Kelsey Heinrichs. Portfolio

Transcription

1 Kelsey Heinrichs Portfolio

2 Details Skills CV Kelsey Heinrichs Mobile: Portfolio: Education Bachelor of Design at Griff ith University Experience Marmalade London Senior Graphic Designer Clients: Amazon, Michael Kors, F&F, ASOS, Boohoo.com, Queen Root Senior Graphic Designer Clients: Penguin Books, Turner Broadcasting, Square Enix, Taylor Wimpey & Royal Court Theatre Universal Store Creative Director / Senior Graphic Designer Beginning Boutique Creative Director / Senior Graphic Designer 2012 Culture Kings Graphic Designer BATS Magazine Co-founder, Editor, Creative Director & Designer GRAPHIC DESIGN Print Design, Logo Design, Branding, Corporate Identity, Packaging, Poster Design, Illustration, Editorial Layout, Catalogues, Business Card & Stationery Design, Advertising, Web Design, App Design, Window Display Design, Signage, Photography, Photo Retouching, Textile & Print Design, T-shirt Design, Calligraphy, Typography. CREATIVE DIRECTION & MANAGEMENT Creative Campaign Development & Execution, Brand Personality Development, Management of Personnel Resources, Management of Financial Resources, Complex Problem Solving, Operations Analysis, Quality Control Analysis, Staff Time Management, Interpersonal & Relationship-building, Project Management, Communication & Leadership skills. SOCIAL MEDIA & MARKETING Social Media Account Management & Content Creation ( Instagram, Facebook, Tumblr, Pinterest, Polyvore ), Blog Management & Content Creation, Event Organisation ( Art Exhibitions, Live Music Events, Pop Up Sales, Media Showings, Networking Events ), Marketing Promotion Development & Execution. SOFTWARE Proficiency with Adobe Creative Suite [InDesign, Illustrator, Photoshop, Bridge, Acrobat Pro], Microsoft Office, Microsoft Excel, Microsoft PowerPoint. E-commerce: Magento, Shopify, Interspire, Mail Chimp, Campaign Monitor. Basic knowledge of Dreamweaver, HTML, CSS, SLR and Studio Photography.

3 Perfect Stranger Art Direction 2 / 57 Perfect Stranger Type Art Direction Designed at Universal Store Skills flexed Illustration, Photo Retouching Perfect Stranger, one of Universal Store s in-house womenswear labels, required a new look book to showcase their A/W 15 collection Journal. My role was to develop the art direction, styling and makeup & hair for the look book photoshoot. Post production involved creating mixedmedia collages and illustrations to take the collection to a higher level and place Perfect Stranger among Universal Store s other high-end stocked competing designers.

4 3 / 57

5 Perfect Stranger Art Direction 4 / 57

6 Perfect Stranger Art Direction 5 / 57

7 6 / 57

8 Turner Broadcasting Art Direction + Graphic Design 7 / 57 Turner Broadcasting Type Art Direction, Graphic Design Designed at Root Skills flexed Illustration Turner Broadcasting approached Root to design their 2016 annual Communications Team Meeting booklet. They requested that the booklet reflect the idea of coming home to Atlanta the hometown of Ted Turner. My role was to develop the visual style, draw illustrations to feature throughout the booklet and on the cover, manage the project and design the 88 page booklet in the space of a week.

9 8 / 57

10 Turner Broadcasting Art Direction + Graphic Design 9 / 57

11 Turner Broadcasting Art Direction + Graphic Design 10 / 57

12 Universal Store Art Direction + Graphic Design 11 / 57 Denim 101 Type Art Direction, Graphic Design Designed at Universal Store Skills flexed Website Design Everyone knows the struggle of finding the perfect pair of jeans (and making sure your booty looks good), and usually shopping online for denim is a risk not worth taking. Universal Store s Wear Them campaign takes the guesswork out of denim, with an interactive and easy-to-follow online landing page. View landing page now online: Additionally a booklet was designed for Universal Store to educate their staff nation-wide on the details and terminology of Denim.

13 Universal Store Art Direction + Graphic Design 12 / 57

14 Universal Store Art Direction + Graphic Design 13 / 57

15 Universal Store Art Direction + Graphic Design 14 / 57

16 Universal Store Art Direction + Graphic Design 15 / 57

17 Universal Store Art Direction + Graphic Design 16 / 57 Universal Store Digital Type Art Direction, Graphic Design Designed at Universal Store Skills flexed Website Design, Photography, UX Design See this website live & online now During my role at Universal Store, I implemented various website redesigns to make sure the Universal Store website was up to date and one-step ahead of it s competitors. This has been achieved through a seamless design that is responsive between Desktop, Mobile and Tablet, giving customers a consistent website experience no matter what platform they are accessing the website from. I ve shown a selected of E-newsletters I created, where I was responsible for the concepts right through to completion.

18 Universal Store Art Direction + Graphic Design 17 / 57

19 Universal Store Art Direction + Graphic Design 18 / 57

20 Beginning Boutique Art Direction + Graphic Design 19 / 57 Mad Love For You Type Art Direction, Graphic Design Designed at Beginning Boutique Skills flexed Packaging Design Beginning Boutique needed a major redesign of their packaging (since prior they were using non-branded post bags). My vision for the new package was to design something Share Worthy - something so unique and eye-catching that customers would want to share their purchase on social media as soon as they received their order.

21 Beginning Boutique Art Direction + Graphic Design 20 / 57

22 Beginning Boutique Art Direction + Graphic Design 21 / 57

23 Penguin Books Production + 1st AD 22 / 57 Penguin Books Type Production, 1st AD Made at Root Penguin Random House approached Root and asked us to create their summer reading campaign video. The campaign we created focuses on 22 Penguin Book titles, where every book has been paired with a destination. The video aims to highlight how books can be the perfect companion for your summer holiday, but can also be your summer holiday - allowing you to visit places from the comfort of your armchair. My key responsibilities in the making of this campaign included: story boarding, production, casting, art working, design & 1st AD. Watch the video here:

24 Penguin Books Production + 1st AD 23 / 57

25 Penguin Books Production + 1st AD 24 / 57

26 Universal Store Art Direction + Illustration 25 / 57 Monochrome Xmas Type Art Direction Designed at Universal Store Skills flexed Illustration, Textile Design For Christmas 2014, Universal Store offered Free Gift Wrap + Free Greeting Cards with every order in store & online. I designed five monochromatic prints for the gift wrap, to keep within Universal Store s black & white brand guidelines and to also reflect the current fashion trends of the season. For the greeting cards, a minimalistic design combined with tongue-incheek greetings were winners with customers.

27 Universal Store Art Direction 26 / 57

28 Universal Store Art Direction 27 / 57

29 Universal Store Art Direction 28 / 57

30 Oscar Natural Packaging Design 29 / 57 Oscar Natural Type Packaging Design Designed at Kelsey Heinrichs Freelance Oscar Natural required a redesign of their shaving gel packaging in order to reflect their new slogan For The Harsh Australian Manscape. In order to showcase their Australian Made and Owned company, the new packaging design features abstract textures taken from the Australian landscape. The harsh, rough conditions of the land act as a metaphor for dry, sensitive skin.

31 Oscar Natural Packaging Design 30 / 57

32 Universal Store Art Direction + Graphic Design 31 / 57 Get Shit Done Type Packaging Design Designed at Universal Store Skills flexed Illustration, Textile Design Mi Goals, a quirky stationery brand stocked at Universal Store, approached myself to create three designs for a Mi Goals x Universal Store collaboration of a set of stationery books that were sold exclusively at Universal Store, nationwide and online.

33 32 / 57

34 Universal Store Art Direction + Graphic Design 33 / 57

35 BATS Magazine Art Direction + Print Design 34 / 57 BATS Magazine Type Art Direction Designed at BATS Magazine Skills flexed Illustration, Type Design In 2008, I co-founded an Australian youth-culture magazine. BATS magazine is a disgustingly hilarious read. The magazine showcases Australian art, photography, fashion, music and culture... But is best known for its tongue-in-cheek journalism and controversial articles. In a world of glossy, full colour, polished magazines, BATS stands out with not only its original content but also its quirky and authentic aesthetic. My key responsibilities & skills in this role included: Creative Direction, editorial design, collaborating creatively with advertisers, event management, photographing & directing cover photoshoots, social media management, blog management, writing articles, interviews and proof-reading and managing all budgets.

36 BATS Magazine Art Direction + Print Design 35 / 57

37 BATS Magazine Art Direction + Print Design 36 / 57

38 BATS Magazine Art Direction + Print Design 37 / 57

39 Beginning Boutique Website Design 38 / 57 BB Digital Type Art Direction Designed at Beginning Boutique Skills flexed Web Design, UX Design See this website live & online In 2014, Beginning Boutique launched it s new look website which I was responsible of designing inside out. The redesign was very extensive and included new features such as: one-page-checkout, customer reviews, live Instagram feed, quick view products, drop down menus, drop down search bar. The redesign made it faster and easier for customers to shop and overall provided them with a more interactive and enjoyable experience. With the introduction of the new checkout design, revenue & conversion rate grew substantially.

40 Beginning Boutique Website Design 39 / 57

41 Beginning Boutique Art Direction 40 / 57 BB Lookbook [Various] Type Art Direction Designed at Beginning Boutique Skills flexed Illustration, Photo Retouching, Styling Over the three years I worked at Beginning Boutique, I directed dozens of look books/campaigns with the aim to showcase Beginning Boutique s latest stock and to also visually represent the BB girl/ customer - carefree, rad, creative and a generally down to earth chick. From sourcing locations, to picking the perfect hair style or handcrafting backdrops, here are some highlights from the many look books I directed.

42 Beginning Boutique Art Direction 41 / 57

43 Beginning Boutique Art Direction 42 / 57

44 Beginning Boutique Art Direction 43 / 57

45 44 / 57

46 Beginning Boutique Art Direction 45 / 57

47 Universal Store Art Direction + Graphic Design 46 / 57 Stereosonic Type Art Direction Designed at Universal Store Skills flexed Illustration, Print Design In , Universal Store was the official retail partner of Stereosonic Festival. We launched a micro-website which gave our customers a unique experience to not only purchase festival tickets, but also to read artist interviews, share outfits and listen to play lists. At each leg of the festival there was a Universal Store Pop-Up Beach which attracted thousands of festival punters. Free Banger merchandise bandanas were given out at the activation to encourage punters to hold them up during the festival. Banger (adj.) If a song is unbelievably awesome. It is a banger.

48 47 / 57

49 Universal Store Art Direction + Graphic Design 48 / 57

50 Universal Store Art Direction + Graphic Design 49 / 57

51 Universal Store Art Direction + Graphic Design 50 / 57

52 Universal Store Art Direction + Graphic Design 51 / 57

53 Reveal Art Direction + Graphic Design 52 / 57 Reveal Type Art Direction Designed at Liveworm Skills flexed Print Design For Griffith University graduates, the end-of-year exhibition is considered to be the official moment when they reveal themselves and their talents to the industry. This concept celebrates the playful suspense and build up that takes place prior to the big reveal on opening night. In order to promote and establish the event, multiple items were designed; invitation, promotional post card, website and exhibition catalogue book.

54 Reveal Art Direction + Graphic Design 53 / 57

55 Reveal Art Direction + Graphic Design 54 / 57

56 Reveal Art Direction + Graphic Design 55 / 57

57 Reveal Art Direction + Graphic Design 56 / 57

58 Logo Designs 57 / 57