VESPA AND MOTO GUZZI, BOTH PROUD EXCELLENCES OF MADE IN ITALY, FEATURE AS PROTAGONISTS AT THE SALONE DEL MOBILE IN SHANGHAI.

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3 VESPA AND MOTO GUZZI, BOTH PROUD EXCELLENCES OF MADE IN ITALY, FEATURE AS PROTAGONISTS AT THE SALONE DEL MOBILE IN SHANGHAI. Vespa and Moto Guzzi, brands of Piaggio Group with a distinctive personality, showcase themselves at the Salone del Mobile from 23 to 25 November 2017 at the Shanghai Exhibition Center, right at the heart of the Pearl of the Orient, one of Asia s trendiest metropolitan areas. From 23 to 25 November 2017 Vespa and Moto Guzzi will feature as protagonists at the Salone del Mobile in Shanghai with Vespa GTS, the flagship of the world s most loved scooter, and with Moto Guzzi V9, the easy Italian cruiser. This prestigious event will showcase one of the best aspects of Made in Italy, presented at its highest expressive forms within the context of avant-garde design as well as the most refined craftsmanship. The exhibition is organized in areas that reflect the main characteristics of participating brands. Some brands boast the timeless fascination of traditional craftsmanship; some showcase the contemporary expression of beauty and product functionality, and some deliver the artistic-contemporary reinterpretation of the elegance of luxury. Both Vespa and Moto Guzzi represent Italian excellence, embodying a special mix of beauty, product functionality, elegance and contemporaneity to perfection, yet with their inimitable charm and the ability to be always abreast with the times. MOTO GUZZI V9 V9 is the easy cruiser of Moto Guzzi with two different souls. V9 Roamer is an elegant and universal custom bike, while V9 Bobber represents the daring and essential soul of Moto Guzzi. Both models distinguish themselves for the exceptional quality of the components and for the high level of care dedicated to the finishings. The bikes are driven by the Moto Guzzi 850cc twin cylinder engine, which has excellent characteristics of torque, fluidity and readiness that contribute to exalt the riding skills of the two Italian cruisers. The 2018 versions of the V9 are the result of the continuous refinement efforts that Moto Guzzi dedicates to its motorcycles. Roamer and Bobber are now characterized by a greater differentiation, with two distinctive personalities: one more tourist and the other more sporty. VESPA GTS Vespa GTS is available as 300cc version, with liquid-cooled engine, electronic injection, 4-valve distribution and the "Start & Stop" System. The GTS is the flagship of the Vespa range and is equipped with a technologically advanced engine performance and energy consumption thanks to a very high efficiency. Large, comfortable, welcoming and extraordinarily protective, Vespa GTS combines its elegantly urban soul with the vocation to travel and tourism that has always been embodied by Vespa. Piaggio Press Office press@piaggio.com Tel /19 Piaggio China Press Contact wu.ziyue@cn.piaggio.com Tel

4 illycaffè at the Salone del Mobile.Milano in Shanghai Milan, November illycaffè, international leader in the sector of high quality coffee, reaffirms its passion for art and design, by participating in the latest edition of the Salone del Mobile.Milano in Shanghai, as its Global Coffee Partner. Design interpreted as a "project" and not just as a mere object, is the spirit that has always guided illycaffè in the world of visual arts: from the collaboration with great Italian designers in producing coffee machines, to that with famous international artists in the creation of the iconic cups for the illy Art Collection. Global Coffee Partner of the Salone del Mobile, illycaffè will be part of the Salone del Mobile.Milano in Shanghai from November 23 rd to November 25 th, with a space dedicated to the tasting of the company s unique blend of high quality coffee, composed of 9 types of the best Arabicas. The balance created by these ingredients originating from South America, Central America, India, Africa, and China, gives birth to the unique flavor and aroma of illy coffee. Always consistent in every cup, and in any part of the world where it is tasted. For a company such as illycaffè, which always seeks excellence, the pursuit of beauty represents an important component of the culture and ethics of the business. Being able to offer the best coffee which nature can provide becomes an idea which encompasses many others: a complete concept of the world which includes wonderful places where the plants grow and the beans are harvested, elegant coffee bars and refined conversations between intellectuals; art, motifs, original designed cups. Thanks to the constant focus on research, to the quality of the product, to the beautiful and welldesigned ; illycaffè, from 1933 until today, has been and is a reference point for coffee culture and excellence throughout the world. That is why, a small daily gesture such as drinking a coffee, with illy, turns into a spark, an inspiration, a stimulus, to find happiness in everyday life, an invitation to live every moment with extraordinariness: live happilly. illycaffè is an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world. illy is the world's most global coffee brand, producing the unique illy 100% Arabica blend made of 9 of the world s best selections of Arabica; each day more than 7 million cups are served in over 140 countries in the finest cafés, restaurants, hotels and in offices and homes. illy has become the standard forerunner of espresso, and thanks to three critical innovations, is considered the leader in the science and technology of coffee. With the bestowing of the first Ernesto Illy Award for quality espresso coffee in 1991 in Brazil, illy also pioneered direct sourcing, sharing know-how and paying a premium price for the best quality, based on partnerships underwritten by the principles of sustainable development. The company also founded the University of Coffee with the aim of fostering and spreading its culture, providing comprehensive academic and hands-on training for coffee growers, baristas and coffee lovers in order to cover every aspect of the product. Everything made in illy is enhanced by beauty & art, which represent founding values of the brand, starting from its logo designed by an artist, James Rosenquist and including the renowned illy Art Collection, comprised of over 100 cups designed by international artists. In 2016 the company was employing 1,269 people, and posted consolidated revenues of 460 million. There are approximately 230 stores and mono-brand illy shops in 43 countries.

5 S.Pellegrino and Salone del Mobile Bring the Best of Made in Italy to China at Salone del Mobile.Milano Shanghai 2017 The second edition of the prestigious international design event is taking place from November at the Shanghai Exhibiton Center in Shanghai SHANGHAI, November 23, 2017 S.Pellegrino, the world s leading sparkling mineral water and global ambassador of Italian lifestyle and taste, continues its partnership with Salone del Mobile at Salone del Mobile.Milano Shanghai 2017, taking place from November at the Shanghai Exhibition Center and showcasing the best of Made in Italy in furniture and interior design. Following its successful debut last year, hosting 56 premium brands and 20,750 visitors, the 2017 edition of Salone del Mobile.Milano Shanghai will further strengthen industry and cultural ties between Italy and China through innovation in design, showcasing many of the sector s most talented professionals on an international stage, set in one of the world s most rapid-growing cities. Following its participation as the Official Water at Salone del Mobile.Milano, S.Pellegrino brings its Tastefully Italian touch to Salone del Mobile.Milano Shanghai Recognized worldwide as a symbol of Italian excellence and tasteful experiences, S.Pellegrino carries all that Made in Italy stands for to Shanghai: beauty, passion, tradition, quality and elegance. In true Italian fashion, S.Pellegrino will celebrate the world of design at Salone del Mobile.Milano Shanghai with a signature tasteful experience, hosting a special dinner for VIP guests and media at Va Bene. Va Bene Italian Restaurant Va Bene belongs to Gaia Group which has emerged as one of Asia s leading independent restaurant groups. Together, this partnership pursues its vision of Italian style and elegance, innovative chefs, authentic cuisine, quality ingredients, and cutting-edge design with a keen eye on location, and potential. Natalino Ambra Executive Chef Of Va Bene Shanghai Young & talented Executive Chef Natalino Ambra is from 2013 with Va Bene Shanghai, planting his energetic passion & creative mindset into every single dish of contemporary Italian cusine. Natalino started his career throughout Italy in the early years also working at Castiglion del Bosco by Ferragamo, and found himself stretched across to Dubai at Armani Hotel & Resort as part of the opening team, gaining also the title of Ambassador of the Year Heart of House Daniele Baldo Restaurant Manager & Mixologist Va Bene Shanghai Daniele Baldo joined Gaia Group and VaBene Shanghai in 2013 after his experiences in Venice, London and Abu Dhabi working for the Italian brand Cipriani and for the Michelin Starred Galvin@Windows at London Hilton on Park Lane. His mission is to look after every single Guest and make them journey an amazing experience, something memorable.

6 For more information: visit and follow updates on social media during the event via hashtags #sanpellegrino and : S.Pellegrino:sanpellegrinochinachina Blue Focus Karol Chen 陈珂佳 / M: / E: kejia.chen@bluefocus.com Julie Zhang 张燕雯 / M: / E: yanwen.zhang@bluefocus.com

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