KJB103 Media Design and Layout. Kelvin Grove Urban Village Festival

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Francis Beasley
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1 KJB103 Media Design and Layout Assessment 3: Design Folio Kelvin Grove Urban Village Festival Student: Mathew Cenita Student no. n Tutor: Steve Fox

2 Project Plan Project Subject/Topic: The Kelvin Grove Urban Village (KGUV) Festival is an annual event held in Kelvin Grove which expands on the weekly Saturday markets held on Blamey St. every saturday morning. The KGUV is known for its ability to attract creative people interested in the arts, technology and culture. The village is also known for its focus on ecological sustainable development which aims for long term environmental, social and economical sustainability. As such the KGUV Festival is about showcasing the local community s ability to provide a sustainable environment for people interested in the arts, technology and culture whilst also providing an opportunity for those in the community to become involved in local businesses and ventures. It is also an opportunity to showcase the area as a suitable environment for bringing up kids who are interested in the arts. Style Guide Font: The font used through the communication materials is called Gautami. It is a sans-serif font. This font was used because it is a clean font which goes with the clean environmental theme of the communication materials. It is also good incase the materials are read on online counterparts to the magazines it will be featured on. Colour: Key Message: The key message of the KGUV Festival communication materials is that that festival is a fun and unique event which showcases the creative spirit of the area and how that creativity is also able to help the community move forward. The Key message of these communication materials is to highlight the theme of sustaining creativity. What this means is that these materials are used to communicate to the audience that the Kelvin Grove area is an area that actively supports creative projects and that these projects are able to sustain growth economically. Audience: The Audience for these materials consist of local residents, local businesses, students from the local university and also people from around the area that contribute or are interested in possibly relocating to the area. Where will the Design by Published/Distributed? The design will be published in local interest magazines that reach wider audiences such as QWeekend. Magazines with glossy pages is preferred to make the colours used in the designs to be more vibrant. R: 81 G:190 B: 230 R: 151 G:202 B: 61 R: 81 G:190 B: 230 The colours used throughout the designs are light blue, light green and yellow. The light blue is associated with health, healing, air and sky (Color Meaning, n.d.) and this is relevant with the audience who are interested in the environment and sustainability. Light blue is the colour of a clear sky and and clear skies are associated with healthy air with minimal air polution. The light green was used because green is associated with stability and endurance (Color Meaning, n.d.) and this is appropriate with the long-term sustainability of the Kelvin Grove Urban Village Festival. Green is also frequently used to represent the environment and maintaining a clean environment is important to the target audience. Yellow was used because it represents the sun, it goes with the environmental theme. All three colours are light because it represents how fun the festival will be and also by using these colours it also has a connection to art and creativity.

Showcasing A Sustainable Future Local Community using creativity to support sustainable future Kelvin Grove Village is fast emerging as a covetable postcode within Brisbane.

souls of the city. Kelvin Grove village is the place where those who enjoy new experiences in the arts, culture and technology flock.

Kelvin Grove Village is the leading inner-city creative precinct that offers a soulful, sophisticated and captivating lifestyle and a buzzing hub for creative business, a magnet for creative

Kelvin Grove Village is fast emerging as a covetable postcode within Brisbane A partnership between the Queensland Government and the Queensland University of Technology (QUT), this award-winning

As a master-planned community, Kelvin Grove Urban Village demonstrates best practice in sustainable, mixed-use urban development.

3 Showcasing A Sustainable Future Local Community using creativity to support sustainable future Kelvin Grove Village is fast emerging as a covetable postcode within Brisbane. The Village has emerged through a plan to create a sustainable, multi- purpose destination and fills the growing need within the Brisbane landscape for a destination that attracts the creative souls of the city. Kelvin Grove village is the place where those who enjoy new experiences in the arts, culture and technology flock. It is where those seeking a unique living environment with inspiring entertaining are finding home within this open and meaningful intercultural community. Kelvin Grove Village is the leading inner-city creative precinct that offers a soulful, sophisticated and captivating lifestyle and a buzzing hub for creative business, a magnet for creative minds who seek inspiration, unique experiences and social and cultural exploration and exchange. Kelvin Grove Village is fast emerging as a covetable postcode within Brisbane A partnership between the Queensland Government and the Queensland University of Technology (QUT), this award-winning development is setting a new benchmark for inner urban development. As a master-planned community, Kelvin Grove Urban Village demonstrates best practice in sustainable, mixed-use urban development. The village is based on the principles of Ecological Sustainable Development, which aims to balance environmental, social and economic issues for long-term sustainability. It demonstrates best practice in sustainability, creating a model for future developments at less cost to the environment. To read more about this master-planned, sustainable community, visit the Kelvin Grove Urban Village Partner Initiative Page on the Department of Communites (Housing and Homelessness Services) website. Event details: KGUV Festival The inaugural event ran this year and we are now planning the next Festival for May 2014.

4 Justification Using white space is a good way to separate the elements of the design and create a cleaner look (Cronin, 2009). These designs use white space to separate elements of the design and to avoid a cluttered look. It also uses colour to an interesting way to make the design more interesting. The light blue at the top of the page represents a clear sky and the green at the bottom represents the environment. The colours fade away at the body of the article to keep a black text on white background to maintain good legibility. It uses the faded colour look which is also slightly angled to avoid looking too rigid, which could hamper the creativity aspect the subject. These colours with the fade and angle are used in all the designs to create a common look with all communications materials which creates strengthens the brand image.

5 Festival Home About Gallery News Contact Weather Information monday 99 degrees celsius tuesday 100 degress celsius wednesday super hot Kelvin Grove is Best Grove! Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla vel urna ac felis faucibus venenatis nec tristique sem. Morbi sodales arcu lorem, at vulputate justo tempus vel. Curabitur ut fermentum nisl, et molestie mi. Etiam sit amet lectus rhoncus, sollicitudin justo quis, gravida nulla. Curabitur orci lectus, varius eu sagittis sed, luctus ut nunc. Pellentesque fermentum tincidunt est nec egestas. Curabitur efficitur sed sem a hendrerit. Suspendisse ac cursus mauris. Sed elit eros, elementum a diam non, cursus placerat mi. Ut iaculis vestibulum elit Pirate Treasure found at Kelvin Grove! ac sem id neque porttitor lacinia. Quisque a diam vel augue scelerisque laoreet vitae in neque. Sed fermentum erat odio, eget ullamcorper enim mollis eu. Vestibulum condimentum lacus ex, sed fringilla velit maximus in. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nam finibus vehicula lectus, vitae commodo ex porttitor in. Duis tempus nisl neque, eu dignissim neque porttitor ut. Proin non vulputate Legal Contact About

super hot Contact us Phone: 3521 6545 Email: KGUVfestival@email.

6 Festival Home About Gallery News Contact Weather Information monday 99 degrees celsius tuesday 100 degress celsius wednesday super hot Contact us Phone: Fax: Telegram: Currently Unavailable Legal Contact About

7 Festival Kelvin Grove Village is fast emerging as a covetable postcode within Brisbane. The Village has emerged through a plan to create a sustainable, multi- purpose destination and fills the growing need within the Brisbane landscape for a destination that attracts the creative souls of the city. Kelvin Grove village is the place where those who enjoy new experiences in the arts, culture and technology Contact Ph: KGUVfestival@ .

8 References Color meaning. (n.d.). Retrieved October 24, 2014 from Cronin, M. (2009). 10 principles for readable web typography. Retrieved October 24, 2014 from com/2009/03/18/10-principles-for-readable-web-typography/

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