應用領域 Applications 家紡與家居裝飾原材料對终端消费者的重要性. Importance of raw material for the end-consumer in home & interiors

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Alan Watts
5 years ago
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interiors Sep / 2015 應用領域 Applications 床品

products comforters, pillows, mattress pads

robes Bath mats 家居 LOUNGE & INTERIORS 家具 /

1 家紡與家居裝飾原材料對终端消费者的重要性 Importance of raw material for the end-consumer in home & interiors Sep / 2015 應用領域 Applications 床品 BED 床單填充 - 被子, 枕頭, 保潔墊床墊 Bed linen Filled products comforters, pillows, mattress pads Mattresses 浴室 BATH 毛巾浴袍浴室地墊 Towels Bath robes Bath mats 家居 LOUNGE & INTERIORS 家具 / 裝飾布地毯與圍毯 Furniture / upholstery Carpets & rugs 2 1

2 家用紡織品市場的發展 Home textiles market development Retail Value [ bn] Source: Statistics. Euromonitor International [World Wide Web]. Modified [retrieved ]. Website: < 3 家用紡織品 : 最重要的市場有哪些? Home textiles: Which are the most important countries? Retail value [bn ] Source: Statistics. Euromonitor International [World Wide Web]. Modified [retrieved ]. Website: < 4 2

最重要的細分是床品 The most important sub-segment are bed textiles

Curtains 12% Bed Textiles 40% Rugs 12% Bath Textiles 18% 5

最終消費者 : 他們想要什麼? End-consumers: What do they want?

3 最重要的細分是床品 The most important sub-segment are bed textiles Living Room Textiles 10% Kitchen and Dining Textiles 9% Curtains 12% Bed Textiles 40% Rugs 12% Bath Textiles 18% 5 Source: Euromonitor, Apr 16 / 2015 washability color/ design 最終消費者 : 他們想要什麼? End-consumers: What do they want? price natural material soft fabric brand tumble drying smooth fabric cool/warm touch 6 3

bulkiness availability in sets 7 color/ design 最終消費者 : 他們想要什麼?

4 natural material 最終消費者 : 他們想要什麼? End-consumers: What do they want? absorbency washability +color fastness price softness (after washing) color/ design bulkiness availability in sets 7 color/ design 最終消費者 : 他們想要什麼? End-consumers: What do they want? cleanability (vacuum cleaner) price resilience raw material durability walking comfort 8 4

5 furniture design 最終消費者 : 他們想要什麼? End-consumers: What do they want? color/ design sitting comfort sleeping comfort durability soft fabric cleanability (vacuum cleaner) smooth surface 9 你會在哪裡買床品? Where would you buy bed linen? GROCERY RETAILER HOME FURNISH- ING STORE DISCOUNTER ONLINE STORE DEPARTMENT STORE HOME- SHOPPING 10 5

6 人們是在哪裡買家紡的? Where do people buy home textiles? Market share [%] Store Based Retailing Non Store Retailing Source: Statistics. Euromonitor International [World Wide Web]. Modified [retrieved ]. Website: < 11 人們在什麼樣的商店要買家紡? In what kind of stores do people buy home textiles? 5 THE LARGEST MARKET SHARE Market share [%] Homewares and Home Furnishing Stores Supermarkets & Hypermarkets Department Stores Home Improvement and Gardening Stores Discounters *Others Source: Statistics. Euromonitor International [World Wide Web]. Modified [retrieved ]. Website: < * Other store-based retailers (Variety Stores, Mass Merchandisers, Warehouse Clubs ) 12 6

7 誰最具有影響力? Who is the influencer? Market Share Home Furnishings Store Brands WORLDWIDE Market share [%] Source: Statistics. Euromonitor International [World Wide Web]. Modified [retrieved ]. Website: < 13 最重要的家紡品牌有哪些? Which are the most important home textile brands? Market share [%] Source: Statistics. Euromonitor International [World Wide Web]. Modified [retrieved ]. Website:< tics/changemeasure> 14 7

8 零售商需要什麼? What do retailers need? VALUE CHAIN MANAGEMENT SECURITY ENVIRONMENTALLY FRIENDLY RAW MATERIAL NEW IDEAS & FIBER INNOVATION (1 st TO MARKET) MARKETING/ PROMOTION SUPPORT LONG-TERM PARTNERSHIP PRODUCT DEVELOPMENT SUPPORT PERFORMING PRODUCT EVIDENCE FOR CLAIMS QUALITY ASSURANCE DIFFERENTIATION 15 天絲 : 對我來說是什麼? TENCEL : What is in for me? Better moisture absorption and thermoregulation Fabric more pleasant to skin due to smooth fiber surface Environmentally friendly raw material Brilliant colors, smooth surface for printing 16 8

9 多元化的天絲 Many solutions with TENCEL PES for institutional bed linen for cosmetic/ medical items for luxury items for four seasons with emerized surface 17 蘭精纖維就是解決方案 Lenzing s fibers are the solution 18 9

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Contents. Introduction 序言 P.1. Client we have served 過往客戶 P. 2. Client thoughts 客戶心聲 P. 3 P.4 經典傢俱 P.12 家居監察系統 P.6 浴室設計 P.14 古董傢俱精品 P.

Contents. Introduction 序言 P.1. Client we have served 過往客戶 P. 2. Client thoughts 客戶心聲 P. 3 P.4 經典傢俱 P.12 家居監察系統 P.6 浴室設計 P.14 古董傢俱精品 P. by Trusted Team Contents 目錄 P.1 P. 2 P. 3 Introduction 序言 Client we have served 過往客戶 Client thoughts 客戶心聲 P.4 經典傢俱 P.12 家居監察系統 P.6 浴室設計 P.14 古董傢俱精品世壯有限公司 CENTURY STRONG LTD. P.8 滅蟲及清潔服務 P.16 磁磚設計 P.10