Leveraging cultural heritage for community identity and economic development. Context. Nurture Authenticity Some examples 10/1/2012

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1 Leveraging cultural heritage for community identity and economic development What is cultural planning? ANNE KETZ & NATHAN MOE 106 GROUP Building on historical, natural and cultural resources Context Nurture authenticity Promote identity Develop partnerships Create a community strategy Implement the vision Nurture Authenticity Some examples Spring Lake Park, MN physical material collected memory intangible traditions 1

2 St. Paul Preservation Plan, MN Blytheville Historic Greyhound Bus Depot, AR Rohwer Japanese American Relocation Center, AR Blue Ridge Parkway, VA, NC Historic Murphy s Landing, MN Stillwater Public Education Program, MN 2

3 International Crane Foundation Headquarters, WI Nurture Authenticity - 6 components to safeguard Establish a neutral authority as a review agency Promote and incorporate zoning regulations Establish a Main Street program Establish a storefront community visioning center Establish a small business network Review all new tourism-related businesses Promote Identity through Interdisciplinary Planning Community elders Qualified practitioners Interdisciplinary teams Interdisciplinary Planning - Community Elders AK12 Entwined in their research & decision-making processes Interdisciplinary Planning - Qualified Practitioners Interdisciplinary Planning - Entwined in research & decision making AK11 3

4 Slide 16 AK12 \\gaea\marketing\marketing Materials\Quals\Planning Brochure\assets Also use image of elders tour from fieldwork and Historic Washington on the porch Mark w/ elders Southern, ask Nate Anne Ketz, 9/24/2012 Slide 17 AK11 \\gaea\marketing\marketing Materials\Quals\Planning Brochure\assets Anne Ketz, 9/22/2012

5 Develop Partnerships Develop Partnerships - Great River Park (Passage) more natural more urban more connected Shared vision Shared strategy to preserve, manage, and interpret Develop Partnerships - Great River Park AK3 Develop Partnerships - Great River Park Theme The Mississippi has influenced the development and sustained cultures of St. Paul throughout time. Subthemes that connect people to places Food - The Mississippi has nourished people throughout history. Develop Partnerships - Great River Park St. Paul Farmers Market in Lowertown Restored Native American wild rice beds near historic Kaposia Dakota village St. Paul Municipal Grain Terminal Crosby Farm AK6 Sources of drinking water Create a Community Strategy Various fishing piers Local areas where plants are harvested for food and medicine 4

6 Slide 22 AK3 add river map image for GRP - recently developed - can't remember what for Anne Ketz, 9/22/2012 Slide 23 AK6 images from 1) farmer's market 2) Seth Eastman painting of Kaposia 3) Grain Terminal 4) someone fishing powerpoint from great river park project will have some of these images Anne Ketz, 9/24/2012

7 Create a Community Strategy - Cultural tourism & economic development Economic Development - Option 1 - organic AK8 Campground at end of Trail of Tears in Oklahoma Risk loss of authenticity AK7 Economic Development - Option 2 top down Economic Development - Option 3 collaborative approach collaboration shared vision synergy - sum of parts is greater than the individual businesses Disneyland Economic Development - Option 3 collaborative organization Develop a decision-making organization that is embedded within the community to develop and promote the community s cultural identity and economic opportunities. Promotes public/private partnerships Economic Development - Option 3 collaborative organization Encourage local businesses to develop in ways that are sensitive to community resources and promote the vision and purpose of the overall cultural planning Accessible location Promote vision Interact with and among businesses Design standards & zoning 5

8 Slide 26 AK8 add image of chaotic and unattractive waterpark/motel scene Anne Ketz, 9/24/2012 Slide 27 AK7 Disney images Anne Ketz, 9/22/2012

9 Implement the Vision The importance of fostering meaningful partnerships among the many local, regional, and national stakeholders, including other regional agencies and organizations, cannot be overemphasized Implement the Vision The stories and themes associated with place should drive design and infrastructure planning. Wayside exhibits Public art Design guidelines & zoning Design of buildings and open spaces Conclusion Every place has intrinsic meaning and value. Over time, this meaning changes and can be hidden, destroyed, or lost. Cultural planning and design aims to reveal and sustain that meaning, Q&A - Discussion How could the concepts of cultural planning inform your community s comprehensive plan? Where have you seen effective downtowns? What elements make a successful downtown? By embracing an interdisciplinary approach, forming viable partnerships, and learning to leverage heritage to develop a community s sustainable economic base, we can create vibrant and authentic places that attract and retain businesses, tourists, and, most importantly, the identity of a community. Kansas City, MO Uptown, Minneapolis 6

10 Fullerton, California Fullerton, California ANNE KETZ & NATHAN MOE 106 GROUP MINNEAPOLIS/ST PAUL WASHINGTON DC GROUP.COM 7