SUMMARY CENSUS Population 135, , ,685. Households 44,675 52,029 57,758. Families 36,035 41,582 45,978
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4 Retail Specialty Report 450 US-23, Suwanee, Georgia, RING: 5 MILES Demographic & Income Profile SUMMARY CENSUS Population 135, , ,685 Households 44,675 52,029 57,758 Families 36,035 41,582 45,978 Average Household Size Owner Occupied Housing Units 36,211 40,086 44,465 Renter Occupied Housing Units 8,464 11,943 13,294 Median Age TRENDS: ANNUAL RATE AREA STATE NATIONAL Population 2.15% 1.03% 0.83% Households 2.11% 1.01% 0.79% Families 2.03% 0.92% 0.71% Owner HHs 2.10% 0.99% 0.72% Median Household Income 1.83% 2.05% 2.12% HOUSEHOLDS BY INCOME NUMBER PERCENT NUMBER PERCENT <$15,000 2, % 2, % $15,000 - $24,999 2, % 2, % $25,000 - $34,999 2, % 2, % $35,000 - $49,999 4, % 4, % $50,000 - $74,999 8, % 8, % $75,000 - $99,999 7, % 8, % 26 of 37
5 HOUSEHOLDS BY INCOME NUMBER PERCENT NUMBER PERCENT $100,000 - $149,999 12, % 15, % $150,000 - $199,999 5, % 6, % $200,000+ 5, % 7, % Median Household Income $91,902 $100,623 Average Household Income $112,309 $126,247 Per Capita Income $37,076 $41,604 CENSUS POPULATION BY AGE NUMBER PERCENT NUMBER PERCENT NUMBER PERCENT 0-4 9, % 9, % 10, % , % 11, % 11, % , % 13, % 13, % , % 11, % 12, % , % 8, % 8, % , % 19, % 24, % , % 23, % 26, % , % 26, % 25, % , % 19, % 23, % , % 9, % 13, % , % 3, % 5, % % % 1, % CENSUS RACE AND ETHNICITY NUMBER PERCENT NUMBER PERCENT NUMBER PERCENT White Alone 84, % 87, % 87, % Black Alone 15, % 22, % 29, % American Indian Alone % % % 27 of 37
6 CENSUS RACE AND ETHNICITY NUMBER PERCENT NUMBER PERCENT NUMBER PERCENT Asian Alone 25, % 35, % 44, % Pacific Islander Alone % % % Some Other Race Alone 5, % 6, % 7, % Two or More Races 3, % 4, % 6, % Hispanic Origin (Any Race) 14, % 18, % 22, % 28 of 37
7 Retail Specialty Report 450 US-23, Suwanee, Georgia, RING: 5 MILES Retail Marketplace SUMMARY DEMOGRAPHIC 2017 Population 157, Households 52, Median Disposable Income $68, Per Capita Income $37,076 DATA FOR ALL BUSINESSES IN AREA Total Businesses 5,754 Total Employees 63,071 Total Residential Population 52,029 Employee/Residential Population Ratio 1.21 INDUSTRY SUMMARY NAICS DEMAND (Retail Potencial) SUPPLY (Retail Sales) RETAIL GAP LEAKAGE/SURPLUS FACTOR NUMBER OF BUSINESSES Total Retail Trade and Food & Drink 44-45,722 $2,678,921,069 $2,850,991,928 -$172,070, ,113 Total Retail Trade $2,410,699,276 $2,591,113,842 -$180,414, Total Food & Drink 722 $268,221,793 $259,878,086 $8,343, INDUSTRY SUMMARY NAICS DEMAND (Retail Potencial) SUPPLY (Retail Sales) RETAIL GAP LEAKAGE/SURPLUS FACTOR NUMBER OF BUSINESSES Motor Vehicle & Parts Dealers 441 $508,864,892 $491,791,669 $17,073, Automobile Dealers 4411 $417,658,545 $420,153,306 -$2,494, Other Motor Vehicle Dealers 4412 $43,542,719 $31,999,540 $11,543, Auto Parts, Accessories & Tire Stores 4413 $47,663,629 $39,638,823 $8,024, Furniture & Home Furnishings Stores 442 $100,065,301 $206,572,330 -$106,507, Furniture Stores 4421 $52,864,127 $117,663,255 -$64,799, of 37
8 INDUSTRY SUMMARY NAICS DEMAND (Retail Potencial) SUPPLY (Retail Sales) RETAIL GAP LEAKAGE/SURPLUS FACTOR NUMBER OF BUSINESSES Home Furnishings Stores 4422 $47,201,175 $88,909,075 -$41,707, Electronics & Appliance Stores 443 $86,379,227 $118,299,458 -$31,920, Bldg Materials, Garden Equip. & Supply Stores 444 $159,278,062 $169,641,023 -$10,362, Bldg Material & Supplies Dealers 4441 $150,458,897 $165,354,867 -$14,895, Lawn & Garden Equip & Supply Stores 4442 $8,819,165 $4,286,156 $4,533, Food & Beverage Stores 445 $409,726,912 $353,595,362 $56,131, Grocery Stores 4451 $358,839,180 $325,230,574 $33,608, Specialty Food Stores 4452 $23,577,038 $16,804,671 $6,772, Beer, Wine & Liquor Stores 4453 $27,310,695 $11,560,117 $15,750, Health & Personal Care Stores 446,4461 $142,747,143 $68,548,076 $74,199, Gasoline Stations 447,4471 $270,425,368 $172,180,544 $98,244, Clothing & Clothing Accessories Stores 448 $124,899,446 $172,652,022 -$47,752, Clothing Stores 4481 $82,112,348 $125,163,259 -$43,050, Shoe Stores 4482 $19,250,310 $25,500,793 -$6,250, Jewelry, Luggage & Leather Goods Stores 4483 $23,536,787 $21,987,969 $1,548, Sporting Goods, Hobby, Book & Music Stores 451 $68,247,064 $105,381,959 -$37,134, Sporting Goods/Hobby/Musical Instr Stores 4511 $58,888,750 $94,921,969 -$36,033, Book, Periodical & Music Stores 4512 $9,358,314 $10,459,991 -$1,101, General Merchandise Stores 452 $425,066,298 $442,019,922 -$16,953, Department Stores Excluding Leased Depts $312,535,430 $229,092,713 $83,442, Other General Merchandise Stores 4529 $112,530,868 $212,927,209 -$100,396, Miscellaneous Store Retailers 453 $83,640,522 $57,310,243 $26,330, Florists 4531 $3,370,820 $2,302,780 $1,068, Office Supplies, Stationery & Gift Stores 4532 $16,803,000 $12,653,485 $4,149, Used Merchandise Stores 4533 $14,719,104 $7,987,750 $6,731, Other Miscellaneous Store Retailers 4539 $48,747,599 $34,366,228 $14,381, Nonstore Retailers 454 $31,359,039 $233,121,233 -$201,762, Electronic Shopping & Mail-Order Houses 4541 $22,512,902 $229,392,977 -$206,880, Vending Machine Operators 4542 $1,835,916 $448,967 $1,386, of 37
9 INDUSTRY SUMMARY NAICS DEMAND (Retail Potencial) SUPPLY (Retail Sales) RETAIL GAP LEAKAGE/SURPLUS FACTOR NUMBER OF BUSINESSES Direct Selling Establishments 4543 $7,010,220 $3,279,289 $3,730, Food Services & Drinking Places 722 $268,221,793 $259,878,086 $8,343, Special Food Services 7223 $2,940,230 $1,522,626 $1,417, Drinking Places - Alcoholic Beverages 7224 $6,114,331 $941,578 $5,172, Restaurants/Other Eating Places 7225 $259,167,232 $257,413,882 $1,753, of 37
10 Retail Specialty Report 450 US-23, Suwanee, Georgia, RING: 5 MILES Tapestry TOP TAPESTRY SEGMENTS PERCENT SUMMARY DEMOGRAPHIC Soccer Moms (4A) 29.8% Population 157, , Professional Pride (1B) 25.8% Households 52,029 57, Up and Coming Families (7A) 17.2% Families 41,582 45, Boomburbs (1C) 10.1% Median Age Enterprising Professionals (2D) 7.5% Median Household Income $91,902 $100,623 SPENDING POTENTIAL INDEX AVERAGE AMOUNT SPENT TOTAL Apparel and Services 142 $3, $159,439,301 Men's 139 $ $30,518,019 Women's 137 $1, $52,824,613 Children's 148 $ $25,708,295 Footwear 144 $ $34,608,556 Watches & Jewelry 144 $ $8,872,176 Apparel Products and Services (1) 162 $ $6,907,641 Computer Computers and Hardware for Home Use 140 $ $12,613,679 Portable Memory 139 $7.42 $385,877 Computer Software 139 $16.05 $835,306 Computer Accessories 138 $24.92 $1,296,630 Entertainment & Recreation 137 $4, $222,498,723 Fees and Admissions 153 $ $50,483,048 Membership Fees for Clubs (2) 148 $ $16,246,014 Fees for Participant Sports, excl. Trips 155 $ $7,985,425 Tickets to Theatre/Operas/Concerts 140 $83.26 $4,332, of 37
11 SPENDING POTENTIAL INDEX AVERAGE AMOUNT SPENT TOTAL Tickets to Movies/Museums/Parks 148 $ $5,934,730 Admission to Sporting Events, excl. Trips 149 $83.05 $4,320,887 Fees for Recreational Lessons 168 $ $11,611,624 Dating Services 125 $1.01 $52,347 TV/Video/Audio 127 $1, $84,965,815 Cable and Satellite Television Services 124 $1, $61,297,521 Televisions 136 $ $8,415,507 Satellite Dishes 166 $2.41 $125,573 VCRs, Video Cameras, and DVD Players 132 $8.62 $448,538 Miscellaneous Video Equipment 152 $14.57 $757,828 Video Cassettes and DVDs 131 $19.93 $1,036,816 Video Game Hardware/Accessories 133 $38.90 $2,023,846 Video Game Software 135 $20.88 $1,086,389 Streaming/Downloaded Video 137 $35.05 $1,823,834 Rental of Video Cassettes and DVDs 136 $20.77 $1,080,790 Installation of Televisions 175 $1.56 $81,399 Audio (3) 141 $ $6,545,371 Rental of TV/VCR/Radio/Sound Equipment 85 $1.16 $60,506 Repair of TV/Radio/Sound Equipment 132 $3.50 $181,896 Pets 134 $ $41,585,367 Toys/Games/Crafts/Hobbies (4) 138 $ $8,733,403 Recreational Vehicles and Fees (5) 154 $ $8,188,842 Sports/Recreation/Exercise Equipment (6) 148 $ $13,156,376 Photo Equipment and Supplies (7) 149 $82.72 $4,303,634 Reading (8) 130 $ $8,476,386 Live Entertainment for Catered Affairs 164 $20.09 $1,045,032 Rental of Party Supplies for Catered Affairs 165 $30.00 $1,560,819 Food 134 $11, $584,915,692 Food at Home 131 $6, $342,626, of 37
12 SPENDING POTENTIAL INDEX AVERAGE AMOUNT SPENT TOTAL Bakery and Cereal Products 130 $ $44,709,769 Meats, Poultry, Fish, and Eggs 130 $1, $77,066,761 Dairy Products 128 $ $35,662,669 Fruits and Vegetables 132 $1, $66,780,536 Snacks and Other Food at Home (10) 132 $2, $118,406,815 Food Away from Home 140 $4, $242,289,142 Alcoholic Beverages 138 $ $39,925,118 Financial Value of Stocks/Bonds/Mutual funds 144 $8, $465,091,543 Value of Retirement Plans 143 $34, $1,816,267,637 Value of Other Financial Assets 129 $1, $86,997,387 Vehicle Loan Amount excluding Interest 135 $3, $191,647,475 Value of Credit Card Debt 137 $ $41,727,398 Health Nonprescription Drugs 127 $ $8,456,539 Prescription Drugs 123 $ $24,928,207 Eyeglasses and Contact Lenses 134 $ $6,566,188 Home Mortgage Payment and Basics (11) 154 $13, $692,418,536 Maintenance and Remodeling Services 148 $2, $149,499,313 Maintenance and Remodeling Materials (12) 142 $ $29,944,426 Utilities, Fuel, and Public Services 128 $6, $334,737,826 Household Furnishings and Equipment Household Textiles (13) 137 $ $6,819,722 Furniture 142 $ $42,360,568 Rugs 135 $31.28 $1,627,544 Major Appliances (14) 141 $ $23,493,697 Housewares (15) 138 $ $6,823,094 Small Appliances 129 $62.44 $3,248, of 37
13 SPENDING POTENTIAL INDEX AVERAGE AMOUNT SPENT TOTAL Luggage 148 $17.58 $914,784 Telephones and Accessories 142 $98.24 $5,111,461 Household Operations Child Care 159 $ $39,629,824 Lawn and Garden (16) 139 $ $30,239,845 Moving/Storage/Freight Express 134 $85.65 $4,456,161 Housekeeping Supplies (17) 133 $ $49,261,340 Insurance Owners and Renters Insurance 136 $ $36,533,765 Vehicle Insurance 131 $1, $80,337,990 Life/Other Insurance 141 $ $31,471,514 Health Insurance 132 $4, $250,946,222 Personal Care Products (18) 136 $ $33,377,065 School Books & Supplies for College 132 $78.01 $4,058,708 School Books & Supplies for Elementary/High School 155 $30.80 $1,602,321 School Books & Supplies for Vocational/Technical School 135 $1.74 $90,682 School Books & Supplies for Preschool/Other Schools 164 $3.44 $179,118 Other School Supplies 151 $ $5,651,011 Smoking Products 106 $ $23,067,343 Transportation Payments on Vehicles excluding Leases 139 $3, $162,801,973 Gasoline and Motor Oil 131 $3, $188,924,449 Vehicle Maintenance and Repairs 134 $1, $74,544,478 Travel Airline Fares 147 $ $38,874,090 Lodging on Trips 145 $ $39,541,596 Auto/Truck Rental on Trips 149 $39.28 $2,043,627 Food and Drink on Trips 143 $ $36,765,978 Financial 35 of 37
14 SPENDING POTENTIAL INDEX AVERAGE AMOUNT SPENT TOTAL Value of Stocks/Bonds/Mutual funds 144 $8, $465,091,543 Value of Retirement Plans 143 $34, $1,816,267,637 Value of Other Financial Assets 129 $1, $86,997,387 Vehicle Loan Amount excluding Interest 135 $3, $191,647,475 Value of Credit Card Debt 137 $ $41,727,398 Health Nonprescription Drugs 127 $ $8,456,539 Prescription Drugs 123 $ $24,928,207 Eyeglasses and Contact Lenses 134 $ $6,566,188 Home Mortgage Payment and Basics (11) 154 $13, $692,418,536 Maintenance and Remodeling Services 148 $2, $149,499,313 Maintenance and Remodeling Materials (12) 142 $ $29,944,426 Utilities, Fuel, and Public Services 128 $6, $334,737,826 Household Furnishings and Equipment Household Textiles (13) 137 $ $6,819,722 Furniture 142 $ $42,360,568 Rugs 135 $31.28 $1,627,544 Major Appliances (14) 141 $ $23,493,697 Housewares (15) 138 $ $6,823,094 Small Appliances 129 $62.44 $3,248,654 Luggage 148 $17.58 $914,784 Telephones and Accessories 142 $98.24 $5,111,461 Household Operations Child Care 159 $ $39,629,824 Lawn and Garden (16) 139 $ $30,239,845 Moving/Storage/Freight Express 134 $85.65 $4,456,161 Housekeeping Supplies (17) 133 $ $49,261,340 Insurance 36 of 37
15 SPENDING POTENTIAL INDEX AVERAGE AMOUNT SPENT TOTAL Owners and Renters Insurance 136 $ $36,533,765 Vehicle Insurance 131 $1, $80,337,990 Life/Other Insurance 141 $ $31,471,514 Health Insurance 132 $4, $250,946,222 Personal Care Products (18) 136 $ $33,377,065 School Books & Supplies for College 132 $78.01 $4,058,708 School Books & Supplies for Elementary/High School 155 $30.80 $1,602,321 School Books & Supplies for Vocational/Technical School 135 $1.74 $90,682 School Books & Supplies for Preschool/Other Schools 164 $3.44 $179,118 Other School Supplies 151 $ $5,651,011 Smoking Products 106 $ $23,067,343 Transportation Payments on Vehicles excluding Leases 139 $3, $162,801,973 Gasoline and Motor Oil 131 $3, $188,924,449 Vehicle Maintenance and Repairs 134 $1, $74,544,478 Travel Airline Fares 147 $ $38,874,090 Lodging on Trips 145 $ $39,541,596 Auto/Truck Rental on Trips 149 $39.28 $2,043,627 Food and Drink on Trips 143 $ $36,765,978 Source: demographic data provided by esri & business data provided by Infogroup, Inc. All rights reserved. 37 of 37
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