Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Unique Browsers: An identified and unduplicated cookied browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session. For info on how to obtain online ad campaign performance metrics across multiple sites, visit / June

6 SOCIAL MEDIA CHANNEL Twitter followers Social Media LinkedIn group members Facebook likes mostpopular Beginning Balance: 4,862 2,374 1,020 January 4,992 2,372 1,047 February 5,125 2,428 1,050 March 5,213 2,471 1,021 April 5,344 2,480 1,038 May 5,443 2,532 1,052 June 5,536 2,526 1,112 ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient's qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. MAGAZINE: FOR SAMPLE OF QUALIFICATION FORM USED BY PUBLICATION TO ELICIT SUPPLEMENTARY DATA, PLEASE VISIT THE FOLLOWING LINK: PARAGRAPH 3b: 3,513 subscriptions or 12.1% were obtained as part of a charity program for the Alarm Industry Research and Education Foundation. GEOGRAPHIC DISTRIBUTION: Geographic data for E-Newsletter, Webinar, Website and Social Media are not reported at the media owner s option. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Catherine M. Ronan, Corporate Audience Audit Manager Rita M. Foumia, Corporate Strategy Director (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed July 27, 2015 State Michigan County Oakland Received by BPA Worldwide July 27, 2015 Type BSJ ID Number S021B0J5 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2015 BPA Worldwide. All rights reserved. / June 2015