Noviy Dom (New house)

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1 Noviy Dom (New house) Encyclopedia of private housing construction

2 Burda publishing house 54% Aggregate audience of glossy interior magazines in mass-market category Interior projects of Burda publishing house envelop 54% of glossy magazine in MASS-MARKET category interior+ design 29% 12% 42% Idei Vashego Doma moy lubimiy dom 3 12% Mezonin Noviy Dom Resource: TNS Russia, NRS Moscow Russia 2013/4 Aggregate audience of interior magazines without intersections (with «Idei Vashego Doma» and «Noviy Dom») of «Burda» publishing house for mass-market: readers in Russia, of them in Moscow.

About the magazine Encyclopedia of private house construction «Noviy Dom» magazine is being published science 1994.

3 About the magazine Encyclopedia of private house construction «Noviy Dom» magazine is being published science It is the only one magazine about country house construction, which contains detailed manuals to all published projects. Magazine contains answers to the following questions: «What?» (What kinds of houses are there? What interesting projects are there? How much does it cost?) «How?» (How to use different materials in design and constructions? How to build a house and choose the necessary equipment?) «Why?» (Why can appear some problems with the house?) «Where?» (Who manufactures it? Where can I buy it?)

4 Magazines advantages 45% The magazine contains 45% of unique applied materials Detailed description of materials, equipment and technologies Priority publication rights from best designers and architects The best technical consultancies Highly professional editorial staff Quality polygraphy Effective advancement program More then 38% of audience are wealthy man, which is unique for interior magazine

Sections and rubrics Detailed instruction of building and design a country house News Main events in the sphere of architecture construction and design.

Best realized projects of houses, Russian-baths, guest houses, etc.

5 Sections and rubrics Detailed instruction of building and design a country house News Main events in the sphere of architecture construction and design. New goods for country house, new technologies of construction and new materials Private territory Architecture Unique architect projects of country house construction and their authors Country house Best realized projects of houses, Russian-baths, guest houses, etc. with drafts and sketches of its authors Landscape Best examples of landscape compositions Domostroy House according to rules Everything you should know before start of construction Cottage settlement Cottage settlements of Moscow region, infrastructure, prices, location Construction Answers to all questions of private house construction House of the future Energy-Efficient houses new technologies and technical requirements Materials, constructions, engineer equipment Market review of construction materials and equipment. Material application analysis, exposure of mistakes and ways to solve them Practicum Smart house Technical description of presented in the magazine and materials about different problem solving. Landscape alphabet Landscape projects Around the house Practical articles about decorative architect forms Box of ideas Outside the box compositions, ideas, projects FAQ Readers questions and answers

6 Audience readers in Russia CPT * (rubles) *CPT (cost per thousand) the cost per 1000 contacts 2876,5 3611, of them in Moscow 355,1 363,9 535,5 900,6 1110,8 Moj ljubimyj dom Interior + Design Noviy Dom SALON-interior ELLE Decoration Mezonin Architectural Digest 879,3 Аудитория одного номера Россия, Москва (тыс. чел.) 366,1 254,9 364,1 419,7 301,6 Россия Москва 90,1 84,9 147,8 71,1 111,2 52,1 99,7 50,6 Resource: TNS Russia, NRS Moscow Russia 2013/4 Moj ljubimyj dom Interior + Design Noviy Dom SALON-interior ELLE Decoration Mezonin Architectural Digest

7 Audience Country house owners and potential buyers, who are in the choice process Male Female 48,3% 51,7% Soil owners, who conduct construction ,1% 13,1% 32,0% Professional audience: architects, designers and builders 55+ High income Average income Low income 18,8% 19,4% 34,2% 32,6% (Co-)owners of private business 5,6% Managers 17,3% Specialists 19,4% Workers 23,8% Office workers 10,0% Resource: TNS Russia, NRS Moscow Russia 2013/4 Housewife 3,3%

8 Audience profile Maximum coverage of target audience Affinity Index* Sex/age Male/45-54 Female/35-44 Female/45-54 Employment Employed Education Higher Social status *The Affinity Index target audience affinity index is obtained from the ratio between the target group in the magazine s audience and the target group in the population on the whole. If it is more than 100 it means that the given group is widely presented in the magazine s audience. For example: Affinity index of the audience of owners of private business equals 207, it means that this group reads the magazine twice often, then all the rest population. Married Welfare status Can buy expensive goods Financial status High income Properties (Co-)owner of private business Social status Manager 142 Resource: TNS Russia, NRS Moscow Russia 2013/4

new-house.ru Promo-site of «Noviy Dom» magazine. New issue announcement.

9 Internet support vnegoroda.ru Is a project for those who live or want to live in the country. Useful information about construction, design and landscape. This is online magazine. new-house.ru Promo-site of «Noviy Dom» magazine. New issue announcement. Information for potential clients: pricelists; magazine mediakite in PDF format; publishing graphic; etc.

10 Distribution Distribution network: Supermarkets networks: «ASHAN», «Perekrestok», «Sedmoy Continent», «METRO», «O KEY», «REAL», «Azbuka vkusa», «Globus Gurme», «Bachetle», «Mango», «Alye Parusa», «Stockman», «Karusel», «NASH», «Zelgross», «Billa», «SPAR», «Globus», «Victoria», «Kvartal», «Atak», «Magnit», «Almy», «Lenta», «Prizma», «Maxidom», «Miratorg», «Olivie», «Tvoy Dom», «Holding- Center» News-stand chais and specialized press shops: «1-ya polosa», «Arya-AIF», «Zheldorpress», «Metropress», «Press-line», «Rospechat», «Robin», «Stolichnaya pressa», «Segodnyapress», «Sprint», «Khoroshie novosti», «Center pressy», «Centropechat», «Chitay gorod», «Yuzhnoe agentsvo pechaty» Gas stations: «BP», «TNK», «Trassa», «Lukoil», «Gazpromneft» 3% 46% Страны СНГ, Балтии и дальнего зарубежья CIS, Baltic and Foreign countries 8% Санкт Петербург St. Petersburg Москва Moscow St.-Petersburg Nizhny Novgorod Kazan Samara Perm Ekaterinburg 3% 10% 6% 10% Приволжский округ Volga Region Южный округ South Region Центральный округ Central Region Северо Западный округ North West Region 7% Ufa Novosibirsk Omsk Krasnoyarsk Voronezh Izhevsk 6% Уральский округ Ural Region 2% Сибирский округ Siberian Region Дальневосточный округ Far East Region Rostov-na-Donu Krasnodar Volgograd Vladivostok Sochi Cheboksary 47% of circulation used in Moscow 53% in different regions of Russia 80% envelope of supermarkets and hypermarkets networks Magazine has federal distribution network in every big city of Russia and abroad. Circulation of «Noviy Dom» magazine (2013): copies

11 Contacts Advertising director, Mass-Market group Suren Khachian +7 (495)

3Q2018 Trading Update Investor Presentation. 29 October, 2018

3Q2018 Trading Update Investor Presentation. 29 October, 2018 3Q018 Trading Update Investor Presentation 9 October, 018 3Q018 Highlights Total sales growth in 3Q018 of 1.5%, reaching Rub 100.8bn (3Q017 sales growth of 18.7%, reaching Rub 89.6bn) LFL sales growth