7th Edition Global Health & Sustainability
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1 7th Editin Glbal Health & Sustainability 2017 NMI Cnsumer Trends Tracker study 2017 Participatin Opprtunities Since 2005 NMI has tracked health and sustainability n a glbal basis, examining the intersectin f these tw dynamic market drivers. The 2017 study will explre the changes in cnsumer attitudes and behavirs acrss diet, supplements, and e-friendly. NMI, Glbal Health & Sustainability Cnsumer Tracker Study. All rights reserved 1
2 Cmpanies Need Cnsumer Insight int Health & Sustainability t Respnd with Data-based Strategy Decisins Wh the green/healthy cnsumers really are Hw they interact with yur cmpany Hw t increase cnsumer penetratin/lyalty with scial causes/ healthy prducts and prgrams What prices cnsumers are willing (r nt) t pay What benefits/attributes are driving behavir Where cnsumers g fr envirnment/health infrmatin NMI, Glbal Health & Sustainability Cnsumer Tracker Study. All rights reserved 2
3 NMI s Thught Leadership Fuels Insight Acrss The Full Spectrum f Health & Sustainability My Wrld My Cuntry My Cmmunity My Family & My Hme Thught Leadership: NMI Custm Research & Syndicated Data; Strategic Applicatins & Insight ME What ges in and n my bdy NMI, Glbal Health & Sustainability Cnsumer Tracker Study. All rights reserved 3
4 Health & Nutritin Cverage NMI s Health & Wellness Trends Database Health & Wellness Health and Lifestyle Fcus Fd Beverage Persnal care Supplements HH prducts Sprts nutritin General merch Diet/nutritin Healthy lifestyle drivers Assciatin f ingredients with specific health benefits Health cnditins, lifestyle and demgraphic measures Usage patterns acrss fds, supplements, healthcare, persnal care, natural/rganic Shpping Behavir Brands, influence and media Mst cmprehensive data available based n attitudes, behavir and prduct usage within the wrld f health, wellness, diet, nutritin Explres health methdlgies and healthy prduct sectrs Annual cnsumer research amng U.S. general ppulatin adults; cnducted glbally in 30+ cuntries since 2005 Currently 18 years f trended data: 1999 thrugh 2016, inclusive; a ttal f 100,000+ cnsumers in the database glbally Prjectable t the adult ppulatin f each cuntry Cnducted via n-line methdlgy Health & Wellness Trends Database Since 1999 NMI, Glbal Health & Sustainability Cnsumer Tracker Study. All rights reserved 4
5 Scial & Envirnmental Cverage Lifestyles f Health and Sustainability (LOHAS) Database Sustainability Cvers 15 market sectrs CPG Green Building Transprtatin Electrnics Persnal Care Energy Ec-Travel Hme Care Pet Care Others 200 LOHAS-related attitudes, drivers t cnsumer behavir Usage patterns acrss industries, prduct categries and brands Behavir/dems related t green activities, including memberships and nn-prfit dnatins Infrmatin surces Annual tracking study in U.S. since 2002 and glbally since 2005 Quantifies the size f the cnsumer market fr envirnmentally and scially respnsible prducts and services Measures the imprtance f envirnment and scietal issues as well as crprate scial respnsibility Explres envirnmentally cnscius behavir Determines cnsumer usage f green prducts and services, entry pints and barriers Cnducted via n-line methdlgy Prjectable t the adult ppulatin f each cuntry 100,000+ ttal glbal adults Sustainability Database Since 2002 NMI, Glbal Health & Sustainability Cnsumer Tracker Study. All rights reserved 5
6 Sustainability Health & Wellness NMI Cnsumer Segmentatin Mdels Prvide Deep Psychgraphic Insight int Cnsumer Mtivatins and Needs 20% 16% 21% 25% 18% NMI, Glbal Health & Sustainability Cnsumer Tracker Study. All rights reserved 6
7 Tpics Cvered in the Research are Multifaceted and Actinable Categry and brand specific cntent are driven by spnsrs. Ec/healthy prduct purchase/service patterns Interest in green/healthy cnsumer packaged gds Purchase drivers f specific categries Surces f infrmatin driving purchase Behavirs such as exercise, dieting, supplementatin, cnservatin, recycling, and thers The rle f seals & certificatins The impact f price, brand, etc. Barriers t buying mre green/healthy prducts Attitudes n envirnmental, scial, health, etc. The impact f scial causes/prgrams n purchase The rle f crprate scial respnsibility (CSR) NMI s segmentatin mdels Cmplete demgraphics NMI, Glbal Health & Sustainability Cnsumer Tracker Study. All rights reserved 7
8 NMI s Glbal Cverage Argentina Australia Belgium Brazil Canada China France Germany Hng Kng India Indnesia Italy Japan Malaysia Mexic Netherlands Philippines Prtugal Russia Singapre Suth Africa Suth Krea Spain Thailand UK USA NMI, Glbal Health & Sustainability Cnsumer Tracker Study. All rights reserved 8
9 Gegraphy, Deliverables, Timing & Csts Cuntries/Sample Size: Previus cuntries studied have varius lngitudinal and tpical cverage Specific cuntry selectin is determined by participant Typical sample size = 1, per cuntry; USA is larger sample n=3000+ (larger sample sizes available in any cuntry) Deliverable Optins (per cuntry): Client prprietary/custm survey questins NMI custm analysis and written reprt Custm data tables acrss all spnsr-prprietary and cre questins Executive presentatin and n-site cnsulting sessins Timing: Participatin deadline: May 15, 2017 Questinnaire Cmpletin: May 2017 Tracker Study In-field: June & July 2017 Spnsr deliverables: September thru December 2017 Csts: Custmized per cuntry/deliverables NMI, Glbal Health & Sustainability Cnsumer Tracker Study. All rights reserved 9
10 2017 Glbal Health & Sustainability Cnsumer Trends Tracker Study 6 Cntinents and 40+ Cuntries Available Call yur NMI rep r Steve French, NMI Managing Partner , ext. 214 r at Steve.French@NMIslutins.cm Mre infrmatin n any subject within this presentatin is available thrugh NMI All materials herein are by Natural Marketing Institute. All rights reserved. Reprductin, publicatin (internal and/r external), transmissin, r ther use f any f the within materials, including but nt limited t graphics, data, and/r text, fr any cmmercial r nn-cmmercial purpses, is strictly NMI, Glbal Health & Sustainability Cnsumer prhibited Tracker Study. withut All the rights prir reserved express written permissin 10 f NMI.
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