POP-UP CITY. City of Seaside Gloria Stearns Sharon Mikesell

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Kristopher Payne
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1 POP-UP CITY City of Seaside Gloria Stearns Sharon Mikesell

2 What is the plan for the next 30 minutes? Definitions, examples, learning Some fun along the way Hopefully Resources Questions & answers

3 What is Tactical urbanism Pop-up <something> Placemaking Power of 10

4 What is Tactical urbanism Low cost, temporary changes intended to improve spaces (Wikipedia) Often IS illegal check regulations May appear cool, but is often done with a purpose

5 What is Tactical urbanism

What is Tactical urbanism https://www.google.com/search?biw=1280&bih=932&tbm=isch&sa=1&ei=7vmowp25oakjwtbzawodg&q=powerwash+graffiti&oq=powerwash+graffiti&gs_l=psyab.3..0i13k1.

6 What is Tactical urbanism

What is Tactical urbanism https://www.bing.com/maps https://www.google.com/search?

7 What is Tactical urbanism wers+wisconsin&gs_l=psy-ab.3..0i8i30k j c.1.64.psyab j0i67k1j0i5i30k1.0.jswxyomh5q8#imgrc=6cqu7tnyiabnsm:&spf= s+wisconsin&gs_l=psy-ab.3..0i8i30k j c.1.64.psyab j0i67k1j0i5i30k1.0.jswxyomh5q8#imgrc=j7ohzvv6ppzasm:&spf=

8 What is Pop-up <something> Creating something unexpected & temporary in a space May be temporary, may be trying to spark a longer-term solution

14 ROI of pop-ups Our 1 st year doing PARKing day cost $100 excluding staff time It generated over $1,000,000 in investment initially Our 2 nd year doing PARKing day cost $200 excluding staff time By building on the prior year s momentum, we gained at least $3,000,000 more in investment

16 ROI of pop-ups Milwaukee did temporary art in a challenged area for 3 years in a row One year included stormwater art in an area with flooding problems Two years later, a large green infrastructure project began to store over 40 million gallons of stormwater The Obama administration even helped

17 ROI of pop-ups SMTX in San Marcos, Texas had a great ROI June the City of San Marcos and Dover, Kohl & Partners converted two blocks of street from one-way to two-way traffic using temporary paint They created a farmer s market, several pop-up parks in parking areas, lanes were narrowed, and a two-way temporary cycle track was installed More than 3,000 residents and visitors visited the site, experiencing the value of safer streets, local food, public spaces, and worry-free bicycling all for a mere $1,300, or less than 50 cents a person. It s a great way to test out ideas before investing

19 What is Placemaking Holistic strategies used to enliven a space My favorite explanation is an illustration from the Project for Public Spaces

21 Close your eyes & think of your favorite urban space

22 What is Power of reasons to be in a space: windows, trees, music, art, sitting areas, activities, parking, PEOPLE More reasons = more success (Project for Public Spaces)

23 Integration You can integrate tactical urbanism, pop-ups, placemaking, and the power of 10 The more you do, usually the better the space becomes Is it ever possible for too much to be going on in a space?

24 When to use pop-ups Dead spot downtown Revitalize an area Revitalize vacant lot Slow down traffic on a street Longer term tactical urbanism co-op microstores (like NYC, MKE) Safety make streets safer, bike lanes, narrow streets, slow down cars Crime art gets people to look at a space [CPTED] BTW, trompe l oeil can be CPTED Proof of concept

25 But wait, there s more! Leverage pop-ups with social media, hashtags, engaging the cool kids who have a really large social media following, plus the usual media Remember your audience needs to see your message 3 times before they ll take action

28 Get help! Engage people to help you never do this alone You can make it look easy, but great events need a boatload of coordination Even CALED uses engage

29 DIY Toolkit AKA useful web links SFO pavement to parks program Build a Better Block Foundation betterblock.org Congress for New Urbanism Planetizen PARKing Day

30 More DIY Toolkit

31 DIY Toolkit Available on the City of Seaside website: Or in your Pop-Up City card (We will continue to update links because we have a group of students working with us on a pop-up event now)

32 my boss

36 Contact us: Gloria Stearns Sharon Mikesell Share your project pictures with us #SeasideLove

37 POP-UP CITY Questions? City of Seaside Gloria Stearns Sharon Mikesell

Pop-up Workshop #1 Summary of Community Feedback

Pop-up Workshop #1 Summary of Community Feedback #1 Summary of Community Feedback Introduction The City of Davis is planning for the future of its downtown (2040 Vision) and looking to the community to participate in this conversation. Project Overview