December 5-6-7, 2017 Eurexpo. Lyon. France. innovation TerrITORY. The exhibition Landscape, Garden & Sport
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1 December 5-6-7, 2017 Eurexpo. Lyon. France innovation TerrITORY The exhibition Landscape, Garden & Sport
2 THE MUST SHOW FOR ALL LANDSCAPING, GARDENING & SPORTS GROUND PROFESSIONALS More than ever our companies need partners to help them provide their customers with innovative solutions, meet new environmental-protection requirements, develop new markets and anticipate future changes. AFTER AN EXCEPTIONAL SHOW IN 2015, PAYSALIA TAKES A GREAT STEP FORWARD IN 2017 In 2017, Paysalia is growing to meet the demands of professionals by diversifying and extending offers and exhibitors in a new, bigger hall, for more room and more thematic visitor routes. Paysalia is the place where everyone comes to discover the latest trends and innovations. Everyone from the landscaping sector such as companies (originators, entrepreneurs, and staff members), public authorities (elected representatives, parks and garden directors, territorial engineers and technicians) as well as private buyers are present. As at previous editions, meetings, discussions and business will be hallmarked by friendliness and the spirit of sharing. So join us at Paysalia 2017! Catherine MULLER, President of the UNEP, Landscaping Companies Association, President of Paysalia
3 TOP QUALITY VISITORS 17,643 PROFESSIONAL VISITORS 65% Landscaping entrepreneurs & producers 15% +33% Retailers & Wholesalers 13% VISITORS IN 2015 VS Territorial Public Authorities 4% Specifiers 3% 92% Private developers OF VISITORS INTEND TO COME IN It is the third edition I visit. The show is evolving extremely positively both through the number of exhibitors and visitors and through its international reach. Paysalia is a good opportunity to meet up with my existing clients and do business with new prospects. I really appreciate the quality of the visitors to the show. COUNTRIES SENT VISITORS Including Switzerland, Italy, Spain, Belgium and Germany Luc THIOLLIER, Rasor/TMC PAYSALIA IS SUPPORTED BY 11 PROFESSIONAL ASSOCIATIONS ADVERTISING & PROMOTION MEDIA & PRESS +120,000 invitations sent to landscaping professionals +80,000 contacts made 20 e -mail, fax, sms campaigns and targeted telephone reminders +71,000,000 through press readership +420 press, radio, TV and internet articles +50 French and international reporters attended the show
4 EXHIBITORS IN EXHIBITORS +40% EXHIBITORS IN 2015 VS BRANDS We were really happy with the response and our investment: we had a lot of visitors, landscape designers who came to see us and discover our range ( ). This has broadened our distribution base in France and in particular the North-East and South-East where we were less visible. 12 COUNTRIES Alain LEROUX, Mobextan 95% SOME EXHIBITORS IN 2015 PLANT PRODUCTION AND NURSERY GARDENERS In partnership with the FNPHP and Val hor Arbor, Bruns, Daniel Soupe, Felix Rosieriste, Imbert, Innocenti & Mangoni Piante, La Bambouseraie, Rey, Roseraie Laperriere, Udenhout, Vannucci Piante, Viorcam Vinyols Sl, Vivers Aloma... OF EXHIBITORS SAID THEY INTEND TO RETURN IN 2017 FURNITURE Aluclos, Atech, Braun Wurfele, Dirickx Groupe, Metal Vert, Moduland, Poitou Decors, Poterie Ravel, Tanguy, Rondino... WATER, WATERING In partnership with the SYNAA MATERIALS France Arrosage, Hunter Industries, Irrigaronne, Prolians, Rain Bird, Toro... Alkern, Bauma Stone, Bonar, Capri, Nidaplast, Marshalls, Pierra, Upm France, Vivre En Bois... FLOORS, SOILS & ENVIRONMENT EQUIPMENT AND SUPPLIES Barenbrug, Exelgreen, Green Touch, Id Verde, Namgrass France, Stone & Style by Ebema... Andreas Stihl, As Motor, Husqvarna Professional, Iseki, Isuzu Trucks, Kioti, Kubota, Loxam, Nissan Trucks, Pellenc, Renault Trucks, Robert Bosch, Solvert... GOLF COURSES & SPORTS GROUNDS GARDENING Argex, Frayssinet, Grass Hopper, John Deere, Parcs et Sports, Ransomes Jacobsen, Toro... Agresta, Compo, Dumona, Everris, Green Style, Koppert, Nufarm, Plantco, Racine, Top Green...
5 INNOVATIONS & DEMONSTRATIONS THE FOCUS OF THE SHOW 95% OF VISITORS COME TO THE SHOW TO DISCOVER THE LATEST INNOVATIONS We were very pleased to win an innovation award at Paysalia with this project. The award will boost our commercial impact as well as focus our product advertising and promotion to our landscaper customers and prospects Thibault CRANCE, KOPPERT FRANCE 34 INNOVATIONS WERE PRESENTED AT PAYSALIA 6 PAYSALIA TROPHY WINNERS FOR INNOVATIONS AND SUSTAINABLE DEVELOPMENT A DEMONSTRATION AREA AN INNOVATION AREA To show and enable visitors to test your products hands-on in real-life surroundings. To highlight your latest innovations before, during and after the show. To reward with a trophy the most innovative products and services for their technical aspects or their contribution to sustainable development at the presentation ceremony during the show on December 5th, 2017.
6 THEME DAYS AND CONFERENCES FOCUSED ON SPORTS GROUND, STADIUM AND GOLF COURSE MANAGERS: > A specific visitor route inside Paysalia highlighting show exhibitors providing dedicated solutions and services, > A theme day with a visit to a sports ground, a conference for participants to exchange and visit the show. +1,000 SPORTS GROUNDS, STADIUMS, GOLF COURSES AND RACE TRACKS TARGETED +87% OF STADIUMS, GOLF COURSES AND RACE TRACKS AT THE SHOW From the outset and the first edition of Paysalia, Greater Lyon has sponsored the event. It is important for us to be present because the public authorities we represent play an active part in the landscaping sector. The organization of the show includes visits to share our innovative projects in the Urban area to other public authorities during specific Theme days. Frédéric SÉGUR, Greater Lyon 50 PARTICIPANTS AT THE WELLGREEN DAY IN 2015 THEME DAYS WITH TECHNICAL VISITS, CONFERENCES AND A VISIT TO THE SHOW allowing to exchange and understand better the problems relating to green space developments. 6,000 PUBLIC AUTHORITIES TARGETED +30% OF PUBLIC AUTHORITIES ATTENDED THE SHOW 300 PUBLIC AUTHORITIES REGISTERED FOR THE THEME DAYS
7 THE CARRÉ DES JARDINIERS CONTEST AN IDEAL OPPORTUNITY FOR EXHIBITORS TO HIGHLIGHT THEIR PRODUCTS IN REAL GARDENS PREPARED BY TOP GARDENERS AND LANDSCAPERS INSIDE PAYSALIA! O n e Open to all professional landscape designers and gardeners, the Carré des Jardiniers contest is held every two years at Paysalia. Created in 2011 by landscaping and gardening professionals, including famous landscape architect Jean MUS, president of the jury, the contest rewards the competitor who has imagined, designed and implemented the best exceptional garden in compliance with the fundamental values of landscaping and landscapers. g a r d e n, o n e g a r d e n e r 75% OF SHOW VISITORS SAW THE GARDENS AUTHENTICITY DARING TALENT CREATIVITY DURABILITY SHARING THE MASTER GARDENER 2017 TROPHY AWARD GALA EVENING TV REPORTS PRESS ARTICLES PREVIOUS CARRÉ DES JARDINIERS WINNERS Sylvère FOURNIER Maître Jardinier 2015 Luc ECHILLEY Maître Jardinier 2013 Philippe POILANE Maître Jardinier 2011
8 ONLY IN LYON THE WELCOME TO LYON ATTITUDE Make the most of the "Lyon Welcome Attitude" LYON IS THE ONLY CITY IN FRANCE TO OPERATE A SPECIFIC AND VERY SPECIAL WELCOME AND ACCESS SERVICE FOR EXHIBITORS AND VISITORS FROM ALL OVER THE WORLD: AA Customised welcome in the railway stations and airports. AA Simple access to Eurexpo: mobilisation of Lyon s Taxi Services, optimised access to Public Transport and the new T5 tram line to the EUREXPO Show Grounds. AA Customised welcome in many participating hotels and restaurants. information. OUR COMMERCIAL TEAM AT YOUR SERVICE FRANCE & INTERNATIONAL SPAIN / PORTUGAL GL events Exhibitions Alexandra MONCORGÉ Sales manager Phone Fax alexandra.moncorge@gl-events.com ERSI Betty MORIDO Phone Fax ersi@ersi.es Françoise VETARD Project Manager Phone francoise.vetard@gl-events.com P&G EXHIBITIONS MARKETING MEDIA Pier Goffredo RONCHI Phone Fax info@pg-mktg.it Luana COLICCHIO Project Manager Phone luana.colicchio@gl-events.com ITALY GERMANY / AUSTRIA TRADE Q TRADE FAIRS AND EVENTS Elisabeth NIEHAUS Phone Fax e.niehaus@trade-q.com Manuel MUNTEANU Project Manager Phone manuel.munteanu@gl-events.com The exhibition Landscape, Garden & Sport Pierre GARCIN Project Manager Phone pierre.garcin@gl-events.com www. In co-production with In partnership with blog. Under the high patronage of With the support of This document is not promissory - RCS Lyon Photos: E. RULL - Document printed on 100% FSC certified recycled paper. Printed in France AA And Lyon «musts»: shopping, good addresses, useful
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