28-30 August 2013 Copenhagen

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1 28-30 August 2013 Copenhagen Bella Center designtrade.dk

2 Design Trade - room for experiences A showcase for modern design Denmark is a design nation, Copenhagen is a design metropolis and there is massive international interest in the Danes innovative approach to design. With DesignTrade, Bella Center makes a clear commitment to the design industry to actively contribute to promoting and developing the market. The team behind the fair is working to create an ambitious and outstanding fair event that will be Denmark s new showcase for modern Danish and international design. DesignTrade will attract industry representatives from Scandinavia and Eastern Europe who are eager to discover the latest trends. When people meet We believe that synergy and energy arise when people meet face to face, so we are aiming to create a fun, network-building, international and social design event an inspiring, creative and attractive business hub for the industry, featuring a wide range of interesting workshops, premieres, curated areas, presentations, parties and design competitions. Exceptional experiences We aim to create a total experience in the name of good design. DesignTrade is the platform that can send your design out into the world. Our team works hard to bring international buyers to the fair, particularly from the new emerging markets where Danish design has huge market potential. To ensure the best possible basis for sustainable success, the fair is being developed on the basis of dialogue with the industry about its needs and wishes. The fair s open stand concepts provide a clear and socially-focused landscape featuring an urban organic flow and the curated areas with cross-over features will play a prominent role in the fair environment. Come and join us! It is going to be an exceptional design experience. In addition to meeting traditional designers at the fair you will also meet graphic designers, architects, 3D designers, specialists in service design, and a diverse range of other professionals with different backgrounds and experience.

3 Sara Skovgaard DesignTrade Event Manager Contact me regarding activities and events at the fair. Together we create added value for your fair participation and ensure visitors an enhanced experience. My best design purchase: Olivetti Lettera typewriter Tel.:

4 The ultimate DesignTrade fair in the heart of Copenhagen DesignTrade Copenhagen is Scandinavia s new trade fair for design and interiors, the latest trends and much more. The fair is a total experience in the name of good style, with respect for Danish design heritage and the innovative trends that characterise the international design scene today. DesignTrade Copenhagen at Bella Center Copenhagen is Scandinavia s new biannual showcase and marketplace for design and interiors. The exhibitors represent a unique blend of established and up-and-coming design and interiors companies from Denmark and abroad. The fair features a broad spectrum of exhibitors. Whether you prefer pastels, dark interiors, minimalism or maximalism, we guarantee that there is something new and inspiring for every design enthusiast. DesignTrade Copenhagen is a fair with a special focus on networking and social dialogue a fascinating, exciting and creative total experience comprising a trade fair, seminars, conferences, workshops, premieres, parties, business and endless inspiration. Welcome to a universe featuring design and business of the future!

5 Jacob Schmidt DesignTrade Sales and Marketing Director I have overall responsibility for the fair you can contact me at any time. My best design purchase: Ducati Motorcycle 1:1 jsch@bellacenter.dk Tel.:

6 Copenhagen the bridge between business and design Copenhagen is perfectly situated for building bridges between Northern and Eastern Europe. The Danish capital city is home to leading and innovative companies in design and interiors, and is a thriving business metropolis with international fairs and conferences. Bella Center is the perfect setting for presenting your company in a professional and internationally-oriented platform. Bella Center Intelligent location Bella Center s architecture and facilities make it a destination that is well worth the trip. Providing extensive space for activities of all kinds, Bella Center is the perfect setting for creating a total experience with a strong story in an inspiring environment. We also have unique facilities to create events that are both commercial and creative, social and professional, and dynamic and harmonious. Sustainability a Green Key certified trade fair centre Bella Center is very conscious of sustainability and social responsibility issues and it comes naturally to us to integrate this thinking into all of our events. DesignTrade Copenhagen is being carried out with great consideration for energy and materials consumption, and with a focus on recyclability. Bella Center earned certification with the Green Key eco-label in October Our environmentally friendly and green approach grew in 2007 with an investment of DKK 20 million to reduce CO2 emissions by 20% by the end of A further reduction of 25% is expected in 2015.

7 Britta A. Brix DesignTrade Account Manager Contact me if you want to book a stand at the fair. Together we will find the best location for you and enhance the possibilities of your fair participation. My best design purchase: Howdy Owl in wood bbr@bellacenter.dk Tel.:

8 Where do you fit in? Prefab-solutions in all sizes We meet all exhibitors individual needs and offer high quality, prefabricated modular facilities for small and medium-sized exhibitors. This includes open boxes, podiums and catwalks in combination with an array of display methods. We guarantee visibility for your products, even if your selection may be moderate.

9 Hans Snestrup DesignTrade Relations Manager I am responsible for the fair s customer relations and overall strategic sales. Contact me when you want to book a stand at the fair. My best design purchase: Hand-painted cups from Royal Copenhagen hsn@bellacenter.dk Tel.:

10 Rasmus Øland DesignTrade Product Manager I am responsible for the fair, the concept and marketing. Contact me with any input on the concept and marketing. My best design purchase: AIAIAI TMA headphones roe@bellacenter.dk Tel.:

11 Areas designed for living Design Trade is a design and lifestyle exhibition, which includes all exhibitors in lifestyle design. At the fair, exhibitors in the following areas will be represented: Interior Decoration & Home accessories Tableware Tabletop design & Kitchen accessories Furniture Home, Office & Contract Textiles Home textiles Lighting Lamps & Solutions Talents Design students and -projects

12 Bella Center Plan of the fair HB3 HB4 C5 Hall B Textiles / Lighting / Talents Hall C5 Tableware B2 B3 B4 B5 B6 Hall E Talents / Furniture / Interior / Brands Auditorium Foyer Congress Entrance Main Lobby Projects West Entrance Hall C Interior Furniture Lighting Tableware Conference & Workshops C1 C2 C3 C4

13 Merete Bartholdy DesignTrade Senior Exhibition Coordinator Contact me if you have any questions about your order confirmation. I will also send information about invitation cards, tickets, etc. Together we have a structured overview of your fair participation. My best design purchase: Milk Lamp mba@bellacenter.dk Tel.:

14 Find your place place your products Interior/ Home Accessories All of the small details that add personality, humour and an edge to life. Here you will find the lively candlestick, the inspiring coffee table book, the quirky vase and the unique coat rack among hundreds of products. And much, much more. Furniture/ All the big stuff All of the big and essential items that form the setting for our lives and home interiors. Here you will find sofas, day beds, dining tables, chairs and much, much more. Lighting/ Light up your life Light creates a mood and atmosphere in our lives. Decorating with light is a science in itself. Here you will find everything from pendant lamps and chandeliers to intelligent lighting and LED, as well as the brightest experts in lighting, interiors and much, much more. Tableware/ For hunger All the gear that adds a personal touch to your meals. Here you will find plates, glasses, pots and pans everything that a true foodie needs in the kitchen and at the dining table and much, much more. Textiles/ All the soft stuff All the soft items that add texture and structure to our homes, creating cosiness, warmth and personality. Here you will find pillows and rugs, throws and much, much more. Talents/ Up & coming All the new and experimental all the ordinary transformed into the spectacular. Here you will find everything that is happening right now and you will get a sneak peek into what the future holds. Today s talents are tomorrow s geniuses at DesignTrade and they are acclaimed for their energy, drive and ingenuity.

Janni Hansen DesignTrade Technical Exhibitor Service I help you with all of the practical details regarding your stand and ordering technical supplies.

15 Janni Hansen DesignTrade Technical Exhibitor Service I help you with all of the practical details regarding your stand and ordering technical supplies. Technical Exhibitor Service also offers DesignTrade exhibitors a range of products to optimise your stand decor. As an exhibitor, you will be contacted by our service staff about three months in advance of the fair. My best design purchase: Cesta Lampe from Santa & Cole

16 DesignTrade Creative areas, conference & workshops Dialogue precedes sales We make a great effort to bring people together. Dialogue is a prerequisite for sales and social relations between buyers, sellers and stakeholders, and is becoming increasingly important in the market of the future. Enriching communities We create an inspiring and experimental universe of experience design, with equal parts products and social elements. This creates a dynamic where new ideas emerge and new perspectives become visible. It is always inspiring to meet with peers and discuss the past, present and future. DesignTrade Copenhagen encourages the formation of networks between all types of event participants. As an essential part of the efforts to create networks, we are introducing an exhibition space with a open organic flow. Conferences, seminars, talks, workshops, etc. We create added value and inspiration for exhibitors and visitors with different conference and knowledge backgrounds. Content, form and execution are developed in cooperation with knowledge partners, trend researchers and other industry professionals with their finger on the pulse of the latest trends. Curated areas In cooperation with leading experts in design and lifestyles, we are arranging specially curated areas of the fair. Here you will discover the latest trends as well as fun and different approaches to design and the role design plays in our lives. Here you can also explore the influence of design and interiors on other industries and vice versa.

17 Hans Christian Ploug DesignTrade Architect Contact me if you have special requests or requirements in connection with your stand and its build-up. My best design purchase: Special edition Coca Cola bottle from IOC event Tel.:

18 DesignTrade Facts & Prices Opening hours August Wednesday - noon - 8 pm. Thursday and Friday - noon - 9pm. Open stand / Stands without build-up: Registration: DKK 2,950 Price per sqm: DKK 975 (minimum stand size is 9 sqm) A 10% discount is given on stands over 54 sqm A 15% discount is given on stands over 100 sqm All prices are exclusive of VAT. Dates 2013 Autumn Dates 2014 Spring Autumn Wednesday 28 August Friday 30 August Tuesday 7 January Thursday 9 January Wednesday 27 August - Friday 29 August

19 Søren Nielsen DesignTrade Architect Contact me if you have special requests or requirements in connection with your stand and its build-up. Together we will ensure a fantastic look and layout for your fair participation. My best design purchase: A Hans J. Wegner Wishbone Chair that needs a bit of fixing up sni@bellacenter.dk Tel.:

DesignTrade Communication this is where we are Marketing Target groups: Buyers, architects. Retailers, manufacturers, agents, wholesalers, importers, product designers.

20 DesignTrade Communication this is where we are Marketing Target groups: Buyers, architects. Retailers, manufacturers, agents, wholesalers, importers, product designers. Stylists, design-based companies, media, politicians, government officials, trade organizations, students, artists. You will find us here Advertising in trade publications print and online. We achieve additional dialogue with our target group by orchestrating a number of channels on social media (owned media) where we are visible and available year round, with peaks around registration deadlines and the days of the event. As a minimum, we have channels on Facebook, LinkedIn and a few handpicked interiors and design blogs. The website serves as a touchpoint and information channel. Direct mail is also used, both digitally and in print. Activities in social media are structured to achieve coverage in other trade media (earned media). In addition, we work with PR and placement of texts such as interviews, mentions, etc. Stakeholders, end users and others with an interest in design are reached through cooperation with a number of media partners. Cooperation with strategic partners to reach national and international visitors and stakeholders, including trade associations, schools, export councils and agency structures. In addition, we invite all exhibitors to a close dialogue about desired participants and VIP customers, where together we can offer unique and tailored VIP treatments. Press releases via Bella Center s press department with a focus on exhibitor news.

21 Karin Rasmussen DesignTrade Press Officer You can send me press materials, news, etc. about your company and products. I write press releases and newsletters and I am responsible for contact with the media. Together we will ensure that your news is communicated and sent to relevant media. My best design purchase: Kay Bojesen The Royal Guardsman kra@bellacenter.dk Tel.:

22 28-30 august 2013 Copenhagen Bella Center Call, text or mail we are ready for you Design Trade Bella Center A/S Center Boulevard 5 DK-2300 Copenhagen S Tel.: info@designtrade.dk designtrade.dk

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