Qualifying District Centre Management: How to create awareness for different approaches?
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1 Managing District Centres in Northwest Europe Qualifying District Centre Management: How to create awareness for different approaches? Hochschule für Technik Stuttgart University of Applied Sciences Stuttgart Prof. Dr. Detlef Kurth INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 1
2 Interior design Architecture Urban Planning Project Manag. Constr. Engineer Ecology Sustain. Energy Tunnelling Surveying Maths Software Techn. Photogrammetry Architecture Interior design Climate Engineering Civil engineering Buildings Physics Business studies Infrastructure management Surveying/ Geoinformatics Information logistics Maths University of Applied Sciences Stuttgart University of Applied Sciences Stuttgart INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 2
3 Institute for Applied Research HFT Stuttgart Research fields: Sustainable Urban Development Urban Planning Urban Regeneration Climate Change Energy Efficient City Energy Efficient Architecture Renewable Energy Geoinformatics INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 3
4 Objectives in MANDIE-Project Part of Scientific Advisory Board Development, Test and Evaluation of a Lecture Tool Kit for Planning (additional to Business and Administrative lecture tool kits): Scoping approaches to District Centre Management in NW-Europe Consequences of new job profiles for new lecture tool kits Comparison of study programmes in urban planning Implementation of new seminars in Masters Programme of Stuttgart New models of Neighbourhood Management INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 4
5 MANDIE maps Bredabaan Bury town centre Doornakkers river Irwell Chamberhall Business Park Development Woodfields Retail Park The Rock Development Moorgate Retail Park Industry historic urban core industry Millgate Shopping Centre Bury's famous market Angouleme Way Retail Park industry New Centre De Toeloop New housing development Grootdok Metrolink Kleindok industry to Manchester Bredabaan Industry 200 m 200 m Bury town centre industrydoornakkers Eindhovensch Kanaal Höchst central shopping area public square / market large retail outlets / mall Bredabaan District: Merksem inhabitants Part of: Antwerp, Belgium inhabitants History Rural village with Gallo-Roman origin that delivered straw to the city of Antwerp. Bredabaan was a gateway to the North. Industri - alisation (1874). Merksem was incorporated into Antwerp in industrial park Höchst central shopping area urban structure important buildings important street Centre status Important on municipal level: local supply and subregional shopping Spatial connection Good public transport connection to Antwerp city centre historic by bus, tram and car (exit to ring road urbanr1). Bredabaan is used as acore shortcut to the city entre (transit traffic burdens). castle urban structure river Main Project location green space water tram Urban structure Mainly 4-5 storey buildings on narrow, strip-shaped lots. Mix of turn of the century and newer buildings. central shopping area public square / market industry large retail outlets / mall river Ennepe public square / market important buildings water public square / market important buildings water INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 5 large retail outlets / mall important street Bredabaan 200 m green space train / tram Wehringhausen urban structure important buildings important street Bury industry town centre Centre status District: Bury Important on regional level: cemetery inhabitants central shopping area for neigh - bouring towns. Part of: Greater Manchester, UK former VARTA 2.6 m inhabitants factory History Market town of saxon and roman origin. Accelerated growth during Industrial Revolution (cotton manufacturing). Since 1974, Bury and industry 5 other towns form the Metropolitan Borough of Bur y. Spatial connection Excellent connection to Manchester city centre via tram (Metrolink), buses and car. Motorway network gives direct links to neighbouring towns. Hagen city centre Project location green space water train central shopping area Urban structure Mix of age, design and height. Turn of the century as well as buildings from the 1960s and 70s. Kleindok public square / market large retail outlets / mall public square / market large retail outlets / mall Doornakkers District: Tongelre inhabitants Part of: Eindhoven, Netherlands inhabitants History Former village incoporated into Eindhoven in Tongelre became a location for car manufacturing (DAF) in the 1920s. Doornakkers was mainly built in the 1940s-50s, new development is underwa y. New housing development 200 m central shopping area urban structure green space Grootdok important buildings water central important street shopping area train Centre status Important on district level: local supply and district centre public square / market Spatial connection?good connection to Eindhoven city centre via car, rail and ship (canal)? N270 motorway? Kleindok Project location large retail outlets / mall industry urban structure Urban structure Rows of 3 storey multi-family houses from the 1950s. Construction of new family houses underwa y. Multifunctional district centre De Toeloop in modern style. Bredabaan200 important m buildings District: Merksem important inhabitants street central shopping area urban structure Part of: Antwerp, green Belgium space public square / market important buildings inhabitants water Bredabaan Centre status city forest Bismarckturm 200 m large retail Wehringhausen outlets / mall District: Merksemimportant street Important on municipal tramlevel: local inhabitants supply and subregional shopping History central shopping area urban structure green space Rural village with Gallo-Roman Part of: Antwerp, Belgium origin that delivered straw to the large retail outlets / mall important 482 street 456 inhabitants train Centre status Project city location of Antwerp. Bredabaan was Grootdok Centre Importa supply Project lo Spatia Good p to Antw tram an
6 Goals and tasks of District Centre Management District Centre Management / Development Goals Physical and structural improvement Economic development Improvement of public image Community development Social stabilisation Long-term perspective: Develop strategic vision Tasks Short-term perspective: Implement measures INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 6
7 District Centre Management Job Profiles Scheme Business District Centre Manager Town Centre Manager /Coordinator Neighbourhood Management Retailer Association Affiliation Part of public administration Local Partnerships Public or private manager Local retailers Economic development department Town Centre Forum, BID Planpool Municipal planning department Town council Retailers association Funding Publicly funded (EU and communal means) Town council + local investor & shopping centre Municipal regeneration programme EU means Local retailers EU means Education Business & Marketing Place Management/ Planning Planning/ Business/ Social Retail Business Focus Increase local spending, corporate design district centres, image, private investment Market position, public space, night time economy, vacancy, image, private investment, BID Promote location, branch mix, cooperation, stakeholder activation, vacancy management Strengthen & promote location, integrate residents, events & marketing Example Frankfurt Hagen Bury Stuttgart INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 7
8 Urban planning stereotypes Urban planners focus mostly on design develop abstract visions... like to regulate everything... don t care for implementation and costs INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 8
9 Urban marketing stereotypes Urban marketing departments organize only short-term events... don t have any sustainable effect misuse public space for advertising... are only caring for private companies DIE ZEIT 2009 INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 9
10 Social work stereotypes Social workers focus only on small projects in deprived areas try to cure symptoms but do not really improve the general situation implement measures without any economic effect Eröffnung Dschungelspielplatz Nordweststadt Frankfurt 2006 INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 10
11 Fields of District Centre Management Urban planning Public administration Vitalize public space Retail concept B. I. D. Neighborhood branding Tourism strategy Steer mix of uses Urban redevelopment District development plan District Centre Management / Development Attract / support small businesses and local economy Provide / improve / modify / maintain public infrastructure Connection and transport Secure local supply Interim uses Employment opportunities Citizencentered administration Empowerment through education, health, culture neighbourhood support Management & Marketing Store vacancy management Coordinate and connect local initiatives Social work INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 11
12 Hard skills for District centre management Hard Skills Origin Economic development Planning / Design Social work Administration Autodidact Education Business Studies Urban Planning Social work Administrative studies Other professions Economics Urban Design Social studies Sectoral studies Self-taught Architecture Sociology Geography Example Programme Place Management MMU Manchester Urban Planning HFT Stuttgart Partly Public administration HVW Ludwigsburg Public administration HVW Ludwigsburg INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 12
13 Soft skills for District centre management Soft Skills Management Marketing Communication Coordination Knowledge on governance structures Steering Promote location Adressing different target groups Crosssectoral Local Organizing Increase local spending Mediation Bottom-up Municipal Controlling of processes Attract investment Participation Top-down Regional Moderation Intercultural Within enterprises Interdisciplinary INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 13
14 District Centre Management Models All Soft Skills All Hard Skills swiss army knife One person with as many skills as possible INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 14
15 District Centre Management Models Integrated Marketing Planning All Soft Skills Economy All Hard Skills Communication Social Work swiss army knife One person with as many skills as possible team Several persons from different backgrounds INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 15
16 District Centre Management Models Management Marketing Planning All Soft Skills Economy All Hard Skills Communication Social Work External support such as voluntary commitment (f.e. urban stewards), expertise (f.e. market research, surveys), alliances (f.e. in administration) INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 16
17 International Urban Planning Study Programmes Germany: Study Programme University Example Specialisation in Master District Centre Management? Urban Planning/ Spatial Planning Dortmund, Berlin, Hamburg, Stuttgart Urban regeneration and management, economy Yes Business / Geography Leipzig Berlin Urban Management City marketing Partly Architecture / Design Berlin, Stuttgart, Dortmund Urban Design Project Management Partly INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 17
18 German Urban Planning Study Programmes Study Programme Section Module Specialisation TU Berlin Berlin Institute of Technology urban and regional planning Bachelor Master urban and regional economics urban renewal location theory district development BTU Cottbus Brandenburg University of Technology urban and regional planning Bachelor + Master urban management I-III property development TU Dortmund Dortmund University spatial planning Bachelor planning in districts and neighbourhoods business locations / regional development Master municipal and regional economic policy development of business sites and locations INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 18
19 German Urban Planning Study Programmes Study Programme Section Module Specialisation FH Erfurt University of Applied Sciences urban and spatial planning HfWU Nürtingen Bachelor Master starts WS 2010/11 Concepts and models of community planning urban management and administrative studies neighbourhood management instruments of urban management regional management, urban management, neighbourhood management new media in urban management University urban planning Bachelor scientific context of urban planning VI urban marketing HfT Stuttgart University of Applied Sciences urban planning Master regional development spatial economics and policy Integrated neighbourhood development location theory urban marketing strategic and urban regeneration concepts location marketing, site selection and planning, site assessment INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 19
20 German Urban Planning Study Programmes Study Programme Section Module Specialisation HafenCity Universität Hamburg HafenCity University Hamburg urban planning Bachelor Master neighbourhood development and social research project and district development TU Kaiserslautern University of Kaiserslautern regional planning/urban and regional development Bachelor + Master economy fundamentals of economic promotion on municipal and regional level Universität Kassel University of Kassel urban and regional planning Bachelor + Master urban and regional management process management on neighbourhood and district level process management on municipal and regional level INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 20
21 International Urban Planning Study Programmes Great Britain: Study Programme University Example Specialisation in Master District Centre Management? Urban Planning Cardiff / Liverpool Urban regeneration Housing, Economy Yes Business / Geography Manchester Place Management Yes Architecture / Design Cardiff Urban Design Partly INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 21
22 International Urban Planning Study Programmes Netherlands: Study Programme University Example Specialisation in Master District Centre Management? Urban Planning/ Planologie Amsterdam Eindhoven Spatial Planning, Housing, Economy Yes? Business / Geography Rotterdam Nijmegen Business studies Marketing Yes Architecture / Design Delft Urban Design Urban Regeneration No INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 22
23 International Urban Planning Study Programmes Belgium: Study Programme University Example Specialisation in Master District Centre Management? Urban Planning Leuven Spatial and Urban Planning Yes Business / Geography Bruxelles Business studies Yes? Architecture / Design Bruxelles Urban Design No INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 23
24 Approaches to Urban Planning in Germany International recognition Planners list (2 years professional practice) Städtebaureferendariat / doctorate Specialisations: Urban regeneration/ Urban development / Urban design Maste r 4 Sem Bachelor 6 Sem Urban Planning Urban design Planning fundamentals Fundamentals Urban Planning Architecture Space-related studies Surveying, Geography, Landscape architecture, Civil engineering, Cartography, Sociology INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 24
25 Approaches to Urban Planning in Germany International recognition Planners list (2 years professional practice) Städtebaureferendariat / doctorate Specialisations: Urban regeneration/ Urban development / Urban design / DISTRICT CENTRE MANAGEMENT Maste r 4 Sem Bachelor 6 Sem Urban Planning Urban design Planning fundamentals Fundamentals Urban Planning Architecture Space-related studies Surveying, Geography, Landscape architecture, Civil engineering, Cartography, Sociology INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 25
26 Masters Programme Urban Planning at HfT Stuttgart 2001: First master of urban planning in Germany Target group: graduates of space-related fields like architecture, geography, engineering, landscape planning, urban planning 2004/2009: external accreditation Objectives Practical orientation with theoretical background Integrated, compact education Operational and management skills INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 26
27 Structure of Masters Programme Urban Planning INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 27
28 Structure of Masters Programme Urban Planning INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 28
29 Basics of District centre management Planning regulations Urban Design Master planning Business Improvement Districts Marketing strategies New inner city shopping centres Retailer associations Design of shopping streets INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 29
30 Urban Regeneration Frankfurt-Hoechst INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 30
31 Urban Restructuring Hagen-Wehringhausen INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 31
32 New Centre Stuttgart-Giebel INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 32
33 Fields of District Centre Management Urban planning Public administration Vitalize public space Retail concept B. I. D. Neighborhood branding Tourism strategy Steer mix of uses Urban redevelopment District development plan District Centre Management / Development Attract / support small businesses and local economy Provide / improve / modify / maintain public infrastructure Connection and transport Secure local supply Interim uses Employment opportunities Citizencentered administration Empowerment through education, health, culture neighbourhood support Management & Marketing Store vacancy management Coordinate and connect local initiatives Social work INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 33
34 International Urban Planning Study Programmes Study of DCM Study Programme University Example Specialisation in Master District Centre Management? Urban Planning/ Spatial Planning Stuttgart, Cardiff, Amsterdam Urban regeneration and management, economy Yes Business / Geography Manchester, Leipzig, Nijmegen Business studies City marketing Yes Architecture / Design Berlin, Delft, London Urban Design Project Management Partly INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 34
35 Different approaches of District Centre Management? Public-Private-Partnershiporientated DCM Few Planning regulation Informal masterplans Business orientated Development agencies Business Improvement Districts Place Management Planning-orientated DCM Strict Planning regulation Formal masterplans Social orientated Fundings for local economy Neighbourhood management City Marketing INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 35
36 Integrated Umsetzung District der Management Sozialen Stadt District Management: Coordinated by local administration Independent manager Looking for funding and investments Participation of retailers and residents Integrated Masterplans: Looking for hidden diamonds Integration of sectoral policies Implementation concept Local office at the district: Urban Planner Social worker Consultant for local economy INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 36
37 Conclusions Comprehensive character of district centre management To deal with various subjects, target groups, spheres and departments. Basics in professional sectoral expertise Basic study in Planning, Economy, Sociology, Public Administration Basic understanding of other involved disciplines District Centre Managers should deepen their knowledge in neighbourhood fields such as urban planning, economy, public administration, marketing. Communication skills of district centre managers An important task of district centre managers is to coordinate cooperation between different stakeholders from administration and the business world. Lekture Tool Kits New international shared modules for common study fields of DCM New Masters programmes of DCM INTERREG IVB NWE District Centre Management Antwerp Prof. Dr. Detlef Kurth Stuttgart 37
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