Ingenuity Tagline Brand Guidelines. Main Elements V1.2

Transcription

1 Ingenuity Tagline Brand Guidelines Main Elements V1.2

2 These brand guidelines have been produced to support execution of the UTC Aerospace Systems tagline Where ingenuity takes off and the graphic element Take Off Vector (TOV) line.

3 Contents The Take Off Vector (TOV) Line 5 / A visual representation 6 / TOV placement & Take Off point 7 / Extended TOV modification 8 / TOV line orange 9 / TOV line DON TS Logo & tagline 11 / Logo & tagline color 12 / Stacked logo & tagline color 13 / Logo & tagline DON TS 14 / Where ingenuity takes off tagline 15 / Where ingenuity takes off tagline examples TOV usage 17 / TOV usage 18 / Low TOV example - Full page portrait graphic 19 / Low TOV example - Tradeshow graphic 20 / Low TOV & tagline exclusion zone 22 / Low TOV & tagline usage 24 / Low TOV & tagline stacked logo exclusion zone 26 / Low TOV & tagline stacked logo usage 28 / Other TOV examples - Full page portrait graphic 29 / Other TOV examples - Product pull up banners 30 / High TOV line specifications - Full page portrait graphic 31 / Top TOV line specifications - Full page portrait graphic 32 / TOV example - Digital tools Rotor device 34 / Rotor device 35 / Rotor device variants 36 / Rotor device colors 37 / Rotor device usage examples Image color usage 39 / Imagery - Colors Color palette 41 / Color palette Layout examples 43 / Layout examples - Things to note 44 / Brochure cover 45 / Fact sheet - Two-sided 46 / Fact sheet - Single-sided 47 / Product fact sheet - Two-sided 48 / Product fact sheet - Single-sided 49 / General ad 50 / Corporate/market sector ad 51 / Product ad - Outlined rotor 52 / Product ad - Solid rotor Brand contacts 53/ Brand contacts

4 The Take Off Vector (TOV) Line

5 A visual representation The Take Off Vector (TOV) Line Where ingenuity takes off PURPOSE VALUE KEY COMMS THOUGHT After take off Leading up to take off Point of take off Creating the most advanced solutions through a breadth of best in class products and special expertise to drive your business to the forefront Advancing mobility today by pursuing the aerospace solutions of tomorrow Leading the way with advanced solutions 05 / Ingenuity Tagline Brand Guidelines

6 TOV placement & Take Off point The TOV has been created as a brand sign off and is prefered to be placed on the bottom of the communication where possible. However on larger formats (event banners or graphics) the TOV can be used on the top of the communication (see page 28 for examples) or on digital tools (see page 32 for examples). Also there is a third option of increasing the white space when using product images on the white space (see page 28 for examples). The TOV curve should start to Take Off at the half way point of the communication. TOV Placement examples Some examples of where the TOV should typically sit on some standard communications Full page advert Half page advert The TOV line must always be horizontal until the half way point The TOV begins to Take Off at half way point Use only the approved digital artwork file. The TOV line should not be recreated or modified in any way by form or color. The ONLY exception to modify the TOV line is to extend the left horizontal line (see page 7). Web banner 06 / Ingenuity Tagline Brand Guidelines

7 Extended TOV modification In certain circumstances an extended TOV line may be created, using the supplied Extended TOV Line file and extended as far as required. The TOV line must only be extended from the left as shown below. Extended area Original horizontal TOV area The TOV line can also be extended to fit any media width; this must be approved by the Brand Team prior to use. Take Off point It is essential that the TOV is not extended from the right side 07 / Ingenuity Tagline Brand Guidelines

8 TOV line orange TOV Orange Pantone 151 CMYK RGB HTML FF7900 CMYK print - it is always preferred that Pantone 151 is printed as a special color, where possible. 08 / Ingenuity Tagline Brand Guidelines The TOV line only ever appears in solid Pantone 151 Orange (100% tint). This is the vibrant color in our palette and represents the energy of take off.

9 TOV line DON TS Always have the take off point at half way (exception pg 7). Always keep the TOV line straight. The TOV line should always take off to the right. The TOV line should always be Pantone 151. Always have the TOV line the full width of the communication. The TOV line should never be blurred. Always keep elements or text from going over the TOV line. The TOV line should always be the correct thickness. 09 / Ingenuity Tagline Brand Guidelines

10 Logo and tagline

11 Logo & tagline color The tagline has to be produced in the same color as the main logo as illustrated below at all times. Use only the approved digital artwork file. The logo and tagline should not be recreated or modified in any way. Primary color Corporate Blue Pantone 286 C:100 M:80 Y:0 K:6 RGB: 0,51,149 HTML: 0033AB It is always preferred that the Pantone 286 is printed as a special color, where possible. The tagline must align with the A and s in the logo Other color uses The exclusion zone for the tagline is 1.5 times the cap height of the lowercase s from the main logo White reversed from solid background color 100% Black Special use colors 80% Black 40% Black This use is an exception that needs to be approved by the Brand Team. 11 / Ingenuity Tagline Brand Guidelines

12 Stacked logo & tagline color The stacked version of the logo is to be used as a secondary option, where the logo space is narrow/restrictive. Use only the approved digital artwork file. The logo and tagline should not be recreated or modified in any way. Primary color Corporate Blue PANTONE 286 C:100 M:80 Y:0 K:6 RGB: 0,51,149 HTML: 0033AB It is always preferred that the Pantone 286 is printed as a special color, where possible. The tagline must align with the U and E in the logo Other color uses The exclusion zone for the tagline is 1.5 times the cap height of the lowercase s from the main logo White reversed from solid background color 100% Black Special use colors 80% Black 40% Black This use is an exception that needs to be approved by the Brand Team. 12 / Ingenuity Tagline Brand Guidelines

13 Logo & tagline DON TS Always keep the position of individual logo elements the same. Always maintain original logo proportions. Always place the white logo on backgrounds with values greater than 40% black. Always keep the position of individual logo elements the same. Always keep elements or text out of the safety area. Always keep all the logo elements together. Always keep the logo and tagline in the approved colors. Always keep the logo straight. Always use the colors in the approved logo color palette. Always keep white version of the logo un-outlined. Always use one background color for the logo and tagline. Always place the colored logo on backgrounds with values less than 50% black. 13 / Ingenuity Tagline Brand Guidelines

14 Where ingenuity takes off tagline Use only the approved digital artwork file. The logo and tagline should not be recreated or modified in any way. Main use - Sentence case version Where ingenuity takes off Orange option - Sentence case version Where ingenuity takes off The tagline should be in sentence case and not contain a period/fullstop. Tagline Font: Helvetica Neue Regular There is also a white/orange version availible if required. Please note it should never be used in black/orange. Limited use - Uppercase version WHERE INGENUITY TAKES OFF WHERE INGENUITY TAKES OFF The tagline can be used in all caps but this use will be limited and must be approved by the brand team. See example on page 15 Tagline Font: Helvetica Neue Regular There is also a white/orange version availible if required. Please note it should never be used in black/orange. 14 / Ingenuity Tagline Brand Guidelines

15 Where ingenuity takes off tagline examples Proven UTC Aerospace Systems has the agility and determination to take on the toughest challenges Main use Sentence case version The tagline used below the TOV line. Limited use Uppercase version The tagline can be used in uppercase when it is above the TOV line being used as a title/statement. Tagline & url utcaerospacesystems.com The TOV line can be used without the tagline or main UTC Aerospace Systems url positioned on the left. These uses will be limited and must be approved by the Brand Team. 15 / Ingenuity Tagline Brand Guidelines

16 TOV usage

17 TOV usage The TOV line underpins the brand and provides a clear & clean area to position the logo and tagline. Here it is shown in the standard low position on a portrait communication. The TOV line curve should begin at the mid-point of the communication, depending on the height of the piece. If the communication is landscape, then use the version of the TOV line with an extended straight element. The TOV line and logo has 3 basic positions; Low - standard positioning High Top The following pages include examples of these different positions within different communications. 17 / Ingenuity Tagline Brand Guidelines

18 Low TOV example Full page portrait graphic An example of a standard portrait communication. 18 / Ingenuity Tagline Brand Guidelines

19 Low TOV example Tradeshow graphic An example of a wide landscape communication - showing the straight element of the TOV line extended to the required width for the communication. The TOV line can also be extended from the left for use on larger media. The logo and the relationship it has with the TOV line will determine the relative position of the TOV line. This use must be approved by the Brand Team. 19 / Ingenuity Tagline Brand Guidelines

20 Low TOV & tagline exclusion zone This example shows the lower position TOV and the permitted positioning of the logo and tagline. 20 / Ingenuity Tagline Brand Guidelines

21 Low TOV & tagline exclusion zone This shows the exclusion zone around the logo and tagline that must be followed; to ensure correct positioning. The clear space requirement is governed by the gear device on three sides. The gear spacing then dictates the size of the logo and tagline to be used within the communication. Gear width spacing from the top edge of the TOV line Gear width spacing from the right edge of the logo Gear width spacing from the bottom edge of the tagline 21 / Ingenuity Tagline Brand Guidelines

22 Low TOV & tagline usage The tagline can be used away from the logo as shown in the example below If the tagline is removed from the logo and placed in the white area under the TOV line, it must keep its proportional size relationship to the logo. If placed above the TOV line and used as a heading etc, it can be enlarged to suit the purpose. 22 / Ingenuity Tagline Brand Guidelines

23 Low TOV & tagline usage This shows the exclusion zone around the logo when the tagline is placed separately and it must be followed; to ensure correct positioning. Gear width spacing from the top edge of the TOV line Gear width spacing from the right edge of the logo Gear width spacing from the left edge The tagline is always aligned with the lowest text in the logo Gear width spacing from the bottom edge of the logo gear 23 / Ingenuity Tagline Brand Guidelines

24 Low TOV & tagline stacked logo exclusion zone This example shows the lower position TOV and the permitted positioning of the stacked logo and tagline. 24 / Ingenuity Tagline Brand Guidelines

25 Low TOV & tagline stacked logo exclusion zone This example shows the lower position TOV and the permitted positioning of the stacked logo and tagline. Gear width spacing from the top edge of the TOV line Gear width spacing from the right edge of the logo Gear width spacing from the bottom edge of the tagline 25 / Ingenuity Tagline Brand Guidelines

26 Low TOV & tagline stacked logo usage The tagline can be used away from the logo, as shown in the example below If the tagline is removed from the logo and placed in the white area under the TOV line, it must keep its proportional size relationship to the logo. If placed above the TOV line and used as a heading etc, it can be enlarged to suit the purpose. 26 / Ingenuity Tagline Brand Guidelines

27 Low TOV & tagline stacked logo usage This shows the exclusion zone around the logo when the tagline is placed separately and it must be followed; to ensure correct positioning. Gear width spacing from the top edge of the TOV line Gear width spacing from the right edge of the logo Gear width spacing from the left edge The tagline is always aligned with the lowest text in the logo Gear width spacing from the bottom edge of the logo gear 27 / Ingenuity Tagline Brand Guidelines

28 Other TOV examples Full page portrait graphic Examples of the positioning for the high and top TOV lines. High TOV line with stacked logo Top TOV line 28 / Ingenuity Tagline Brand Guidelines

29 Other TOV examples Product pull up banners Examples of the positioning for the high and top TOV lines in a tall portrait communication. Health & Usage Management Systems Our UTC Aerospace Systems HUMS are combat-proven to increase rotorcraft readiness as well as lower maintenance and operating costs for military as well as commercial helicopters. Where ingenuity takes off Standard TOV line High TOV line with stacked logo Top TOV line 29 / Ingenuity Tagline Brand Guidelines

30 High TOV line specifications Full page portrait graphic This example shows the high position TOV and the permitted positioning of the logo and tagline. Gear width spacing from the right edge of communication Stacked logo example Gear width spacing from the left edge of the contact information / text element Gear width spacing from the bottom edge of the tagline Single line logo example High TOV line with stacked logo 30 / Ingenuity Tagline Brand Guidelines

31 Top TOV line specifications Full page portrait graphic Half gear width spacing from the top edge of communication Same rules apply when using the stacked version of the logo Full gear width spacing from the left edge of communication Half gear width spacing from the bottom edge of the tagline to the top of the TOV The white space area can be increased slightly, if the communication requires the logo to be made bigger. Top TOV line 31 / Ingenuity Tagline Brand Guidelines

32 TOV example Digital tools Examples of the top TOV line and differently positioned logo and tagline within digital/screen based environments. It should only be used in this format when applied to digital communications; website, social media, etc to ensure clear and visible logo placement. 32 / Ingenuity Tagline Brand Guidelines

33 Rotor device

34 Rotor device The Rotor Device is used as a focus device to highlight an important part of any communication. In this example it can be seen highlighting a specific product. It can also be used to focus the viewers attention on any part of a communication, such as a product within a platform image. The Rotor Device is not an essential component of any messaging but rather an asset that can be used, when required, to focus the attention of the viewer. The outline version of the Rotor Device must be used when used in any form of communication. This is to ensure it never overpowers other key elements. The Rotor Device can be used in 3D environments in its solid form; when used for visual interest/branding and not to provide focus to a specific element. The Rotor Device is usually reproduced in the same orange as the TOV line and is useful for bringing focus and interest into any communication. It can, however, be used in any color from the approved color palette and can be cropped, resized and rotated depending on requirements and usage. 34 / Ingenuity Tagline Brand Guidelines

35 Rotor device variants The Rotor device can be used as an outlined or solid version depending on the usage. Main use - Outlined version Pantone 151 Secondary use - Solid Version Light Grey 35 / Ingenuity Tagline Brand Guidelines

36 Rotor device colors These colors are applicable to the outline rotor only. The solid version should only be used in Light Gray. Corporate Blue PANTONE 286 C:100 M:80 Y:0 K:6 RGB: 0,51,149 HTML:0033AB TOV Orange PANTONE 151 C:0 M:64 Y:100 K:0 RGB: 255,121,0 HTML: FF7900 White C:0 M:0 Y:0 K:0 RGB: 255, 255, 255 HTML: FFFFFF Aqua PANTONE 7474 C:96 M:9 Y:30 K:29 RGB: 0,122,135 HTML: 007A87 Blue/Gray PANTONE 5435 C:31 M:8 Y:6 K:11 RGB: 166,188,198 HTML: A6BCC6 Light Gray C:0 M:0 Y:0 K:30 RGB: 167,169,172 HTML: A7A9AC The rotor device can be used in various percentages of transparency or transparency effects (Example page 34). 36 / Ingenuity Tagline Brand Guidelines

37 Rotor device usage examples 3D environment - solid Full page advert - outlined Banner - outlined 37 / Ingenuity Tagline Brand Guidelines

38 Image color usage

39 Imagery - colors These examples show how imagery can be treated with different color washes to provide brand ownership, using only colors from the approved palette. The desired primary imagery color should be Pantone 286 Blue, however, printed Ads should ideally be full color/untreated (example pages 50-52). Primary color Primary accent color Secondary accent color Secondary accent color Secondary color Pantone 286 Blue Pantone 151 Orange Pantone 5435 Blue/Gray Pantone 7474 Aqua Black 39 / Ingenuity Tagline Brand Guidelines

40 Color palette

41 Color palette Primary color Primary accent color Corporate Blue PANTONE 286 C:100 M:80 Y:0 K:6 RGB: 0,51,149 HTML:0033AB TOV Orange PANTONE 151 C:0 M:64 Y:100 K:0 RGB: 255,121,0 HTML: FF7900 It is always preferred that both primary colors (Pantone 286 & Pantone 151) are printed as special colors, where possible. Secondary accent colors Secondary color palette Blue/Gray PANTONE 5435 C:31 M:8 Y:6 K:11 RGB: 166,187,200 HTML: A6BCC6 Aqua PANTONE 7474 C:96 M:9 Y:30 K:29 RGB: 0,122,135 HTML: 007A87 Black Black 80% TINT Black 40% TINT White 41 / Ingenuity Tagline Brand Guidelines

42 Layout examples

43 Layout examples - items to note The following illustrate sample content and use of the new brand on a variety of UTC Aerospace Systems literature including brochure covers, fact sheets and advertisements. Examples show the use of either the blue or white footer options; however, blue is the preferred version with white being an alternate choice if desired. A variety of standard-sized InDesign templates are available for download from the UTC Aerospace Systems Brand Center website. When using fractional sized ads, a grey box should be used 40% tint and.5pt stroke to separate from neighboring ads. IMPORTANT NOTE: On materials containing no EAR or ITAR technical data, an export marking is optional. If an export marking is going to be used, a back page location is permissible and the statement should read This document does not contain any export controlled technical data. On materials containing EAR or ITAR technical data, the export marking should be placed in a conspicuous location, on the first page. 43 / Ingenuity Tagline Brand Guidelines

44 Brochure cover example Back cover Front cover White rotor Where ingenuity takes off Text aligned flush left with A of logo Font: Helvetica Neue Regular The use of the product brand logo is optional and should be restricted to legacy product brand literature only. The max size is set by the gray text UTC Aerospace Systems within it - 1/3 cap height of the main UTC Aerospace Systems logo cap height. Extended TOV line, straight element extended to fit brochure Font: Helvetica Neue Light Sed ut perspiciatis unde omnis iste natus errorsit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia. For additional information: Sensors Unlimited, Inc. 330 Carter Road, Suite 100 Princeton, New Jersey USA Ph: sui_sales@utas.utc.com utcaerospacesystems.com Call to action Font: Helvetica Neue Bold Logo 44 / Ingenuity Tagline Brand Guidelines

45 Fact sheet example - Two-sided Front Back Photo placement UTC Aerospace Systems A range of capabilities Headline Font: Helvetica Neue Roman Second headline option Font: Helvetica Neue Roman Location would be dependent upon the image. Where ingenuity takes off UTC Aerospace Systems delivers solutions customers can count on. Actuation & Propeller Systems Designs and manufactures actuation and propeller systems for commercial and military aircraft. Products range from single actuators to complete flight control systems for the fixed wing, rotorcraft and missile segments as well as fly-by-wire cockpit controls, cabin equipment, trimmable horizontal stabilizer actuators and flight safety parts for helicopters. Aerostructures Designs, manufactures, and integrates nacelles, thrust reversers, pylons and flight control surfaces for commercial and military aircraft. Aerostructures includes the Engineered Polymer Products business, which designs, tests and manufactures composite components for ships, submarines and commercial airplanes. Electric Systems Provides electric power systems for commercial, regional, business, and military aircraft. Products include main and emergency power generation, power conversion and motor control, power distribution, and aircraft utilities management. A complete range of electric power generation options is provided, including constant and variable frequency AC and high-voltage DC. Font: Helvetica Neue Light 3 point stroke: Pantone 151 Font: Helvetica Neue Bold Condensed Font: Helvetica Neue Roman PANTONE 286 PANTONE 151 ITAR statement if required TOV line UTC Aerospace Systems At a glance Sales by Original Equipment Manufacturing and Aftermarket Original Equipment Manufacturing Aftermarket Sales by Commercial and Defense/Space Commercial Defense/Space This document does not contain any export controlled technical data. Sales by Region North America (Including Canada) Europe Asia Pacific Other Sales ~ $14.2 B Employees ~ 42,000 Sites ~ 150 UTC Aerospace Systems is one of the world s largest suppliers of technologically advanced aerospace and defense products. It designs, manufactures and services best-in-class products and systems for commercial, regional, business and military aircraft, helicopters and other platforms. UTC Aerospace Systems puts top engineering talent at the disposal of fleets worldwide and deploys the most rigorous processes to ensure safe and reliable program execution. Providing full lifecycle support, the business also offers convenient and cost-effective MRO and various support services across the globe 24/7/365. In 2012, UTC Aerospace Systems was formed by combining two industry leaders, Goodrich and Hamilton Sundstrand, creating an organization with key positions on a wide range of aircraft fl ying today and substantial content on various UAVs, satellites and ground and naval vehicles. These legacy companies have formed an organization with extensive technical experience and continually evolving product lines, positioning the company as a front runner in developing innovative technology. Our customers include original equipment manufacturers that build aircraft and helicopters, engine manufacturers, and airlines, as well as defense agencies and contractors. Our commitment to on-time delivery and on-cost execution helps our customers develop and maintain safer, lighter, more reliable and more effi cient aircraft and other platforms. UTC Aerospace Systems is part of United Technologies Corp. (NYSE:UTX), a diversifi ed company that provides a broad range of high-technology products and services to the global aerospace and building systems industries. Engine & Environmental Control Systems Provides engine controls, accessories and solutions for turbofan, turboprop and turboshaft engines and environmental control systems for commercial applications. Engine products include electronic engine controllers, fuel nozzles and control systems, engine actuation, thermal management systems and heat exchangers, accessory drive gearboxes and transmissions, drive shafts and flexible couplings, engine start systems, turbine blades and vanes. Landing Systems Designs, manufactures and services fully integrated landing systems such as main and nose gear structures, electric and hydraulically actuated brakes with steel or carbon friction material, and brake and steering control systems. Innovative solutions include lighter-weight, high-strength materials; more electric technologies; DURACARB carbon friction material; and EDL extended life configurations. Interiors Provides aircraft evacuation systems, WINSLOW life rafts, interior and exterior lighting systems, cargo systems, VIP and specialty seating systems including aircraft ejection seats. Cabin systems include custom-crafted artisan Booth Veneers, cabin management systems and in-flight entertainment products. Sensors & Integrated Systems Provides cutting-edge sensors and sensor-based systems for the commercial aerospace and defense industries including electronic flight bags, air data systems, ice detection and protection systems, fire protection systems, fuel measurement and management systems, guidance navigation and control systems, health and usage management systems, rescue hoists, mission data recorders, and sensing suites for aircraft engines. ISR & Space Systems Provides products and services to global government and commercial markets that enable mission success in space, in the air, at sea and on the ground. Manufactures products providing actionable intelligence through surveillance and reconnaissance solutions; products for small unmanned airborne systems; state-of-the-art Shortwave Infrared (SWIR) products to support warfighters; and environmental control and life support systems that enable humans to safely operate in space and under the sea. MRO & Support Services Features more than 6,000 customer service employees across 16 countries dedicated to the operation of 60 MRO service and support facilities. Customer Response Center available for a range of needs from AOG to spare parts and technical support. Offers customized support agreements to help operators achieve optimal aircraft utilization crc@utas.utc.com utascrc.com Grid - optional Stroke PANTONE 151 Font: Helvetica Neue Bold PANTONE 286 utcaerospacesystems.com indd 03/018/2015 Tagline Font: Helvetica Neue Light Logo Publication date Call to action - If using a url please remove the www. Logo 45 / Ingenuity Tagline Brand Guidelines

46 Fact sheet example - Single-sided Headline Font: Helvetica Neue Roman Second headline option Font: Helvetica Neue Roman Location would be dependent upon the image. Where ingenuity takes off UTC Aerospace Systems delivers solutions customers can count on. Photo placement 3 point stroke: Pantone 151 Font: Helvetica Neue Bold Condensed Airbus A400M at a Glance UTC Aerospace Systems provides more than 12 proprietary systems for the Airbus A400M Atlas military transport aircraft currently in development. The turboprop aircraft is designed to perform tactical missions, strategic/logistic operations and air-to-air refueling. AIRBUS S.A.S photo by e x m company / A. DOUMENJOU requirements of global military, humanitarian and any other civic missions. Powered by four unique turboprop engines, the A400M can cruise at altitudes as high as 37,000 feet at speeds of up to at 110 knots and 5,000 feet or lower to refuel helicopters or drop equipment and supplies. Learn more at Key systems for the aircraft and engine include: Auxiliary power unit Composite high lift actuation transmission shafts Flap actuation system Lighting system Overheat sensors Propeller system Ram air turbine system Secondary electrical power distribution center SmartProbe air data system TERPROM terrain referenced navigation system Throttle control assembly Trimmable horizontal stabilizer actuator Bullets PANTONE 151 ITAR statement if required TOV line This document does not contain any export controlled technical data indd utcaerospacesystems.com Publication Date Call to action - If using a url please remove the www. Font: Helvetica Neue Light Logo/tagline 46 / Ingenuity Tagline Brand Guidelines

47 Product fact sheet example - Two-sided Front Back Headline Font: Helvetica Neue Roman C-130 Carbon Brake and Lock Ring Wheel C-130 Carbon Brake and Lock Ring Wheel UTC AEROSPACE SYSTEMS CARBON BRAKES REDUCE BRAKE COOLING TIME Carbon Brake Cooling Time = 5 minutes Brake Landings 700% More 2,000 Font: Helvetica Neue Bold Photo placement Secondary product images The use of the product brand logo is optional and should be restricted to legacy product brand literature only. The max size is set by the gray text UTC Aerospace Systems within it - 1/3 cap height of the main UTC Aerospace Systems logo cap height. It should be positioned with product images if required. TOV line For additional information: UTC Aerospace Systems Wheels & Brakes 101 Waco Street, Troy, OH U.S.A. Tel: utcaerospacesystems.com month/day/year The Goodrich C-130 wheel and brake system is designed to maximize performance and reduce operating cost of the C-130 aircraft. Our advanced DURACARB carbon disk technology provides extended wear life, low vibration, and improved strength for years of reduced maintenance operation. Our two-piece aluminum lock ring wheel provides easier overhaul maintenance as well as reduced service and labor requirements. This patented lock ring design eliminates the need for tie bolts, providing signifi cant time and cost savings. MANDATORY BRAKE COOLING TIMES* *Reference: 1C-130H-1 Brake Specifications Part Number Type Adjuster Type Number of Rotors Wheel Specifications Part Number Tire Type Tire Size Brake Drive Type For additional information: For additional information: UTC Aerospace Systems Wheels & Brakes 101 Waco Street, Troy, OH U.S.A. Tel: UTC Current Steel Brake Cooling time = 65 minutes Carbon Dry Internal Bias /26PR Torque Bar 25 Wheel Life (K-Miles) 500% Longer Brake Adjusters 50% Fewer Brake Pistons 50% Fewer Structural Torque (KPF) 48% Higher Wheel & Brake Parts 17% Fewer Brake Rotors 25% Fewer Current Brake RTO Energy (MFP) 25% Higher Brake Life (Years) 700% Longer Current Wheel & Brake Wt. (Lbs) 17% Lighter Tire Change (Min) 80% Faster 17 Brake Normal Energy (MFP) 31% Higher Current Life Maintainability Performance utcaerospacesystems.com month/day/year Tagline Logo Publication date Product brand legacy endorser shown with optional address Call to action - If using a url please remove the www. Logo 47 / Ingenuity Tagline Brand Guidelines

48 Product fact sheet example - Single-sided Headline Font: Helvetica Neue Roman Second headline option Font: Helvetica Neue Roman Location would be dependent upon the image. WINSLOW LifeRaft Company UTC Aerospace Systems is proud to feature the Rescue Laser Flare Magnum in its Winslow LifeRaft Survival Kits Photo placement 3 point stroke: Pantone 151 Font: Helvetica Neue Bold Condensed The use of the product brand logo is optional and should be restricted to legacy product brand literature only. The max size is set by the gray text UTC Aerospace Systems within it - 1/3 cap height of the main UTC Aerospace Systems logo cap height. It should be positioned with product images if required. Another WINSLOW First For additional information: WINSLOW LifeRaft Company Winslow Drive, Lake Suzy, FL USA Tel: Toll Free: Fax: utcaerospacesystems.com month/day/year A Rescue Laser Flare is used to signal for help, find a person overboard or just locate your gear. UTC Aerospace Systems is proud to be the first life raft manufacturer to add a Rescue Laser Flare as standard equipment in our Winslow LifeRaft Company Survival Kits. UTC has selected the Rescue Laser Flare Magnum to be included in all aftermarket life rafts starting in the first quarter of Based on optical, rather than incendiary technology, a Rescue Laser Flare is safer to user than pyrotechnic models currently on the market. They are also longer lasting and more environmentally-friendly than pyrotechnic models. Rescue Laser Flare Magnum features 1 : Long Life Signal life of 72 hours Nighttime signaling up to 20 miles Daytime signaling 1-3 miles Long life RED laser diode 10,000 hours meantime to failure Safety First Optical technology eliminates fi re ha zard Environmentally safe 1 Features found on User Friendly Easy to operate Easy to carry in survival gear Compact weighs only 6 oz and fi ts in pocket Uses two AA batteries Durable Aircraft aluminum Rugged design Waterproof to 80 feet Made in USA Font: Helvetica Neue Bold PANTONE 286 Bullets PANTONE 151 Font: Helvetica Neue Light TOV line Publication Date Tagline Call to action - If using a url please remove the www. Logo 48 / Ingenuity Tagline Brand Guidelines

49 General ad example Font: Helvetica Neue Condensed Bold PANTONE 151 Photo placement TOV line Call to action - If using a url please remove the www. Logo/tagline 49 / Ingenuity Tagline Brand Guidelines

50 Corporate/market sector ad example Font: Helvetica Neue Bold Mission-ready From the home front to the frontline, UTC Aerospace Systems is counted on to deliver mission-critical performance. Our products and systems provide the engineering required to operate reliably in the most challenging environments because we know how much depends on the quality of our work. This is where ingenuity takes off First Paragraph Font: Helvetica Neue Bold Second Paragraph Font: Helvetica Neue Light Font: Helvetica Neue Bold PANTONE 151 TOV line Call to action - If using a url please remove the www. utcaerospacesystems.com Logo/tagline 50 / Ingenuity Tagline Brand Guidelines

51 Product ad example - outlined rotor Note: Orange outlined rotor with orange bullets is the preferred option Font: Helvetica Neue Bold Stay on track The Aircraft Data Management (ADM) solution by UTC Aerospace Systems offers the security of continuous in-flight position monitoring and aircraft health reporting. Our comprehensive ADM solutions offer costeffective integration and upgrade capabilities while providing a reliable compliance pathway for potential future mandates. First Paragraph Font: Helvetica Neue Bold Second Paragraph Font: Helvetica Neue Roman Outlined rotor: PANTONE 151 TOV line Unique ability to seamlessly communicate with preferred SATCOM or ACARS providers Intelligent monitoring and reporting In-flight diagnostics alert mechanics in advance so the aircraft spends less time on the ground Bullets: PANTONE 151 Second Paragraph Font: Helvetica Neue Roman Call to action - If using a url please remove the www. utcaerospacesystemsefb.com Logo/tagline 51 / Ingenuity Tagline Brand Guidelines

52 Product ad example - solid rotor Font: Helvetica Neue Bold Stay on track The Aircraft Data Management (ADM) solution by UTC Aerospace Systems offers the security of continuous in-flight position monitoring and aircraft health reporting. Our comprehensive ADM solutions offer costeffective integration and upgrade capabilities while providing a reliable compliance pathway for potential future mandates. First Paragraph Font: Helvetica Neue Bold Second Paragraph Font: Helvetica Neue Roman Solid rotor: Light grey (30% black) with opacity applied TOV line Unique ability to seamlessly communicate with preferred SATCOM or ACARS providers Intelligent monitoring and reporting In-flight diagnostics alert mechanics in advance so the aircraft spends less time on the ground Bullets: PANTONE 151 Second Paragraph Font: Helvetica Neue Roman Call to action - If using a url please remove the www. utcaerospacesystemsefb.com Logo/tagline 52 / Ingenuity Tagline Brand Guidelines

53 Brand contacts Sherry Cole Bergstrom Manager, Marketing Tel: E: Jayne Ruggiero Design & Brand Specialist Tel: E: Tony Dykes 2Heads Tel: +44 (0) # E: W. 2heads.com