Public Consultation on Retail Stores. Proposal for a New Development Stategy for Commercial Functions. February 2009

Transcription

1 Public Consultation on Retail Stores Proposal for a New Development Stategy for Commercial Functions February 2009

2 A-1 Origins of the proposal background This development model continued until the 1970s. Historically, shops were set up along the commercial streets often called Main Street / rue Principale Then came the commercial centres In the early 1990s, the aptly named Category Killer or Big Box stores appeared These super stores cropped up on the major boulevards and in mega centres

3 A-2 Origins of the proposal background (continued( continued) 2005: Residents and business associations were very open about their concerns: Had we allowed too many stores to open? Would boulevard Saint-Joseph survive the move by its shops to the mégacentre du Plateau? Are our commercial streets, such as rue Notre-Dame, rue Principale and avenue de Buckingham, doomed to disappear? 2006: The Municipal Council mandated Géocom Recherche, a firm specializing in commercial development, to prepare a portrait of the situation in Gatineau: First report: market analysis and commercial characterization Second report: development strategy for the commercial function STUDY AND PROPOSAL HORIZON :

4 B-1 Portrait of the situation spatial distribution and commercial structure In 2007: 10.4 million ft 2 of retail stores for 245,000 inhabitants 23% in the commercial core (from Gréber to Paiement and de Maloney to la Vérendrye) 18% in the downtown 12% on boul. Saint-Joseph and Île de Hull 6% in the Galeries de Hull sector 6% in the Mégacentre du Plateau 6% in and around the Galeries d Aylmer 4% in the urban core of the Buckingham sector Corresponds to 57% of the total offer Galeries de Hull sector Mégacentre du Plateau Aylmer urban core 6% 6% 6% 12% La Cité sector 23% 4% Buckingham urban core Other commercial sectors = 43% St-Joseph (St-Raymond to Chelsea) = 6% Maloney (Mtée Paiement to Sabourin) = 4% Gréber (south of la Savane) = 3% Other parts of Gatineau = 30% St-Joseph and Île de Hull

5 B-2 Portrait of the situation shopping patterns Distribution of the spending potential of Gatineau residents ($2.4 billion in 2007) 3% Spent elsewhere: $33.2 M / 3% Spent elsewhere: $20.1 M / 2% 2% 14% 6% 4% 87% Shopping patterns of residents in the west 71% Shopping patterns of residents in the east 13% Lost to Ottawa: $186.3 M Non-resident workers = $100,000 million Data compiled through a telephone survey conducted in March respondents - Percentage error: ± 3.5%

6 C-2 Commercial diagnostic summary of potential Commercial potential for based on demographic growth (in $) Demographic growth ($231.2 M) + Recovery of some of the lost business ($239.5 M) = 500,000 to 720,000 ft 2

7 C-1 Commercial diagnostic supply/demand imbalance Projects underway or under study = 2.5 M ft 2 Commercial potential to 2016 = 720,000 ft 2 Potential on vacant lots = 4 to 8 M ft 2

8 C-3 Commercial diagnostic assessment of potential

9 D-1 Commercial diagnostic the shopping environment Dans quel type d'environnement commercial préférez-vous magasiner? Aucune opinion 12% Rues commerciales 24% 39% Grands centres commerciaux 25% Regroupement de grandes surfaces Géocom Recherche, March 2007 Léger Marketing, February 2009 Frequency of visits to different shopping areas (weekly): Commercial street = 65% Commercial centre = 41% Big box = 36%

10 D-2 Commercial diagnostic big box vs. commercial streets Frequency of visits to big box stores and commercial streets over the last three months Costco Wal-Mart Canadian Tire Rénovation Alimentaire Électronique 56% 5,9 fois 75% 7,8 fois 79% 4,6 fois 73% 5,9 fois 92% 14,8 fois 49% 2,6 fois Rue commerciale 97% 19,0 fois Source: Géocom Recherche, telephone survey, March 2007

11 D-3 Commercial diagnostic big box stores vs. commercial streets Develop big box stores or revitalize commercial arteries? Prioriser les grandes surfaces Ne pas redynamiser les rues commerciales Encourager les grandes surfaces Indifférents 12% 13% 38% Prioriser les rues commerciales: Redynamiser les rues commerciales Stopper les grandes surfaces 28% 9% Tout faire: Redynamiser les rues commerciales Encourager les grandes surfaces Ne rien faire: Ne pas redynamiser les rues commerciales Stopper les grandes surfaces Géocom Recherche, March 2007 Léger Marketing, February 2009 Preferred scenario: More shops on commercial streets = 44% More commercial centres = 24% More big box stores = 20%

12 E-1 The development strategy - objectives 1. Establish a coherent and productive commercial structure throughout Gatineau 2. Foster the development and full potential of the commercial supply in harmony with the expected change in demand 3. Foster complementarity among Gatineau s poles, arteries and commercial sectors 4. Consolidate and develop the regional poles in order to: reduce the loss of commercial business strengthen their position in the regional market 5. Rationalize the commercial space and eliminate zones with low commercial value 6. Foster the harmonious integration of the commercial function with other urban functions, in particular the residential function

13 F-1 The development strategy proposed hierarchy and structure Hierarchical concepts Applied commercial concepts Hierarchy Polarized concepts Linear concepts Regional Large commercial structure Shops and services corridor Community Local Neighbourhood Commercial core Commercial micro-core Popular commercial street Local commercial artery

14 F-2 The development strategy proposed hierarchy and development Large commercial structure Vocation Hierarchy Location Form Provide durable and semi-durable goods and specialty services (e.g.: furniture, electronics, fashion, construction materials, banks, etc) Regional Major transportation axes Dense and continuous commercial network Juxtaposition of several commercial centres and/or big box stores that generate significant synergies 300,000 ft 2 and more

15 F-3 The development strategy proposed hierarchy and structure Commercial core Vocation Hierarchy Location Form Provide day-to-day and semi-durable goods and services (e.g.: groceries, restaurant, pharmacy, clothing, banks, etc.) Community or neighbourhood Intersection of arteries and collectors Formed of one or more commercial strips or isolated establishments 10 to 50 establishments, 100,000 ft 2 to 300,000 ft 2 Example : Mont-Bleu / St-Joseph Example: Montée-Paiement / A-50

16 F-4 Development strategy proposed hierarchy and structure Commercial micro-core Vocation Hierarchy Location Form Offer day-to-day goods and services (e.g.: convenience store, restaurant, pharmacy, dry-cleaner, video club, etc.) Neighbourhood Intersection of collectors and local streets At the entrance to and in residential zones Consisting of a commercial strip or a few isolated establishments Fewer than 10 establishments, less than 100,000 ft 2 Example: Ernest-Gaboury /Mt-Royal Example: Cité-des-jeunes / Riel

17 F-5 Development strategy proposed hierarchy and structure Shops and services corridor Vocation Hierarchy Location Form Offer day-to-day and semi-durable goods and services (e.g.: groceries, restaurant, pharmacy, clothing, banks, etc.) Regional or community Along arteries and collectors Implementation of street-front shops Different sized buildings High commercial density, which may vary depending on the level of service Example: Boulevard St-Joseph, north of St-Raymond

18 F-6 The development strategy proposed hierarchy and structure Popular commercial street Vocation Hierarchy Location Form Varies depending on the hierarchical level Regional, community, neighbourhood Along collectors and in older neighbourhoods Close to streets, in narrow streets, and in areas conducive to pedestrians Small and medium-sized buildings, tight and sometimes interconnected networks Marked presence of heritage buildings Example: Rue Principale Exemple: Rue Notre-Dame Example: Prom. Du Portage

19 F-7 The development strategy proposed hierarchy and structure Local commercial artery Vocation Hierarchy Location Form Offer of day-to-day goods and services (e.g.: convenience store, restaurant, pharmacy, dry-cleaner, video club, etc.) Neigbourhood Along arteries and collectors Commercial network interwoven with the residential and institutional sector Small and medium-sized buildings, mostly in isolated locations Exemple: Chemin de Montréal à Masson Exemple: Chemin de Montréal à Angers

20 G SUMMARY AND LOCATION OF COMMERCIAL CONCEPTS

21 H-1 NEXT STEPS Activity report Summarize all of the comments received and the consultation questionnaires Present the consultation report and recommendations to the Municipal Council Obtain the mandate to proceed with by-law amendments Integrate the commercial structure into the urban planning instruments Land use plan and public consultation Planning program and public consultation Zoning by-law and public consultation

22 H-1 NEXT STEPS Thank you for your attention! Return to the open house