4-6 November 2015 / Kazakhstan, Almaty

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1 CLEANERS AND DETERGENTS, DRY CLEANING AND LAUNDRY MACHINES, CLEANING EQUIPMENT 4-6 November 2015 / Kazakhstan, Almaty

2 Scale of the event Partner of the event Main aim of the exhibition Exhibition visitors Sections of interest for visitors in CleanExpo exhibition Participants opinion about the exhibition Special steps to improve the exhibition

Specialized exhibitions WorldFood Kazakhstan: Food Industry and KazUpack: Packaging Tare and Label are held at the same time (about 370

3 SCALE OF THE EVENT Circumstances contributing to a greater efficiency of the event: Joint area for two specialized exhibitions: CleanExpo Kazakhstan 2015 and HOREX 2015 «Everything for hotels, restaurants, supermarkets». Specialized exhibitions WorldFood Kazakhstan: Food Industry and KazUpack: Packaging Tare and Label are held at the same time (about 370 participating companies, in total the events attract over 5,000 visitors) Rating: The only specialized exhibition in the Central Asian Cleaning Industry Geography of visitors: Kazakhstan, Kyrgyzstan, Russia, India

4 PARTNER OF THE EVENT The official partner of the exhibition: «Procter & Gamble» with a line of professional detergents and cleaning products

MAIN AIM OF THE EXHIBITION Creating a business venue for: establishing business contacts between the manufacturers and suppliers of equipment, products and services with senior executives of

5 MAIN AIM OF THE EXHIBITION Creating a business venue for: establishing business contacts between the manufacturers and suppliers of equipment, products and services with senior executives of potential business partners creating and improving the positive image of participating companies, positive recognition of the brand in Cleaning industry in Kazakhstan and Central Asia assessing demand and market potential for goods and services provided by the participating companies

6 EXHIBITION VISITORS Type of activity of CleanExpo 2015 visitors (based on survey at registration) Professional cleaning Dry cleaning, laundry Professional cleaning and washing agents Managing company/homeowners association/housing and public utilities Shopping and recreation center/business-center/supermarket Equipment and tools for cleaning Airport, r/w station, transport Fitness-center, sports club Medical institution 3% 3% 3% 7% 6% 6% 15% 17% 39% Most visitors of CleanExpo 2015 represent professional cleaning (39% of total number of answers).

7 EXHIBITION VISITORS Breakdown of CleanExpo 2015 visitors by job position (based on survey at registration) CEO/Owner 51% Manager/specialist 2 Deputy CEO 17% Head of Department/Division 9% Individual entrepreneur 3% Most visitors are CEOs/owners (51%). The least number are individual entrepreneurs (3%).

8 SECTIONS OF INTEREST FOR VISITORS IN CLEANEXPO EXHIBITION Equipment for professional cleaning Equipment for dry cleaning and laundries Household chemistry Equipment for industrial cleaning Hygiene and sanitary products Industrial chemistry Professional education and training Tools for manual cleaning Equipment for ironing and finishing Overalls and personal protective equipment Accessories and spare parts for the equipment for professional cleaning Services for repair and maintenance of equipment 9% 8% 6% 6% 5% 5% 4% 3% 3% 2% 13% 36% 5% 1 15% 2 25% 3 35% 4 Most visitors were interested in equipment for professional cleaning (36% from the total number of answers). Least of all visitors were interested in services for repair and maintenance of the equipment (2% of the total number of answers).

9 PARTICIPANTS OPINION ABOUT THE EXHIBITION Are you generally satisfied with the CleanExpo Kazakhstan this year? Quite satisfied Satisfied to some extent Completely satisfied 29% 29% 43% 10 of participants are satisfied with the participation in the exhibition Absolutely not satisfied Not quite satisfied Totally, how important for your business to participate in CleanExpo Kazakhstan in 2015? Important enough Important to some extent Very important 29% 29% 43% 10 of participants believe that the exhibition CleanExpo 2015 is important event for business Absolutely not important Not very important

10 PARTICIPANTS OPINION ABOUT THE EXHIBITION What is the probability that you will be participate in next year at the CleanExpo Kazakhstan? Probably, I shall 57% Definitely, I shall 43% Definitely, I shall not Probably, I shall not I have already reserved of participants plan to take part of CleanExpo exhibition in next year

SPECIAL STEPS TO IMPROVE THE EVENT 1. Inviting official delegations from various regions of Kazakhstan and Central Asia in accordance with the demands of exhibitors 2.

11 SPECIAL STEPS TO IMPROVE THE EVENT 1. Inviting official delegations from various regions of Kazakhstan and Central Asia in accordance with the demands of exhibitors 2. Extending the commercial programs, increasing the number of discussion panels at the Forum 3. Expansion of demonstration event zones: zone selection for the demonstration equipment and cleaning agents 4. Increasing the number of sections and categories of presented products

12 Looking forward to seeing you at the 14th Central Asian International Exhibition November 2-4, EC Atakent, Almaty, Kazakhstan For more information on participation or sponsorship of the exhibition, please contact the organizers: Raushan Massimova Project Manager Tel: , Svetlana Lutsenko Marketing Manager Tel: ,

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