WOHN!DESIGN INTERIOR TRENDS ARCHITECTURE AND THE BEAUTIFUL THINGS OF LIFE A NEW ERA

Transcription

1 WOHN!DESIGN INTERIOR TRENDS ARCHITECTURE AND THE BEAUTIFUL THINGS OF LIFE A NEW ERA

2 TAKE FIVE + ONE Magazine journalist and publisher - 60 years old and not at all quiet. As a confessed gourmet, I enjoyed a real treat about one year ago: WOHN!DESIGN. The entrepreneurial task associated with this still tastes better to me every day. Since then, a lot of passion and a great team have allowed us to achieve a lot together. On the following pages you can read where we are today, how we see ourselves and what the industry thinks about us. Michael Köhler, Publisher Team in Black: Sonja Lukenda, Editor. Michael Köhler, Publisher. Dr. Stephan Demmrich, Editor-in-Chief. Anke Gungl, Editor. Ulrike Ehlers, Advertising Manager. Martin Lindner, Operations Coordinator. 2 WOHN!DESIGN CORPORATE BROCHURE WOHN!DESIGN CORPORATE BROCHURE 3

3 TRENDSETTING SOPHISTICATED AUTHENTIC INDIVIDUAL DEDICATED COMPETENT ENTERTAINING ACCURATE DELICATE HONEST OUTSTANDING INDEPENDENT Juli August WOHN!DESIGN INTERIOR TRENDS ARCHITEKTUR 30 SEITEN SPEZIAL MÖBELMESSE MAILAND HIP-CITY: LEIPZIG BLÜTENZAUBER UND DIE SCHÖNEN DINGE DES LEBENS EMOTIONAL CAREFUL ELOQUENT DIVERSE HIGH-QUALITY SOCIALLY RELEVANT WAS SIE ERWARTET: Hideaway auf MYKONOS PARISER Familien-Nest Neues aus KÜCHE und BAD TO THE POINT INSPIRING SENSITIVE EMPATHIC GOOD DISCERNING CONSISTENT ELEGANT COSMOPOLITAN EUROPA EINE LIEBESERKLÄRUNG. DAS BESTE aus Lifestyle, Fashion und Design der guten alten Welt. D 6,90 A/BeNeLux 7,50 I/ES/PRT 8,30 CHF 11, WOHN!DESIGN CORPORATE BROCHURE WOHN!DESIGN CORPORATE BROCHURE 5

4 SOPHISTICATED We believe in quality journalism in the best sense, creating an attractive editorial environment in which the selected products are presented authentically and competently. Design is our shared passion. We are just as interested in designers as in brands and their creators. Looking behind the scenes increases reading pleasure and, at the same time, the appreciation of the objects that are part of our living environment and with which we grow old in the best case. 6 WOHN!DESIGN CORPORATE BROCHURE WOHN!DESIGN CORPORATE BROCHURE 7

5 COMPETENT Especially when it comes to TRENDS. This means social developments and their effects on the product world of tomorrow. Why does food style become art and is a question of personality? What happens in terms of furnishing when our city apartments become smaller? How will transportation look like in the future? These are questions that concern us and for which we work together with design scouts and trend experts from all over the world in order to resolve them. 8 WOHN!DESIGN CORPORATE BROCHURE WOHN!DESIGN CORPORATE BROCHURE 9

6 ENTERTAINING The perfect mix makes the difference. Last year we chose interior design, trends, architecture and the beautiful things in life as a subheading for WOHN!DESIGN. Because we simply like to think outside the box and like to work interdisciplinary. Our world is so complex and it would be a pity to ignore topics such as art, food culture, fashion, beauty and travel. Authentic stories and a certain added value for our readers are important to us. 10 WOHN!DESIGN CORPORATE BROCHURE WOHN!DESIGN CORPORATE BROCHURE 11

7 INDEPENDENT As a medium, we remain true to ourselves for years and follow one basic principle: We have no Dos and Don ts, no style dictates and no vanity fair. It is our clear goal to support our readers in questions of style and furnishing as consultants and we do this with a lot of enthusiasm. If we are not convinced about something, then we simply don t introduce it. If our readers later do not allow themselves to be led astray as consumers and consciously select products that match their personality, our mission is accomplished. 12 WOHN!DESIGN CORPORATE BROCHURE WOHN!DESIGN CORPORATE BROCHURE 13

8 EMOTIONAL Wohn! Design is a complete tool, always full of ideas. The magazine presents a layout and a graphic aesthetically pleasing and easy to read. I find its evolution over time very interesting: it has grown, has changed and is actualized. The reportages are wide-ranging, well told and I think that the selection of designers well tell the news of the European scene, always with originality. Christophe Delcourt, Designer, Paris. Design world is done first and foremost by people and Wohn!Design magazine tells it in a comprehensive way through its beautiful homes and products reportages. We also really like the way in which the trends are presented, a useful tool for a reader who is approaching this world for the first time, but also to professionals like us. Simone Ciarmoli and Miguel Queda, Interior Designer, Mailand. For me it is currently the best magazine on the market, says Angela Schramm and adds: The team wins through its personal approach. They are simply nice people. Angela and Axel Schramm, Schramm Werkstätten, Winnweiler. The editors of Wohn!Design have such a sensitive and insightful point of view on design. They don t follow the pack. I love to see the interiors and objects they highlight each month. And the presentation is exceptional. Wava Carpenter, Editor in Chief and Curator of internet platform Pamono. WOHN!DESIGN inspires me over and over again with avant-garde and creative ideas around living and lifestyle. For me, the magazine represents style and joie de vivre. W!D manages to combine the topics of living, art, culture and architecture in an entertaining way. A magazine that not only convinces with words but also visually Isabell von Ribbentrop, Pictet, London. WOHN!DESIGN begleitet mich seit 25 Jahren. Es ist ein guter und inspirierender Partner, bei dem es viel für mich persönlich, aber auch für meine Arbeit als Architekt und Designer zu entdecken gibt. Piero Lissoni, Mailand. 14 WOHN!DESIGN CORPORATE BROCHURE WOHN!DESIGN CORPORATE BROCHURE 15

9 HIGH-CLASS SUCCESSFUL IN THE PREMIUM SECTOR: SOME EXAMPLES FOR OUR SALES- EXCELLENCE On-board copies are not just on-board copies Budget airlines are ok, but we are in the Condor Business Class (see picture above). That is what makes the difference. WITH STYLE ON THE GROUND But we prefer to be in the VIP lounge (on the right in Munich) rather than at the gate of discount airlines. Where our target group stays and spends their spare time Whether in selected design hotels or in exclusive golf clubs - in addition to the successful distribution at kiosks, WOHN!DESIGN can be found at various upscale locations. For example in the Hornbach Monastery & Country House in Hornbach (photo bottom left), where guests are treated in style and with culinary delights. WE ARE PRESENT WHERE DESIGN IS EXHIBITED WOHN!DESIGN is represented at many national and international fairs and events with an appropriate number of magazines. These include IMM Cologne, Salone del Mobile Milano, HOME & GARDEN and Germanywide for instance Cologne, Hamburg, Berlin. Picture above: Design Post in Cologne. WHERE THE TARGET GROUP SHOPS WOHN!DESIGN can be found in over 300 exclusive furniture and interior design stores, kitchen and bathroom studios. All retailers listed in our exclusive SHOPPING GUIDE and in the ONLINE ShopFinder offer the magazine. Pictures below: Seipp Wohnen in Waldshut with a second shop in Tiengen among the top ten shops in Germany. 16 WOHN!DESIGN CORPORATE BROCHURE WOHN!DESIGN CORPORATE BROCHURE 17

10 WOHN!DESIGN 1. IN NUMBERS IM HARD SALE (SINGLE ISSUE AND SUBSCRIPTION) +58,37% SINCE THE CHANGE OF PUBLISHER (2016 TO 2017) +26% THE KIOSK 2.AT FIRST HALF OF 2018 VS. FIRST HALF OF ,42% SUBSCRIBER DEVELOPMENT 2017 VS. 2018: TO DATE ,62 WITH THE MOST ATTRACTIVE PRICE PER THOUSAND COPIES IN THE COMPETITIVE ENVIRONMENT 18 WOHN!DESIGN CORPORATE BROCHURE WOHN!DESIGN CORPORATE BROCHURE 19

11 WOHN!DESIGN EINE LIEBESERKLÄRUNG PUBLISHING COMPANY DT GmbH Mörikestraße Stuttgart - Deutschland Fax www. wohndesign.de PUBLISHER Michael Köhler Fon michael.koehler@wohndesign.de EDITOR IN CHIEF Dr. Stephan Demmrich Fon stephan.demmrich@wohndesign.de HEAD OF ADVERTISING Ulrike Ehlers Fon ulrike.ehlers@wohndesign.de SHOPPING GUIDE Martin Lindner Fon martin.lindner@wohndesign.de