As Europe s largest business district,

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3 As Europe s largest business district, ENGIE logotypegradientbluecmyk 14/04/ , rue Salomon de Rothschild Suresnes - FRANCE Tél. : +33 (0) / Fax : +33 (0) Web : RÉFÉRENCES COULEUR Zone de protection 1 C100% Zone de protection 2 Zone de protection 3 Paris La Défense is one of the continent s foremost economic, financial and commercial destinations. It is an area loaded with history, created just over 60 years ago, which is constantly reshaped and redesigned. Set up by Defacto, the state-owned institution responsible for managing La Défense, the Alliance Paris La Défense brings together the public and private parties that make up this outstanding district. The Alliance Paris La Défense aims to devise efficient marketing policies based on a shared vision of what the area s future. This common initiative seeks to re-establish La Défense s core values of high performance and innovation. Contents 4 A central and hyperconnected hub 6 The largest European business district 8 Businesses of international standing 10 An economically dynamic talent pools 12 A flexible, renovated and sustainable property portfolio 14 Architectural projects 16 One of Europe s major leisure destinations 18 A bustling district 20 Premium service 03

4 Accessibility A CENTRAL AND HYPERCONNECTED HUB Located in the Hauts-de-Seine, at the heart of a major public transport interchange, the business district is a central hub, hyperconnected to a top Francilien talent pool. 10 minutes from the Champs-Élysées 5 high capacity railways (RER A, SNCF Transilien L and U, Metro line 1, Tramway T2) 22 bus routes, 3 of which are Express A14 87 % of workers commute via public transport 87 % are happy with how easy it is to get around within the site CERGY-LE-HAUT PARIS - CHARLES DE GAULLE POISSY SAINT-GERMAIN-EN-LAYE HOUILLES-CARRIÈRES- SUR-SEINE NANTERRE LA FOLIE RER A PARIS - LE BOURGET RER E GRAND PARIS EXPRESS (GPE) Ligne 18 (GPE) LA DÉFENSE 1 T2 A PARIS U L Ligne 15 (GPE) MAGENTA SAINT-LAZARE PARIS - ORLY Connections LINE 15 by 2025 LINE 18 after 2030 The Grand Paris Express metro Connections LIGNE 15 by 2027 The Grand Paris Express metro Existing lines Future lines 04

5 Testimony EOLE : GREATER ACCESSIBILITY BY Construction of 2 new stations: La Défense and Nanterre La Folie Direct connection to Saint-Lazare and Gare du Nord (Eurostar and Thalys) thanks to the extension of the RER E Access to a larger labour pool: more jobs accessible within a 30-minute radius La Défense > Saint-Lazare La Défense > Gare du Nord Source: SNCF Réseau (French railway network) TODAY 10 min GRAND PARIS EXPRESS, AN OPTIMAL CONNECTION TOMORROW 6 min 20 min 10 min CATHERINE CHABROL DIRECTOR OF TERRITORIAL DEVELOPMENT HAUTS-DE-SEINE, EDF A DISTRICT FOR ALL TYPES OF MOBILITY EDF ranks amongst the pioneers of La Défense! With over 8,000 collaborators, our group is today the second largest company in the business district in terms of number of employees. La Défense and EDF have grown up together over a number of decades. This dynamic has accelerated in recent months, with the arrival of our energy subsidiaries Dalkia and Citelum, as well as the recent establishment of ERDF within the Tour Blanche, which was entirely refurbished. One thing is certain: the hyperconnectivity of La Défense is one of the factors that allowed us to bring together so many groups and companies on the site. So much so that our group has chosen to become an agent of accessibility in the district by working on soft mobility initiatives. Through our subsidiary Sodetrel, we have equipped the new Paris La Défense car parks with charging points for electric vehicles, as well as a rapid charging point as part of the national project Corri-Door. BY Construction of Line 15 of the Grand Paris Express metro Fast links to international airports TODAY TOMORROW La Défense > Roissy 55 min 30 min La Défense > Orly 60 min 38 min La Défense > Le Bourget 30 min 17 min 91% of employees of Paris La Défense say the district is easily accessible. BVA survey for Defacto, November 2015 Source: Atelier International du Grand Paris (AIGP) 05

6 Pulling Power THE LARGEST EUROPEAN BUSINESS DISTRICT With 400 businesses, of which 75% are head offices and 15 feature in the Fortune 500, La Défense is at the very heart of Greater Paris investments and brings together an unprecedented number of great decision-making centres. 160,000 EMPLOYEES public and private 400 BUSINESSES 8% OF BUSINESSES present at La Défense are small or medium-sized enterprises, or (Nova Watt, Intersec, Hollister...) SMEs TOP 10 OF THE SITE S MAJOR EMPLOYERS The top 10 ten employers make up 44% of the total number of businesses in Paris La Défense. 06 SOCIÉTÉ GÉNÉRALE TOTAL EY AREVA ALLIANZ EDF HSBC TECHNIP ENGIE KPMG

7 BUSINESS SECTORS PRIVATE BUSINESSES AT LA DÉFENSE Testimony 400 businesses VINCENT LECERF HUMAN RESOURCES DIRECTOR, TARKETT GROUP Insurance and banking 17% Audit and consultancy 19% Energy 18% Manufacturing industries 18% Information and communication 14% Other business sectors 14% SECTOR-SPECIFIC DISTRIBUTION PRIVATE SECTOR JOBS AT LA DÉFENSE IMPROVED VISIBILITY AND AN ASSET FOR RECRUITMENT! In March 2015, Tarkett s head office left Nanterre for the Initiale tower. We only moved 4km away, but the change does feel significant! With this move, we wanted to provide our head office s 350 collaborators with better working conditions, and the satisfaction survey carried out following our move proves that we made the right decision. We also chose La Défense for reasons of visibility and ease of access. Two crucial criteria for a French company that carries out 93% of its activity on a global level. Finally, we realised that establishing ourselves at La Défense could be beneficial for our brand as an employer It s an asset for recruitment! 10% Manufacturing industries 7% Information and communication 5% Other business sectors 15% Audit and consultancy 34% Insurance and banking 29% Energy 90% of employees of Paris La Défense consider the working environment to be pleasant. BVA survey for Defacto, November 2015 Source: KATALYSE for Defacto,

8 International standing BUSINESSES OF INTERNATIONAL STANDING With 41% of foreign companies present on the site, La Défense benefits from a global appeal and is considered to be an international entry point to Greater Paris. 35,000 employees working for a foreign company, 59% of which are executives TYPES OF INTERNATIONAL BUSINESSES OPERATING IN LA DÉFENSE 41 % of foreign companies 40 % foreign investment in property 40 % of proprietors are foreign 21% 3% Middle-market N/A companies 3% SME 73% Major groups AMONGST FOREIGN COMPANIES LOCATED IN LA DÉFENSE 11% 1% Asia Africa BUSINESS SECTORS OF LA DÉFENSE S INTERNATIONAL COMPANIES Insurance and banking 18% Audit and consultancy 18% 41% North America 46% Europe 1% Middle East and Gulf States Energy 6% Manufacturing industries 25% Information and communication 23% Other business sectors 10% 08 Source: KATALYSE for Defacto, 2015

9 Testimony DIDIER COLLIN INFORMATION SYSTEM AND FINANCIAL DIRECTOR, ASTRAZENECA FRANCE CLOSELY MEETING OUR REQUIREMENTS In January 2016, AstraZeneca France s head office s 300 collaborators will move to Carpe Diem, taking over three floors, after 20 years in Rueil-Malmaison. Compared to our previous location, these new premises present a number of advantages. The first one is without doubt accessibility and their proximity to Paris, two essential assets for a global group with 57,000 employees. The presence of fibre has also been a positive point. Thanks to this, we will be able to use videoconferencing and telepresence tools that meet the market s latest standards. Finally, the diversity of properties available at La Défense has allowed us to chose an area that closely meets our requirements, in particular in regards to the types of offices spaces: having such big open-plan areas at our disposal from the very first day enabled a more collaborative organisation, in line with our strategy. 94% of employees of Paris La Défense consider the business district to be one of international standing. BVA survey for Defacto, November

10 Synergies ECONOMIC DYNAMISM, TALENT POOL Paris La Défense is much more than a business district. It is a diverse territory, where 160,000 employees, 20,000 residents and 17,000 residents cross paths every day. It is a place of meetings and exchanges, a link between very different yet complementary worlds. 160,000 employees OF WHICH 57,5% ARE EXECUTIVES A talent pool with 1,6 M professionals WITHIN A 40 MINUTE RADIUS A high managerial/executive talent pool equivalent to 83 % OF THAT OF CENTRAL PARIS Sources: Defacto, Epadesa, Roland Berger 10

11 Testimony Networks, COLLABORATIONS Plato La Défense : an economic development network for SMEs and SMIs Campus La Défense : brings together education establishments to improve their visibility and promote their training and courses A business incubator Pépite PON Start-up to encourage entrepreneurship within the student community The FACE (Act Against Exclusion Foundation) network: brings together companies committed to their corporate social responsibility. A hub for learning AND TRAINING Students training at the heart of a professional, business community Companies can find their future collaborators 15 higher education establishments, including 3 universities THE POWER OF THE NETWORK JEAN-MARIE ARDISSON CORPORATE EDUCATION DIRECTOR, ESSEC BUSINESS SCHOOL The Essec Business School s continuing education Campus has been based at the Cnit for about 25 years. Every year, we welcome 5,000 managers, joining us to undergo training that can stretch from one and a half days to over 70 days on site. For a number of programme participants that by and large work in the western suburbs, the location of the campus at La Défense is an undeniable advantage when it comes to accessibility. But there s more: the Essec campus and business incubator, also integrated to the Cnit, offer a wealth of incredible opportunities to meet people from all walks of life, including the guests and speakers, experts and company directors, who often come as neighbours! It is a flourishing environment for the students who are happy to be able to network as they train...» 17,000 students, of which 600 are from abroad Over 30,000 students at Paris Ouest Nanterre La Défense 60 laboratories 143 dual diplomas 9 incubators 48 chairs 49 continuing education centres 11

12 Property supply A FLEXIBLE, RENOVATED AND SUSTAINABLE PROPERTY PORTFOLIO Far from the first generation buildings, La Défense s property portfolio has new towers that meet international norms and offer an exceptional working environment that meets companies and employees current expectations. 3,5 M Square metres of office space, largest European concentration Between 300 and 530 /m 2 /year exc. bills and taxes in new and restructured spaces to rent 50% of property supply is new or restructured 6% of the Francilien portfolio 5 to 6% prime yield Paris La Défense HIGHLIGHTING INTANGIBLE ASSETS What is the value of attractivity, synergy and assets that the central location of Europe s first business district offers? The Epadesa (the public institution in charge of managing La Défense Seine-Arche) has conducted a study on the intangible assets of Paris La Défense: this is the sum of services/benefits induced by the property costs of a company. On average, it represents a third of the rent, or savings of 150 Euros/m 2 /year! These are satisfactory results, explained by the perfect balance between its assets for supply and demand: quality and diversity of services, loyalty and satisfaction on the part of users (employees, residents, tourists, students), quality of public spaces, international standing, businesses, accessibility. This innovative approach carried out in a business district offers an invaluable decision-making tool for companies and other economic partners looking to establish themselves at Paris La Défense. Towers that meet GRADE A INTERNATIONAL NORMS 70% of high-rise buildings offer available Grade A office space, which makes up half of the Ile-de-France region s supply of Grade A office space. Productivity gains on a number of levels: Rationalised office spaces and working environments with an occupation rate that s over 30% higher than that of the average Haussmanian building. Service charges reduced by 33% compared with buildings leased in the early 2000s (45 to 55 /m 2 /year instead of 70 to 80 /m 2 /year). Source: Knight Frank, Paris Vision 2014 high-rise 70 buildings 12

13 A sustainable PROPERTY PORTFOLIO Testimony CONSTRUCTION/RENOVATION 14 towers with a construction or renovation certification 100% of future new or restructured properties available currently listed at La Défense ANTONIO MOURA WESTERN CRESCENT MANAGER JONES LANG LASALLE Which certification? 23% BREEAM 8% LEED 69% HQE DIVERSITY AND RENEWAL: A UNIQUE MARKET IN EUROPE Energy performance certificate of available buildings certified at La Défense have 36% a HPE* 25% THPE Performance level of HQE certified projects (new build) 6% 5% 31% 33% 27% 75% BBC In January 2014, we left the Berkeley, where some of our staff members had been working since our arrival at La Défense five years earlier. We then took over the entire top floor of Coeur Défense. For a company specialising in business property consultancy, not only does this location provide a spectacular working environment; it is also, mainly, a giant showroom. In the 3,200 m 2 space, we can both showcase the activities of our management subsidiary Tétris and offer our visitors and clients the very best viewpoint overlooking the business district. This is ideal to highlight La Défense s assets: this connectivity and its unique transport hub, the diversity of the property supply and its innovative dimension, its concentration of services, its capacity for renewal... 60% 58% 64% 3% 3% 9% France IDF La Défense Exceptional Excellent Very good Good * HPE : Haute Performance Énergétique or high energy performance label Source: CBRE Green View 2014 CERTIFICATION FOR BUILDINGS IN USE 21 businesses are actually undergoing certification for buildings in use Over 2/3 of the buildings have a HQE Exploitation certification and 30% have a BREEAM IN USE certification. 73% of employees of Paris La Défense consider the district to be innovative. BVA survey for Defacto, November

14 Construction ARCHITECTURAL PROJECTS As an area undergoing perpetual transformation and modernisation, the new face of La Défense is beginning to take shape around the construction and renovation of new, more elegant towers, more in tune with environmental and social imperatives. ALTO DEVELOPER: EPADESA CONTRACTING AUTHORITY: SNC VA N 1 ALTO ARCHITECTS: IF ARCHITECTURES / SRA ARCHITECTES AREA: 51,000 M2 HEIGHT: 150 M LOCATION: NORTH ESPLANADE, SAISONS QUARTER ESTIMATED DELIVERY: HERMITAGE PLAZA INVESTOR: HERMITAGE ARCHITECT: NORMAN FOSTER GROSS FLOOR AREA: 260,000 M2; INCLUDING 160,000 M2 OF HOUSING SPACE; 35, 000 M2 OF HOTEL SPACE; 35,000 M2 OF OFFICE SPACE AND 30,000 M2 OF COMMERCIAL PREMISES. HOUSING SPACE INCLUDES STUDENT ACCOMMODATION WITH 135 SOCIAL HOUSING UNITS. HEIGHT: 320 M LOCATION: NORTH ESPLANADE SAISONS QUARTER (COURBEVOIE) DELIVERY: 2020

15 HEKLA M2 TRINITY INVESTOR: HINES/AG REAL ESTATE ARCHITECT: ATELIER JEAN NOUVEL AREA: 80,000 M2 HEIGHT: 200 M LOCATION: ARCHE SUD, (SOUTH SIDE) ROSE-BOIELDIEU QUARTER INVESTOR: GENERALI CONTRACTING AUTHORITY REPRESENTATIVE: HINES TENANT: SAINT-GOBAIN ARCHITECT: VALODE ET PISTRE AREA: 49,000 M2 HEIGHT: 165 M START OF THE WORK: 2016 ESTIMATED DELIVERY: 2019 CONTRACTING AUTHORITY: UNIBAIL-RODAMCO ARCHITECT: CROCHON- BRULLMANN+ASSOCIÉS AREA: 49,500 M2 HEIGHT: 140 M NEW PUBLIC SPACES: 3,500 M2 LOCATION: ARCHE NORD (NORTH SIDE), COUPOLE-REGNAULT QUARTER DELIVERY: 3RD TERM OF

16 Leisure ONE OF EUROPE S MAJOR LEISURE DESTINATIONS La Défense is a modern, unique destination in Europe. Beyond the high-rises and offices, this is an area also dedicated to culture and leisure, a lively district that is home to a collection of local shops, restaurants, cinemas... Les Quatre Temps et le Cnit MAKE UP ONE OF THE LARGEST SHOPPING CENTRES IN EUROPE, WITH ITS 63 MILLION VISITORS 600 Over businesses at La Défense 16 cinema screens 125 restaurants and catering areas, including 66 café and restaurant terraces 16

17 Tourism zone, PARIS LA DÉFENSE ATTRACTS 8.4 MILLION TOURISTS EVERY YEAR thanks to top hotels (Sofitel, Hilton, Pullmann, Meliã, Renaissance ) that offer a total of 2,600 rooms across the entire site. EMMANUEL TRAORÉ GENERAL MANAGER, HÔTEL MELIÃ Testimony A DREAM LOCATION FOR OUR HIGH CALIBRE CLIENTELE After three years in construction, the Hotel Meliã opened its doors on 16 February 2015! Located near the entrance of La Défense, on the Axe historique Place de l Etoile-Grande Arche de La Défense, our Hotel has 369 rooms, including 29 suites, 2 restaurants and a sky bar on the 19th floor, which offers a spectacular view over Paris and the business district to both our clients and external visitors, who are in fact increasing in numbers. Meliã is the sixth establishment of our Spanish hotel chain to open in France, which adds up to over 350 establishments in 30 countries. It is also one of our elite European branches, due to its extremely privileged location, at the heart of the largest business district in Europe, a few minutes away from the Champs-Élysées metro station. It is an important asset for our business and high calibre clientele! More to come THE ARENA, A MULTI-PURPOSE, ULTRAMODERN COMPLEX The Arena will open at the end of 2016, along the Axe historique, near the Grande Arche at La Défense. Around 50 or so events bringing together 10,000 to 40,000 people will take place there each year. It will host the Racing Metro rugby events and meetups as well as concerts, conventions, live shows Outside of these events, the Arena will become a business centre, offering conference rooms and modular meeting and office spaces. 94% of employees of Paris La Défense say they are happy with the choice of businesses and outlets present in the district. BVA survey for Defacto, November

18 Conviviality A BUSTLING DISTRICT Cultural and sporting events all year round, an open-air museum: the business district is clearly a place where culture and leisure comfortably mix. These events punctuate life at La Défense throughout the year and contribute to the attractivity and international standing of the site. THROUGHOUT THE YEAR June July August September December ÉTÉ DEFACTO A summer break in 3,500 m2 of leisure space right in the heart of the business district: Swedish Fit, giant table football, deckchairs, concerts... LA DÉFENSE JAZZ FESTIVAL PARIS LA DÉFENSE, CHANGEZ DE POINT DE VUE! A week dedicated to experiencing La Défense through fabulous parties, exciting guest appearances and cultural and sporting events. THE CHRISTMAS MARKET The first event of the jazz festival season in France brings together major personalities from the music scene and promising, up-andcoming artists. The largest market in the Ile-de-France region will host around 350 exhibitors and stall-holders, showcasing craftsmanship and gastronomy from around the world for 700,000 visitors to experience and enjoy. NUITS URBAINES An interactive journey through large-scale digital, physical and sensory installations. 18

19 Paris La Défense Art Collection, AN OPEN-AIR MUSEUM Testimony MARIE-CÉLIE GUILLAUME GENERAL DIRECTOR OF DEFACTO At La Défense, works of art are everywhere; some are clearly visible, like the sculptures of Calder or Miró erected on the Parvis, and others are more discreet, tucked away in the various quarters. The collection is made up of 69 works of art to discover and enjoy. Events SPORTING La Défense offers an exceptional pedestrianised area, enjoyed by thousands of sports and fitness enthusiasts throughout the year. The running competitions organised, mainly for charitable purposes, are an opportunity for all users of the site to meet in a sporting, friendly and more informal atmosphere. Forme Publique, A CREATIVE BIENNALE FOR STREET FURNITURE CULTURAL ACTIVITY, ONE OF THE AREA S PILLARS OF ATTRACTIVITY The arrival of new technologies and of a highly mobile generation of employees have changed the way in which we manage this space. Today, offices are integrated in public space, hours are flexible, leisure and work cross over each other. Based on this observation, Defacto has developed events that allow employees to really make the most of the area. We are also working towards diversifying the types of catering services available at La Défense. We need more places that can cater for after work drinks, concerts and encourage this new generation to make the most of the business district during the evenings. We hope that, in the near future, Paris La Défense, becomes a renowned leisure destination. This biennale aims to have life-size models of innovative street furniture designed specifically for the business district tested by their future users. Since its creation, 16 pieces of street furniture that meet the specific requirements of the La Défense site s users have been produced. 96% of employees of Paris La Défense consider the district to be lively and bustling during the week. BVA survey for Defacto, November

20 Defacto PREMIUM SERVICE When a company establishes itself at Paris La Défense, not only does it join the largest business district in Europe; it also benefits from the support, services and commitment of the institution. Since 2007, Defacto, the public institution in charge of managing La Défense, has been responsible for the management and promotion of the public space, as well as overseeing the organisation of activities and events. It acts as the main liaison for businesses in the district and offers a number of services that aim to facilitate their integration in the area: Defacto oversees the management of public works and spaces and ensures the safety of users and goods. It is also responsible for coordinating, promoting and organising events in the business district to provide users with a constantly bustling, lively and friendly atmosphere. An innovative vision for the area In order to offer users the best possible support, Defacto has developed a strategic project based on 3 major approaches: Delivering a high level of services to all users: businesses, employees, residents, students, visitors; Getting involved in the daily running of the site; Maintaining and increasing La Défense s international standing, by galvanising its economic fabric, developing territorial marketing strategies and implementing a real cultural policy. The Defacto team aim to turn La Défense into the ultimate French centre for innovation that benefits its businesses. THE RANGE OF 7 SERVICES OFFERED BY DEFACTO Maintaining and improving public spaces and heritage Ensuring the safety of people and goods Improving access to the site Welcoming and providing information to users Livening up the business district Renting out and enhancing the various spaces Encouraging the promotion and development of the area PARIS LA DÉFENSE I December 2015 Produced by Defacto, La Défense Public Management Authority. 5-6 place de l Iris, Manhattan Tower, Paris-La Défense Cedex. Tel.: I Publication Manager: Marie-Célie Guillaume I Managing Editor: Hervé Bonnat I Coordination: Rose Moreira I Design and production: I Editor: Jérôme Guedj I Copywriting: Dominique Fidel, Jérôme Guedj I Production Manager: Sylvie Esquer I Cover: 11h45 pour Defacto I Photos: 11h45 pour Defacto, Arena 92, Jean-Luc Dolmaire, Olivier Ravoire - CG 92, Defacto, B. Grossmann - IESEG, Valode & Pistre architectes I N ISSN : Defacto I Date of legal deposit: upon publication.