3 MAGAZINES ART DE VIVRE

Transcription

1 3 MAGAZINES ART DE VIVRE DU JARDIN À L ASSIETTE, L ART DE VIVRE DANS NOS RÉGIONS Mediaobs

2 3 publications of the group Editions Hubert Burda, A publisher specialized in Art of Living magazines : Editor of, Saveurs the magazine of gourmand art of living The collection is directed by the same team as SAVEURS. Sylvie Gendron, Editor-in-Chief, has been leading the success of distribution and esteem of SAVEURS for several years. Advertising sales is managed by Mediaobs

3 Mediaobs le magazine de l art de vivre en régions

4 The word of the editorial board Sylvie Gendron Chief Editor Nathalie Desanti News Editor A unique magazine which approaches themes as varied as the nature that surrounded us, its fauna, its flora; its garden, the one in which we invest ourselves, boots in our feet; creative hobbies to indulge ourselves; the cuisine of seasonal products; the richness of our French soils Vast content which answers to all of those desires of simplicity and natural in which we find ourselves more and more. Far from fashion trends, Esprit d ici advises a new art of living, ingrained and modern at the same time. An authentic and sustainable magazine

5 TRADITION AND NATURE ARE SEDUCTIVE 1. A NEED TO CHANGE RHYTHM Slow food and others (75% of Europeans dream of slowing down) 2. GASTRONOMY OF SEASONAL AND REGIONAL PRODUCTS Pleasurable cuisine, very much in vogue 3. PASSION FOR GARDENING 1 in 3 French people dream to have a fruit or vegetable garden (Ipsos) 4. ORGANIC IS NOT JUST A PASSING TREND A necessity, a form of protection 5. ECOLOGICAL AWARENESS CONTINUES TO GROW Concern over the state of the planet 2015 SUCCESS +26% OJD 2014 vs STRONG GROWTH IN GREEN TOURISM AND HIKING 35% of summer trips 7. EXCEPTIONAL SALES KIOSK 2nd highest increase of magazine in % TRADITION AND NATURE ARE SEDUCTIVE

6 cultivates the essential values of today: natural and authentic increases the value of nature and our heritage : tradition, savoir-faire, recipes, regional products approaches themes such as garden, cuisine, home, well-being, nature, tourism conveys values of conviviality for readers looking for a new art of living, authentic and natural A TRANSVERSAL AND INNOVATIVE CONCEPT

7 GENERAL ART OF LIVING Garden, home, cooking, regional products APPEARANCE Idealized nature Dream Ideas AUTHENTIC Nature experiences, integrated ideas for projects SPECIALIZED KNOWLEDGE Mono-thematic: home, garden or cuisine POSITION IN THE MAGAZINE MARKET

8 EDITORIAL POSITION

9 The strongest issue of the new generation of slow media A tested and validated concept in several European countries A clear reading commitment Exceptional numbers of diffusion 2nd highest increase of magazine in % A selective target years Upper class High income 2015 SUCCESS +26% OJD 2014 vs 2013 Straight to the point in reality Need to change rhythm Passion for home-made (cooking, decoration, garden ) Increase in power of the bio, of made in France, of local and proximity MEDIA ASSETS

10 LAUNCH March 2012 PERIODICITY Bimestrial FORMAT 230 x 297 mm DIFFUSION 62,568 copies (OJD ) 2nd highest increase of magazine in % 2015 SUCCESS +26% OJD 2014 vs 2013 SALES PRICE 4.80 RATE PER QUARTER PAGE 7,300 euros IDENTITY

11 le goût de nos régions

12 The word of the editorial board Sylvie Gendron Chef Editor Nathalie Desanti News Editor LE BON GOUT DE NOS REGIONS! The Esprit d ici family extends with the arrival of a new magazine entirely dedicated to cooking. For more than 2 years, the Esprit d ici teams cross France and they are sharing their discoveries and meetings. They are really rich in culinary tradition, products protected designation of origin, emblematic dishes, exceptional artisans, and passionate people that the idea to launch Cuisine d ici has been imposed as evidence. Cuisine d ici, in its approach and its concept, extends the values of Esprit d ici: authentic, ingrained, modern and responsible.

13 CONCEPT Authentic and close to its readers, Cuisine d ici a magazine of proximity which tells the wealth greedy of the French regional soils, the history of their kitchen and the story of the men and women who defend its good taste. Cuisine d ici complete and Esprit d ici offers recipes and seasonal products, in addition to the ability to discover craftsmen, markets, tables, producers, wines, regional dishes, the table- wares, subjects related on the transmission and the history of the French local cuisines. POSITIONING Authentic Home-made Savoir-faire Transmission CONCEPT POSITIONING

14 IS SEQUENCED IN ABOUT TWENTY SECTIONS Le Goût des Autres On s en parle Début de Saison Lieu de Vie La p tite Histoire Appélation protégée Métier en bouche 24 Heures avec Menus de Saison Mon cahier de recettes Pleine Saison Fromage de Pays 100% fait maison CONTENT

15 LAUNCH March 2014 PERIODICITY Quarterly FORMAT 230 x 297 mm DIFFUSION 35,830 copies SALES PRICE 5 FULL-COLOUR PAGE 7,300 euros IDENTITY

16 Mediaobs le magazine des nouveaux jardiniers

17 The word of the editorial board Sylvie Gendron Chef Editor In the garden, the nature set out again and the desire to do some gardening takes us. Jardin d ici, we created it at your image: curious, generous, proliferated ideas, supportive and respectful. In ours and yours, children are welcomed in the garden, we are gardening together, we share its benefits, we experiment, we inform each other about the latest finds, we skim the plants, we recycle With Jardin d ici, gardening is a pleasure and the garden is a place to live in any season. And because the garden would be nothing without the gardeners, come and do the honors!

18 CONCEPT Authentic and close to its readers, in line with Esprit d ici and Cuisine d ici, Jardin d ici offers to its readers a moment of break around the garden. We visit marvelous gardens, we discover indispensable tools, we glean advices of seasonal work, we peck professional tips and tricks. POSITIONING Place of life and expression, the way to live the garden has changed, Jardin d ici substantiated for the neogardeners, passionate as amateurs. It gives the desire to enjoy better our gardens, our terraces and our balconies. CONCEPT POSITIONING

19 AUTHENTIC, NATURAL, GOURMAND, RESPONSIBLE Je m inspire pour mon jardin J apprends de nouveaux gestes pour le rendre plus productif, plus respectueux de l environnement et l embellir Je m instruis sur la nature et ses bienfaits Je développe ma créativité avec des réalisations de qualité Je puise de nouvelles idées pour cuisiner et conserver mes récoltes Je découvre des jardins qui ont une âme Je repère des initiatives vertes locales dont je peux m inspirer Je renforce mon bien-être grâce aux plantes Je partage des valeurs et des savoir faire avec ceux qui me ressemblent. CONTENT

20 LAUNCH February 2015 PERIODICITY Quarterly FORMAT 230 x 297 mm DIFFUSION 100,000 copies SALES PRICE 5.90 FULL-COLOUR PAGE 7,300 IDENTITY

21 TO RECAP 3 innovative concepts - 1 new generation of magazine Responsibility, authenticity, regions, local soils LE MAGAZINE DES NOUVEAUX JARDINIERS LE MAGAZINE DE L ART DE VIVRE EN RÉGION LE GOÛT DE NOS RÉGIONS 2015 SUCCESS +26% OJD 2014 vs ,000 COPIES

22 STANDARD Page Double page 1/2 page h 1/2 page w 1/3 page w 1/3 page w 1/4 page 230 mm x 297 mm P.P. 460 mm x 297 mm P.P. 105 mm x 257 mm P.P. 190 mm x 123 mm F.U. 190 mm x 80 mm P.P. 190 mm x 60 mm P.P. 105 mm x 123 mm F.U. > DEADLINE : D-30 > PRINTING : offset, trame 150 > BINDING : perfect bound > TECHNICALS : CYMK PDF color proof. We needed 5mm of bleed and crop marks. For the double pages, please send us 2 simple pages. SPECIAL Gatefold Encart FORMATS

23 LE MAGAZINE DES NOUVEAUX JARDINIERS LE MAGAZINE DE L ART DE VIVRE EN RÉGION LE GOÛT DE NOS RÉGIONS Direction Corinne Rougé crouge@mediaobs.com Marie-Noëlle Maggi mnmaggi@mediaobs.com Team Commercial Sandrine Kirchthaler skirchthaler@mediaobs.com Alexandra Horsin ahorsin@mediaobs.com Marketing Direct Xavier Personnaz xpersonnaz@mediaobs.com Studio Cédric Aubry caubry@mediaobs.com Célestine Démory cdemory@mediaobs.com CONTACTS