2017 Sponsorship Overview

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Abraham Fowler
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1 2017 Sponsorship Oeriew

170 Years of Inspiring Chicago On June 16, 1847, the Chicago Horticultural Society held its first Exhibition of Fruits and Flowers, where it showcased ornamental plants and displays of prized fruits

2 170 Years of Inspiring Chicago On June 16, 1847, the Chicago Horticultural Society held its first Exhibition of Fruits and Flowers, where it showcased ornamental plants and displays of prized fruits and flowers. The exposition was a surprise hit. Enthusiastically receied by both tradesmen and the general public, the success of this eent established the growing role of horticulture in the city s footprint a role that continues to flourish to this day. The Show has since eoled. From decade to decade it has moed enues, grown in size and expanded its list of attractions. Today, 170 years later, the Show welcomes more than 40,000 attendees to the Festial Halls in Nay Pier, where they can experience eery facet of horticulture. While isiting, attendees can walk through life-sized gardens, participate in DIY workshops, learn from educational seminars, enjoy garden-to-table cooking presentations and more. Through the decades of the Show s experience, its legacy remains the same; it continues to capture the hearts of thousands year after year. Since 2011, this annual eent has been produced by Flower Show Productions, Inc. Through our commitment and the dedication of sponsors and supporters, the Chicago Flower & Garden Show is encouraging new generations to get inoled and be inspired by gardening.

water features flow throughout the Festial Halls of Chicago s acclaimed Nay Pier.

3 CHICAGO S BLOOMING is a spotlight on all that is Chicago its culture, cuisine, art, design, neighborhoods and business community. Show Features 40,000+ gardening enthusiasts and newbies alike will be treated to the sights, scents and sounds of feature gardens with blooming, perennials, annuals and trees while water features flow throughout the Festial Halls of Chicago s acclaimed Nay Pier. IN ADDITION TO THE MAIN ATTRACTION, INSPIRING LANDSCAPES AND GARDEN VIGNETTES THE SHOW FEATURES: GARDENING LIVE STAGE & SEMINAR SERIES A continued focus on educational, interactie workshops and seminars by leading industry professionals KIDS' ACTIVITY GARDEN Hands-on fun and learning for future gardeners and gardening consumers

SHOW FEATURES continued GARDEN GOURMET STAGE

setting PHOTOGRAPHY COMPETITION A judged

EXHIBIT Cutting-edge ideas for the dining table

designers ART OF FLORAL EXHIBIT Stunning

4 SHOW FEATURES continued GARDEN GOURMET STAGE Cooking demonstrations by top Chefs in a garden setting PHOTOGRAPHY COMPETITION A judged exhibit by amateur photographers TABLESCAPES EXHIBIT Cutting-edge ideas for the dining table presented by leading interior and floral designers ART OF FLORAL EXHIBIT Stunning interpretie floral designs by the American Institute of Floral Designers

SHOW FEATURES continued THE HOME & GARDEN MARKETPLACE A shopper s

Chicago Area Retail Bakers Association, professional bakers compete to

EVENING IN BLOOM A charity VIP preiew that proides a sneak peek of the

Proceeds benefit the IL Restaurant Association Ed Foundation, Pilot

5 SHOW FEATURES continued THE HOME & GARDEN MARKETPLACE A shopper s paradise with oer 100 exhibitors of green-industry, home and other related goods and serices. REGIONAL CAKE DECORATING COMPETITION Presented in conjunction with the Chicago Area Retail Bakers Association, professional bakers compete to adance to the National Creatie Cakes competition. EVENING IN BLOOM A charity VIP preiew that proides a sneak peek of the Flower & Garden Show prior to opening to the public. Proceeds benefit the IL Restaurant Association Ed Foundation, Pilot Light and Garfield Park Conseratory Alliance. CELEBRITY APPEARANCES HGTV s Yard Crasher star Ahmad Hassan will entertain and educate attendees on the Gardening Lie Stage!

Cultiating Consumers The Chicago Flower & Garden Show is designed so that consumers and gardeners alike can come to see the latest that the industry has to offer.

the consumer with those supporting the Show.

6 Cultiating Consumers The Chicago Flower & Garden Show is designed so that consumers and gardeners alike can come to see the latest that the industry has to offer. Consumers want more from the people that sell' them things - they want an experience; and the Flower & Garden Show creates an emotional and isual experience that galanizes the consumer with those supporting the Show. Local landscape designers, builders and suppliers create realistic solutions within feature landscapes and garden ignette displays that inspire and demonstrate to attendees the possibilities for their own gardens, yards or balconies It is a isual shopping tour of gardening, greening, floral and home-related ideas.

7 2016 Media & Marketing Recap The Chicago Flower & Garden Show offers a direct handshake opportunity with your primary target market and is supported by a comprehensie, earned-and-paid media and public relations plan that includes radio, teleision, print, outdoor, transit and online outlets. The 2016 Chicago Flower & Garden Show, presented by Mariano s, generated a minimum of $2.5 million in earned and paid media. THE 2017 MARKETING & PUBLIC RELATIONS ELEMENTS WILL INCLUDE: Comprehensie public relations campaign consisting of media and editorial releases and placements with national, regional and local media outlets Radio commercials and promotional support Teleision commercials and promotional support by Network Teleision and XFINITY Outdoor adertising digital billboards Regional and local print adertising support by The Chicago Tribune, Chicagoland Gardening Magazine, Garden Design Magazine, Chicago Botanic Garden Membership Guide, Garden Clubs of Illinois Magazine and others enewsletter promotion to 36,000 opt-in subscribers Website postings on chicagoflower.com as well as the websites of the Show s media and corporate partners Social media promotion to the 22,000+ followers of the Flower & Garden Show Digital promotion ia Google Ads, Facebook ads and a ariety of promotional partners Postcards Qty. 90,000 distributed at Nay Pier through retailers and promotional partners, garden centers, special eents and group tour operators Discount Coupons Qty. 50,000 distributed through retailers and promotional partners Official isitor Show Guide (30,000) Nay Pier year-round and/or seasonal displays, sponsor-specific actiations and targeted promotions (Winter Wonderfest and other Pier-sponsored eents)

8 2017 Sponsorship Opportunities

9 Integrated Sponsorship Opportunities Reach Your Target Market NAME IN TITLE Your company will be the most closely identified brand with the Chicago Flower & Garden Show. Your company name and/or logo will be incorporated into the eent name and included on all media and marketing. (Reads: Your company Chicago Flower & Garden Show) (Limit 1). PRESENTING SOLD - Your company will be the second most associated name with the Chicago Flower & Garden Show. Your company name and/or logo will be placed in the 2nd tier of all media and marketing. (Reads: Chicago Flower & Garden Show presented by Mariano s) (Limit 1). FEATURE LANDSCAPE & GARDENS Your company will present its own feature garden, built and designed by leading landscape professionals. Product placement and signage will delier a strong association with the display that connects Your Company with the consumer. GARDENS INCLUDE: Urban Garden / Small spaces Tulip Garden Women s Journey in Fiber Hyacinth Garden Natie Plants / Sustainability Garden Chicago Sculpture Garden Community Vegetable Gardening Community Vignettes National Garden Bureau Year of Garden Photo Competition Garden Health & Wellness Garden Kids Actiity Garden OFFICIAL PRODUCT OR SUPPLIER Your company s products or serices would be incorporated into the presentation of the Show and identified as official products. EDUCATIONAL SEMINARS Educational seminars and workshops are presented by leading industry experts. Your Company could present the entire series of seminars or an indiidual session room or a keynote speaker.

10 Integrated Sponsorship Opportunities Reach Your Target Market Continued INTERACTIVE EDUCATION HOW TO GARDEN Container gardening workshops, ask-the-expert kiosks and planting and pruning workshops are all opportunities for Your Company to connect with more than 40,000 consumers. Product placement aailable. HOME & GARDEN MARKETPLACE Your company would be a presenting sponsor of the Home & Garden Marketplace. This shopper s paradise plays host to garden and home related business, non-profit organizations, small business and sponsor exhibit spaces. It is an opportunity for these companies and organizations to showcase their serices and products. GARDEN WRITERS ASSOCIATION REGIONAL CONFERENCE Region 3 garden writers and bloggers will conerge on the opening day of the Show for a full day of exploration, meetings and presentations. Your company would hae an opportunity to present the entire conference or arious segments of the day s programming. Product placement and gift bag opportunities aailable. CHICAGO AREA RETAIL BAKERS ASSOCIATION REGIONAL COMPETITION Your company would be a sponsor of the CARBA regional creatie cakes decorating competition. Attendees will experience the best bakers in the Windy City go head-to-head to decorate the most beautiful, mouth-watering confections Sunday, March 20. CHICAGO FLOWER & GARDEN SHOW APP An integrated tour of the Chicago Flower & Garden Show that attendees will be able to download as an App and obtain information on each garden at the show as well as the plant material within each garden. Branding and bounce back couponing opportunities aailable. AFTER-HOURS RECEPTIONS / SPRING FLING PROMOTIONS Seeral ciic and social organizations play host to their members in all the grandeur that is the Chicago Flower & Garden Show. Your company could be host to one of seeral or all after-hours receptions. A special after-hours ticket price is offered. SPRING FLING EVENTS INCLUDE: LGBT Eent Craft Beer Tasting Specialty Wine/Spirits Tasting

11 Flower & Garden Show Tentatie 2017 Floor Plan HOME & GARDEN MARKETPLACE (see next page)

12 Home & Garden Marketplace Tentatie 2017 Floor Plan

13 Build Out

14 Feature Gardens

15 Feature Gardens

16 Marketplace

Sample Delierables Show Guide & Garden Signage Sample Show Guide Garden Page Sample Garden Sign 3 x 8 garden 9 sponsored SUBARUGARDEN by built by BUILDER Lurie Garden Chicago, IL 312.228.

Inspired by Subaru s adenturous, get-out-there spirit, this garden allows you to escape Chicago for a while and trael off the beaten path.

17 Sample Delierables Show Guide & Garden Signage Sample Show Guide Garden Page Sample Garden Sign 3 x 8 garden 9 sponsored SUBARUGARDEN by built by BUILDER Lurie Garden Chicago, IL luriegarden.org DESIGNER Scott Stewart Lurie Garden luriegarden.org Take a step into serenity and spend a moment with nature. Inspired by Subaru s adenturous, get-out-there spirit, this garden allows you to escape Chicago for a while and trael off the beaten path. Our mulch trail leads you down a simple, flat plane oerflowing with plant-life, paying homage to the great state of Illinois. The thoughtfully selected materials are arranged to reflect the ecological footprint of an Illinois prairie, creating ertical and horizontal moement throughout the display. supporting sponsor contributing builder CONTRIBUTING BUILDER Eurobrick eurobrick.net 22 enjoy

18 Sample Delierables Tickets, Ads, Digital Billboards

WINE INTERNATIONAL 2016 Corporate Partners Show Guide Page ASPECIALTHANKS MAJORSPONSORS OFFICIALAUTO OFFICIALBANK OFFICIALSPONSORS Thank you to all the sponsors supporting the

19 WINE INTERNATIONAL 2016 Corporate Partners Show Guide Page ASPECIALTHANKS MAJORSPONSORS OFFICIALAUTO OFFICIALBANK OFFICIALSPONSORS Thank you to all the sponsors supporting the Chicago Flower & Garden Show we couldn t grow and bloom each year without you. FEATUREGARDENSPONSORS OFFICIALSUPPLIERS GREENTHUMBSPONSORS 8 welcome OFFICIALMEDIAPARTNERS welcome 9

20 About the Producers Eery special eent starts as an idea, the inspiration for a perfect experience. To transform that eent from an idea into reality, you need an experienced, galanized partner to help you span the gap. Flower Show Productions plans, organizes and produces special eents in the Chicagoland area. We focus on eents that are stimulating, inspiring and proide a public benefit, allowing people to come together and hae fun on a grand scale. Our flagship eent is the Chicago Flower & Garden Show at Nay Pier marking the change from winter to spring and proiding isual shopping tours to consumers for the landscape and gardening industries. We offer a complete range of eent planning serices, allowing us to create great experiences for our guests and meaningful opportunities for our sponsors and partners. Our serices include eent strategy and logistics, financial planning, sponsorship sales and management, exhibitor/sponsor relations, public relations and marketing and on-site logistics. Tony Abruscato, president Flower Show Productions, Inc N Milwaukee Ae, Suite 401 Chicago, IL direct main mobile tony@chicagoflower.com

your audience AWAITS We look forward to having you join us for the 2017 Chicago Flower & Garden Show! Sincerely, Tony Abruscato Show Director

your audience AWAITS We look forward to having you join us for the 2017 Chicago Flower & Garden Show! Sincerely, Tony Abruscato Show Director CHEF OPPORTUNITIES your audience AWAITS The Chicago Flower & Garden Show will be blooming once again at Navy Pier, March 18-26. To complete our spring awakening, we re looking for one-of-a-kind Chicago