Estacada s Broadway Street Improvements Public Art & Amenities Guide. Honoring our past, welcoming our future.

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1 Estacada s Broadway Street Improvements Honoring our past, welcoming our future.

2 INTRODUCTION Estacada s arts and culture scene is an economic development asset and an outlet for local creativity. Quality of life and cultural tourism benefit from the city s array of arts and culture offerings. As an arts hub in the region, the City recognizes the value of investing in art in public places. The Broadway Streetscape Improvement project opens up many opportunities for this creative community to enhance Broadway Street with public art and artful features. VISION Promote public art through site-specific and community-specific artworks that enhance the public realm, deepen a sense of place and civic identity, stimulate community dialogue and transform Estacada s Broadway Street to a vibrant, welcoming and meaningful place. HISTORY In 2014 the Estacada Urban Renewal Agency embarked on its first major public improvement with the Broadway Streetscape Project. The Broadway Streetscape Project will reconstruct public amenities on Broadway Street in downtown Estacada. The project is the first major step in implementing the Estacada Downtown Riverside Area Plan (EDRAP). The EDRAP was adopted in 2011 and includes a conceptual streetscape design illustrating improved street crossings, sidewalks, and decorative street lamps. OUTREACH The Broadway Streetscape Project is focused on celebrating Estacada s heritage and creativity and constructing a welcoming downtown living room for residents and visitors. It will make Broadway Street look and feel more attractive and safe, while paving the way for further improvements. Construction will extend from Second Ave to OR Highway 212/224 and is targeted to begin January 2015, with a projected completion date of May In partnership with the City of Estacada, the Estacada Development Association facilitated an Outreach Committee, which included the project engineer, representatives from downtown businesses, the Chamber of Commerce, Estacada Area Arts Commission and the Estacada Urban Renewal Board. The Committee worked with community members to identify the concepts welcoming, and historicallyinspired as guides for the design. This Broadway Street is the result of a community-based process inviting input and feedback from residents, businesses, local officials, and art professionals. Between March and September 2014, public feedback was invited through an opinion survey, a series of public meetings, and acceptance of written comments and s. The Clackamas County Arts Alliance s Public Art consultants provided assistance with a public visioning session and participated in discussions with the project designers, City Economic Development staff and Estacada Area Arts Commission representatives. -1-

3 RECOMMENDATIONS 1. Carefully analyze Broadway Street needs. Prioritize and identify opportunities for art to reinforce Estacada s identity, and to create a memorable urban landscape that honors the past and builds a solid foundation for the future. 2. Encourage placing art in public places and facilitate public art partnerships with the City, private developers and arts and culture organizations. Work with local citizens, community leaders, professional planners, preservationists, and the City s economic development department to create a vision which works in harmony with the community s character and the new streetscape enhancements. 3. Celebrate Estacada s unique identity through art, and weave together culture, people and ideas to promote downtown as a distinctive and inspiring place for residents and tourists to visit. 4. Support temporary and permanent art installations intended to encourage and enhance community gatherings and interaction. 5. Allocate funds to support public art projects and programs. 6. Develop a stakeholder committee to lead project and program development. 7. Confirm the role of the Estacada Area Arts Commission as stewards of the Broadway Street Public Art & Amenities Guide. PUBLIC ART CATEGORIES Object (Sculpture) A freestanding art installation that is physically independent of other site elements is called an object (or sculpture). Object art can be created from a wide array of materials including concrete, glass, metal, wood, fiberglass and light elements, Integrated Art fully incorporated into the design of a larger project is considered an integrated art project. Collaborations between artist, architects, engineers and other design professionals to create and install the work of art is fundamental to integrated art. This type of art can be found embedded in walkways, floor treatments, walls, bridges, and buildings. Interpretive The primary purpose of this art is to educate and inform the public. The work may be self-explanatory or require supplemental factual support. Examples of this type of art include plaques, wayfinding devices and/or historical maps. Murals Murals tell stories and may reflect the local history of a place. They can be applied directly to walls or created in studios and applied later. Digital - Computer generated and experienced through a variety of platforms such as portable devices, projection video or light shows on exterior walls or buildings. Illuminature - Pole Art by Crystal Przybille Location: Bernard St., Kelowna, BC Photo Courtesy: Crystal Przybille -2-

4 PUBLIC ART CATEGORIES Continued Functional- This type of art is utilitarian or functional and serves a purpose in the public realm. The art piece may be an embellishment of an object or a piece created entirely by an artist. Examples of functional public art include waste and recycling receptacles, bicycle racks, benches, fences, gates, grates, manhole covers and lighting. Monument A traditional type of public art typically sculpted from stone or cast bronze. Many monuments depict civic leaders and heroes and may stand as memorial to a cause or historic event. Sensory Art This type of art engages visual, auditory and/or touch senses. Water is commonly used as a way to engage people through the senses. Light and sound incorporated into public art may enhance or change the audience experience as it can be dramatic, calming, and changeable. Estacada s Broadway Street Improvements Luminary Art - Concrete Bench by: John Muir Location: Chico, CA Photo Courtesy: Public Art Archive Temporary Art Shown or available for a specific and usually limited period of time. These types of projects can come in many forms and open up opportunity for experimentation without long-term obligation. Performance, social engagement and rotating exhibits create dynamic experiences and encourage people to return and experience something new in the future. Serial Art Artwork that has a series of installation that relate to each other. These type of projects may be installed in succession, creating borders and paths, or can be presented as installation of multiple objects. Examples of this may be a series of sculptures creating a path through a city. POSSIBLE ART THEMES Feedback from the public survey and visioning session highlighted a wide range of possible art installations. Functional Object Sensory Benches and Seating Kiosks & Information Boards Waste/Recycling Receptacles Wayfinding Signage Bike Racks Manhole Covers Light Pole Sculptures Painted Utility Boxes Permanent Sculptures Embedded elements in walkways Gateway Arch Water Sound Light Little Libraries Text-based elements in concrete or sidewalks Interactive Integrated Temporary Performance Spaces Chalkboards embedded in sidewalks Pads for temporary sculpture exhibits -3- Banners

5 KEY OPPORTUNITIES From the themes listed above and based feasibility review of art integration into the Broadway Streetscape design, the following areas have been identified for Public Art, Artful Elements Integrated Into Construction, and Future Public Art. Location of these opportunities can be found in the Broadway Street Improvement Plan at the end of this document. Public Art Priorities 1. Text/Image - Eight - twelve text based installations integrated into concrete bands at the sidewalk corners on Broadway and 3rd Avenue and Broadway and 4th Avenue intersections. 2. Benches / Seating - Two concrete benches on the 300 block of Broadway. 3. Bike Racks - Three artist designed bike racks to complement the cycling enthusiast infrastructure in conjunction with new cycling plaza. 4. Streetscape Poles - Four poles at gateway locations on Broadway will available for artist designed embelishments. Artful Elements Integrated Into Construction A. Stamped concrete planks scattered throughout sidewalk areas. B. Surface treatments to sections of sidewalk to create chalkboard canvases for temporary art during festivals and other events. C. Asphalt canvas circles at the center of each intersection for temporary art during community events. D. Basalt column sculpture. E. Welcome sign/sculpture at gateway entrance Turner Falls, MA - Bike Rack By: Annaliese Bischoff Photo Courtesy: Turners Falls RiverCulture Future Public Art Opportunities Future Public Art opportunities may include temporary or permanent sculptures, gateway art, performance platforms, wayfinding, water features, banners, murals, and/or other installations which may be identified after the construction phase of the streetscape project has concluded. Street Text - Baron Taylor St. Location: Inverness, UK Photo Courtesy: Inverness Old Town Art Wayfinding by: Thoughtbarn Location: Arlington, VA Photo Courtesy: Arlington County Staff Bernard Ave. Gateway Banner Poles & Banners by: Janine Lott & Jordan Coble Location: Kalowna, BC Photo Courtesy: City of Kalowna -4-

6 PHASES Short Term (October, 2014 July, 2015) 1. Seat public art selection stakeholder committee identified by Estacada Area Arts Commission and schedule first meeting. 2. Establish budget for Public Art Priorities. 3. Identify goals and selection criteria for Call(s) to Artists. 4. Invite applications, review and select artists for projects. 5. Oversight of contracting, design review, fabrication and installation. Long Term (post streetscape construction completion) Pursue collaborations between Estacada Area Arts Commission, City Departments, and the community to identify and secure public and private funding sources for future Public Art Opportunities as identified in the Broadway Street Improvement Plan or in later process. STANDARDS & GUIDELINES 1. Artwork shall be of superior artistic quality. 2. Artwork shall reflect the vision and themes outlined in this document. 3. Processes shall be managed to best-practice standards as defined and accepted by the national Public Art Network. ADVISORY MEMBERS Curt McLeod - Curran-McLeod, Inc. Consulting Engineers Jane Reid Estacada Area Arts Commission Stephen Shibley - Fertile Ground, Landscape Design & Construction Consultant Terra Wilcoxson - Economic Development Manager, City of Estacada PUBLIC ART CONSULTANTS Clackamas County Arts Alliance: Elizabeth Klein, Associate Director / Public Art Manager Cheryl Snow, Executive Director Constellation (Vase of Flowers) by: Tad Savinar Location:Portland, OR Photo Courtesy: Regional Arts & Culture Council Sidewalk Chalkboards -5- Spotlight Performances Inverness, UK