People First Design. Jeff Risom. Partner, Managing Director Gehl Studio MSc City Design and Social Science, Architectural Engineer

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1 People First Design Jeff Risom Partner, Managing Director Gehl Studio MSc City Design and Social Science, Architectural Engineer

2 Outline + About Gehl + Applying the Nordic (people focused) mindset in + San Francisco + New York + Argentina

3 First edition 1971

4 Gehl Architects Urban Quality Consultants Design of cities affect our behavior

5 Our focus is creating cities for people. People are the starting point in our work.

6 We operate at the intersection of built form and public life Physical space + Infrastructure + Streets and public open space + Buildings Life + Behavior and use patterns + Culture + Commerce, exchange, free-time

7 What does people focused mean?

8 What does people focused mean?

9 What does people focused mean?

10 Based in Copenhagen With offices in New York and San Francisco

11 The Copenhagen Lab A tradition of pride and investment in the public realm

12 More important than any individual work, Jan Gehl helped to change the planning and design culture of the City. Tina Saaby, City Architect Copenhagen 2013

13 More important than any individual work, Jan Gehl helped to change the planning and design culture of the City. From politicians to Department heads, project managers and citizens the notion of people first and Life, Space, Buildings has infiltrated all aspects of making Copenhagen what it is today. From politicians to Department heads, project managers and citizens the notion of people first and Life, Space, Buildings has infiltrated all aspects of making Copenhagen what it is today. Tina Saaby, City Architect Copenhagen, 2013 Tina Saaby City Architect Copenhagen 2013

14 International acclaim

15 Can the Nordic countries lead the way toward a new paradigm sharing, trust, pragmatism?

16 The view from the North The key is a pragmatic approach focussed on quality of life that can be described as Statist individualism Lars Tragardh, of Ersta Skondal University College, Stockholm From The Economist Feb, 2012

17 The Nordic Mindset in urban design 1. Meet people where they are - Civic Innovation 2. Pragmatism and focus on simple solutions Leveraging existng assets 3. Trust and closeness between citizen and decision maker - Building Trust

18 1. Engagement and Civic Innovation How can designers meet people where they are and engage them as part of their everyday routine rather than only through specific engagement workshops?

19 The CPH Lab Copenhagen is our people-centered urban laboratory The Public Space Public Life Survey as a decision making framework PSPL 1968 PSPL 1985 PSPL 1995 PSPL 2005 Cph PSPL 1996 New City Life 2006

20 The Copenhagen Lab 50% of Copenhageners Cycle to work or school every day

21 70% continue to bike in the winter Copenhagen Modal Split 63% of those who bike do so out of convenience

22 Strøget before 1962

23 people per 24 hours in the summer Strøget Today

24 From places for cars

25 to places for people

26 Nytorv/Gammeltorv, Kbh 1954 og 2006

27 Observation & analysis help us understand public life.

28 Uden bylivsundersøgelserne fra Kunstakademiets Arkitektskole havde vi som politikere ikke haft mod til at gennemføre de mange projekter for at øge byens attraktivitet. - Bente Frost, bygge- og teknikborgmester, København,

29 Co-creating with citizens - engagement

30 Co-creating with citizens - observation

31 from NIMBY to IOBY To IOBY In OUR Back yard

32 BETTER MARKET STREET

33 Market Street

34 Ensure flexibility and A Better adaptability Market over Street time is not a single plan but rather Market Street evolution over time

35 Ensure flexibility and adaptability over time A flexible framework

36 Ensure flexibility and adaptability over time For improving mobility

37 Ensure flexibility and adaptability over time Sense of place

38 And quality of life for all San Franciscans

39 A New Synergy between transport and place

40 STREETLETS - A SERIES OF NEW EXPERIENCES

41 Living Innovation Zone

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44 New Partnerships for new forms of public space and public life

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50 + More people walking down Yerba Buena Lane + More of the same activities + sitting at cafe + talking on the phone + More new activities + Socializing + Teaching + Meeting + 20 times more people spending time + More use (walking and spending time) after 6pm

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52 NEXT GENERATION OF CITIZEN ENGAGEMENT TOP DOWN City vision and goals Citizens, advocates, stakeholders BOTTOM UP

53 2. Leveraging Existing Assets How can we re-frame the resilience/sustainability trend to focus on how to optimze existing infrastructure effectively and efficiently as well as building new?

54 Ethos Is there more to it than this? SUSTAINABILITY

55 Today we build a lot of sustainable buildings

56 Do sustainable buildings make a sustainable city?

57 Have we been maximizing the wrong things? SUSTAINABILITY What about tolerance, generosity, openness, safety and... Quality of Life

58 There is nothing so useless as doing efficiently what should not be done at all Peter Drucker

59 Streets comprise 20-25% of all City space

60 Streets are 80% of all City open space

61 City Assets The 21st Century street is also a place

62 NEW YORK WORLD CLASS STREETS

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64 New York Envisioning the streets of East Midtown Manhattan

65 Dare to see a place from a fresh perspective

66 New York Increasing public space on Broadway

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68 Times Square - before

69 Times Square - after

70 Cities for people in 2014 must be win-win, win, win, win Jeff Risom- Partner, Director of Gehl Institute - Gehl Architects

71 Everyone has to benefit

72 35,000 Square meters of reclaimed space 18 Rock Centers, 3 Piazza Navona s in the middle of Manhattan

73 11% increase in pedestrian numbers 35% decrease in pedestrian injuries throughout project 17% improvements in travel time

74 Increased Retail Sales: Impact: Economic + 172%, on Pearl Stret Brooklyn (compared to 18% borough wide) + 49% (16x the borough growth rate of 3%) 3-years after installation of the 9th avenue cycle track + 14% at businesses fronting new seating areas Decreased Commercial Vacancy Rates: + 49%, after Union Square was extended for pedestrians cyclists Increased Sales along Protected Bus lanes: + 73%, for small business in the Bronx

75 Impact: Economic Measuring social justice and equity of impact on community development

76 3. Building Trust Through Good governance How can we close the gap between citizen and decision maker?

77 Copenhagen Municipal Vision Copenhagen has a vision We will become the world s most liveable city: a sustainable city with urban space inviting people to a unique and varied urban life. We will become a metropolis for people.

78 Copenhagen Municipal Vision

79 Copenhagen Municipal Vision

80 Copenhagen Municipal Vision

81 A people focused national architecture policy We will build for people. We will develop cities and places where it is pleasant to be, where we can meet (each other) in inspiring surroundings. Danish Minister of Culture, Marianne Jelved

82 Evolving Civic Roles Municipal government moving from do er to facilitator

83 Mar del Plata Argentina

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97 How do ideas, culture, state of mind travel it s about process not product

98 How do ideas, culture, state of mind travel it s about process not product

99 How do ideas, culture, state of mind travel it s about process not product

100 How do ideas, culture, state of mind travel it s about process not product

101 Exporting ideas - People First Design 1. Civic Innovation - How we engage with people where they are? 2. Leverage Assets - How can we use what we have more effectively and efficiently? 3. Building Trust - How can we close the gap between citizen and decision maker?