ONLY THE BEST SUPERSTUDIO S PROJECT FOR MILAN DESIGN WEEK 2019

Size: px

Start display at page:

Download "ONLY THE BEST SUPERSTUDIO S PROJECT FOR MILAN DESIGN WEEK 2019"

Vivien Bailey
5 years ago
Views:

1 ONLY THE BEST SUPERSTUDIO S PROJECT FOR MILAN DESIGN WEEK 2019

SUPERDESIGN SHOW 7 th /14 th April 2019 ONLY THE BEST Superdesign Show is the exclusive event by Superstudio Group during the Milanese design week: a stage where every exhibiting project is being

A branding and positioning image event that not only explores design and architecture, but also talks about technology, materials, urbanism, that for years has seen the participation of numerous top

2 SUPERDESIGN SHOW 7 th /14 th April 2019 ONLY THE BEST Superdesign Show is the exclusive event by Superstudio Group during the Milanese design week: a stage where every exhibiting project is being discussed and selected by the artistic board of Superstudio (Gisella Borioli, Giulio Cappellini) to complete a less-fair-more-museum surprising exhibiting theme proposal. A branding and positioning image event that not only explores design and architecture, but also talks about technology, materials, urbanism, that for years has seen the participation of numerous top companies and designers (Moooi, Tom Dixon, Flos, Nendo, Foscarini, Paola Navone, Jean Nouvel, Hyundai, Samsung, LG etc.) and has always kept a space also for Italian and international emerging brands as well as for country-collective exhibitions. Superdesign Show is a highly successful event focusing on professionals and press: in sq.mt exhibiting area, the event welcomes over registered visitors every year, with over journalists from all over the world, as the Financial Times says the place to be. A remarkable logistic, services, facilities, internal press office, spaces and customized services on Clients requirements, suitable infrastructures for large professional location activities: from 24h concierge service to the internal Dada Cafè restaurant, Superdesign Show and Superstudio Group offer the participation to a proper club of good design guaranteeing results, hardly equal in other exhibiting contexts. 2

mt open space-box for the realization of

Art Point is the stage for the aces of the

3 Art Point A solo show : a large eight hundred sq.mt open space-box for the realization of highly emotional projects and set design. From Hyundai to Citizen, from Canon to Nendo, the Art Point has and will host the most significant installations of Superdesign Show by Superstudio Più, the Art Point is the stage for the aces of the Design Week. 3

Central Point / Central Plaza The heart of the location,

open and closed exhibiting spaces, just like a spitting

Indoor, outdoor, interior design, lighting, green,

material, flooring, urban furniture, automotive and much

direction of Superstudio Group, wants to make an urban

4 Central Point / Central Plaza The heart of the location, Central Plaza is the central area that in a large open space of over 2500 sq.mt simulates an urban environment with the alternation of open and closed exhibiting spaces, just like a spitting image of an urban environment. Indoor, outdoor, interior design, lighting, green, technology, high fidelity sound-video, covering, ornamental material, flooring, urban furniture, automotive and much more. A heterogeneous framework that under the artistic direction of Superstudio Group, wants to make an urban setup available for the presentation of contextualised products. 4

5 Central Point / Arcade As a framework to the Central Plaza, in the urban landscape of the floor plan 2019 of Superdesign Show, Arcade is located, an arcade of modular small/medium sized exhibiting spaces, boutiques for selected projects and products presentations inside the prestigious context in the central body. Highly visible space, the Arcade area completes the Central Point where installations of top companies of interior design, technology and materials are present. 5

across the Dada Cafè and connecting with the Central

used entirely by big exhibitors as well as to be

From Diesel to Gore-Tex many companies have chosen

partially to the Daylight to obtain an extra large

like in the case of Dassault Systèmes for 2018. www.

6 Gallery A large gallery of over 900 sq.mt with multiple entrances from the main square, from across the Dada Cafè and connecting with the Central Point and the Daylight, this space is suitable to be used entirely by big exhibitors as well as to be portioned in a surface area from 120 to 250 sq.mt. From Diesel to Gore-Tex many companies have chosen this space, that can be combined either totally or partially to the Daylight to obtain an extra large exhibiting area for big or extremely big exhibitors, like in the case of Dassault Systèmes for

First Space-Lab-Loft Three areas from 330-380 sq.

framework: these spaces characterised by their

important installations of single companies

country-collective exhibitions (Poland, Thailand)

spaces that host selected projects (Selected

spaces suitable to be used as open space or divided

7 First Space-Lab-Loft Three areas from sq.mt each still in the central exhibiting area framework: these spaces characterised by their medium-large surface area have hosted in the years important installations of single companies (Foscarini, Alcantara, Jaguar) prominent country-collective exhibitions (Poland, Thailand) and research collective exhibitions made of small spaces that host selected projects (Selected Objects, Discovering), are therefore flexible spaces suitable to be used as open space or divided into smaller areas. 7

space with the most industrial looking area of the entire location: in

boardwalk with raised mezzanine have been kept to create vip areas,

The Daylight benefits from natural light: a skylight ceiling and large

scenographic, and thanks to its square layout and large volume is

Pepsi, Dassault Systèmes among others), large country-collective

8 Daylight The Daylight, 980 sq.mt, located between the Piazza degli Eventi and Dada Cafè, is the space with the most industrial looking area of the entire location: in fact, two large original gantry cranes, painted in white, and the boardwalk with raised mezzanine have been kept to create vip areas, separate working areas, catering areas, cloakroom or other. The Daylight benefits from natural light: a skylight ceiling and large windows on three sides make this space particularly bright and scenographic, and thanks to its square layout and large volume is suitable to host important presences of single companies (Moooi, Flos, Pepsi, Dassault Systèmes among others), large country-collective exhibitions (Sweden, two editions) and collective exhibitions. 8

Lounge Large independent space next to Dada Cafè restaurant,

allows to create an accueil area, opening to the actual space through a

mt (that added to the entrance become about 450) with a floating wood

its size and total open space volume has hosted during the Salone del

editions) to Aisin (two editions) with the last one being the winner in

9 Lounge Large independent space next to Dada Cafè restaurant, characterised by a pre entrance with a spectacular glass window that allows to create an accueil area, opening to the actual space through a large main sliding door. 380 sq.mt (that added to the entrance become about 450) with a floating wood floor, the Lounge is born to host theatrical performances and thanks to its size and total open space volume has hosted during the Salone del Mobile some of the most emotional installations, from Samsung (three editions) to Aisin (two editions) with the last one being the winner in 2016 of the Milano Design Award - Best Engagement. 9

MyOwnGallery Noteworthy prestigious location,

front of the press office and press entrance,

contemporary art gallery to represent the

large glass windows both on ground and first

10 MyOwnGallery Noteworthy prestigious location, first access space to Superdesign Show and in front of the press office and press entrance, MyOwnGallery is born and active all year as a contemporary art gallery to represent the contaminations between culture and business inside Superstudio Group. Totally equipped with light and sound system, 280 sq.mt on two floors with an outdoor terrace and large glass windows both on ground and first floor, a fascinating location that fits with prestigious exhibitions or special projects. 10

4Rooms A particular space, the smallest of the independent ones located

floor), a large customizable façade, exclusive bathroom, spacious inside

hosted special projects (Skira, Seletti, LaStampa) medium-size collective

visibility position it is suitable for visitors-oriented activities for

11 4Rooms A particular space, the smallest of the independent ones located right next to the main entrance of the indoor exhibiting area, between Central Point and Gallery. 120 sq.mt divided into four spaces (two on the ground floor, two on the first floor), a large customizable façade, exclusive bathroom, spacious inside storage areas and a pertinence area on the outside: a large busy space that hosted special projects (Skira, Seletti, LaStampa) medium-size collective exhibitions (Wielkopolska Region) and also thanks to its excellent visibility position it is suitable for visitors-oriented activities for food and beverage brands with coordinated projects, for example. 11

12 First Floor A large open space-show room of about 700 sq.mt on the first floor of the Art Point, completely glazed and provided with entrance-reception, kitchen and large terrace with second access on the Art Square, a space that hosted sophisticated presences such as Elle Decor Cafè and important event-exhibitions such as Smart City by Material ConneXion. An equipped space, provided with access to indoor and outdoor stairs and lift, may be used for the whole Design week or even for one-shot events. 12

Basement Club A basement of almost 400 sq.

front of Dada Cafè, during the years, the Basement 2

exhibitions (Elle Deco International Design Award) and

also recreational events such as company parties during

An independent space with many arrangements and can be

13 Basement Club A basement of almost 400 sq.mt with an underground club look, with access right in front of Dada Cafè, during the years, the Basement 2 has hosted in the years alternative collective exhibitions (Elle Deco International Design Award) and important workshops (Mario Cucinella) accommodating also recreational events such as company parties during Design Week (Cappellini), dj set etc. An independent space with many arrangements and can be easily equipped. 13

14 Basement Underground area for requirements such as storage room, warehouse, cloakroom, production space and other. 14

art.box An impressive mini location with two windows

art, fashion, graphics, in a space open all year hosting

15 art.box An impressive mini location with two windows overlooking via Tortona and only a few steps away from Armani entrance. Top visibility for visual projects that connect design with art, fashion, graphics, in a space open all year hosting micro-exhibitions and that can be hired as a support to MyOwnGallery. From interpretations by Oliviero Toscani for Maletti to theme exhibitions (Ettore Sottsass, Flavio Lucchini etc.), a tiny large cozy space of 18 sq.mt for selected projects. 15

impressive fashion-sculptures by Flavio Lucchini, historic art

driving force inside Superstudio Più s structure, that hosted

Fuksas to Haberli) and international theme collective exhibitions such

A large open space that catalyses attention and encourages visitors to

16 Art Garden A proper garden of 1200 sq.mt characterised by mature high trunk trees and by the presence of the impressive fashion-sculptures by Flavio Lucchini, historic art director of Vogue and resident artist, the Art Garden is the green driving force inside Superstudio Più s structure, that hosted important individual presences (from San Pellegrino to Artek, from Fuksas to Haberli) and international theme collective exhibitions such as the Materials Village format. A large open space that catalyses attention and encourages visitors to linger in, in full view from via Tortona and in front of the Art Point space. 16

Piazza dell Arte Inside the little city of communication, that is

Square, an actual square of about 20x15m that acts as crossroad among

Fuori Salone, such as the Chandelier structure by Mini that suspended

Boeri and in 2017 by Patricia Urquiola, and moreover the significant

17 Piazza dell Arte Inside the little city of communication, that is Superstudio Più, in addition to the indoor spaces, there is the Art Square, an actual square of about 20x15m that acts as crossroad among the modern buildings of the location, the two entrances on via Tortona and the garden. The Art Square hosted some of the most incredible installations of the Fuori Salone, such as the Chandelier structure by Mini that suspended four cars 2m overhead, or the 3M installations in 2016 by Stefano Boeri and in 2017 by Patricia Urquiola, and moreover the significant installation on recycle of the 2018 edition by Yona Friedman. A suitable space for large outdoor installations and architectural presences. 17

18 Piazza degli Eventi Second biggest square inside Superstudio Più, Piazza degli Eventi takes up a strategic position between the Art Garden, Central Point and Gallery. A large area of about 400 sq.mt dedicated to host architectural presences, always very important inside Superdesign Show, or proceed with no break in continuity, the Garden area. Another large passage space also suitable for mini-collective exhibitions with outdoor theme. 18

Piazza del Design The location s third square, opens

this framework the Design Square offers some small

projects or for artistic installations, a very popular

19 Piazza del Design The location s third square, opens between Dada Cafè, the Daylight and the Lounge: in this framework the Design Square offers some small outdoor exhibiting areas for selected top products and projects or for artistic installations, a very popular meeting point near our internal restaurant and usually equipped with seats for visitors. A sure stop-over passage waiting to discover the installations in the Lounge space. 19

Roof A spectacular roof garden of 700 sq.

exclusive areas, with no real competitor in Milan.

years important installations, events, temporary-restaurants and is one of the areas

surface make up an ideal framework for a break from the chaotic pace of the Design

20 Roof A spectacular roof garden of 700 sq.mt set up by Michelangelo Pistoletto, the Roof is another one of Superstudio s exclusive areas, with no real competitor in Milan. On the third floor of the Art Point building, a large green area has hosted in the years important installations, events, temporary-restaurants and is one of the areas most loved by our visitors: in any set up the skyline, the open air and the green surface make up an ideal framework for a break from the chaotic pace of the Design Week. Particularly appreciated by exhibitors of the outdoor world and temporary catering. 20

Sponsorship/Partnership For its highly personalised

top quality and number of qualified visitors,

and sponsors that wish to have an image positioning

bonding with our event and its contents.

press office and the direct relation with the attending

21 Sponsorship/Partnership For its highly personalised nature, the high level image and coordination, general top quality and number of qualified visitors, Superdesign Show is forever cooperating with partners and sponsors that wish to have an image positioning during one of the most important weeks of the year, bonding with our event and its contents. The visitors targeting, the presence of an internal press office and the direct relation with the attending companies represent a value well combining with highly appreciated and selected sponsors and partners. 21

22 INFORMATION AND CONTACTS Each client is a precious friend. His satisfaction is our pride. We will be glad to be at your disposal for information on available surface areas, prices, services and conditions with a direct contact or personal meeting. design@superstudiopiu.com tel Superstudio Group srl via Tortona 27, Milan VAT n The two locations: Superstudio Più via Tortona 27, Milan Superstudio 13 via Forcella 13, Milan tel fax info@superstudiogroup.com -

SHOW ROOM Via Tortona, Milano

IDEAS SOLUTIONS MATERIALS TECHNOLOGIES To make a setting unique DECOR LAB SHOW ROOM Via Tortona, Milano A SHOWCASE OF IDEAS TO MAKE LOCATIONS AND SETTINGS UNIQUE Printing, milling, engraving and molding