Millennials & The New Economy
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1 a presentation by Jason Broadwater Millennials & The New Economy
2 Assumption We want millennials to choose to live, work, and play here as part of our community.
3 Why? They are the next generation.
4 This year, the Millennial generation (18-34) is projected to surpass the Baby Boom generation as the nation s largest living generation US Census Bureau
5 Outline of Presentation Millennials: Overview of the millennial generation The Connected Village: How a community can attract and retain millennials
6 The Millennial Generation
7 Defining Characteristics of Millennials
8 Defining Characteristics of Millennials Digital & Social Connectivity
9 Mobile Connectivity A New Dimension to the Human Experience
10 Social Workers At-Work,3rd Place
11 Defining Characteristics of Millennials Digital & Social Connectivity Extended Adolescence
12 Extended Adolescence a recent Pew study put the percentage of people 18 to 31 living at home at 36% Forbes
13 Defining Characteristics of Millennials Digital & Social Connectivity Extended Adolescence Local Culture, Global Citizen
14 Social, Responsible Consumers 3rd Place, Local, Craft, Environmentally and Socially Conscious
15 Defining Characteristics of Millennials Digital & Social Connectivity Extended Adolescence Local Culture, Global Citizen
16 Assumption We want millennials to choose to live, work, and play here as part of our community.
17 The Connected Village
18 THE CONNECTED VILLAGE
19 Work in the Connected Village Old New
20 Play (Travel) in the Connected Village What s motivating people to travel? experiencing a new culture (86%) eating local foods (69%) partying (44%) shopping (28%) Forbes, reporting on 31k-pop survey
21 Living in the Connected Village Overall roughly 30% of all millennials live in core counties, which means 70% live somewhere else. Forbes
22 Play, Live, Work in the Connected Village Experience Culture Opportunity
23 What can be done?
24 What can be done? Placemaking
25 Placemaking A place s success is measured in how long people stay there. Picture by Cool Adventures
26 What can be done? Placemaking Connectivity Infrastructure
27 Connectivity Connectivity is the underlying principle of the New Economy. Physical Moving People Public Transportation Walkable Environments Environmentally Friendly Virtual Internet Social 3rd Place Free/Cheap Ubiquitous Internet Pizza, Pubs, Coffee Shops Learning / Engaging Social Work Environments
28 What can be done? Placemaking Connectivity Infrastructure Entrepreneur Ecosystem
29 Work Not Jobs The entrepreneur The freelancer 1099 Passion projects Flexibility Fractional services
30 Affordable Space How Asheville, NC was redeveloped by the fringe population. Picture by Michael Sulock
31 What can be done? Placemaking Creative/Tech Services Connectivity Infrastructure Entrepreneur Ecosystem
32 Industries of Lake Tahoe
33 Industries of Lake Tahoe What are the drivers of the Connected Village?
34 Creative & Technical Services Arts, Entertainment, and Recreation Services Professional, Scientific, and Technical Services Educational Services
35 What can be done? Placemaking Creative/Tech Services Connectivity Infrastructure Projects and Programming Entrepreneur Ecosystem
36 The Hive An experiment in community workforce development Picture from OldTownNewWorld.com
37 Aday Remus The creative prototyping of space in the village. Picture from AdayRemus.com
38 Technology Incubator A knowledge-centric project, not a real estate project. Picture from KnowledgeParkRockHill.com
39 What can be done? Placemaking Creative/Tech Services Connectivity Infrastructure Projects and Programming Entrepreneur Ecosystem Authentic Story-Telling
40 Authentic Story-Based Marketing Tell the stories that matter in ways that engage a social audience. Highlight and show real people doing compelling things. Use the Internet heavily (social, video, content marketing). Conduct/facilitate/support events, happenings, etc. (and document them using the principles/tools above). Encourage input, participation, and shared experience in all of the above.
41 Millennials prefer walking over driving, living within walking distance of shops and restaurants, short work commutes, and are most likely to use public transportation. Realtor.org, reporting on transportation preferences survey
42 Commuting How do you humanize this story and tell it in a compelling way?
43 Conclusion
44 Defining Characteristics of Millennials Digital & Social Connectivity Extended Adolescence Local Culture, Global Citizen
45 What can be done? Placemaking Creative/Tech Services Connectivity Infrastructure Projects and Programming Entrepreneur Ecosystem Authentic Story-Telling
46 The Connected Village recruits and retains the Millennial. Jason Broadwater = Blog, Podcast, Books, and More
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