MAY 2018 TIMES SQUARE A design experience at the center of the world

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1 MAY 2018 TIMES SQUARE A design experience at the center of the world In partnership with Celebrating

2 3.7 Million Potential Design Lovers In the 9 days Design Pavilion occupied the Times Square plazas, 3.7 million people passed through. They come to Times Square to find interesting experiences and be entertained. Design Pavilion is a platform for brands to use design as a storytelling and engaging medium and to reach an audience of local corporate business people, residents, and, of course, international visitors.

3 Times Square Times Square is the center of New York City. Renowned as the most visited, photographed and highly trafficked public gathering space on the planet, it draws an international audience of millions weekly. There is no other location anywhere that attracts more people in one place at one time every day. In Times Square, Design Pavilion has become the public centerpiece and hub of our city s official design week, NYCxDESIGN, quickly taking a leadership role on the world s design stage. Times Square Alliance has proven its dedication to the arts and design through their acclaimed Arts Program and newly-renovated plazas designed by world-class architectural firm, Snohetta. Times Square Alliance provides a fully supportive and committed partnership to Design Pavilion, within the strongest business district in midtown. Design Pavilion and Times Square is a perfect fit. Design Pavilion provides great design programming for the plazas, and Times Square provides access to millions of advertising eyes -- a formidable combination that leads to growth year after year EXHIBITORS 3 DAYS 1 CITY PLAZA 25,000 VISITORS 4+ MILLION IMPRESSIONS ON SOCIAL MEDIA 12 EXHIBITORS 5 DAYS 3 CITY PLAZAS 1 MILLION VISITORS 30 MILLION IMPRESSIONS ON SOCIAL MEDIA 21 EXHIBITORS 9 DAYS 4 CITY PLAZAS 3.7 MILLION VISITORS 100 MILLION IMPRESSIONS ON SOCIAL MEDIA

4 Powerful Digital Partners The 2018 Design Pavilion was joined by some amazing digital partners. Nasdaq gave us time on their magnificent Times Square screen and broadcast daily design-focused interviews, curated by Design Pavilion, on the theme of business and design, and hosted by our biz + buzz developer, Patrick Duffy. Superior Digital Displays gave us 14 days on their billboards. Our network of sponsors and media partners provided tremendous exposure on social media, as did our partnership with Times Square Alliance and collaboration with NYCxDESIGN. 2 Million Following Nasdaq 14 Million View Superior Digital Billboards 90K Following NYCxDESIGN 1.9 Million Following Times Square Alliance 13.4K Following Design Pavilion

5 The NYCxDESIGN Press Conference On May 11, NYCxDESIGN was officially kicked off with a press conference at Design Pavilion. The international media, city officials and design industry leaders were in attendance.

6 Extensive Media Coverage

7 Media Partnership We see great potential in partnering with media to leverage our combined strengths. This year New York Magazine took us up on this offer to great success. In addition to helping us promote the event, they commissioned illustrator Joana Avillez to create a 12 cover on site. The mini artist-inresidence program entertained Design Pavilion visitors and generated a new cover for their 50 Covers program celebrating their 50th year in business.

8 Thoughtful Discussion DESIGN TALKS NYC programming was robust and featured some of the most innovative thinkers of our time. Our Talks program is a great compliment to Design Pavilion installations, providing additional opportunities to share design stories and brand messages, and attracting a large design industry audience. MONDAY, MAY 14 Industry Needs & Today s Students: Are Their Expectations the Same? Changing Role of Designers: How the convergence of physical and digital consumer experience is changing the role of designers NYC Department of Sanitation presents Waste is a Design Flaw Postmodernism, Past and Present TUESDAY, MAY 15 Bringing the Virtual World to Life: VR to AR to 3D Printing Creating the Times Square Design Lab The Vision and Strategies Behind a New Program for Innovations in Public Space Furnishing AIGA presents: Design for Democracy: Building Community Power What She Said WEDNESDAY, MAY 16 Connecting Food Systems, Rural to Urban Living Legends of Design WELLness - Beyond Well THURSDAY, MAY 17 Once on This Island: Designing a Hit Broadway Show From Nets to Net Positive: Tackling Plastic Pollution in Design and in Life Brooklyn Navy Yard The Future of Urban Manufacturing Pratt Institute and Pratt School of Design presents: Women of Influence in the Business of Design

9 Rave Reviews Design Pavilion was exactly what we d hoped for a creative, varied and brilliantly curated mix of design interventions and discussions perfectly suited to the pedestrian plazas in Times Square, which are traversed by up to 450,000 people daily at peak times. TIM TOMPKINS, PRESIDENT TIMES SQUARE ALLIANCE What an amazing bond between art and design. So good that Design Pavillion has made this experience available to the large public. We very much enjoyed when people tried the Magis products. MICOL FAGOTTO PR AND PRESS OFFICE MAGIS with HERMAN MILLER Having our materials science and technology installation in Times Square, as part of Design Pavilion, has been an excellent opportunity for us. Not only were we able to launch one of our new, breakthrough window technologies to an international audience, working with the design pavilion team has been a delight. Their creativity, flexibility and collaborative nature ensured that we felt part of a wider team all motivated to create an incredible design experience for the public. AMY WHITE AVERY DENNISSON The American Design Club has been a part of the Design Pavilion Market since Since the Design Pavilion has moved to Times Square it has become one of the best retail pop up shops we do all year. Times Square is the epicenter of New York City, being able to participate in an outdoor market right when the weather is becoming warmer is amazing The foot traffic cannot be beat. Rain or shine people are out! Being associated with one of the best destinations during NYCxDesign is such an amazing opportunity to meet our customers and make sales. We plan on participating every year! KIEL MEAD AMERICAN DESIGN CLUB Design Pavilion provided us a way to see our concepts at work. We watched users faces firsthand and received their positive feedback on the spot. Design Pavilion also brought us excellent international publicity which led to potential clients to create new ideas for cities in The Netherlands and Spain. JAVIER ZUBIRIA ZU STUDIO ARCHITECTS Design Pavilion is a unique opportunity to reach broader audiences through design. Our goal at MIO is to change minds and make sustainable design accessible to all. Design Pavilion is the perfect platform for a broader dialogue on the role of design in society and a means to extend its influence beyond our industry. Seeing a melting pot of people interacting with our designs in the heart of the city was inspiring and reminds us why we are designers in the first place. JAIME AND ISAAC SALM MIO At Pratt Institute we often talk to industrial design students about bringing design to the people for their information, collaboration and input. Participation at Time Square Design Pavilion gave us a unique opportunity to do just that. The audience at trade fairs and design exhibitions is comprised mostly of professionals. At Times Square, our audience was as diverse as New York City itself. This was an empowering educational experience. CONSTANTIN BOYM, CHAIR, INDUSTRIAL DESIGN PRATT INSTITUTE Seeing Times Square transformed by the Design Pavilion into an interactive design hub during NYCxDESIGN was truly extraordinary. Central to the mission of NYCxDESIGN is educating and engaging the public about design. The Design Pavilion in Times Square is a huge leap forward in our achieving that mission. EDWARD A. HOGIKYAN SENIOR VICE-PRESIDENT, MARKETING NEW YORK CITY ECONOMIC DEVELOPMENT CORPORATION

10 A Dramatic New Structure As our name implies, central to the mission of Design Pavilion is the realization of structures to demonstrate the power of architecture and provide shelter for our installations. This year we partnered with Inflate UK to create our centerpiece, designed by Harry Allen and lighting design by L Observatoire International with Philips Lighting.

11 Unforgettable Experiences Design Pavilion encourages product launches and offers a real-world, handson user testing ground. Zu Studio s antigravity furniture, Parenthesis, provided an unforgettable respite. The leaning beds force users into a unique position that lowers the heart rate. Arranged in a circle, the meditative installation created community and exposed people to the power of design Design Pavilion in Astor Place

12 Engaging Stories Design Pavilion gives sponsors the opportunity to tell their stories using design as a tool. This year Avery Dennision partnered with ArtsThread and ran a competition for young designers. Their work and the process by which it was made was featured in an ethereal video cube.

13 Interactive Installations Design engages the public. This year Magis with Herman Miller created a design installation featuring artwork gleaned from an ArtsThread competition. The public engaged with Magis products on an intimate level and experienced great 2D and 3D design.

14 Innovative Products MioCulture debuted their Work is Play products to the world at Design Pavilion. The interactive installation was perfect for Times Square and introduced many people to design for the first time.

15 Design Incubation Design Pavilion is a great platform to introduce new ideas and design. This year Times Square Alliance, our partner and host, launched an exciting public space project, commissioning street furniture designed by a variety of NYC design talent. The project demonstrated the power of design to shape the world around us and made an exciting addition to Design Pavilion.

16 Crucial Issues The Future of Takeout exhibition developed by the students in the Pratt Institute Industrial Design Department and sponsored by the NY State Department of Environmental Conservation explored alternatives to wasteful packaging used by the fast food industry.

17 Retail American Design Club has popped-up at the last three editions of the Design Pavilion. They sell a wonderful selection of design products. This year they featured an AR activated Times Square T-shirt that was developed specifically for Design Pavilion as a collaboration between graphic designer, Tim Convery, and retail technology innovator, Blippar. With all of this innovation going on, we see great potential in our retail component and plan an expansion next year.

18 Industry Leaders In addition to its broad public reach, Design Pavilion offers opportunities to target the design industry more specifically. This year Duggal, NYC s premier imaging house, partnered with Hunter Douglas to show off their latest technologies. Duggal demonstrated its Lumipixel LED screens alongside Hunter Douglas automated blind systems. They also hosted a spectaular reception, under the Times Square signs, for industry professionals.

19 Graphic Statements Design Pavilion 2018 presented a wide array of dazzling graphic design, including a partnership with AIGA supporting their get out the vote initiative, Design for Democracy ; two competitions run by ArtsThread promoting the work of young graphic artists; an amazing on-site identity program developed by Stefan Hengst and Klaus Kempenaars; and the animations of Circus Family that were on display throughout Times Square courtesy of Nasdaq and Superior Digital Displays.

20 Management Founding Producer Ilene Shaw Shaw & Co. Productions Shaw & Co. Productions is a well established, big-thinking producer of highly visible creative marketing and promotional platforms commercial and not-for-profit representing design and designers. Innovators in the fields of design and functional art, they create inspired marketing strategies for both trade and public awareness. Their productions include public, trade and corporate events, curated exhibitions, seminars and conferences, award and educational programs. As they are deeply grounded in the design industries, Shaw & Co. Productions casts a wide net of talent to bring to a broader range of industries. ilene@shawcoproductions.com shawcoproductions.com Creative Director Harry Allen Harry Allen Design Harry Allen Design is an award-winning, multi-disciplinary design firm based in New York City. Although trained as an industrial designer, Mr. Allen achieved prominence in 1994 for his interior design of Moss. A multitude of interior design projects followed. Harry s product design work spans a wide range, from furniture and lighting to packaging and accessories. The Harry Allen Design process is a unique combination of personal experimentation, cross-pollination, and strategic thinking. Harry will bring all to bear as the Creative Director of the Design Pavilion. harry@harryallendesign.com harryallendesign.com In Partnership with Times Square Alliance The Times Square Alliance, founded in 1992, works to improve and promote Times Square cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. The Alliance provides core neighborhood services with its Public Safety Officers and Sanitation Associates, encourages economic development, co-coordinates major events such as Design Pavilion, New Year s Eve, and Solstice in Times Square, presents public art via Times Square Arts, and advocates on behalf of its constituents. gwinkler@timessquarenyc.org timessquarenyc.org

21 Special Thanks There are so many people to thank for the success of Design Pavilion 2018 and we extend our heartfelt appreciation to our core sponsors and partners.

22 Discussions are starting now for Design Pavilion 2019 We look forward to hearing from you In partnership with Celebrating