Exhibitor s guide June

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1 Exhibitor s guide 0 2 June 205

HIGH-END HIGH-DESIGN WORLDWIDE Interior Lifestyle Tokyo 205 3 advantages of

High sensitivity towards design Visitors and exhibitors alike are highly sensitive

is a must-see for overseas buyers from fashion-forward shops and design houses.

2 HIGH-END HIGH-DESIGN WORLDWIDE Interior Lifestyle Tokyo advantages of exhibiting. High sensitivity towards design Visitors and exhibitors alike are highly sensitive towards design and appreciate the history and premium product quality found at Interior Lifestyle Tokyo. This fair is unique as it tends to have active business for high-ticket items, and is a must-see for overseas buyers from fashion-forward shops and design houses. Members of the design media from Japan and the rest of the world cover the fair. Interior Lifestyle Tokyo s exhibition and seminars are carefully attuned to trends and designs to attract prominent buyers to the show. 02

3 Interior Lifestyle Tokyo Interior Lifestyle Tokyo is an international trade fair for Tokyo to propose lifestyle concepts in interior design markets from around the world. Interior Lifestyle Tokyo derives from two trade fairs Ambiente, the largest consumer goods trade fair in the world, and Heimtextil, an international trade fair for household and commercial textiles. In Japan, Interior Lifestyle Tokyo is held in June, while its sister fair, IFFT/Interior Lifestyle Living, takes place in November. 2. Creating a borderless market 3. Window to the global market Unlike specialised trade fairs that limit their focus to specific product genres, Interior Lifestyle Tokyo is a general trade fair that features numerous products that are classified under high design and lifestyle. It is a place where visitors are likely to connect with buyers they have never previously considered to open new sales channels. With the Messe Frankfurt headquarters in Germany and branches scattered globally, Interior Lifestyle Tokyo has the backing of a strong worldwide network. Numerous brands have taken advantage of this network to introduce their products to overseas markets. The trade fair provides an ideal opportunity for export-minded exhibitors. 03

Outline Interior Lifestyle Tokyo 205 Date 0 2 (Wed Fri)

Opening hours 0:00 8:00 (Last day until 6:30) * The

maximum business exposure Special feature (exhibits are

worldwide are evolving with remarkable curators point

Interior Lifestyle Tokyo introduces a new style for the

such as design items, art books, educational toys,

upon cultural, technological and sensible designs.

ignite curators senses are ideal additions to this zone.

ACCENT A new accent to living This zone is for a broad

fragrances, garments, baby and children s goods,

decorative candles, designer stationery, smartphone

HOME Design concept proposals for new living spaces

Find it in this zone and gather ideas from endless

A plethora of items ranging from furniture and textiles

4 Outline Interior Lifestyle Tokyo 205 Date 0 2 (Wed Fri) June 205 Venue Tokyo Big Sight, West hall Atrium Opening hours 0:00 8:00 (Last day until 6:30) * The opening hour on the last day has been changed. Organiser Mesago Messe Frankfurt Corp. Zoning guide Exhibit in the most suitable zone for maximum business exposure Special feature (exhibits are specially screened) Curation store Museum shops worldwide are evolving with remarkable curators point of view. Interior Lifestyle Tokyo introduces a new style for the Curation store, influenced by designs from modern museum shops. This special zone showcases a wide range of products such as design items, art books, educational toys, crafts, interior goods, garments, and more that draw upon cultural, technological and sensible designs. Unique and design-oriented items that have the power to ignite curators senses are ideal additions to this zone. * Please inquire for more details. * Photos are images. ACCENT A new accent to living This zone is for a broad variety of products including design items, gifts, fragrances, garments, baby and children s goods, stationery, digital gadgets and more, with the addition of new categories welcomed. This borderless approach is one of the attractive strengths of this trade fair. Exhibits in 204 include Garments, aromatherapy items, decorative candles, designer stationery, smartphone accessories, educational toys, art panels, and more. HOME Design concept proposals for new living spaces Need inspiration? Find it in this zone and gather ideas from endless lifestyle design concepts. A plethora of items ranging from furniture and textiles to lights and interior greenery is showcased in this section. In 204, new style of interior furnishings from Disney was exhibited. Exhibits in 204 include Furniture, home textiles, lights, garden furniture and interior greenery, and more. KITCHEN LIFE New items to add flavour to the kitchen and dining table This zone understands that the kitchen and dining areas are at the heart of most homes. As such, the latest kitchenware, d i s h ware and lifestyle foods are displayed here. Cooking tool demonstrations are encouraged as a way to engage potential business partners. Exhibits in 204 include Multifunctional pots, branded dishware, kitchenware, designer appliances, lifestyle foods, and more. 04

5 Interior Lifestyle Tokyo 205 EVERYDAY Accessories for more comfortable living This zone is dedicated to items that facilitate convenience in everyday life. Many flock to this area for attractive storage products, household appliances, cleaning tools and homecare products. GLOBAL More and more overseas manufacturers are exhibiting their products Here buyers can meet a high quality range of lifestyle products from all over the world. This is one of the strengths of this trade fair. At Interior Lifestyle Tokyo 204, Italian companies with craft to modern items joined on a larger scale. Such emerging design countries as Morocco, India and Taiwan, were also exhibited. Exhibits in 204 include Laundry care, storage items, towels, bath and toiletry products, slippers, and more. Business support desk The organiser will set up a business support desk to offer quick interpretation services, advice on small-lot imports and assistance with business negotiations for free. Premium zone (exhibits are specially screened) NORDIC LIFESTYLE High-quality Scandinavian brands In Japan, Nordic lifestyle brands are more popular than ever. This zone introduces high-quality products by brands from S w e d e n, D e n m a r k, Norway, and Finland. MOVEMENT A must-see trendsetting premium zone This screened area provides consistent quality from all of the popular brands. Popular design products from all over the world such as DISCIPLINE, artec, ALESSI, muuto, Sensing Spaces, Timbre and +d showcased products in this zone last year. JAPAN STYLE Japanese design and craftsmanship High-quality Japanese products with refined designs are in ever greater demand from European and Asian markets. This zone has carefully selected designs of gifts, items for everyday use and tools to be showcased. Young zone (exhibits are specially screened) TALENTS/ NEXT This is where young up-and-coming designers propose designs to corporations in TALENTS, and young entrepreneurs expand their new brands into design market in NEXT. Please contact the organiser for more details. * Photos are images. 05

Costs + schedule Results 204 September 204: Apply now Participation fee (raw space only) JPY324,000 (tax excluded) booth=9m² (W3mD3m) *Application is available

Additional fees (occur upon your request)(tax excluded) 2 side open / JPY 30,000 3 side open / JPY 50,000 4 side open / JPY 00,000 *Open sides may not always

*Booth location will be assigned by the organiser based on the booth presentation draft.

*Consumption tax rate as at 0 June 205, the first day of the fair will be applied to the prices declared.

Japan Exhibition Certification Council (JECC).

Visitor data 30 January 205: Application deadline Your influence on purchasing / procurement decisions If your application is received after the hall is at

4% No influence February: Start preparation 23.5% 27.2% Exhibitor manual and promotion guide will be delivered. Please submit the necessary forms.

6 Costs + schedule Results 204 September 204: Apply now Participation fee (raw space only) JPY324,000 (tax excluded) booth=9m² (W3mD3m) *Application is available with the multiple of 9 (W3m D3m). *Construction costs such as booth furnishings, electricity and water supply is at the exhibitor s responsibility. Additional fees (occur upon your request)(tax excluded) 2 side open / JPY 30,000 3 side open / JPY 50,000 4 side open / JPY 00,000 *Open sides may not always face aisles, and open side request is to request stands open on more than one side, not to guarantee any specific location or zone of the booth. *Booth location will be assigned by the organiser based on the booth presentation draft. We will try to reflect your booth configuration requests but this is not guaranteed. *Consumption tax rate as at 0 June 205, the first day of the fair will be applied to the prices declared. Interior Lifestyle Tokyo has been authorized as the International exhibition, by the Third-Party Authorization System for Exhibition Statistics, conducted by Japan Exhibition Certification Council (JECC). The numbers of exhibitors and visitors has been audited accordingly and consolidated as statistically reliable and transparent. Visitor data 30 January 205: Application deadline Your influence on purchasing / procurement decisions If your application is received after the hall is at maximum capacity, you will be added to the wait list of potential exhibitors. 2.4% 27.9% 27.9% Decisive 27.2% Collective 23.5% Consultative 2.4% No influence February: Start preparation 23.5% 27.2% Exhibitor manual and promotion guide will be delivered. Please submit the necessary forms. To what extent, at the moment, would you tend to visit next Interior Lifestyle Tokyo? End of February: Booth presentation draft deadline Booth location will be assigned by the organiser, based on products, concept, taste and booth presentation. 2.5%.5% 5.3% 48.0% 32.7% 5.3% Extremely strongly 32.7% Very strongly 48.0% Strongly 2.5% Less strongly.5% Not at all April: Booth location assignment Online Exhibitor search opens. May: Visitor promotion 0 2 June: Interior Lifestyle Tokyo After fair: Visitor follow-up Fair schedule (Wed Sat) January Messe Frankfurt Fairground 06

7 Interior Lifestyle Tokyo 205 Title: Interior Lifestyle Tokyo Ambiente Japan / Heimtextil Japan / Homedesign Japan Date: 4 6 (Wed Fri) June 204 Venue: Tokyo Big Sight, West hall Atrium Exhibition space: Exhibition hall (gross) 3,280m² / Exhibition space (net) 2,499.78m² (Rent space (net),66.78m² + Special presentation 883m²) Exhibitors: 89 / 27 countriesregions (Japan 607, overseas 22) Visitors: 27,543 / 33 countriesregions (Japan 26,96, overseas 582) Target visitors: Specialty retail store / Department store / Large scale retail outlet / Mail order house / Trading house, importer / Distributor, wholesaler / Interior designer, decorator / Architect office / Construction, housing manufacturer / Hotel / Restaurant, cafe, bar / Florist, flower shop / Manufacturer Buyers visited in 204 (extracted) ABAHOUSE INTERNATIONAL Co. / ACTUS / ALL NIPPON AIRWAYS TRADING CO., LTD. / Amazon Japan K.K. / ARFLEX JAPAN LTD. / ASKUL Corporation / ASPLUND Co., Ltd. / BALS Corporation / Barneys Japan Co., Ltd. / BAYCREW'S GROUP / BEAMS / Benesse Art Site Naoshima / Cassina IXC. / Conseeds, co., ltd / Copyright DAIWA HOUSE INDUSTRY CO.,LTD / Daimaru Matsuzakaya Department Stores Co. Ltd. / Dinos Cecile Co., Ltd. / ETOILE KAITO & CO.,INC. / Futaba CO.,LTD. / H.P. France / Hankyu Hanshin Department Stores, Inc / Happo-EN / Hoshino Resort Inc. / ICL Inc. / IDEA INTERNATIONAL CO.,LTD. / IDEE CO.,LTD. / ILLMUS Japan / Imperial Hotel, Ltd. / Isetan Mitsukoshi Ltd. / itoya / JALUX Inc. / Japan Airport Terminal Co., Ltd / JR East Retail Net Co., Ltd. / JR Tokai Takashimaya Co, Ltd. / JTB Trading, Inc. / KIDDY LAND Co., Ltd. / KINOKUNIYA COMPANY LTD. / Living House, Inc. Ltd. / Lumine / Maison de Famille, Inc. / Marui Company, Limited / MITSUI Designtec Co., Ltd. / Mori Building Co / Nomura Real Estate Holdings, Inc / Odakyu Department Store Company / ONWARD KASHIYAMA Co., Ltd. / Oriental Land Co., Ltd. / OTSUKA KAGU, LTD. / PARCO / Park Hotel Tokyo / Pola Art Foundation / QVC Japan, Inc. / SAZABY LEAGUE, Ltd. / Seven-Eleven Japan Co., Ltd. / SHIPS / Smiles Co., Ltd. / Sogo & Seibu Co., Ltd. / START TODAY CO.,LTD. / StylingLife Holdings Inc. / Sumitomo Realty & Development Co., Ltd. / Takashimaya co., ltd. / THE CAPITOL HOTEL TOKYU / THE LOFT CO,LTD. / The Museum of Modern Art, New York / Tobu Department Store Co., Ltd / TOKYO interior corporation / Tokyo Midtown management co., Ltd. / TOKYU DEPARTMENT STORE CO.,LTD / TOKYU HANDS INC. / TOKYU LAND CORPORATION. / Tomorrowland, Inc / UNITED ARROWS LTD. / URBAN RESEARCH Co., Ltd / Village Vanguard Co., Ltd. / Wacoal Art Center / Watashi no Heya Living Co., Ltd. / WELCOME Co., Ltd. / WEST JAPAN RAILWAY ISETAN. / WISE WISE Inc. / WORLD CO., LTD. / 2st Century Museum of Contemporary Art, Kanazawa Visitors by business categories Which objectives are you pursuing in visiting the fair? (multiple answers) Which product range are you interested in at the fair? (multiple answers) Specialty retail store 27.9% View / get to know product variants 42.9% Interior products 44.9% Distributor / Wholesaler / Trading house / Importer Design studio / Interior designer, decorator / Architect office / Construction / Housing manufacturer Governmental agency / Association / Embassy / Others Manufacture 8.9% 6.5% 4.8% 2.4% Achieve an overall impression of the market situation Expand specialist knowledge Initiate new business relations Conduct purchases View / get to know innovations, new developments Cultivate existing business relations 26.3% 24.0% 20.7% 6.8% 6.4% 9.9% Design & style Tableware, kitchenware, houseware Furniture Building, interior material Home textiles Gift items 39.4% 32.5% 28.6% 22.4% 20.7% 9.8% Large scale retail outlet / Mail order house 4.4% Prepare purchasing divisions 7.% Baby & kids.5% Exchange experience 6.9% Garments 9.4% Department store 3.9% Compare competitors 6.2% Others 4.6% Hotel / Restaurant / Cafe / Bar.2% N / A 4.8% N / A 2.3% (Fri Tue) February 0 2 (Wed Fri) June 29(Sat) Aug. (Tue)Sep. September (Wed Fri) November Messe Frankfurt Fairground Tokyo Big Sight, West hall Messe Frankfurt Fairground Shanghai New International Exhibition Centre Tokyo Big Sight, West hall 07

Send invitations to your prospects Every

their attendance at the fair was prompted

organiser will set up a business support

Rental stand Type A (tax excluded) booth

7m) Wooden panel for sign Fascia (Company

8 For promotion Effective strategies for added success! The power of trade fairs is the ability to gather large pools of prospects from all over the world to convene in one place over a few days. We encourage exhibitors to set clear targets of what they hope to achieve during the trade fair to maximise positive results. Send invitations to your prospects Every year, half of all visitors indicated that their attendance at the fair was prompted by personalised invitations from exhibitors. Free admission tickets and stickers will be sent upon your request. Send more free admission tickets to your customers. *No shipping fee. Onsite support Business support desk The organiser will set up a business support desk onsite to offer efficient interpretation services, general advice and assistance for international negotiations at no additional charge. *Photos are images. Rental stand Type A (tax excluded) booth 2 booths JPY 40,000 JPY 200,000 booth image (-side open) Floor carpet Wooden wall panels (H 2.7m) Wooden panel for sign Fascia (Company name booth No. / Font: Arial) Trash box Halogen spotlights (00W) Socket outlet (00V/kW) Electric wiring power & electricity usage *In case of excessive use, extra fee will be charged. Booth cleaning (9 June) booth 2 booths kW.6kW 6 2 booths image (2-side open) 08

9 Interior Lifestyle Tokyo 205 Welcoming booth design Be sure to maximise space when designing your booth to ensure visitors comfort. Have a table available to encourage visitors to sit and have extended discussions. If you are looking for easy way to arrange your booth, economical and convenient rental stands are available upon request. Participation fee (raw space only) + Rental stand Below price is for one booth. Participation fee (Raw space only) JPY324,000 (tax excluded) Rental stand (Type C) JPY2,000 (tax excluded) Total JPY436,000 (tax excluded) Inquiry on rental stand: HIROMEYA Co., Ltd. -6- Ginza Chuo-ku Tokyo , Japan Tel Fax lifestyle@hiromeya.co.jp Contact: Mr.Ochiai, Ms.Matsuyoshi Type B (tax excluded) Type C (tax excluded) booth JPY 72,000 *Type B is available only for booth. booth 2 booths JPY 2,000 JPY 80,000 booth booth 2 booths booth image (-side open) Floor carpet Wooden wall panels (H 2.7m) Light box with louver Fascia (Company name booth No. / Font: Arial) Trash box Halogen spotlights (00W) Flourescent lamps 40W (for light box) Socket outlet (00V/kW) 9 3 booth image (-side open) Floor carpet Wooden wall panels (H 2.7m) Fascia (Company name booth No. / Font: Arial) Halogen spotlights (00W) Electric wiring power & electricity usage *In case of excessive use, extra fee will be charged. Booth cleaning (9 June) 9 3.0kW.3kW 8 6 Electric wiring power & electricity usage *In case of excessive use, extra fee will be charged..5kw booth image (2-side open) Booth cleaning (9 June) 2 booths image (2-side open) *Consumption tax rate as at 0 June 205, the first day of the fair will be applied to the prices declared. 09

10 Basic promotion Free tools Please make good use of the free promotional tools. C A D B *images A Free admission ticketsticker B VIP invitation card C Poster D Exhibitor search Tips& success Take advantage of our advertising and sponsorship package! Q How can we promote our participation in the fair to potential clients as much as possible before the fair? Q2 What is the most effective way to approach all visitors at the fair? Advertising on the Interior Lifestyle Tokyo website is some of your most effective promotional tools. This digital tool provides prospects with new information 24/7. Purchase the advertisement page on the official fair guide. This is the only printed tool which is distributed during the fair. We also recommend the on-site advertisement pocket where you can place catalogues or flyers at the entrance of the hall. Many visitors frequently take these materials for more information. Banner on the official fair website 2 Advertisement on the official fair guide 3 On-site advertisement pocket 0

11 Interior Lifestyle Tokyo 205 More promotion Optional tools Join our advertising & sponsorship package! Pre-show opportunities Banner on the official fair website (w56pxh60px) JPY 200,000 (tax excluded)/for 2 months JPY 500,000 (tax excluded)/ year round Attract more potential clients directly to your website by uploading your banner ads on the official event website which counts over 260,000 PV in 2 months before the show! NEW! The function to upload your banner is now available for a year through both Interior Lifestyle Tokyo (June) and IFFT/Interior Lifestyle Living (Nov). This year-long promotional tool is sure to help generate more business opportunities! On-site opportunities 2 Advertisement on the official fair guide Back cover Inside back cover page JPY 500,000 JPY 400,000 JPY 300,000 /2 page /4 page JPY 80,000 JPY 00,000 (tax excluded) Boost your market presence before, during and after the show! Our official fair guide will be available before the fair via our official fair website and distributed to all visitors onsite at the venue. 3 On-site advertisement pocket JPY 75,000 /pocket (tax excluded) Capture more buyers attention by using this new effective promotional tool! Each entrance gate of the hall will have copies of the advertisement pocket with floor plan (booth layout map) board. Every visitor must go along this board into the halls. You cannot miss this wonderful opportunity. *This service is only available for the first six applicants at each entrance. *images NEW Promotional package discount To help ensure your business success and assist in your multifaceted promotional strategy for targeting visitors, we offer a 0% discount on multiple orders of promotional tools. Select 2 items or more from our list of popular and proven tools to promote your presence in the most effective way. 0%off Effective promotional tools are sure to attract more of your target audience. Plan ahead to take advantage of participating in the biggest interior & design trade fair in Japan! Q3 How can we promote ourselves over extended periods of time? To engage yourself in longer term promotion, we recommend using a combination of putting a banner on the website and placing advertisements in the fair guide. The digital and printed tools cover wide range of promotional activities. Banner on the official fair website for 2 months or year round 2 Advertisement on the official fair guide Inquiry on promotion tools For more information promotion@japan.messefrankfurt.com For the details, please refer to [Promotion guide] which will be sent after application form is submitted. *Consumption tax rate as at 0 June 205, the first day of the fair will be applied to the prices declared.

12 Inquiry sheet This is NOT an application form. In order to let us know about your current exhibit plan, please fill out the following form. Company information Company Contact person Mr. Ms. Address Exhibit inquiry Please check one of the followings We are planning to exhibit. ( Booth(s)) *JPY 324,000 (tax excluded) / booth=9m² (W3m D3m) *Application deadline is 30 January 205. *Consumption tax rate as at 0 June 205, the first day of the fair will be applied to the prices declared. We are interested in exhibiting. The decision will be made by / / (date). ( Booth(s)) We are interested in visiting. Our product categories include Furniture Tablewares Garments Design business Lightings Kitchenwares Baby & Kids items Others ( ) Web. Textiles Housewares Foods & Beverages Dept. Title Postal code City Country Tel. (Country code / Area code / Number) . Interior materials & equipment Gift items Machines & Instruments Privacy policy Your personal data may be used for the purpose of providing information on fairs/magazines and related services of the Messe Frankfurt Group companies as well as on products and services provided by exhibitors and sponsors. We will utilize your data for no other purposes. The personal information received will be kept under our strict control and management. Fax. Mesago Messe Frankfurt Corp. All rights reserved. No part of this brochure may be reproduced without the prior permission. Subject to change, as of September 204. SAFARI inc. 8/204/4500 Mesago Messe Frankfurt Corp. Interior Lifestyle Tokyo Organiser s Office Shosankan 7F -3-2 Iidabashi Chiyoda-ku Tokyo , Japan Tel Fax info@interior-lifestyle.com Web.

Exhibiting Information

Exhibiting Information 9 Dates: July 4 [ Wed ] 6 [ Fri ], 2018 Venue: Tokyo Big Sight, Japan Organised by: Reed Exhibitions Japan Ltd. www.designtokyo.jp/en / DESIGN TOKYO transmits Marketable Design Only