WELCOME. Vanessa Richmond Editor, Ideal Home

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1 WELCOME Readers love Ideal Home s democratic approach to home design. We re not the Style Police making judgements about style, taste or budgets we simply showcase the very best ideas, best new products, best homes, so anyone can put together their own unique mix. We think creating a home should be fun and exciting, and that s how we want our readers to feel when they flick through our beautiful, contemporary pages. Vanessa Richmond Editor, Ideal Home

2 Turn to page 61 to shop the look Martha Piotrowska banished the bold colours that RETRO HANDLES Walnut bar handles give the kitchen a mid-century feel By knocking through the kitchen and dining room, and extending to the side and rear, the couple created a large family friendly space, with a hint of retro cool Shaker units, from 228 for a W600mm unit, Linda Barker range; Mia handles, 16 each; all Wren Kitchens Martha repainted the original green, blue and red scheme in a fresh white. I visualised white rooms with dark accents, natural wood and warm metals like brass and copper, she says. In the living room, boldly patterned accessories stop the scheme looking bland. BUY THE KEY PIECES For a similar modular sofa, try the Nockeby with chaise, 775, Ikea. Block rug, 169; cushions, from each; all AtNo67 Fern Sutcliffe lives here with her husband Paul and their children, Oscar, five, and Esme, four. A three-bedroom Victorian terrace in Beckenham, southeast London. Units... 7,022 Worktops Sink and tap Appliances... 4,500 Tiles Flooring... 1,500 Mini poppadoms They re tricky to make from scratch, so buy them ready made, 99p for a 70g bag, Tesco Morrocan-style rugs An of-the-moment design and a great way to bring a touch of softness to a family space Large-format tiles Oversized tiles are a great choice for a small bathroom fewer grout lines mean a less busy look MAGIC INGREDIENT A mix of different cushions takes the smart edge off this traditional sofa for a cool, easy-going look Don t worry if your wooden furniture has different colours or finishes it ll all help to create an informal feel Nicky Phillips, Decorating Editor THE WALLS Copse emulsion, for 2.5ltr, Paint by Conran THE BLIND Shiko Indigo V3223/06, per m, Villa Nova By rejigging the layout, we managed to fit in a beautiful bath, a bigger shower and twin basins, plus we still had space left for large vanity units with tons of storage, says Tianna Formoso Piccolo bath, 1,995; Formoso basins, 395 each; all Clearwater range; Adatto Casa vanity drawer units, 697 each; all Bathroom Discount Centre THE DRESSER Grey Oak eggshell, 53 for 2.5ltr, Neptune MAGIC INGREDIENT Aged-brass lamps make a statement without being overly big or bold Tianna Dagher lives here with her husband Fadi and their two children, Mila, seven, and Julian, two. A four-bed end-ofterrace in west London. Bath and taps with shower mixer... 2,150 Shower Loo Basins and taps Vanity units... 1,879 Tiles... 1,195 editorial pillars HOMES DECORATING REAL HOME STYLE & DÉCOR ONE LIVING ROOM three ways Laid-back family den WHILE THE SOFA AND DRESSER ARE SMART, BY TEAMING A DEEP, CALM BLUE ON THE I ve kept things simple with black & white overwhelmed her Victorian terrace and gave it a cool, calm feel throughout with Scandinavian-inspired style WALLS WITH MISMATCHED FURNITURE, YOU LL CREATE A SUPER-RELAXED VIBE. JUST ADD PILES OF CUSHIONS AND KNICK-KNACKS THAT TELL YOUR STORY WHAT MAKES IDEAL HOME SO SUCCESSFUL? n Every issue of Ideal Home contains fabulous real homes plus kitchen and bathroom makeovers, with easy ways for readers to get the look. n Original and innovative decorating features show how to use colour successfully, change up their look, tackle problem areas and find cash-clever buys. n Our Simple Solutions pages are designed to keep busy households running smoothly, from the latest storage saviours and practical problem solvers to the technology advice readers need to choose the right appliances for their home. 50 Love MARTHA S STYLE? KITCHENS We wanted bold, not bland Looking for a kitchen that packs a punch? The Sutcliffes swapped their awkward U-shaped room with dated green units for this big, beautiful space full of design details Start with a white backdrop BEFORE KITCHEN PROJECT Welcome to my home THE PROPERTY WHAT IT COST TOTAL... 14,618 Top of my wish list was an island with a breakfast bar, as well as enough space for a large table LIFESTYLE FOOD WITH FRIENDS It s curry night! Instead of picking up the phone and ordering an Indian takeaway, try making your own healthier version instead. Just add friends, cold beers and a box set Fruity mango chutney SIMPLE PLEASURES IDEAL HOME loves 102 IDEAL HOME loves BATHROOMS I just got fed up with the clutter! A poor layout that wasted space and a lack of storage drove Tianna Dagher and her husband Fadi to turn their bathroom into a haven of simplicity and calm IDEAL HOME loves INNOVATION Stylist s note BEFORE 103 BATHROOM PROJECT Welcome to my home THE PROPERTY WHAT IT COST TOTAL... 7,282 The room is so relaxing now, plus it feels really sophisticated 135 n When it comes to enjoying the simple pleasures of home, Ideal Home has a wealth of ideas for low-maintenance gardens, weekend entertaining and family meals. 180 Lamb biryani 181

3 A Nationwide Community Audience which... n love their home, and everything it means to them family, security and the opportunity to indulge in practical yet beautiful decorating ideas. n are actively decorating and renovating their homes. Many have bigger project plans, such as extensions, kitchen and bathroom transformations. n love shopping for beautiful home products. They have a keen eye for a bargain, yet are also willing to invest in appliances, design and technology. Our three key audience types are: n STYLE ENTHUSIASTS Interested in the latest looks, while having their own sense of style our audience are professionals in their first flat to couples setting up their first home. n BUSY FAMILIES Couples with pre-school and school-age children some stay-athome mums and others working mums. They live in a variety of properties. n SETTLED HOMEBODIES Pre- and actual retirees with grown-up children, comfortable homes and gardens. They own their properties outright or have small mortgages.

4 IDEAL HOME ONLINE n Our website, idealhome.com, aims to fulfil our audience s needs at every stage of the customer journey. n Organised around key rooms of the home, it delivers broad and deep content, covering every step from style inspiration and ideas to expert advice on planning, executing and shopping for a project. n Traffic will be driven by smarter SEO as well as Ideal Home s growing social media presence on Facebook, Twitter, Instagram and Pinterest. n Whether our users are browsing image galleries, reading features and buyer s guides, dipping into news stories or checking their social media feeds, the experience is enriched by Ideal Home s entertaining and informative video content.

5 Contacts ADVERTISING Publisher And Head Of Homes Network Joanne O Hara ; joanne.o hara@timeinc.com Group Advertisement Manager Sharon Goode ; sharon.goode@timeinc.com Production Assistant Nigel King ; nigel.king@timeinc.com EDITORIAL Editor Vanessa Richmond ; vanessa.richmond@timeinc.com Facts and figures Combined ABC ,204 Combined Adult Readership Target Market ABC1 Adults ABC1 Adults...68% AB Adults...38% Median Age Solus Readership (All Adults)...52% Web And Development Editor Stephanie Hendries ; stephanie.hendries@timeinc.com ADDRESS TIME INC. (UK) Ltd, The Blue Fin Building, 110 Southwark Street, London SE1 0SU Source: ABC Jul-Dec 15 NRS Jul-Dec 15

6 Advertising rates 2016 NATIONAL Double page spread... 27,190 Whole page... 13,600 Front half page... 15,630 Front third page... 19,735 1/2 page... 8,055 1/4 page... 3,975 Creative media available upon request COVERS Outside back... 19,040 Inside front dps... 38,070 Inside back cover... 15,630 DIGITAL Double page spread... 14,030 Whole page... 7,020 1/2 page... 3,895 1/4 page... 2,060 Native media available upon request PLANNING Banner/leader board... 20CPM Skyscraper... 20CPM MPU... 25CPM Double MPU... 30CPM Billboard... 30CPM Portrait... 35CPM page sizes DPS Type 259 x 400 Trim 289 x 430 Bleed 295 x 436 PAGE Type 259 x 185 Trim 289 x 215 Bleed 295 x 221 HALF PAGE HORIZONTAL Type 126 x 185 Trim 141 x 215 Bleed 147 x 221 HALF DOUBLE PAGE SPREAD Type126 x 400 Trim 141 x 430 Bleed 144 x 436 HALF PAGE VERTICAL Type 259 x 89 Trim 289 x 104 Bleed 295 x 110

7 2017 Copy deadlines ISSUE COPY DEADLINE ON SALE February March April May June July August September October November December Jan Dec 7 Jan 4 Feb 1 March 31 May 4 May 9 June 7 July 3 Aug 8 Sep 6 Oct 3 Nov 5 Jan 2 Feb 1 March 29 March 26 April 31 May 5 July 2 Aug 30 Aug 4 Oct 15 Nov 29 Nov