The leading Security, Fire & Safety event for Southeast Asia
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1 2-4 SEPTEMBER 2015 KLCC CONVENTION CENTRE KUALA LUMPUR, MALAYSIA The leading Security, Fire & Safety event for Southeast Asia Meet with 8,000+ ATTENDEES from across the ASEAN region Incorporating: Co-located with: Providing global innovation and expertise to the Southeast Asian security, fire and safety markets Partners and supporters
2 A region with huge opportunity for any company looking to grow their security or fire business Meet face to face with premier channel partners and senior purchasers from government and private sectors, with exclusive endorsement including the Ministry of Home Affairs and Royal Malaysia Police IFSEC Southeast Asia provides the perfect platform to: Win new business Launch your latest security, safety or fire innovations Conduct market research Develop your market entry or expansion strategy Establish and strengthen your supply chain by meeting existing and prospective partners Network and position your brand within the industry Showcase and sell your solutions to senior end users from the private and government sectors as well as the installation and consultant community We plan to have a bigger booth next year because it was a huge success and certainly surpassed our expectations. The quality of visitors is really good, we managed to speak to people from all over the world and we met a lot of consultant engineers here which is the core of our business. John Vellone - Director of Sales, Inter-M Americas, Inc. Key facts.. We are very happy to be here as this is the platform with the right crowd for us to showcase our latest technologies to. We feel that we have achieved our targets in the Southeast Asian region by joining IFSEC. Ken Lee - Country Sales Manager, AXIS Communications, Malaysia IFSEC Southeast Asia in numbers 8,000+ attendees 97% 50% increase in visitors from ASEAN regions VISITORS: 86% Malaysian 10% ASEAN 4% Rest of World 62% Trade Trade visitors include: Integrators Distributors Consultants Trade Visitor Breakdown Consultancy/ Manufacturers of exhibitors rate the show as successful 78% Exhibitors report $25 million in business each year as a direct result of the event Snapshot of the buying chain at IFSEC Southeast Asia of visitors make purchasing decisions Record representation from Southeast Asia and beyond Installers Specifiers Installers / System Designers System Integrators Security Training Distributors Transportation / Logistics Education & Healthcare Banking / Financial Services 38% End User Job titles include: Security Directors Facility Managers Top 10 Key End User Verticals IT Oil & Gas / Utilities Construction / Development Government Departments & Policing CISOs Operations Directors Telecommunications Retail & Jewellery Cyber & Internet Security The ASEAN region has been one of the fastest growing in the world, with 6-7% average growth for a combined GDP that reached US$2 trillion in 2011/12, and further growth of 12% in 2013/14 The ASEAN region offers a potential market of 600 million people Infrastructure development in the ASEAN region will have a positive impact on the security, fire and safety industry, helping to ensure social and economic stability Regional integration will take place with the formation of the ASEAN Economic Community (AEC) by There will be a single market and production base that prevails in the region allowing tariff free movement of goods, services, investments, skilled labour and capital Key opportunities available across maritime security, safe cities, fire safety, cyber security, port, airport and rail security and urban surveillance Over 350 EXHIBITING COMPANIES
3 Introducing Safe Cities alongside IFSEC Southeast Asia Four main focus areas What is Safe Cities? 54% of the global population now live in urban centres, with one million people migrating to these areas every week. The ability to efficiently and effectively react, respond and monitor incidents, whether related to crime, terrorism, accidents or natural incidents, in this increasingly diverse and complex environment through the use of existing and integrated security systems makes a Safe City. Safe Cities demonstrates how traditional security solutions can be interconnected, interoperable and future-proofed to play a vital role in the advanced security architectures of the future, providing stronger resilience, greater security and a safer future. Why Kuala Lumpur? The Malaysian government has allocated a sum of over US$150 million for the Safe Cities Programme., and the Royal Malaysian Police has set the objective to make a Top 20 Safe City by 2020 The Prime Minister has made urban crime reduction a key performance indicator, aiming for a 50% reduction by of the 10 fastest growing mega-cities in the world are in Asia The global market for Safe Cities projects until 2020 is forecast at over $210bn $37bn is to be secured for infrastructure and future development from 2014 Aims of Safe Cities Breaking down silos and promoting an inter-agency approach to security management Demonstrating integration of new and existing smart systems Establishing a platform to address regulatory and data protection challenges Providing access to regional government and top-level public sectors involved in safe cities Justifying ROI to raise future funding First Responders Safe Cities Private Sector & Corporate Institutions Chief Security Officers Chief Information Security Officers Operations Directors Procurement Heads Facilities Directors The Target Audience Inspector Generals and their department representatives Commissioners and their department representatives Directors of Command and Control Communications Director of Central Operations Directors of Security and Emergency Planning Central Government & City Authorities Ministerial and Cabinet Office representatives Mayors and their department representatives Utilities and Critical Infrastructure departments Immigration, Customs and Border Agencies Transportation Security Prison and Correctional Facilities Large Channel Partners Systems integrators Consultants Specifiers Safe Cities at IFSEC Southeast Asia IFSEC Southeast Asia enjoys the endorsement and support of the Ministry of Home Affairs Malaysia, the Royal Malaysia Police, the Ministry of Urban Wellbeing, Housing and Local Government Malaysia, CyberSecurity Malaysia as well as leading regional and international associations, providing the strongest possible support for the initiative in the region. Safe Cities showcases every level of security technology, from traditional methods of surveillance, access control and data security right through to the toplevel integration solutions that security planners in municipal authorities require. Rail Business Asia (RBA) and Safe Cities co-location CRITICAL NATIONAL INFRASTRUCTURE Transport Telecoms Financial Services Utilities Public Health Energy Big Data Physical Security Network Security Information Security Mobile Security Malware Your chance to engage with the regional rail community CYBER SECURITY Safe Cities is strategically co-located with the Rail Business Asia Conference & Exhibition (RBA), the leading regional event focussed on the development of the rail industry in Asia. Co-hosted by the Land Public Transport Commission (SPAD) and the Construction Industry Development Board (CIDB), RBA attracts senior government authorities, asset owners, operators, consultants and solutions providers to discuss key updates and shape the future of rail business in Asia. PUBLIC ORDER Blue Light Communications Major Events Disaster Management Border Control Manned Guarding CBRNe Counter Piracy Forensics Surveillance & Intelligence Command & Control Physical Security COUNTER TERRORISM Each pillar is a theme, and each subsection has interconnected relevance to those in other pillars, demonstrating the critical role that interconnectivity plays. Opening ceremony Home Minister Datuk Seri Ahmad Zahidi Hamidi will be invited to the 2015 opening ceremony
4 Access to leading local and global technologies, solutions & knowledge to enable security and life safety excellence Here s a snapshot of the people you ll see at IFSEC Southeast Asia based on previous attendees to the event. Visitors from countries across the globe gather at this hub for security, safety and fire Angola Australia Bangladesh Belarus Brunei Cambodia China Egypt Finland France Germany Hong Kong India Indonesia Japan Kenya Kyrgystan Laos Lebanon Libya Malaysia Myanmar New Zealand Norway Pakistan Philippines Qatar Saudi Arabia Singapore South Africa South Korea Sri Lanka Taiwan Thailand Tunisia United Arab Emirates United Kingdom USA Vietnam Visitor Testimonials This is a great event to attend, as I m looking for a channel partnership to invest in Indonesia for safety, fire and security industry. We have also met many potential investors not only from Malaysia but also internationally. Andreas Tedjasukmana - PT Anugrah Lestari Terpadu, Indonesia It s been a great two days in IFSEC Southeast Asia and I m looking forward to day 3 already. I ve found a huge amount of new technologies here in the UK Pavilion and further around the show. Azahar Salleh - Owner, Kota Dynamic Enterprise IT T LINK COMPUTER SYSTEMS EXECUTIVE BRITISH AMERICAN TOBACCO BUSINESS SECURITY & EHS MANAGER PETRONAS ICT SDN BHD SOLUTION ARCHITECT CYBER & INTERNET SECURITY VDCARE SECURITY SDN BHD CITY ELECTRONIC ENGINEERING CEO TOWER POINT SECURITY SYSTEMS SDN BHD MANAGING RETAIL & JEWELLERY MAHA ASIA SDN BHD BUSINESS DEVELOPMENT MANAGER AMT PC DISTRIBUTION SDN BHD INDEXCOM TECHNOLOGY SDN BHD MANAGING OIL & GAS EXXONMOBIL EXPLORATION AND PRODUCTION MALAYSIA INC SEINOR GENERAL INSPECTOR PETRONAS PERSONAL SECURITY SIEMENS PTE LTD E P OS OIL & GAS SOLUTION SALES MANAGER CONSTRUCTION / DEVELOPER ZENITH AIM GROUP DEVELOPER AECOM BUSINESS DEVELOPMENT MANAGER AECOM PROJECT MANAGER JOHNSON CONTROLS (M) SDN. BHD COUNTRY SOLUTION SALES MANAGER TELECOMMUNICATIONS POST MALAYSIA SDN BHD MANAGER MONDESTAR SDN BHD OPERATION MANAGER TELELCOM MALAYSIA GENERAL MANAGER GOVERNMENT DEPARTMENTS & POLICING CHIEF GOVERNMENT SECURITY OFFICE MINISTRY OF FINANCE SECURITY OFFICER SAUDI POST CHIEF INFORMATION SECURITY OFFICER BANKING / FINANCIAL SERVICES UAE EXCHANGE MALAYSIA BERHAD CEO BANK INTERNASIONAL INDONESIA SYSTEM & SUPPORT HEAD OCBC BANK BERHAD HEAD OF CORPORATE CREDIT ADMINISTRATION HSBC BANK MALAYSIA BERHAD SECURITY MANAGER BANK ISLAM MALAYSIA BERHAD SENIOR MANAGER AL RAJHI BANK VICE PRESIDENT UTILITIES KE ELECTRICAL PROCUREMENT MANAGER WESTPORT MALAYSIA SDN BHD HEAD OF SECTION (EHS) CITYMAX RESOURCE SDN BHD MANAGER IFSEC is the place to see products from all over the world. I met a lot of suppliers, resellers and distributors, which helped me to stay ahead of what is going on in the market. This is the platform where all the big names from security industry exchange their knowledge and expertise. Jayendra Lucknauth. Director, Simpleco Technologies Ltd/ Stop N Lock, Mauritius As a visitor from Vietnam, it s great to attend and discover unique products here that cannot be found in local events in Vietnam. Further to that, we have gained volumes of useful information to take home with us. IFSEC Southeast Asia is definitely an important event for Safety, Fire and Security in the region. Le Thanh Minh - Coninco, JSC, Vietnam #IFSECSEA
5 The IFSEC Global Community IFSEC Global Events The live meeting place for security and fire practitioners. THE FLAGSHIP EVENTS WITH FOCUSED REGIONAL EVENTS Year round marketing for your company Add your company free of charge to the IFSEC Global Directory, the complete listing of every manufacturer, distributor and installation company in the security and fire market. Fresh and unique editorial on IFSEC Global.com supports the downloads, videos and whitepapers hosted on this key news site for the entire security and fire market. Reach the 80,000+ readers through digital sponsored offerings, from complete packages including designed research pieces and advertorial through to banners and buttons on the site. Reaching the whole buying chain Each role in security, fire and safety is markedly different, yet equally as important, in the buying chain. The relationships between your customers and you, the manufacturers or distributors, is ever changing, and staying informed and connecting with every influencer. CONSULTANTS & INSTALLERS, INTEGRATORS MANUFACTURERS DISTRIBUTORS END USERS SPECIFIERS & #IFSECSEA Want to hear more about reaching your customer and your customer s customer? MALAYSIA Ms. Rina Fadzil Rina.Fadzil@ubm.com ASEAN Mr. TJ Tan TJ.Tan@ubm.com REST OF WORLD Mr. Richard Mackintosh +44 (0) Richard.Mackintosh@ubm.com Organised by
2018 POST SHOW #IFSECSEA IFSEC SOUTHEAST #POLSECTH POLSEC THAILAND
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