MEDIA INFORMATION 2018
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1 MEDIA INFORMATION
2 Introduction Sleeper is the leading magazine for global hotel design. The hotel industry is undergoing a period of unprecedented change. Digital technology, personalisation and the desire for local, authentic experiences have changed the landscape dramatically, resulting in a diverse marketplace. International hotel groups continue to add new brands and collections to their portfolios, independents are making their presence known, while pop-ups and impermanent accommodation solutions proliferate. Behind the scenes, projects are increasingly collaborative with investors, developers, owners, operators, architects, interior designers, consultants, contractors and suppliers vital to the process. Sleeper is targeted at all those involved in hotel design, development and architecture on an international level. Our portfolio comprises a beautifully presented magazine, an affiliated website and regular newsletters, as well as a sister publication focusing on global hotel F&B. In addition, Sleeper organises a number of industryleading events including Sleepover, a networking event for hotel innovators hosted in a different city each year, and AHEAD, a global celebration of hospitality experience and design. Sleeper is the only media brand to reach all the individuals and disciplines involved in the delivery of new hotel projects worldwide. As such, it is the perfect partner for brands looking to target the multi-billion pound hotel sector with design-led products and services.
3 Readership Sleeper s readership encompasses all those involved in the creation of new hotels. Bonus Distribution Additional copies of Sleeper are distributed at hotel investment conferences and leading trade fairs worldwide. Sleeper s circulation database has been meticulously researched to ensure advertisers are reaching decision makers with real purchasing power. We focus on the quality of our readership rather than sending out magazines to anonymous mailing list recipients. Our high pass-on rates, bi-monthly frequency, and coffee table production values ensure maximum value for our advertisers. Additional copies are distributed at leading design exhibitions, hotel investment conferences, hospitality trade shows and other relevant events. Total Circulation: 12,413 Mailed Circulation*: 10,013 Event Distribution: 2,400 *Breakdown by job function Hotels and hotel groups 3,196 Hotel group head offices 1,403 Branded hotels 851 Independent hotels 942 Architects and designers 4,325 Developers and investors 1,221 Contractors and consultants 872 Miscellaneous 399 Owners and operators Developers and investors Interior designers Architects Senior executives at all major hotel groups Purchasing, technical services, design, development and construction departments within hotel groups Independent luxury and lifestyle hotels Purchasing and procurement companies Consultants and contractors Providers of professional financial, legal and property services CONTRACTORS AND CONSULTANTS (9%) DEVELOPERS AND INVESTORS (12%) HOTELS AND HOTEL GROUPS (32%) MISCELLANEOUS (4%) ARCHITECTS AND DESIGNERS (43%) January Heimtextil / Frankfurt / 9-12 January Domotex / Hannover / January IMM / Cologne / January Maison & Objet / Paris / January ALIS / LA / January March HI Design MEA / Bahrain / 4-6 March IHIF / Berlin / 5-7 March Singapore Design Week / Singapore / 5-18 March IFFS / Singapore / 8-11 March Design Shanghai / Shanghai / March AHEAD Asia / Singapore / 15 March April Salone del Mobile / Milan / April AHIC / Dubai / April May HD Expo / Las Vegas / 2-4 May ICFF / New York / May Sleepover / Brooklyn / May Clerkenwell Design Week / London / May June HI Design EMEA / Berlin / 6-8 June LE / Miami / June AHEAD Americas / Miami / 28 June September Maison & Objet / Paris / 7-11 September The Hotel Show / Dubai / September Decorex / London / September 100% Design / London / September Designjunction / London / September October Radical Innovation Award / New York / TBC The AHC / Manchester / October November Deloitte EHIC / London / 6-7 November HI Design Asia / Bali / 7-9 November BDNY / New York / November Dubai Design Week / Dubai / TBC AHEAD MEA / Dubai / 14 November AHEAD Europe / London / 19 November Sleep / London / November
4 Inside Sleeper Unrivalled coverage of the latest projects, products, practices and people shaping the industry. Editorial Calendar Sleeper s annual features cover products and services in all aspects of hotel specification. ISSUE 76 JANUARY FEBRUARY 2018 ISSUE 79 JULY AUGUST 2018 Our Drawing Board offers exclusive previews of new hotel developments worldwide. With CGIs, visuals and renderings of the most exciting new hotels breaking ground, under construction, and topping out, we bring you the hotels of tomorrow, today. Featuring market overviews, statistics on performance and pipeline, and in-depth reviews of the most interesting new hotels, our location reports examine the hottest up-and-coming destinations for new hotel development worldwide. Product Feature: Floorcoverings Secondary Feature: Door Furniture Editorial Deadline: 8 December 2017 Advertising Deadline: 15 December 2017 Event Distribution: ALIS, HI Design MEA, IHIF, IFFS, Maison & Objet, Singapore Design Week Product Feature: Furniture Secondary Feature: Guestroom Technology Editorial Deadline: 15 June 2018 Advertising Deadline: 22 June 2018 Event Distribution: Maison & Objet, The Hotel Show ISSUE 77 MARCH APRIL 2018 ISSUE 80 SEPTEMBER OCTOBER 2018 Our interviews profile leading hoteliers, interior designers and architects. Recent interviewees include the likes of Barry Sternlicht, Kerry Hill and Richard Meier. Each issue also features our Check-In page, in which a leading designer or architect checks in to their fantasy hotel. Our Specifier pages offer regular coverage to companies who supply products or provide services to the hotel industry. With a focus on real-life hotel applications, we cover new product launches and case studies, creating a directory that is continually used by specifiers. Product Feature: Outdoor Furniture & Accessories Secondary Feature: Spas, Health & Fitness Editorial Deadline: 9 February 2018 Advertising Deadline: 16 February 2018 Event Distribution: AHEAD Asia, AHIC, Design Shanghai, HD Expo, Salone del Mobile Product Feature: Bathrooms & Amenities Secondary Feature: Art Editorial Deadline: 10 August 2018 Advertising Deadline: 17 August 2018 Event Distribution: 100% Design, Decorex, Deloitte EHIC, Designjunction, HICAP, HI Design Asia, Radical Innovation Award, The AHC ISSUE 78 MAY JUNE 2018 ISSUE 81 NOVEMBER DECEMBER 2018 Sleeper covers more hotel projects worldwide than any other magazine. Our globetrotting team of contributors are constantly on the lookout for the latest and most interesting hotel openings. These are reviewed with high quality colour photography of interiors and exteriors, and insightful editorial on their design, development and architecture. Each issue also includes a comprehensive roundup of new products within a particular aspect of hotel specification. Furniture, fabrics, wallcoverings, sanitaryware, lighting and flooring are covered on an annual basis, while our secondary features address the importance of technology, music, artwork and greenery in hotel projects. Product Feature: Lighting & Control Secondary Feature: Greenery Editorial Deadline: 13 April 2018 Advertising Deadline: 20 April 2018 Event Distribution: AHEAD Americas, Clerkenwell Design Week, HI Design Europe, ICFF, LE Miami Product Feature: Fabrics, Wallcoverings & Surfaces Secondary Feature: Beds, Mattresses & Linen Editorial Deadline: 12 October 2018 Advertising Deadline: 19 October 2018 Event Distribution: AHEAD Europe, AHEAD MEA, BDNY, Dubai Design Week, Sleep
5 Advertising Opportunities Production Data Sleeper is the perfect partner for brands looking to target decision-makers in the multi-billion pound hotel sector. Magazine Advertising Rates Double Page Spread 4,830 Back Cover 4,995 Inside Front/Back Cover 3,995 Full Page Colour 2,825 Half Page Colour 1,840 Special positions and bespoke solutions available on request. Magazine Technical Data (all sizes width before height) If you are sending artwork: Send via , FTP or online transfer services. Artwork to be set at a print resolution of 300dpi, saved as indd, eps, tiff, jpeg or pdf. All elements included within any supplied pdf must adhere to the following specification: CMYK; no spot colours or RGB; no embedded colour profiles or tailored colour settings. Colour/pdf profiles for Adobe applications can be supplied on request. Logos produced in Illustrator need to be converted to paths/outlines. If we are producing your artwork: Any text should imported into an or saved as a.txt file in Microsoft Word. Images supplied need to be set at a print resolution of 300dpi, in CMYK, saved as tiff, jpeg or eps. Internet quality images can not be used for print. Colour references for logos are to be sent as Pantone process or CMYK. A proof of the artwork will be sent to you for approval via . Full Page Trim: 236mm x 275mm Type: 206mm x 245mm Bleed: 242mm x 281mm Double Page Spread Trim: 472mm x 275mm Type: 442mm x 245mm Bleed: 478mm x 281mm Full Page Double Page Spread All fonts used within the artwork must be supplied or be converted to paths/outlines. A colour proof of your advert must be supplied with artwork. Half Page Portrait* Size: 100mm x 245mm Half Page Landscape* Size: 206mm x 120mm Portrait Landscape We do not accept artwork produced in Corel Draw, Microsoft Word, Powerpoint, or Publisher. *These adverts are set on the page with a white border
6 Sleeper Online Sleeper s website provides bespoke news supported by regular newsletters and social media. Digital Advertising Opportunities Partner with Sleeper online to see your brand land in the inbox of industry leaders. Digital Edition Online Statistics Sleeper is accompanied by an industry-leading website The website is not just an online replica of the magazine, instead it delivers bespoke news content of a more immediate nature. This is delivered in a visually appealing, easyto-digest format with the addition of renderings, photography and video content. Sleeper is available as a digital edition which can be accessed directly from our website. The Sleeper App can also be downloaded from the App Store and Google Play. Benefits of this include: immediate delivery of content to readers wherever they are in the world; the ability to search the magazine for relevant information; bookmarking of important articles; and access to an online archive of previous issues. 10,000 25,000 16,000 Absolute unique visitors per month Page impressions per month Newsletter recipients Newsletter Social Media Digital Advertising Rates Advertising Position Our website is supported by a regular newsletter sent directly to 16,000+ readers. Each newsletter carries announcements of new hotel developments worldwide as well as the latest product launches for the hotel sector, forthcoming industry events, and new appointments. Sleeper has a social media presence on Twitter and Instagram (@sleepermagazine). All news stories from are promoted to our followers with relevant images and links. Our editorial staff also post about their travels, hotels they stay in and events they attend. Newsletter Banner Advert 1,500 Solus E-blast 2,500 Technical Data Banner Advert Size: 600 x 100 pixels We accept gif, jpeg and png files E-blast Size: 600 pixels To be supplied in html format, with images hosted on own server. Advertising Position
7 Events Portfolio Sleeper is supported by a portfolio of global events, expertly curated to engage our community. Bespoke Events Showroom openings, product launches, parties and receptions we create bespoke events tailored to your needs. Our events are produced to the same exacting standards of quality, creativity and innovation that have made our magazine the best in its field. We challenge the conventional to create the unforgettable. Our mission to connect our communities through compelling content is at the core of every event. Our own events include AHEAD a global awards programme for hospitality experience and design, held in Singapore, Miami, Dubai and London each year and Sleepover a nomadic networking event for hotel innovators hosted in a different location annually. Previous editions have taken place in Barcelona, Copenhagen, Istanbul and Miami. We have a proven track record in curating bespoke events for our partners across the hospitality world. From thought-provoking forums to parties that always go with a bang, our events allow leading brands to engage with industry influencers in inspiring environments. We work closely with brands on the events we organise to ensure they exceed expectations and make the most of your investment. Every last detail, from the invitations to the venue to the drinks selection is carefully considered to create a memorable experience. Our events attract senior representatives from companies such as: 25hours Hotel Company AccorHotels Ace Hotel Group Aman Andre Balazs Properties Arup AvroKo Design Bamo Belmond Hotels Benjamin West Blackstone Blue Moon Hotels Procurement Bowler James Brindley Brime Robbins Brochner Hotels Buckley Gray Yeoman Carlson Rezidor Hotel Group Champalimaud Chris Garrod Global Commune Hotels & Resorts Conran + Partners David Collins Studio Dennis Irvine Studio Dexter Moren Associates Dorchester Collection Dream Hotel Group EDG Interior Architecture + Design EPR Architects Equinox Hotels Four Seasons Hotels & Resorts FRHI Hotels & Resorts G.A Design International Gabellini Sheppard Associates Galaxy Entertainment Group Gardiner & Theobald Gensler GLM Goddard Littlefair HBA Hilton Worldwide HOK Hyatt Hotels InterContinental Hotels Group Joyce Wang Studio Jumeirah Group Langham Hospitality Group Locke Hotels Mandarin Oriental Hotel Group Mama Shelter Marriott International Martin Brudnizki Design Studio Meyer Davis MKV Design Morgans Hotel Group Muza Lab Prime Development Principal Hotel Company Purcell Puro Hotels Richmond Rosewood Hotel Group Rottet Studio Soho House Group Standard International Starwood Hotels Stonehill Taylor Streetsense Studio Proof Studio Robert McKinley Studio Tack Stylt Trampoli The Gettys Group The Hickson Design Partnership The John Hardy Group The Spey Group The Zetter Group Tune Plato Real Estate Universal Design Studio WATG Wilson Associates Wimberly Interiors Yotel Services we offer: Event Management Solutions venue sourcing / programme and guest list curation / speaker liaison / delegate management / hosting and moderation / F&B co-ordination Media Support editorial coverage across digital and print / photography and videography / social media support Brand Exposure full service in-house design / event literature / signage and on-screen branding Events we organise: Drinks receptions Product launches Roundtable discussions Seminars and forums Showroom openings Suppers
8 AHEAD AHEAD is the global celebration of hospitality experience and design. AHEAD celebrates the relentless pursuit of the exceptional in the hospitality industry. Our awards recognise design in all forms, and the guest experiences it creates in hospitality projects worldwide. Hosted by Sleeper in association with headline sponsor Grohe, AHEAD comprises four annual, regional awards schemes run over a two-year period, culminating in a global biennale. 15 MARCH 2018 ANDAZ SINGAPORE 12 JUNE 2018 FAENA FORUM MIAMI 14 NOVEMBER 2018 DUBAI 19 NOVEMBER 2018 PARK PLAZA WESTMINSTER BRIDGE LONDON Call For Entries: 1 September 2017 Entry Deadline: 31 October 2017 Shortlist Announced: 8 January 2018 Call For Entries: 1 December 2017 Entry Deadline: 31 January 2018 Shortlist Announced: 30 March 2018 Call For Entries: 1 March 2018 Entry Deadline: 30 April 2018 Shortlist Announced: 29 June 2018 Call For Entries: 2 April 2018 Entry Deadline: 30 May 2018 Shortlist Announced: 31 July
9 CONTACTS Editor-in-Chief Editor Assistant Editor Editorial Assistant Editorial Assistant Editor-at-Large Commercial Director Advertising Manager Advertising Sales AHEAD Global Sponsorship Brand Director Events & Marketing Co-ordinator Data Research Assistant Matt Turner Catherine Martin Molly Dolan Kristofer Thomas Ben Thomas Guy Dittrich Rebecca Archacki Rob Hart Charlotte Goodlass Lorraine Jack Amy Wright Millie Allegro Eliot Ramshead PORTFOLIO Strawberry Studios, Watson Square, Stockport, SK1 3AZ, UK Tel: +44 (0)
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