Ontwerpstudente presteer nasionaal sowel as internasionaal

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2 PROSPEKTUS Toekennings bladsy 1 Ontwerpstudente presteer nasionaal sowel as internasionaal In 2009 het Grafiese Ontwerp hul Loeries-sege voortgesit en verder tydens die jaarlikse Pendorings en die Institute of Packaging South Africa se Student Goldpack Awards met die meerderheid goue toekennings weggestap. Benewens die nasionale sukses spog ons ook met n indrukwekkende aantal internasionale prestasies. Dit was veral met die International Society of Typographic Designers dat die NWU PUK uitgeblink het en die ander deelnemende Suid-Afrikaanse instellings uitgestof het deur ses uit die vyftien Suid-Afrikaanse toekennings, sowel as die twee meriete-toekennings en die hoogste erkenning n Eerbare Vermelding te verower. Ander internasionale toekennings die laaste paar jaar sluit semi-finaliste in die Adobe Design Achievement kompetisie en toekennings van die World Packaging Organisation in. Dit is dan ook in laasgenoemde dat twee derdejaarstudente in 2009 hul merk gelaat het. Marina Herbst het vierde internasionaal geëindig en Claudette Maskell het op haar beurt die 11de plek beklee. Op dié Bladsy: Emarie Gouws se MK Bruce Lee-projek is een van die hoogtepunte van studente projekte uit die skool vir Grafiese Ontwerp tydens NORTH-WEST UNIVERSITY RATED NO.1 DESIGN INSTITUTION IN SOUTH AFRICA The South African Communication Design Council named The North-West University the top Graphic Design educational institution for This announcement was made at the annual Thinkahead Awards, held on 25 November at Melrose Arch in Johannesburg. The NWU s Graphic Design department has annually been rated in the Top 5 since Emarie Gouws received the highest accolade by winning the Platinum Portfolio prize, as well as scooping 2 silvers and 4 merits. Ilze Vermaak received a silver award for packaging design, whilst Jaco Burger and Freda Raubenheimer each received 2 merit awards, Sophia Strydom received a merit for design craft. The South African Communication Design Council established the Thinkahead Awards in 2002 to promote excellence in design amongst South African design students by rewarding the quality of work the industry expects from graduates. The awards are open to all graphic design and visual communication students who are in their final year of study. Students are required to submit a digital portfolio of their work and awards are presented for the three best overall portfolios as well as for outstanding individual projects. Judging is done by a high-profile panel comprising of gurus of the South African graphic design industry. The panel is selected according to criteria that have been developed in line with international competition guidelines.

3 bladsy 2 Toekennings PROSPEKTUS Grafiese Ontwerp Grafiese Ontwerp is n jong vakgroep in die Skool vir Kommunikasiestudies en bestaan tans uit ses akademiese personeellede: Colette Lotz, Ian Marley, Richardt Strydom, Wessie van der Westhuizen, Cashandra Willemse en Khayalethu Mtshali, asook die projekbestuurder van die Kreatiwiteitsentrum, Jean le Clus-Theron. Die passie en kreatiwiteit waarmee die vakgroep Grafiese Ontwerp bedryf word het daartoe gelei dat hierdie afdeling vanaf 2006 tot 2008 deur Think (die Suid Afrikaanse Raad vir Visuele Kommunikasie), as een van die top vyf Suid-Afrikaanse tersiêre grafiese ontwerponderriginstansies aangewys is. Menige ander nasionale en internasionale toekennings is verdere bewys van hierdie toewyding en die buitengewone sukses wat deur die afdeling bereik is. NWU-studente het tydens die 2008 internasionaal-beoordeelde Construction New Media Awards daarin geslaag om benewens die goue toekenning in die studentekategorie, ook met die algehele Grand Prix-prys in die professionele afdeling weg te stap. Sedert 2007 is die Grafiese Onwerp-vakgroep van die NWU die toppresterende Suid Afrikaanse tersiêre instansie in die internasionale Adobe Design Achievement Awards, sowel as die International Society for Typography Designers (ISTD)-lidmaatskaptoekennings. Op plaaslike front het NWU Grafiese Ontwerpstudente onder meer by die 2008 Pendoring Afrikaanse reklametoekennings geseëvier deur drie goue Pendorings in die studentekategorie in te palm. n Verdere goue en twee silwer Dorings is in 2009 by hierdie lysie gevoeg. Wat die Loeriereklametoekennings betref, het dié vakgroep sedert 2006 reeds een goud, twee silwer en agt bronstoekennings ontvang. Grafiese Ontwerpstudente van die NWU/PUK presteer ook reeds sedert 2003 in die Institute of Packaging South Africa (IPSA) se Student Gold Pack Awardskompetisie met onder meer goue en silwer toekennings op die kerfstok. Die vakgroep poog om noue bande met die ontwerp- en reklamebedrywe te smee, en is sedert 2007 betrokke by die skeppende konseptualisering en uitvoering van ABSA se jaarlikse Aardklop Nasionale Kunstefeesveldtog. Hierdie en soortgelyke industrieprojekte het help verseker dat graduandi in top Suid-Afrikaanse reklame-en ontwerpmaatskappye soos Ogilvy, The Jupiter Drawing Room, DDB, Switch, HKLM en BBDO aangestel word. Personeellede van hierdie dinamiese vakgroep presteer eweneens ook op beide nasionale en internasionale vlak. n Ontwerp van Richardt Strydom het in 2005 verskyn in die internasionale uitstalling en meegaande boek, Design of Dissent: Socially and Politically Driven Graphics. Dié boek is saamgestel deur twee prominente ontwerpkenners, Milton Glaser Mirko Ilić, en toon die belangrikheid van protes en verdeeldheid in die moderne samelewing deur politiese- en aktivistiese ontwerpe vanaf die 1960s tot die hede. Strydom is ook in 2008 as die algehele wenner van die Sasol New Signatures-kunskompetisie aangewys. Ian Marley, n bekende en bekroonde Suid-Afrikaanse kunstenaar, het in 2009 n solo-uitstalling op uitnodiging van die kurator van die ABSA korporatiewe versameling en die ABSA L atelier by die ABSA Towers in Johannesburg aangebied. Bo: M-student Marli Heunis ontvang n silwer Loerie in die kategorie Korporatiewe Identiteit in 2009 (links). Jaco Burger ontvang n Thinkahead Merit in 2009 (regs). Onder: Die projek Riemtelegram verwerf die algehele studentetoekenning by Pendoring in 2009.

4 PROSPEKTUS Toekennings bladsy 3 NWU PALM LOERIES IN Met die 2009 Loerie-toekenningsplegtigheid het hierdie gesogte voël weer eens in Potchefstroom kom nesskrop. Die NWU-grafiese ontwerpstudent Marli Heunis het vanjaar met twee van hierdie gesogte toekennings weggestap. Heunis het n silwer Loerie in die kategorie Korporatiewe Identiteit ontvang, sowel as n craft-sertifikaat in die Tipografie-afdeling. Emarie Gouws het met n derdejaarprojek n brons Loerie in die Boekontwerpkategorie ingepalm, terwyl Gert Schoeman n craft-sertifikaat in illustrasie ontvang het. Die Loeries is n jaarlikse Suid-Afrikaanse kompetisie wat skeppende uitnemendheid beloon en uitbou in die velde van bemarking en advertensiewese, maar ook in terme van grafiese ontwerp en digitale mediaproduksie. Die Loeries bestaan sedert 1978 en word internasionaal erken vir gehalte en uitmuntendheid. PENDORINGROEM NWU-studente het hul trippelgoudglorie tydens die 2008 Pendoringtoekennings oorskry deur in 2009 ook met die algehele studentetoekenning weg te stap. Dié gesogte toekenning is opgeraap deur Helene Botha, Liani Potgieter and Deirdre Prinsloo vir hul webblad Riemtelegram. Riemtelegram het ook die goud in die Alternatiewe Media-kategorie ontvang. Benewens die goue Pendoring, het Jaco Burger in die Gemengde Media Veldtogkategorie en Gert Schoeman in die Eg-Suid- Afrikaanse kategorie elk n silwer Pendoring ontvang. In 2008 het twee vierdejaargroepprojekte met goud weggestap in die kategorie vir veldtogte met gemengde media. René Julyan, Gerda van der Walt, Terèse Potgieter en Christi de Jager se veldtog was Die Kloppers en Christel Badenhorst, Marlize Bergh, Winette Pretorius en Johnny Thomas het saamgewerk aan Kultuur in jou are. Albei hierdie projekte was veldtogte vir ABSA by die Aardklop Nasionale Kunstefees. Verder het die NWU ook gepronk in die Aanlynreklame-afdeling waar die derdejaarstudente Jaco Burger, Roscherr Maritz en Zinelda McDonald n goue Pendoring ontvang het vir hul projek Onkruid in jou Taaltuin. Die NWU se sukses is verder onderstreep deur die sukses van sy alumnistudente. Antoinette Fourie het onder meer die Pendoringprestigetoekenning vir 2008 ontvang. Bo: Van die studenteprojekte wat goue Pendorings in 2008 ontvang het: Die Kloppers (links) en Kultuur in jou are (regs). Onder: Projek van alumnistudent Gert Schoeman ontvang n silwer Pendoring in die Eg-Suid-Afrikaanse kategorie in 2009.

5 bladsy 4 Toekennings PROSPEKTUS ISTD breakout continues unabated NWU Graphic Design final year students have repeated the past three years success by securing 6 award recipients in the 2009 International Society of Typographic Designers (ISTD). The NWU was also the only institution in South Africa to attain Merits (a mark above 70%) and an Honourable Commendation (80% and higher). This year successful passes went to Liani Herbst, Tilana Hoffman and Ilze Vermaak. Sophia Strydom and Jaco Burger both received a Merit and Emarie Gouws was awarded an Honourable Commendation. This follows on the success of 2008, with 7 recipients: Melissa Maloney, Lizelle Olivier, Almarie Cilliers, Wilmarie Kruger, Marli Heurnis, Gerda van der Walt and Gert Schoeman, with Suzan van Wyk receiving a Merit. The 2007 recipients were Raché Kitching, Maryke Naudé, Lia Schutte, Francois Botha, Wynand Botha, Ranier Zandberg and Christo Kruger, with Marli Lyon attaining a Merit. The ISTD assessment scheme is now in its 31st year and strives to encourage high quality typography at student level within local institutions. Students are given a variety of complex and conceptually demanding briefs from which to choose and, should they pass the assessments, are invited to join the society as qualified typographers. The ISTD Student Assessment scheme can be seen as the most thorough and effective of all and is used as a benchmark by educators around the world. Unlike other schemes, the ISTD Student Assessment is not a competition - if the work passes assessment the student is seen to have expressed a high level of achievement and is offered ISTD membership. Assessment is rigorous and holistic - it does not just consider the final design proposal but the entire process from initial reflection, research, initial sketches, design development and testing through to the final proposals and presentation. The project briefs are written to support the teaching of sound design practice and foster learning in the academic environment. Every student who submits work receives an individual report from the assessors. Based in London, ISTD is an Affiliate Member of Icograda. ISTD is a professional body for typography that aims to inform and inspire typographers, graphic designers, writers and educators engaged in the field of visual communication. The ISTD award scheme is run on an annual basis and takes place in five countries: the United Kingdom, Ireland, Lebanon, South Africa and Australia. For more information: Top of page left, above and right: ISTD project of Emarie Gouws. Above right: ISTD project of Jaco Burger.

6 PROSPEKTUS Toekennings bladsy 5 Students make a difference with SAPPI ideas that matters Over the past five years the Graphic Design subject group helped to contribute more than half a million rands towards sustainable projects in the broader Potchefstroom community through their participation in the Sappi Ideas That Matter competition. A group of final-year Graphic Design and Development Communication students has been awarded one of the prestigious 2009 Sappi Ideas That Matter grants for the Southern African region. Jaco Burger, Lauren Moses, Corine Erasmus, Sanja van den Berg and Catrine Louw received this grant from Sappi to produce their winning campaign submission for Daphne Lee Centre for the differently-abled in Klerksdorp (North-West Province). In 2007 Andri Cloete, Colleen Mears, Claudette Du Plessis, Monique Rudolf, Liezl Swart en Tonya Shalala received a R grant from Sappi to produce their winning campaign submission for the Mphatlalatsane School for the severely intellectually handicapped in Viljoenskroon (near Potchefstroom). In 2006 Mike Cruywagen, Elizma Groenewalt, Corlia Leé Lombard and Imgard Putter received a R grant from Sappi to produce their winning project for Gomolemo Clean Environment in Ikageng. The previous year, Esteé Steyn Kobie Geyer, Suné Pieterse and Karien du Toit received R to produce their winning campaign for the Tshwaraganang Centre for People with Disabilities, also in Ikageng. The Sappi Ideas That Matterprogramme is a global initiative that awards grants to graphic designers from all strata of the industry from undergraduate students to professionals and companies for the development of creative print-based communication campaigns aimed at promoting social, environmental and humanitarian causes. The designers who receive these grants, whether individuals, groups or companies, volunteer their time and talent to develop and implement campaigns for the greater public good. The North-West University strives to inspire and promote sustainable design practice. The crux of sustainability revolves around three key issues the social, environmental and economic and through the Sappi Ideas That Matter-initiative we aim not only to instill these values in our students, but also to contribute in a positive manner towards sustainable projects in our community. Above and left: Winning campaign of the 2009 Sappi ideas that matters competion, a campaign done for Daphne Lee Centre for the differently-abled in Klerksdorp. Below: ISTD project of Ilze Vermaak. Left and Bottom of page: ISTD project of Tilana Hoffman.

7 bladsy 6 Keuring PROSPEKTUS BA Grafiese Ontwerp in kort: >> keuring Die doel van FASE 1 is om die volgende aspekte by voornemende studente te beoordeel: Die student se motiveringsingesteldheid (en meegaande skryf- en kommunikasievaardighede. Die tegniese en konseptuele gehalte van vorige kunswerke wat deur die student geskep is Die vlak van tegniese, skeppende en konseptuele vermoëns soos deur die vaardigheidstoets gereflekteer Akademiese vermoëns Hoe doen ek aansoek? >> stapsgewys >> DIE PROSEDURE Die keuring vind in 2 fases plaas: FASE 1 Aansoekvorm Akademiese rekord Geskrewe motivering + Fotodokumentasie Vaardigheidstoets jy moet dit nog doen >> FASE 2 Keuringstoets Kort onderhoud JY HET DIT! Die doel van FASE 2 se keuringstoets is om die volgende aspekte te toets: Die geskiktheid van die student se persoonlikheidsprofiel vir die studierigting van grafiese ontwerp Die student se vermoë om onder druk skeppend en innoverend te dink Die student se vermoë om n groot aantal idees binne n gegewe tydsraamwerk te genereer Die student se vermoë om n funksionele en kreatiewe oplossing vir n gegewe ontwerpprobleem te konseptualiseer en uit te voer. Die student se vermoë om tyd te bestuur Die kort onderhoud toets die volgende aspekte: Die student se algemene talentvlak soos gereflekteer deur sy/ haar praktiese portefeulje Die student se selfvertroue en kommunikasievaardighede FASE 1 keuring Sluitingsdatum 29 Augustus 2010 Hou asseblief streng by die voorgeskrewe vereistes van hierdie toets. AL 4 PROJEKTE moet uitgevoer word. Aansoekvorm Keuringsleêr STAP 1 AANSOEKVORM Vul n NWU studente-aansoekvorm in Indien jy by Grafiese Ontwerp gekeur word, beteken dit nie dat jy outomaties Universiteitstoelating het nie. Universiteitstoelating geskied apart van plus VOORSKRIFTE Gebruik n A4-voorleggingsleêr met plastiekblaaie (Flipfile). Jou aansoek moet netjies en afgerond vertoon. Die visuele versorging van jou aansoek geniet oorweging tydens die keurproses en n slordige aansoek sal jou kanse om gekeur te word benadeel. Geen los bladsye moet jou aansoek vergesel nie. Elke bladsy of projek moet in n afsonderlike plastiekblad geplaas word. Plaas die inhoud in dieselfde volgorde as hieronder uiteengesit. (beskikbaar by die Toelatingskantoor, F20, Potchefstroomkampus). Grafiese Ontwerp se keuring. VOLGORDE EN INHOUD 3. VAARDIGHEIDSTOETS STAP 2 POS JOU PAKKIE NA: DIE TOELATINGSKANTOOR HOFFMANSTRAAT, GEBOU F20 plus 1. DIE VOORBLAD Die volgende inligting moet op die voorblad verskyn: Jou naam n Poskaartgrootte foto van jouself Hier volg vier praktiese projekte wat die student tuis moet voltooi. Elke projek moet op A4-formaat uitgevoer word. Merk hierdie afdeling met die opskrif: VAARDIGHEIDSTOETS. AKADEMIESE REKORD Heg n gewaarmerkte afskrif van jou graad 11-puntestaat (van die laaste skooleksamen wat afgelê is) aan jou aansoekvorm. VIR AANDAG: Grafiese Ontwerp- Keurpaneel PRIVAATSAK X 6001 NOORDWES-UNIVERSITEIT POTCHEFSTROOM 2520 plus Die woorde: Grafiese Ontwerp: Keuring FOTODOKUMENTASIE Begin die leêr met ongeveer PROJEK 1: WAARNEMINGSTUDIE - STILLEWE Medium: potlood Formaat: A4-kardoespapier STAP 3 GESKREWE MOTIVERING Heg een geskrewe bladsy aan jou aansoekvorm waarin jy verduidelik waarom jy aansoek doen vir hierdie graad. ENIGE VRAE? : : : LET WEL>> NWU-Toelatingskantoor POS JOU PAKKIE NA: Zita Kyster sekretaresse grafiese ontwerp Wessie van der Westhuizen vakvoorsitter grafiese ontwerp APStelling 21+ SKAKEL GERUS plus plus 5-10 foto s van kunswerke wat jy gedurende die afgelope twee jaar gedoen het. Dit kan kunswerke wees wat jy vir skoolprojekte, as stokperdjie of tydens buitemuurse kunsklasse gedoen het. Bv. tekeninge, skilderye, ontwerpe, handvaardighede soos pottebakkery, lapskilderwerk of muurskilderye. Foto s kan twee-twee op wit A4- bladsye geplak word. Elke foto moet voorsien wees van die volgende byskrifte: 1. Datum van uitvoering. 2. Medium waarin die werk gedoen is. 3. Die doel waarvoor die werk geskep is (bv. skool, stokperdjie, ens.) 4. Die skaal (grootte) van die werk. 5. Titel van werk (indien van toepassing). Doen n interessante stillewe-opstelling op n A4-papier wat bestaan uit: n koppie en n piering twee vrugte n wynbottel n boek n stuk materiaal (byvoorbeeld n ou T-hemp) Voer die tekening naas n ligbron soos n venster of n bedlamp uit sodat die vorms van die komposisie sterk gedefinieer word met behulp van duidelike lig- en donker vlakke. Skenk aandag aan lig- en skaduwerking, vormgewing, tekstuur, korrekte verhoudings, tonale variasie en natuurgetroue arseertegnieke. Hierdie projek toets jou kennis van visuele vormtaalbeginsels, jou

8 PROSPEKTUS Toekennings bladsy 7 vermoë om akkuraat waar te neem en driedimensionele voorwerpe so natuurgetrou as moontlik op n tweedimensionele vlak weer te gee. PROJEK 2: LOGO-ONTWERP Medium: enige van die volgende - swart inkpen / viltpenne / gouacheverf / kleurpotlode Kleur: swart en wit / een kleur / volkleur Ontwerp n nuwe logo vir die jaarlikse ontwerpkunstentoonstelling, die DESIGN INDABA. Die letters DESIGN INDABA moet n integrale deel van die logo vorm. Indien jy nie van ander visuele beelde in die logo wil gebruik maak nie, kan jy slegs n tipografiese logo* ontwerp. Deel jou A4-papier in 4 dele deur middel van lyne wat jy met n potlood trek. Doen VIER alternatiewe logo-moontlikhede, een in elke segment van die opgedeelde A4-blad. karakter van die kop wat elke mens se unieke karakter weerspieël. PROJEK 4 : GEHEUETEKENING Medium: potlood Format: een A4 Cartridge papier Teken enigiets deur slegs op jou geheue staat te maak vir inspirasie. Daar mag dus geen verwysingsmateriaal gebruik word nie. Bo: (Van links na regs) Helene Botha, Marina Herbst, Claudette Maskell, Pieter Bezuidenhout, wenners in die Student Goldpack Awards. STUDENT WORLD STAR PACKAGING AWARDS Third-year students Marina Herbst and Claudette Maskell excelled at the 2009 Student World Star Packaging Awards. Marina Herbst was placed 4th in the world and received an Honourable Mention Certificate, while Maskell ranked 11th and received a Certificate of Recognition. The Student World Star Award programme was established in Its main objective is to encourage future packaging experts. This event is organised by the World Packaging Organisation. The contest has been well received year after year because of students enthusiastic participation, with innovative design and development in packaging technology, from all over the world. Dit is belangrik dat jy navorsing doen oor die DESIGN INDABA voordat jy die logo s begin ontwerp. Besoek die webblad van die DESIGN INDABA en vind meer uit oor die visie en aktiwiteite van die geleetheid sodat jy n logo kan ontwerp wat funksioneel daarby inskakel. Om die keuringspaneel te lei deur jou denkprosesse word daar aanbeveel dat jy die betrokke navorsing en voorsketse vir die logo s by die leêr insluit. Plaas hierdie proseswerk AGTER die finale werke in APARTE sakkies. Dit is egter opsioneel om dit in te sluit. * n Tipografiese logo bestaan slegs uit teks, dit wil sê, die woorde Design Indaba vorm die logo maar die teks is kreatief en visueel gemanipuleer om n opwindende visuele beeld te skep. PROJEK 3: SELFPORTRET Medium: potlood Formaat: A4-kardoespapier Maak gebruik van n spieël om n akkurate selfportrettekening te maak. Doen n studie van die proporsionele verdelings van die kop voordat jy begin. INLIGTING OOR PORTRETSTUDIES: Waak daarteen om slegs bewus te wees van jou gelaatstrekke terwyl jy teken. Probeer jou kop eerder as n soliede massa in die ruimte sien. Op hierdie wyse sal jy die korrekte proporsionele konstruksie van die kop beter kan weergee. Dit beteken nie dat jy die gelaatstrekke moet ignoreer nie. In die tekenproses moet jy voortdurend probeer om die unieke karaktereienskappe van die gesig vas te vang terwyl jy die struktuur van die kop probeer vasstel. Die kop van die mens is verstommend simmetries en die onderskeie dele van die kop is eweredig versprei rondom n vertikale as. Ironies genoeg is daar seker nie n enkele individu op aarde met presiese simmetriese gelaatstrekke nie. Dit is juis hierdie subtiele afwykings van die simmetriese Above: Package design of: (from left to right) Pieter Bezuidenhout, Claudette Maskell, Helene Botha, Marina Herbst. VERKLARING Vul asseblief hierdie verklaring in en plaas dit aan die einde van jou aansoeklêer. Hiermee verklaar ek,.(volle naam) dat al die praktiese werk en fotodokumentasie van werke in hierdie aansoekleêr my eie is. Ek bevestig hiermee dat ek die werke onafhanklik uitgevoer het en dat geen bydraes deur n ander persoon gemaak is nie. Ek begryp dat my keuring teruggetrek kan word indien daar vasgestel word dat die inhoud van die aansoek op enige wyse valslik as my eie voorgehou is. Datum:.. Handtekening:.. Kuns as matriekvak is n aanbeveling MAAR NIE N VOORVEREISTE NIE! STUDENT GOLDPACK AWARDS Studente ontvang goud NWU-studente het die afgelope paar jaar hul merk gemaak in verpakkingsontwerp deur op beide nasionale as internasionale vlak te presteer. In 2009 het Grafiese Ontwerpstudente van hierdie instelling weer eens die ontwerpafdeling van die 2009 Student Goldpack Awards oorheers deur twee van die drie kategorieë vir ontwerpstudente te wen. Marina Herbst het benewens die eerste plek in die Vonkelwynverpakking-kategorie ook met die algehele goud-toekenning in die ontwerpafdeling weggestap. Pieter Bezuidenhout het ook die spesiale Sappi Paper Award ontvang vir sy innoverende gebruik van papier in hierdie kategorie. Claudette Maskell is in die kategorie vir parfuumverpakking as die wenner aangewys. Verder is Helene Botha as finalis in die Roomysverpakkingkategorie aangewys. Hierdie sukses sit die 2008-sege voort, toe NWU-studente ook as wenners in twee van die drie kategorieë aangewys is. Carien Roberts het in dié jaar as wenner van die Brighten your smile-kategorie uit die stryd getree en is ook met die goud in die algehele ontwerpkategorie bekroon. In dieselfde jaar het Adèle Jonker die brons in die algehele ontwerpkategorie ontvang met haar inskrywing wat ook as die wenner in die Nando s nageregverpakkingskategorie aangewys is. Dit is ook in hierdie kategorie waarin n merietetoekenning deur Nadia Roodt behaal is. Twee ander NWU-studente wat in 2008 finalistoekennings ontvang het is Ilze Vermaak in die Brighten your smile-kategorie en Pieter Smit in die Uniquely South African-kategorie. Die Student Gold Pack Awards is gemik op alle geregistreerde ontwerpen verpakkingstudente aan tersiêre instansies in Suid Afrika. Sedert sy ontstaan het die Student Gold Pack Awards gegroei tot n prominente en prestigeryke kompetisie, waarvan die standaarde internasionaal meetbaar is.

9 bladsy 8 Toekennings PROSPEKTUS Putting money So vinnig, dis vooruit! where the mouth is NWU student Helene Botha walked away as the overall winner in the South African Bank Note Society s annual bank note design competition, whilst Lize- Marie Barnard came 4th. Marina Herbst and Zanli Benade also received honourable mentions during the semi-final round. The South African Bank Note Society s annual bank note design competition plays an important role in the development and advancement of the graphic design talent in South Africa. The competition gives design students from the Western Cape, Gauteng, the North-West, Kwazulu-Natal and Free State provinces the opportunity to market themselves by displaying their concepts for the bank note designs to specialised adjudicators, the media and the public in general. "ONS DRUKWERK KLOP DIE NORM" Oop van 8 tot 5, Maandag tot Vrydag Mareestraat 19, Potchefstroom Tel: , sales@mmppotch.co.za Above: Helene Botha and Lize-Marie Barnard, achievers in the South African Bank Note Society s annual bank note design competion. Left: Banknote design of Lize-Marie Barnard. Left below: Banknote designs of Helene Botha. GRAPHIC DESIGN as currency in the emerging creative economy Just as the industrial age gave way to the information age during the 20 th century, the 21 st century marks the transition from the information age to the creative age. It is now generally assumed that those companies that value ideas above all else will thrive in the coming century. Creativity is becoming an ever more valued commodity in today s global market. Creative industries supported by creative professions such as graphic design have emerged as some of the world s most dynamic economic sectors. Globally the total creative employment increased from 1.6 million in 1997 to 1.8 million in 2005, and represents an average growth rate of 2% per annum, compared to 1% for the whole of the economy over this period. Since 2000 the growth in the creative economy seen an unprecedented average rate of 8.7% a year well above the economic average. In Europe, a recent study prepared for the European Commission shows that the creative economy is expanding 12% faster than the overall economy and accounted for 4.7 million jobs in The creative economy currently generates 5.8% of the total employment in the USA, 5.3% in the UK and 5% in Brazil. In these countries the creative economy continues to account for higher than average job creation and job growth. South Africa s creative industry recorded an average growth rate of 8% over the past five years far above the government s 5% growth target. Locally, many creative industry sub-sectors are expanding by at least three times the average economic growth rate. A self-employed professor in public policy and economic analyst, Richard Florida, has dubbed those reaping the benefits of their own creative capital - such as designers, performing artists, scientists, engineers, university professors, poets and architects the creative class. They constitute a class of workers whose job it is to create meaningful new forms. Today, nearly 38.3 million Americans and 30% of the workforce in America identify themselves with this group. While the concept of the creative economy is fairly new and still evolving, it advocates the notion that creative assets as a sustainable resource have tremendous power to generate economic growth and stimulate job creation, while at the same time promoting social cohesion, cultural diversity and human development. Below: Illustration from a bank note design of Lize-marie Barnard. Bottom of page and above: Design snippets from Marina Herbst s bank note designs.

10 PROSPEKTUS Werkswinkels bladsy 9 JOE PUBLIC en BAIE-LINGUAL BLINK STEFANUS maak n draai op die Puk Baie-Lingual Blink Stefanus is n deur-die-lynadvertensieagentskap wat werk lewer vir plaaslike sowel as internasionale kliënte. Sy stigterslede, Annette Nel en Stefanus Nel, het saam meer as twintig jaar ervaring in die advertensiebedryf. Benewens werkswinkels deur Garth Walker en Peet Pienaar was NWUstudente ook bevoorreg om in 2009 besoek van hierdie twee uitblinkers, sowel as van Pepe Marais van Joe Public, te ontvang. Vir n jong agentskap het Baie-Lingual Blink Stefanus reeds hul merk dubbel en dwars gemaak met onder meer 55 Loerie-toekennings, 27 Pendorings en 3 Cannes Lions. Joe Public, wat n meer gevestigde agenskap is, het oor die jare daarin geslaag om om van die belangrikste spelers in die Suid Afrikaanse bedryf te word, en was in 2008 onder die top 5 mees bekroonde agentskappe by die Loerie-toekennings. Above left : Garth Walker during his yearly workshop in Potchefstroom. Above right: i-jusi magazine project of Marina Herbst. Left: i-jusi magazine project of Claudette Maskell. Garth Walker inspires students with creative workshops Internationally renowned South African designer Garth Walker again enthralled students during his visit to the Potchefstroom Campus of the North-West University in Walker, who describes himself as official supplier of design to the rainbow nation, presented an auto- biographical overview of his career, shared his personal design philosophy and facilitated the production of a magazine during the three-day workshop. The students magazines were inspired by Walker s own i-jusi magazine (isizulu for juice). First published in 1995, i-jusi strives to promote and foster a local design language rooted in a uniquely South African experience. It was Walker s third visiting workshop since LUCKY K FISH OPPIKOPPI AS JY N GESIG VIR RADIO HET SORG DAREM DAT JOU ASEM REG RUIK. Lees en kyk meer: Die President besoek Potchefstroom Links en Bo: MK Bruce Lee-projek van Sophia Strydom. Onder: MK Bruce Lee-projek van Ilze Vermaak. Onder links: Studente luister aandagtig na Peet Pienaar tydens sy werkswinkel in Peet Pienaar, die internasionaalbekroonde kreatiewe brein agter die MK Bruce Lee-publikasie, het in 2009 n inspirerende ontwerpwerkswinkel vir finalejaarstudente aangebied en het uitstekende ontwerpprodukte tot gevolg gehad. Studente het beïndruk met hul eie weergawes van die MK Bruce Lee- publikasiekonsep. MK Bruce Lee is n kwartaallikse publikasie wat handel oor die plaaslike progressiewe musiektoneel. Pienaar se kreatiewe agentskap, The President, het ook tydens die 50ste jaarlikse CLIO Awards n silver toekenning vir hul uitgawe van MK Bruce Lee ontvang.

11 bladsy 10 Intern PROSPEKTUS PRIMI POTCHEFSTROOM Kuiertyd is Primityd - heerlike pizza & pasta, goeie vriende, Italiaanse gasvryheid... perfek! Winkel 205, 1e vlak, MooiRivier Mall, Potchefstroom. Tel: YOUNG, GIFTED AND WHACKY! We are happy to welcome our newest and youngest colleague into the fold Khayalethu Mtshali who was profiled in Creative Review Annual s One to Watch column in 2006 has joined our lecturing team. Khaya is a multiawarded designer and illustrator. His accolades include the Top Student and the overall Grand Prix winner at the 2006 Design Indaba Construction New Media Awards. From here he was invited to showcase his winning animation at the Adobe Reel Ideas/American Pavilion programme at the Cannes Film Festival. In 2008 Khaya was profiled as one of top 20 young designers in South Africa by the Design Indaba Magazine and in 2009 he was profiled in the MTV/Nike Be True documentary. Multimedia is the new {action(set.column_width)}blck. Top left: NWU student, Braam Kempen and alumni student Suzan Laubscher gave Fishmonger s menu a fresh new look for Aardklop Above right: Illustrations of our newest lecturer Khayalethu Mtshali. Left: Our studios are equipped with state-of the-art technology - Power Macs and HP scanners. Centre: a model poses for students during drawing class. Digital media such as computers, the Internet and mobile devices are providing the stimulus for new intellectual and interdisciplinary theoretical directions in various visual communication domains. Emerging digital practices and design technologies are therefore currently challenging designers of all disciplines to formulate a new understanding of design. Digital Technology and Digital Media: Digital Technology is a force that has begun to affect design culture profoundly. The digital revolution influences the way we represent, present, communicate and materialise our designs by integrating media in the conceptualisation, realization, communication and production of designs. Digital design thinking is now emerging as the set of phenomena that characterises the way in which the digital designer is beginning to think, employing digital tools and interacting with representational media. Their mediated workplace and their electronic community are becoming their expanded e-identity. It is becoming increasingly important to conceptualize this emergent field. Rivka Oxman, Design Studies, May 2006 The North-West University s Graphic Design Subject group is pleased to announce the introduction of their brand-new Multimedia elective within their BA Graphic Design four-year degree. An increasing demand for multifaceted, multi-skilled multimediadesigners in the Visual Communication industries has encouraged the development of such a course, and the implementation thereof within a traditional Graphic Design environment. The Multimedia elective includes the study of animation, interactivity and digital design for computer, mobile and web devices, high-definition video and motion graphics.

12 PROSPEKTUS Intern bladsy 11 VONKPROP Vonkprop is Grafiese Ontwerp se inhuiskompetisie wat fokus op die bekroning van uitmuntende kreatiwiteit. Die kompetisie bestaan uit meer as 15 kategorieë wat velde vanaf logoontwerp en verpakking tot reklame en interaktiewe ontwerp dek. Vonkprop-beoordeling is nie gegrond op jaarvlak, punte, akademiese prestasie of leereenheid- en module-uitkomste nie, maar word slegs gebaseer op kreatiwiteit en ontwerpvaardighede. Beoordeling word behartig deur n verteenwoordigende studentepaneel. Studente in alle jaargroepe kompeteer op gelyke voet en uitblinkers in die juniorjare kan sonder skroom teen seniors kragte meet. Daar word ook jaarliks erkenning gegee aan die mees kreatiewe junior- en seniorstudent, gebaseer op individuele prestasie in die Vonkpropkompetisie. Die kompetisie word jaarliks in die laaste kwartaal van die akademiese jaar geloods en die galageleentheid vind oudergewoonte die laaste week van klasse plaas. Na afloop van die toekenningsfunksie word die jaar se kreatiewe hoogtepunte behoorlik gevier! * Top akademiese presteerders word na die bekendmaking van finale eksamenuitslae die daaropvolgende jaar by n aparte funksie vereer. Akademiese prestasies word bereken volgens alle verpligte vakke binne die bepaalde jaar van die kurrikulum. Onder: Alumnistudent Jaco Burger se veldtog vir Bevonk het n silwer Pendoring in die kategorie vir gemengde media veldtog in 2009 verwerf. Bevonk is ons jaarlikse geleentheid wat hoofsaaklik bestaan uit inspirerende voorleggings en n lekker braai. Bo: Grafiese Ontwerpstudente fyn geveer in tagtigerjare-uitrustings by Vonkprop Onder: Die 2009 veldtog vir die CQ- Fest is deur M-studente Marli Heunis en Wessie van der Westhuizen ontwerp. Two NWU Alumni winners at South African Cannes Young Lions NWU alumni Christo Kruger (2007) and partner Darren Kilfoil from The Jupiter Drawing Room have won the South African leg of the Young Lions Print Competition and recently went to Cannes to compete against international finalists at the Cannes Lions. Antoinette Fourie, a 2006 NWU graduate and her creative partner Vumile Mavumengwana from Joe Public, were placed third. The Young Lions competition is open to all creatives under the age of 28. In the Print Competition, an art director and a copywriter are given 24 hours to create a print advertisement to promote the same charity or organisation, chosen by the Young Lions Competition. Print teams consider the brief overnight and work between 08:00 20:00 the following day to create their advertisement. CQ-Fest Die Creative Qoutient Festival, oftewel CQ-Fest, is n inisiatief van die Creative Intelligence Lab in samewerking met die Aardklop Nasionale Kunstefees. Hierdie opwindende jaarlikse gebeurtenis bring die room van die ontwerpers-, media-, bemarking- en die advertensiewêreld byeen en streef daarna om kreatiewe intelligensie te bevorder. Kreatiewe intelligensie strek verder as blote IK: dit betrek drie aanverwante funksies, naamlik nuuskierigheid, kennisname en intuïsie. Hierdie funksies bepaal die sogenaamde kreatiewe kwosiënt. Mense met n hoë kreatiewe intelligensievlak soos grafiese ontwerpers, reklame-ontwerpers en kopieskrywers is bedrewe daarin om oënskynlik onverwante feite te kombineer en nuwe idees en oplossings voort te bring wat verbyster, uitdaag en vermaak. CQ-Fest se doel is om hierdie rykdom van kreatiwiteit en innovasie in die kommersiële kunsvelde bloot te lê en sodoende n wyer gehoor te lok. Daarbenewens word n groter waardering vir die kuns agter kreatiewe konsepte gekweek. CQ-Fest word jaarliks gratis tydens Aardklop aangebied. Suid-Afrika se toonaangewende kreatiewe barometers, die Pendoring- en Loerietoekennings, asook die immer gewilde internasionale Gold Lions, is onder andere al vertoon. CQ-fest dien ook as nasionale vertoonvenster vir die beste studentewerk van die NWU en verskeie ander genooide ontwerpskole. Die CQ-fest-veldtog word jaarliks deur NWU-studente ontwerp en weerspieël die gehalte van die aanbiedings op die fees. Die 2008-veldtogontwerp deur Tanja Geel het ook n brons Loerietoekenning ontvang.

13 bladsy 12 Industrie PROSPEKTUS Homegrown creative for Absa Aardklop campaign ABSA s Aardklop campaign does not only decorate the streets of Potchefstroom during festival time, it also originated from this very town. During 2007 and 2008 ABSA invited teams of final-year North-West University Graphic Design students to pitch conceptual creative ideas for an above-the-line campaign for ABSA s sponsorship of the annual Aardklop festival that takes place in Potchefstroom. This meant that North-West University Graphic Design students had the opportunity of pitching on a real-life campaign and seeing their work appear in the media. ABSA invited nine teams of final-year North-West University Graphic Design students to pitch conceptual creative ideas. Student teams presented their work to a pitching committee, comprising members of ABSA s Group Marketing team and The Jupiter Drawing Room (TJDR), ABSA s creative agency. The pitch was treated similarly to an agency pitch, complete with deadlines, presentations and a feedback session. The 2008/09 campaign was designed by Carla Erasmus, Melissa Oosthuizen, Charmaine Kahler and Gert Schoeman. This same campaign was nominated for a Pendoring in The first campaign, which was implemented in 2007, was designed by a creative team including Wynand Botha, Christo Kruger, Tanya Geel, Liana Liebenberg and Monique Rodolph. Op hierdie bladsy: Die studenteprojek Beleef die onverwagte met ABSA by Aardklop is gebruik vir die ABSAveldtog by Aardklop tydens 2008.

14 PROSPEKTUS bladsy 13 TYPE DESIGN Book Publishing Publication Design COVER DESIGN Brochure / Newsletter Design Magazine / Newspaper Layout Advertising Layout PHOTO EDITING Illustration Label Design Branding LOGO DESIGN Corporate Identity Software training Illustration In-house creative departments FREELANCE CAREER OPTIONS when you study design Skills gained by our degree: GRAPHIC design Employers Publishers MAGAZINES Newspapers Publicity Firms Large RETAIL stores DESIGN AGENCIES Design and Layout principles Skills gained by our degree: Market research design & Advertising Employers ADVERTISING AGENCIES Inhouse Publicity Departments Art Direction BILLBOARDS Copywriting JOBS Branding Corporate I.D. Design TELEVISION ADS Radio ads Printed ads Campaign Roll-outs Animation Motion Pictures Film Titles Multimedia Television Graphics Computer Graphics Interactive Media Website Design Video Games Online publishers Online retailers Web media firms Motion pictures production houses Software firms Employers Conceptual thinking Campaign struckture ELECTRONIC media Skills gained by our degree: Skills gained by our degree: Technical Skills Motion Graphics Employers Expos Museums Events organisers Festivals Packaging specialists 3-Dimensional skills in display and packaging Laser cutting Signage design Packaging design Exhibition design Promotional display Environmental design Skills gained by our degree: OTHER design