SGC HORIZON, LLC 2012 JESSE H. NEAL AWARD WINNER. MEDIA KIT w w w.housing Zone.com w w w.sgchorizon.com

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1 SGC HORIZON, LLC JESSE H. NEAL AWARD WINNER MEDIA KIT w w w.housing Zone.com w w w.sgchorizon.com

2 AWARD-WINNING EDITORIAL Launched as the official publication of the NAHB Remodelers in 1997, Professional Remodeler is a highly trusted business information resource for profit-minded remodelers. Professional Remodeler's editorial platform is built to keenly serve all segments of the U.S. remodeling market, from kitchen specialists and exterior replacement contractors to designbuild and full-service remodeling professionals. And year after year, Professional Remodeler has received editorial awards recognizing its editorial quality and service to the industry. In all, the media property has earned more than 30 awards in its 15-year history. In 2012, Professional Remodeler won the prestigious Jesse H. Neal Award from American Business Media for its comprehensive coverage of the opportunities created by tablet computers and was named one of four finalists for ABM's highest honor The Grand Neal. In addition, the American Society of Business Press Editors, ASBPE, recognized Professional Remodeler and its web portal HousingZone.com for Best Multi-Platform Project of the Year. MARKET LEADER 100% PURCHASING AUTHORITY Professional Remodeler reaches a qualified audience of 83,772 professionals 1 of which 100% are involved in the selection and/or purchase of products used for remodeling jobs. Remodelers rely on trade publications As a resource to grow their businesses, remodelers prefer the market-focused editorial and advertising in trade publications. How do we know? Our readers told us through Professional Remodeler's Print Study. 2 And they value trade publications' advertising Through Signet AdStudy third-party research, 3 remodelers defined the importance of advertisements within trade publications. Gathering product information is a significant part of the equation in their preference for trade publications as an industry resource: 62% find Professional Remodeler ads important and educational ACTION-TAKERS 61% 88% 88% choose industry trade publications as their number one source of information 57% read Professional Remodeler as much for the ads as the articles 64% visited a distributor to look at a product after seeing an ad in Professional Remodeler Through comprehensive market coverage, exclusive features, expert advice and unique events, Professional Remodeler delivers the tools that this influential audience relies upon for its purchasing needs. 61% met with a manufacturer's salesperson after seeing an ad in Professional Remodeler 64% On the Cover: Project by CG&S Design Build, Austin, TX Photo Credit: Paul Finkel, June 2012 BPA Statement 2 SGC Print Preference Study, June Signet AdStudy, April 2012, based on 317 respondents

3 2013 EDITORIAL CALENDAR MATERIALS DUE JANUARY 11/21/2012 FEBRUARY 12/27/2012 MARCH 1/23/2013 APRIL 2/22 MAY 3/21 JUNE 4/19 IBS ISSUE ENERGY ISSUE KBIS ISSUE FRANCHISE ISSUE SIGNET ADSTUDY COVER STORY Positioning for the Recovery 25 to Increase Repeats & Referrals Future of Energy Efficiency Top 10 Kitchen & Bath Features for 2013 Market Leaders 2013 Strategic Partnerships RESEARCH Marketing Methods Exterior Project Trends Green Remodeling Kitchen & Bath Remodeling Trends Financing Challenges Window Project Research PROJECT SPOTLIGHT Whole House Addition Light Commercial Kitchen Historic Home Finished Basement KITCHEN & BATH DESIGN REVIEW Creative Cabinet Universal Design Kitchens Water Efficiency Countertops Shower & Tub Options Outdoor Kitchens EXTERIOR REPLACEMENT BUSINESS Keeping Your Marketing Language Legal Building a Brand Social Media That Drives Business REMODELERS EXCHANGE Building a Sales Team When You Should Turn Down a Job Successfully Selling Efficiency Do Showrooms Work? Managing Growth Partnering With Suppliers TECHNOLOGY CRM Virtual Showrooms & Models Energy K&B Technology Mobile Payment Tech That Sells PRODUCT TRENDS Windows Bathrooms Outdoor Living Siding Kitchens Decking PRODUCT UPDATE IBS Preview Faucets & Fixtures Siding & Trim Flooring KBIS Preview Windows & Doors IBS Highlights Countertops Trucks & Accessories Outdoor Living KBIS Highlights Paints, Caulks & Sealants IN EVERY ISSUE Remodelers Exchange Mark Richardson, CR Think Business Moderated by Tom Swartz and Jud Motsenbocker, this Neal Award-winning department is a lively forum for top remodelers to argue both sides of pressing issues and leading ideas Harvard University Fellow and experienced remodeler offers ideas, trends and thought leadership Craig Durosko, CR The Business of Remodeling Market Update Building Science Award-winning remodeler offers actionable tips for improving business News and opinions in kitchen and bath, maintenance and repair, design/build, insurance restoration and specialty remodeling Information on techniques and trends to make homes more efficient provided by the Energy & Environmental Building Alliance SHOWS International Builders Show January Las Vegas KBIS April New Orleans PCBC June 5-7 San Diego

4 JULY 5/23 AUGUST 6/25 SEPTEMBER 7/25 OCTOBER 8/21 NOVEMBER 9/24 DECEMBER 10/22 MATERIALS DUE SALES IDEAS ISSUE REMODELING SHOW ISSUE SIGNET ADSTUDY 40 Under Best New Products 13 Ways to Drive More Sales Today Professional Remodeler Design Awards America s Top Remodelers Remodeler of the Year COVER STORY Tablets & Mobile Tech Product Preference Study Business Results Study Design Trends Characteristics of the Top Remodelers Market Forecast RESEARCH Exterior Facelift Outdoor Living Green Remodel Universal Design Master Suite PROJECT SPOTLIGHT Small-space Aging-in-Place Bathrooms Consumer Trends Integrating Technology in the Kitchen Kitchen Islands Creative Tile KITCHEN & BATH DESIGN REVIEW Overcoming Price Objections Home Shows & Tours Developing a Marketing Plan EXTERIOR REPLACEMENT BUSINESS 40 Under 40 Roundtable Government Regulations Succession Planning Getting Paid for Design Lead Paint Challenges Leveraging Online Reviews REMODELERS EXCHANGE How the 40 Under 40 Use Technology Tablet Technology Update Estimating Design Tech Tools Streamlining Field Operations Top Apps of the Year TECHNOLOGY Energy Efficiency Trucks Windows Doors Roofing Systems Paints, Caulks, Sealants PRODUCT TRENDS Roofing Surfaces 101 Best New Products Decking Fireplaces Siding & Trim Cabinets Insulation & Housewrap Windows & Skylights Tools Electrical PRODUCT UPDATE IN EVERY ISSUE Moderated by Tom Swartz and Jud Motsenbocker, this Neal Award-winning department is a lively forum for top remodelers to argue both sides of pressing issues and leading ideas Harvard University Fellow and experienced remodeler offers ideas, trends and thought leadership Remodelers Exchange Mark Richardson, CR Think Business Award-winning remodeler offers actionable tips for improving business News and opinions in kitchen and bath, maintenance and repair, design/build, insurance restoration and specialty remodeling Information on techniques and trends to make homes more efficient provided by the Energy & Environmental Building Alliance Craig Durosko, CR The Business of Remodeling Market Update Building Science Remodeling Show October Chicago Greenbuild November Philadelphia SHOWS EDITORIAL + PUBLISHING OFFICE 3030 W. Salt Creek Lane, Suite 201 Arlington Heights, IL F:

5 EDITORIAL EVENTS AND PROGRAMS Professional Remodeler Nights For more than seven years, Professional Remodeler has been hosting these unique, regional, in-person events. Professional Remodeler Nights offer an opportunity to reach a local audience that may never attend a national show or meeting, delivering an evening of education and networking to remodelers. In 2013, Professional Remodeler will be visiting 12 markets across the country. 40 Under 40 Each year, Professional Remodeler profiles 40 of the best and brightest rising stars of the industry. Their ideas, thoughts and business practices make them stand out from the crowd. These 40 individuals represent the future of remodeling, paving the way for industry innovation over the next several decades. 101 Best New Products Thousands of new products are introduced every year. The editors of Professional Remodeler and Professional Builder examine them to find the very best. The 101 products are featured in the August issue of Professional Remodeler and online. Market Leaders Remodeling is a local industry. Market conditions vary from city to city. The annual Market Leaders list (published in May) profiles the top remodelers in the top 20 remodeling markets in the country. As the only industry program to examine the top remodelers market-by-market, Market Leaders offers a unique opportunity to track local market conditions through an in-depth analysis of the factors and trends driving remodeling in individual metro areas. Professional Remodeler Leadership Awards An annual celebration of all of Professional Remodeler s award winners, this event honors America s Top Remodelers, 40 Under 40, Design Awards and Market Leaders. Held on the first night of the Remodeling Show, the 2013 event will be in Chicago. America s Top Remodelers Published in November, this list of the largest remodelers in the country provides essential data about the trends shaping the industry. Remodelers are profiled in print and online. The extensive data they provide about their businesses allows Professional Remodeler to track changes in the industry from year to year, as well as offering invaluable information about business operations, marketing and building material purchases. Professional Remodeler Design Awards Professional Remodeler s annual design competition recognizes the top projects in the industry based on design ingenuity, problem-solving and financial success. Winners are profiled in the October issue of the magazine and on HousingZone.com. Video interviews with the judges help to illuminate the design trends shaping the industry. AWARDS/EVENTS SPONSORSHIPS Participation establishes your company as forward-thinking and supportive of the industry. Contact Tony Mancini at tmancini@sgcmail.com or for details on how to get included.

6 Prof fe essional Build er A U GUST 2011 TOM Page 46 CELEBRATING YEARS August Page 52 PHOTO: IRVINE CO. The Cooper Union for the Advancement of Science and Art, New York, N.Y. with in-the-field welding challenges JULY what s in store for ICUEE next month JUNE 2011 trucks to CNG carries risks and rewards September 2011 ConstructionEquipment.com Rates ALL RATES ARE GROSS Space Unit Specifications GENERAL INSTRUCTIONS Rate (x) RATES & SPECIFICATIONS 1x 3x 6x 12x Two-Page Spread $22,240 $21,665 $21,165 $19,727 Full Page $12,464 $12,087 $11,730 $10,965 ½-Page Island $8,711 $8,486 $8,221 $7,681 ½ Page $8,089 $7,874 $7,630 $7,079 1/3 Page $6,222 $6,049 $5,865 $5,452 ¼ Page $4,355 $4,223 $4,100 $3,825 Back Cover plus 20% Inside Back Cover plus 10% Inside Front Cover plus 15% Special Positions plus 10% TOC plus 15% Terms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher. Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed. Rate Protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective. Publisher s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys' fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing. Premium Charges: Cover and preferred position rates listed above. Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication s editorial format will carry the word Advertisement in at least 10-pt. type at the top or bottom. Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication s listing in Standard Rate and Data Service (SRDS). Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates. MAILING INSTRUCTIONS Advertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, Professional Remodeler, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL Coordinator: Renee Fonferko rfonferko@sgcmail.com ACCEPTED DIGITAL FORMATS Press-optimized PDF using Acrobat Distiller s PDF/X-1a job option is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges. Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad. Specifications AD ART UPLOAD INSTRUCTIONS For ad art uploads and additional ad information, go to MECHANICAL DATA Publication Trim Size: 9" x 103/4" Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression. Binding: Perfect Bound Bleed: See below for bleed specifications. Mechanical Requirements: SWOP Specifications apply. Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here. Ad Sizes TRIM SIZE: 9 X 103/4 Space Unit SGC Horizon Magazines Visit to view rates, specifications, market overviews, media opportunities, research and editorial calendars for all of the SGC Horizon publications. For advertising opportunities, contact Tony Mancini at or tmancini@sgcmail.com. Specification Non-Bleed Bleed Two-Page Spread 16½ x /4 x 11 Full Page 8 x 10 91/4 x 11 2/3-Page Vertical 51/4 x 10 53/4 x 11 1/2-Page Spread 16½ x 47/8 181/4 x 5½ 1/2-Page Vertical 37/8 x 10 4½ x 11 1/2-Page Horizontal 8 x 47/8 91/4 x 5½ 1/2-Page Island 51/4 x 73/8 1/3-Page Vertical 2½ x 10 3 x 11 1/3-Page Square 51/4 x 47/8 ¼ Page 37/8 x 47/8 1/6 Page 2½ x 47/8 6 Trends in Multi-Family Housing Lessons Learned from Building Professional Builder AUGUST 2011 CUSTOMER SATISFACTION ISSUE MULTI-FAMILY HOUSING TRENDS ZERO-ENERGY HOMES uilding a Zero-Energy Home Customer Satisfaction Issue 3 Builders 3 Paths to Great Customer Satisfaction / 22 Solving the Spec-Home Satisfaction Dilemma / 28 EDITORIAL + PUBLISHING OFFICE 3030 W. Salt Creek Lane, Suite 201 Arlington Heights, IL F: BUILDING DESIGN + CONSTRUCTION GIANTS HIGH PERFORMANCE WINDOWS + DOORS + MODULAR BUILDING INNOVATIONS GIANTS 300 How the AEC Industry Leaders Stack Up 41 JUNE 2011 OUTDOOR LIVING SIDING RESEARCH LEAD PAINT INSPIRING THE BUILDING TEAM Designed by Bassenian Lagoni Architects for Irvine Co., Los Altos at Stonegate East is one of the best-selling townhouse developments in Southern California. Modular Building Innovations SEPTEMBER 2011 VOL. 114 NO. 9 CONSTRUCTIONEQUIPMENT.COM 22 AIA/CES Course: High-Performance Windows + Doors 26 BUSINESS OPPORTUNITIES: Remodeling franchises and dealerships 32 EXCLUSIVE RESEARCH: Siding and exterior project trends 41 LEAD PAINT: EPA ramping up enforcement How to deal 30 Preview HDD Comes on Strong Broad product lineups push drills into larger underground projects p. 40 PHOTO: OLSON PHOTOGRAPHIC Retiring in Style 6 8 Trends in Luxury Retirement Housing Expansive windows and stone siding highlight the exterior façade of this 5,800-square-foot luxury retirement home in Danbury, Conn. Builder: Jim Blansfield; Architect: Cole Harris Architects Inside Out Latest trends in outdoor living, decking and more 36 Converting Mark Richardson: Selling the Custom Builder Experience 5 High-End Exterior Products