February 5 Educational Meeting: Success in Business and Personal Finance

Transcription

1 DECEMBER 2014 CALIFORNIA LANDSCAPE CONTRACTORS ASSOCIATION EAST BAY CHAPTER Cooney s Bluff: Sculptural Front Entry Slope by Calvin Craig Landscaping winner of the Small Residential Installation Award at the 2014 East Bay Chapter Beautification Awards. February 5 Educational Meeting: Success in Business and Personal Finance Join the East Bay Chapter on February 5 to learn how to run a business more profitably. Tom Brumfield CEO of Siteworks Landscape Inc. located in Berkeley will be helping members better understand what key indicators to watch for in business, how to manage cash flow and price for profit, and the importance of doing the most productive thing possible at every given moment to win in business. Fatima Mendoza and Nate Silin of PFS Investments, Inc., will share the 10 most common mistakes people make that prevent them from getting wealthy. For more information or to RSVP, contact Laura Leuer at (510) or lleuer@comcast.net.

2 CLCA East Bay Chapter Address 3130 Balfour Rd., Ste. D #215 Brentwood, CA East Bay Chapter Board of Directors IMMEDIATE PAST PRESIDENT TIM HENDRICKS (800) Cagwin & Dorward fax (925) timhendricks@cagwin.com PRESIDENT PETER ROSEN (510) Dynamic Designs peter@dynamicdesigns.us PRESIDENT-ELECT TREASURER CALVIN CRAIG (925) Calvin Craig Landscape fax (925) calvin@craiglandscaping.com SECRETARY GIL GONZALEZ (800) LCIS ggonzalez@lcisinc.com DIRECTOR-MEMBERSHIP LEANNE SCHOEDER (925) Horizon leeanna.schoeder@horizononline.com DIRECTOR-EDUCATION BRIAN DUTCHOVER (925) Dutchover & Assoc. dutchover@sbcglobal.net DIRECTOR-EVENTS ROXY WOLOSENKO (925) Roxy Designs roxy@roxydesigns.net NEWSLETTER EDITOR ED LAIVO (510) Four Winds Growers ed@fourwindsgrowers.com ASSOC. MEMBER REPRESENTATIVE SPONSORSHIP CHAIR JORDAN TELFORD (925) Horizon jordan.telford@horizononline.com EXECUTIVE ADMINISTRATOR LAURA LEUER (510) lleuer@comcast.net fax (866) NEWSLETTER PRODUCTION JERRIE BEARD (530) Jerrie Beard & Associates fax (530) jsb@beardassociates.com East Bay Chapter Monthly Board Meetings Board meetings are held on the 1st Thursday of the month at 4:00 p.m. (some exceptions). Check the calendar for locations. The CLCA East Bay Chapter newsletter is published monthly. Copy and advertising deadlines are the 10th of the month preceding publication. Materials may be mailed to: Jerrie Beard & Associates, PO Box 7, Pollock Pines, CA Or to: jsb@beardassociates.com. For information on advertising and rates, contact Jerrie Beard at (530) CLCA State Headquarters 1491 River Park Drive, Ste. 100 Sacramento CA (916) (800) (916) Fax hq@clca.org 2014 CLCA State Executive Board PRESIDENT Chuck Carr (818) chuckcarr@icloud.com PRESIDENT ELECT Javier Lesaca (661) Lesaca Landscape Company jl@lesacalandscape.com IMMEDIATE PAST PRESIDENT Frank Niccoli (650) The Village Gardener frank@thevillagegardener.com SECRETARY/TREASURER Ted Sandrowski (530) Sandrowski Landscaping Inc. TedsandCLCA@aol.com DIRECTOR OF COMMUNICATIONS Jessica Centeno (310) Centeno s Landscaping Company Inc. jessica@centenos-inc.com DIRECTOR OF CHAPTER SERVICES Richard Sheffield (661) Antioch Nursery Landscap e& Tree Srvc. DIRECTOR OF EVENTS Eric Briner (559) Briner and Son Landscape Management DIRECTOR OF LEGISLATION Pete Dufau, CLT (805) Dufau Landscape, Inc. dufauland@aol.com DIRECTOR OF EDUCATION Aaron Huxley (408) Hunter/FX Luminaire aaron.huxley@hunterindustries.com DIRECTOR OF MEMBERSHIP James Walker (650) Landsculpt landsculptgardens@gmail.com DIR. OF RESOURCE MANAGEMENT Shari Collins (805) Gardens 4 the Soul Shari@gardens4thesoul.com CO-DIRECTOR CHAPTER PRESIDENTS COUNCIL SOUTH Steve Beckstrom (714) Tierra Verde Landscape Inc. CO-DIRECTOR CHAPTER PRESIDENTS COUNCIL NORTH TIM HENDRICKS (800) Cagwin & Dorward timhendricks@cagwin.com ASSOCIATE MEMBER DIRECTOR John Hernandez (626) El Dorado Communications eldoradojrh@yahoo.com Past CLCA State Presidents from the East Bay Chapter 1996 John Redmond Jr Joe Tanouye 1986 Roger D. Fiske East Bay Past Chapter Presidents Past chapter presidents who are still members of the East Bay chapter Tim Hendricks 2011 DeeAnn Schuttish Nate Silin Barry Minor 2006 Gregory Wrenn, Rick Martens, CLT 2005 Dennis Brewer Rick Martens, CLT Gregory Wrenn 1999 Rob Solomon CLT, CLP Dave Wolkenhauer, CLT 1996 Diane McNally 1995 Dan Berger, CLT 1994 Craig Hutchinson 1993 Steve Schlitt 1992 Matt Schiller 1991 Robert Battinich 1990 John Redmond 1989 Jim Kwiat 1988 Thomas Raeth John Nishizawa 1985 Thomas A. Adan 1984 David Burnley 1983 Don Young 1982 David Gutru 1981 Joe Tanouye J. Warren Thurston 1979 Peter Rumore 1978 Pat Nichols 1977 Joe Korematsu 1976 Chuck Rich East Bay Chapter Life Members Congratulations and Thank You to the following CLCA East Bay Chapter Members for their continued support for over 25 years. Roger Fiske Ken Gerlack George Sunayama Jack Rydman Jeffrey Jones Joe Korematsu Thomas Raeth CLCA East Bay Chapter Contractor s Honor Code The CLCA East Bay Chapter exists to support Contractor s AND their employees. To successfully meet this objective, and encourage the involvement of all levels of the landscape industry, the Board of Directors is committed to supporting the following Contractor s Honor Code: The solicitation, recruitment of, or attempt to hire another Contractor s employees while attending any CLCA function is strictly prohibited. East Bay Chapter Inside Scoop Advertising Rates The Inside Scoop is published 12 times a year and carries information on issues affecting San Francisco area landscape contractors as well as news from the state level on legislation and educational programs of interest to the industry. Camera ready black and white artwork (85 line screen) should be sent to Jerrie Beard and Associates, PO Box 7, Pollock Pines CA 95726, or jsb@beardassociates.com by the 10th of the month prior to publication. Publication dates are the first of each month. 1/8 page (business card) $ 55.00/issue $ /year 1/4 page (3-5/8 w x 4-5/8 h) $108.00/issue $ /year 1/2 page (7-1/2 w x 4-5/8 h) $189.00/issue $ /year Full page (7-1/2 w x 9-1/2 h) $294.00/issue $ /year Insert (8.5 x required) $275.00/issue Insert (11 x required) $400.00/issue For information or to reserve your space, call Jerrie Beard (530) Please make checks payable to: Jerrie Beard & Associates. Todd Gerrow Guard Rd. (916) Lodi CA tgerrow@agsod.com (800) Growers of Quality Bluegrass, Fescue & Bermuda Sod 2 December 2014 CLCA East Bay Chapter

3 The East Bay Chapter Thanks Our 2014 Partners for Success EAST BAY CHAPTER Gold - $1500 Two Dinner Tickets to the Beautification Awards Banquet and sponsor a prestigious Judges Award plaque OR two alternative categories. Four Tickets to the Baseball Event. A Foursome and a Hole Sponsorship at the Golf Tournament. Free Admission to Two Meetings of your choice during the year. Silver - $1000 Two Dinner Tickets to the Beautification Awards Banquet and Sponsor an Award plaque from one of the 16 possible categories. Two Tickets to the Baseball Event. Two entries at the Golf Tournament. Free Admission to Two Meetings of your choice during the year. Bronze - $750 One Dinner Ticket to the Beautification Awards Banquet and Sponsor an Award plaque from one of the 16 possible categories. Free Admission to Two Meetings of your choice during the year. All Partners Receive Company Name recognition in the chapter s monthly newsletter, Inside Scoop. Company Name recognition at every event, and logo on table-tents or fliers Company logo on the chapter website. For more information, or to become a sponsor, call Laura Leuer at (510) December

4 Success in Business and Personal Finance By Jordan Telford, Business Development Representitive, Horizon Why did you go into business? We all have different answers, but I bet among the top five reasons would be to provide a better quality of life for your family. In today s economy, this is on everybody s mind. Today the average credit card debt per household is $16,000, foreclosures have shattered all records, 68 million families have no life insurance coverage, 43 percent of workers have less than $10,000 in savings or investments, and 8 out of 10 people are living paycheck to paycheck. As a result, 9 out of 10 sixty-five year olds in this country who have worked for the last 40 years are dependent upon family, government, or a job for income. What Past Floods, Droughts, and Other Climatic Clues Tell Us About Tomorrow was the subject of our November meeting with Professor Lynn Ingram, Professor of Earth and Planetary Science and Geography at the University of California Berkeley. Dr. Ingram is the co-author of the book The West Without Water. The book documents the tumultuous climates of the American west over twenty thousand years with tales of past droughts and deluges and the predictions about the impacts of future climate change on water resources. Looking at the region s current water crisis from the perspective of climate history, Professor Ingram asks the central questions: What is the normal climate for the West? Can we count on the benign climate of the past century to continue into the future? At our Novemer meeting, Dr. Ingram focused on the last 5000 years of Northern California water history. Her merging of climate research with paleo climate research You don't want to be in that group, right? Great, so make sure you are in attendance at the East Bay Chapter meeting on February 5 to learn how to prevent being among that group. We will have a line up of heavy hitters from the industry including Tom Brumfield CEO of Siteworks Landscape Inc. located in Berkeley. In the lucrative high end residential market Siteworks is among the most successful landscape companies in the Bay Area. Tom will be helping members better understand what key indicators to watch for in business, how to manage cash flow and price for profit, and the importance of doing the most productive thing possible at every November Meeting Provided Insights on the Future of Water in Our Region By Leeanna Schoeder, Horizon unlocked key discoveries in cracking the secrets of the region s past. From Giant Sequoias telling their secrets through fire scars and tree rings to boggy soil samplings showing drought and drench patterns, weather cycles told a historical tale of long dry periods and catastrophic wet periods. Professor Ingram talked about mega floods of the last century, mega droughts that lasted 50 to 70 years, and the driest year ever in Starvation and abandonment were common among the human population. Most recently we experienced the dust bowl of which ravaged our country, and the drought of 1977 that led to dry lawns throughout suburbia. The mega-drought has been a familiar occurrence in California history. As we all know, life is filled with cycles, and weather is definitely one of them. Dr. Ingram discussed how sunspots and weather patterns are similar in a 100 to 200 given moment to win in business. Fatima Mendoza and Nate Silin of PFS Investments, Inc., will share the 10 most common mistakes people make that prevent them from getting wealthy. Nate Silin, former East Bay Chapter President and leader in the revitalization of the East Bay chapter, will share how you can be more investment savvy. He will help you avoid becoming part of the sad statistics in all areas of your personal finance. This is a Don't Miss event for members who are driven for success in business and who won't settle for less in providing the quality of life their family deserves. The event will be on Thursday, February 5, 2015 so set your calendar now. Location to be determined. year cycle. In addition, she stated we are in a period of warmer and dryer weather. However, this does not always mean little to no rain; in fact it may be the opposite. Warmer weather affects the shrinking snowpack. Warmer weather produces more rainfall and less snowpack which can result in flooding. Without sufficient storage facilities, the water runs off to be lost to the ocean. Floods have plagued the west with regularity over the past two thousand years, including the mega-flood of which resulted in the flooding of the entire Sacramento Valley. This facilitated the moving of the state Capitol to the Bay Area for over a year. Professor Ingram points out that we are unprepared for the effects of climate changes, both the current conditions and those that will continue for hundreds of years into the future. She made us realize it is time to face the realities of the past and prepare for a future in which fresh water will be less reliably available. Like a good spy novel, do you want to know how it ends? The CLCA recommends reading the book! 4 December 2014 CLCA East Bay Chapter

5 Landscape Industry Certified Technician Update Thank Yous and Congratulations to the Newly Certified Technicians! The Landscape Industry Certified Technician fall test was held at Buckeye Ranch in Petaluma at the beginning of October. The event received great support from the local committee and vendors. The site was very full on test day with applicants testing in five different modules, and volunteers on site performing jobs ranging from judging to timekeeping to cooking and more! We had many student visitors touring the site from both American River College and Santa Rosa Junior College. All in all it was a great day! Thank you very much to the local committee and sponsoring companies for their support through time and donations. The test would not be possible without the help of these fantastic volunteers. SPONSORS Buckeye Ranch Burgess Lumber Cal West Rentals, Inc. Delta Bluegrass Company Ditch Witch Equipment Company, Inc. Ewing Irrigation Products Gaddis Nursery, Inc. Gardeners Guild, Inc. Garton Tractor Horizon John Deere Landscapes Landscapes Unlimited, Inc. Sweet Lane Wholesale Nursery LOCAL COMMITTEE Anthony Bertotti Landscaping, Inc. Garton Tractor Johnson s Tree & Garden Service Sonoma Mountain Landscape, Inc. Gardenworks, Inc. Henry Buder s Landscape Restoration Saquelares Landscape & Irrigation New Landscape Industry Certified Technicians Congratulations to the following individuals for earning their Landscape Industry Certified Technician designation! Severin Atema, CLT Ornamental Jeremy Cook, CLT Ornamental & Turf Michael Dolleton, CLT Softscape Installation Rene Rosendo Estrada, CLT Turf Maint. Francisco Jimenez, CLT Turf Maint. Lyndsey Johnson, CLT Ornamental Michael Keena, CLT Irrigation Ramiro Lopez, CLT Hardscape Installation (additional module) Ruben Madrigal, CLT Hardscape Installation (additional module) Ian Malberg, CLT Ornamental & Turf Justin Meeker, CLT Ornamental Maint. Bryant Perez, CLT Hardscape Installation (additional module) Robert Phillips, CLT Turf Juvenal Plancarte, CLT Irrigation Max Reilly, CLT Ornamental Maint. Victor Rocha, CLT Ornamental & Turf Robert Rodriguez, CLT Turf Maint. Guillermo Ruvalcaba Sr., CLT Turf Dustin Stefanick, CLT Softscape Installation Juan Trujillo, CLT Ornamental Maint. William Valdez, CLT Hardscape Installation More information about the Landscape Industry Certified Technician program, including upcoming test dates, can be found at BOARD MINUTES October 2, :22 p.m. Back Forty BBQ, Pleasant Hill Present Peter Rosen, Calvin Craig, Roxy Wolosenko, Laura Leuer, Eric Santos, Nate Silin, LeeAnna Schoeder, Ed Laivo, Kevin Kohl Board Minutes The September board meeting minutes were approved with the date correction addition of the in-kind sponsorship for the Bay Friendly Training. Treasurer s Report Motion by Roxy Wolosenko to approve the September Treasurer s Report, seconded by Gil Gonzalez and passed without dissent. President's Report Peter Rosen discussed the proposed changes including active participation with state to increase membership. Public Relations Laura will confirm with Bruce Courter that his letter Heart can be included in the E- Scoop. Membership The frequency of renewal updates from state to chapters will increase. Events The November 6 dinner meeting (with student promotion) will be catered by Fudd Rucker s at the Veteran s Center. Roxy and Peter will promote the event to the local colleges. Nate Silin of PFS Investments discussed a financial planning topic for a dinner meeting in Meeting was adjourned at 5:31 p.m. December

6 Chapter Members Experience Southern Charm at Convention in New Orleans On November 12, CLCA members from around the state gathered for a welcome reception at the Royal Sonesta Hotel on Bourbon Street in New Orleans to kick off the CLCA Annual Convention. Representing the East Bay chapter were: Calvin Craig, Peter Rosen and Amy Griffiths, Tim and Bonni Hendricks, Aaron and Liu Huxley, and Roxy Wolosenko. The following three days were filled with important meetings, opportunitites to network with members from around the state and learn a few things about the new normal from General Honore and Jamie Notter and Maddie Grant, and a chance to view and recognize the best of the best in landscape contracting at the Trophy Awards. For members of the state board and auxiliary, Wednesday was a time to get things done with meetings scheduled thorughout the day. The majority of attendees also arrived that day and were welcomed in style at a reception in the evening. Thursday morning keynote speaker General Honore provided an informative and entertaining look at leadership and team building. He defined leadership as the ability to influence others to willingly follow a leader and accomplish a mission. He encouraged leaders to make sure team members know they are part of a team and make them feel like they are not expendable. An effective team will follow a leader through extraordinary circumstances. Honore went on to say that teams need to be taught to adapt and overcome and to have a vision for change. Employees should be incentivized to come up with new ideas and challenged to make things better. Leadership, he went on to say, is the ability to get people to do not only what they want to do, but also what they don t want to do. Honore cited three traits of a good leader: 1. Do the routine things well. 2. Don t be afraid to take on the impossible. Opportunities are on the other side of impossible. 3. Save your best leadership for when you get home. Following the recognition luncheon on Thursday, convention attendees were whisked away to the Garden District for a walking tour of the magnificent homes and gardens in the area. Friday morning started early with an associate members meeting and a presentation on CLCA s new program entitled Marketing Bootcamp. The topic of discussion was building an effective website. The CLCA General Meeting provided an opportunity for the association to carry out a few housekeeping issues regarding changes to the association bylaws and to Above: Calvin Craig shares a story with CLCA State President-elect Javier Lesaca. At right: Roxy Wolosenko, Peter Rosen, Amy Griffiths, Tim and Bonni Hendricks. formalize the election for several position on the state board. Elected to the board of directors for 2015 were: President - Javier Lesaca, Lesaca Landscape Co. President-elect - Steve Jacobs, Nature Design Landscaping Secretary/Treasurer - Ted Sandrowski, Sandrowski Landscaping Inc. Director of Chapter Services - Richard Sheffield, Antioch Nursery, Landscape and Tree Service Director of Communications - Jerrie Beard, Beard & Associates Director of Events - Beth Burns, Zone 24 Landscaping Inc. Friday evening members once again convened for the state Trophy Awards. Entertained by a live band during dinner and treated to a delicious meal, members Above: Peter Rosen and Charles Nunley learn about the history of the Garden District during a walking tour. 6 December 2014 CLCA East Bay Chapter

7 At right: Tonnie Seville, CLCA Executive Director Sandra Girade, ad Tim and Bonni Hendricks. Below: Tim and Bonni Hendricks were the winners of a tablet donated by CLCA Insurance Solutions. then settled in for the presentation of the awards. Congratulations to chapter winners Past the Gate and Lazar Landscape Design & Construction. Calendar of Events DECEMBER 5 Holiday Party. This year s holiday party will be held at the home of our chapter president, Peter Rosen at 4663 Ewing Road, Castro Valley, CA RSVP to Laura Leuer at (510) or lleuer@comcast.net. FEBRUARY 5, 2015 Chapter educational meeting. Success in Saturday morning speakers Jamie Notter and Maddie Grant spoke to the issue of generations in the workplace and provided insight into how to cross the generational gaps that may exist. Plans are already underway for the 2015 Annual Convention to be held in the Palm Springs area. business and personal finance. See page 4 for details. Location TBA. FEBRUARY 12, 2015 Nor Cal Landscape & Nursery Show. Expo Hall, San Mateo Event Center, San Mateo. 9 a.m. to 5 p.m. New categories of products, seminar sessions with education credits, new product showcase. Visit the website: or call or margoc@frontiernet.net. Visit our website Plant of the Month Abelia Radiance By Kathleen Olson How many times have I used Abelia Confetti in the landscape? Let me count the times way too many! What joy there is in a shrub that stays 2 ft x 3 ft, is evergreen, drought tolerant, and deer proof! The only problem is the slightly pink hue to the foliage. Sometimes any pink is just too pink! Enter Abelia Radience discovered recently on a trip to Emerisa, this little beauty is the same size, has variegated foliage, white flower, and compact growth. It has nice red stems, and the flower is a butterfly magnet. Most of all, the foliage is a bright silvery/yellow green and is perfect when you need a more neutral colored structural plant. The plant likes full sun and soil that drains well. It is heat and drought tolerant once established and would look great in a container! The biggest drawback is finding this plant. Devil Mountain recently had a big batch of 1 gallons, but I have yet to see 5 gallons. Keep your eyes peeled! I think they will have them by next year. WHOLESALE, LLC JEREMY CRYDERMAN TERRITORY MANAGER - EAST BAY/CENTRAL VALLEY 6901 BRADSHAW ROAD, SACRAMENTO, CA / FAX: / / jcryderman@villagenurseries.com 11www.clcaeastbay.org December

8 CLCA East Bay Chapter PO Box 7 Pollock Pines CA CHANGE SERVICE REQUESTED Decorative Bark Compost Mulch Wood Chips Amendments Returning Organics Back to Local Soils Disposal of Yard Trimmings And Clean Wood in Newark and Livermore. Other Locations in Watsonville, Salinas, Ben Lomond