REPORT OF THE EVENT Edition 2014

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Spencer Scott
6 years ago
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1 REPORT OF THE EVENT Edition 2014

Numbers of Editon 2014 36.000 sqm of occupied exhibition area Over 121.

journalist visited the show The fifth edition of Salone del Camper, in 2014, recorded

2 Numbers of Editon sqm of occupied exhibition area Over visitors in 9 days Over 600 recreational vehicles 300 exhibitors 200 accredited journalist visited the show The fifth edition of Salone del Camper, in 2014, recorded positive numbers and prospects, confirming the vocation of Parma to welcome and value the community of lovers of outdoor tourism! 2

3 Analyses exhibitors General Synthesis Exhibitors Salone del Camper 2014 Key numbers 300 Main Factors- Leader Brands on show Exhibitors of which 27% were international Exhibition Area mq +15% Sales and purchase intent vs 2013 (*): Non-exhaustive List of brands (**): Survey carried out on the major producers 3

4 Analyses Visitors General Synthesis Viisitors Salone del Camper 2014 Main elements Total visitors edition of 2014 SdC Proposed activities at the show and judgment of visitors Numbers in units Percentage Values Initiatives and satisfaction: 121,000 Visitors Lovers of CAMPERCARAVAN and HOLIDAYS IN FREEDOM Area Family & Fun Four-legged friends Area Agorà Area Agorà of Techniques Evening events Important Elements of the visitors analysis SdC 2014 Over 121,000 visitors during the edition of % (Nielsen Area 2) comes from North-East of Italy 43,8% is composed by new visitors I50,3% hasn t got a camper 89% thinks that 5 edition of Il Salone del Camper has improved or that it has maintained the positive standard of 2013 Testify the leadership at national level in the field and the statement of Salone del Camper as the second exhibition by relevance at European level. (*): Dati da Customer Satisfaction ,2% 89,9% 81,3% 84,4% 87,6% 4

Detail Initiatives (1/2) Thematic areas at the Salone del Camper 2014 Detail Initiatives FAMILY & FUN AMICI A 4 ZAMPE LE SERATE DEL

activities and sponsor as Nestlè, San Carlo and Dalla Costa.

didactic activities, climbing and mountain bike course.

AREA AMICI A 4 ZAMPE: An area dedicated to human s best friends.

5 Detail Initiatives (1/2) Thematic areas at the Salone del Camper 2014 Detail Initiatives FAMILY & FUN AMICI A 4 ZAMPE LE SERATE DEL SALONE Detail Areas: FAMILY & FUN: great success for the area dedicated to families and younger guests de Il Salone, with a lot of activities and sponsor as Nestlè, San Carlo and Dalla Costa. Many thematic laboratories suggested: Daily travel journal, improvised music, laboratories of recycling with WWF and recreational/ didactic activities, climbing and mountain bike course. Also great success for the second international contest Libro d artista exposed at Family and Fun Area. AREA AMICI A 4 ZAMPE: An area dedicated to human s best friends. An increased number of dogs presences in 2014 and also of specific initiatives dedicated to them: Mobility Dog, Sensory Discovery and many useful tips for their training. NIGHT EVENTS: the evening entertainment based on the experience of the past editions and studied for a target changing; an evening schedule, organized to liven up the evenings of guests that for several days have visited the Salone del Camper. 5

Detail Initiatives (2/2) Initiatives and activities to promote Details of the principal activities Action Details: Following the success of the 2nd edition of the Salone del Camper Award, we have

The following key numbers of sdc award 2014: 15 participants companies and 33 products entered 15 winning products in the different categories Over 2.

6 Detail Initiatives (2/2) Initiatives and activities to promote Details of the principal activities Action Details: Following the success of the 2nd edition of the Salone del Camper Award, we have decided, once again, to replicate the competition. The news of 2014, was the browsable of products entered, published on the webside of Salone del camper available to the visitors. The following key numbers of sdc award 2014: 15 participants companies and 33 products entered 15 winning products in the different categories Over visitors that during the exhibition have established the overall winner of Salone del Camper Award Action Details: The initiative RENTAL PACK 129, after the success of the past editions, has found a high satisfaction also in this edition, confirming it as an instrument to understand and discover camper world,very appreciated by the visitors. Over voucher available on-line reserved before the start of the exhibition Additional 500 voucher sold during Salone del Camper at the stand Camper facile for a lot of request received. 6

7 See you at the next Salone del Camper!!! SEE YOU IN PARMA FOR THE NEXT SALONE DEL CAMPER September 22 settembre

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Glenfalloch Night Garden. Sculpture Trail and Enchanted Evening. Creating a magical experience for Dunedin visitors to explore, enjoy and inspire. Creating a magical experience for Dunedin visitors to explore, enjoy and inspire. Celebrating Spring! Sculpture Trail and Enchanted Evening Glenfalloch Night Garden Otago Peninsula Trust Enterprises. Preserving