lowercase productions (lcp) is a San Francisco-based design and communications firm specializing in branding, marketing, communications, information

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1 SIGNS OF THE TIME

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3 lowercase productions (lcp) is a San Francisco-based design and communications firm specializing in branding, marketing, communications, information design and environmental signage related to the architecture and engineering industries. Our take on graphic communications is the result of Founder and Principal, David Schellinger s training and professional practice in architecture and planning firms around the country, where the success of his projects rested on his keen ability to verbally and visually communicate the basic ideas behind the plans or buildings. Our wayfinding plans and environmental signage projects range from public to private, from big to small, and from local to international. To date we have worked on wayfinding plans and signage systems for private schools and public universities, parking garages and multi-modal transit facilities, public open spaces and pedestrian streetscape plans, as well as hospitals and airports. All of our designs are first and foremost about communicating messages (especially when it comes to signage) for our projects only truly succeed when the message in understood.

4 EXTERIOR/IDENTITY Your brand is more than a physical logo. It s the message that rings true in the minds of your customers, clients, and the general public. Whether this brand message is about being edgy or environmentally-conscious, cultured or community-focused, your main building signage is often a first impression of what to expect inside your hallowed halls. With our depth of signage and branding experience, we help you solidify your brand message and translate that into a great first impression. 01 Terzo Restaurant 02 The Moss Room Restaurant at the California Academy of Science 03 Samyama Yoga Center 04 Cupertino Civic Center and Library 05 San Francisco Conservatory of Music Market Street Office Building 01 02

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6 WAYFINDING Where s my gate? How bout the radiology department? Does anyone know where the rest rooms are? As our buildings and built environment become more and more complex over time, signage and wayfinding becomes more important. Marrying our foundation in architecture and city planning, with our breadth of experience with information design, we can help you analyze how people can (or already do) move through your buildings and campuses. We can design architectural approaches as well as integrated signage systems to help people find their way (hopefully back to you). 01 Lynden Pindling International Airport, The Bahamas 02 Edmonton International Airport 03 Academy Cafe at the California Academy of Science 04 Dallas Galleria 05 Surrey Hospital, Frasier Healthcare System 06 San Francisco Botanical Gardens 07 Cupertino Public Library 01 02

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8 DONOR SIGNAGE As budgets get tighter and financing more scarce, many turn to naming rights and other private forms of contributions to help get their buildings started. Recognizing these important contributors, takes more than slapping up a few names on a piece of plexi (although we can do that if it s really necessary). Our donor signage systems are developed to be part of the overall architectural experience, and flexible enough to grow over time so the signs are not outdated as soon as they are installed. And we throw in a little bit of whimsy and art to make sure people want to check them out. 01 San Francisco Conservatory of Music 02 San Francisco Conservatory of Music 03 San Jose State University Sutro Library 04 GLBT History Museum 05 The Urban School of San Francisco 01 2

9 SAN FRANCISCO STATE UNIVERSITY LIBRARY CAPITAL CAMPAIGN DONORS very long med med very long very long med med very long very long med med very long very long med med very long very long med med very long very long med med very long

10 EXHIBIT/DISPLAY Does it ever feel that you and your company are always on display. Well, sometimes, you are (well actually more often than not, you are...) When you embark on new endeavors, attend conferences or events to promote a new tool or technique, host community events, these are all opportunities to share a little of who you are and how you think. From interactive conference backdrops, to oversized banners and super-graphic signage, from interpretive storyboards to moveable message stands, there are dozens of ways we can help you clarify and market your next message through the right media. 03 Lynden Pindling International Airport, The Bahamas 02 GLBT History Museum 03 Yerba Buena Community Benefit District 04 San Francisco Conservatory of Music 05 Edmonton International Airport 01 02

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12 URBAN/ENVIRONMENTAL Just step outside, and sometimes you are bombarded by a bad case of sensory overload. Everyone is trying to design the biggest signs to grab your attention. Sometimes this works and other times it s just too much and you end up turning people off and away. Our portfolio of environmental and civic signage is a combination of strong branding and messaging, combined with a solid understanding of the visual and physical character of the surrounding urban context to determine what will work best in each situation. 01 Santana Row Parking Garage (Preliminary Sign Concepts) 02 Central Market Community Benefit District 03 El Cerrito Recycling and Environmental Resource Center 04 San Jose Streetscape Master Plan 05 Mint Plaza 06 San Francisco Botanical Gardens 01 02

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14 SELECT CLIENTS CORPORATE 1 Maritime Place 455 Market Street Carey & Co Historic Preservation Catellus Development CBRE/Anchorage Square Cushman & Wakefield COCO5OO Edmonton International Airport Forest City Enterprises FOX Interactive Media GLEW Engineering Knapp Architects Lennar Development London & Regional Development Martin Building Group Nassau Airport Development Corporation Noll & Tam Architects Presidio Benefits Group Raimi + Associates Reliance Center San Francisco Giants Perkins + Will (SMWM) Santana Row Stantec Architecture Studio 2000 Entertainment TEECOM Tradesources.net Westfield GOVERNMENT 6th Street Community Benefit District Castro/Upper Market Community Benefit District Central Market Community Benefit District City of Mill Valley, CA City of Oakland, CA City of San Francisco, CA City of San Jose, CA City of San Mateo, CA El Cerrito Recycling + Environmental Resource Center Friends of Mint Plaza Massachusetts Turnpike Authority New York Economic Development Corporation Presidio Trust San Diego Center City Development Corporation San Francisco Botanical Gardens San Francisco Recreation and Parks San Francisco Redevelopment Agency San Francisco Planning and Urban Research Treasure Island Community Development Corporation Yerba Buena Alliance Yerba Buena Community Benefit District Yerba Buena Gardens NON PROFIT American Institute of Architects American Planning Association Bard College Bay Area Lawyers for Individual Freedom California Academy of Science California Culinary Academy California Pacific Medical Center Catholic Healthcare West/ Dominican Hospital Commercial Real Estate Women, San Francisco GLBT Historical Society Human Rights Campaign International Museum of Women Kaiser Permanente New York University Resource Media San Francisco Conservatory of Music San Francisco Democratic Party San Francisco Young Democrats Frasier Healthcare/Surrey Memorial Hospital Trust for Public Land University of California, Berkeley University of California, Office of the President Urban Land Institute The Urban School of San Francisco Highlighted clients denote environmental signage projects.

15 David s work is the perfect blend of surprise and stability. His initial ideas spark curiosity and debate, while the finished product is grounded in an appropriate measure of reality and rationale. Where does stability come in? David makes good on his time commitments, his estimates, and his quality. The stability makes my job easier the surprise makes me look really good. Kim Kowalski (Former) Chief Marketing Officer, Steinberg Architects It is always a pleasure to work with lowercase productions. With David s background in architecture and civic design and experience in graphics, he is consistently aware of the bigger picture providing a no-nonsense process and a well designed product. He is engaged in the design process and welcomes feedback from the owner and entire design team to ensure a well conceived graphic identity (and signage) program. Elizabeth Freer Project Manager, Oppenheim Lewis

16 161 Gilbert Street, No. 15 San Francisco, CA